Shift Communications

NOVEMBER 11, 2015

Ah, YouTube. Many brands don’t leverage YouTube to its fullest extent – which can mean a major missed opportunity. From a survey of consumers, 80% report that video is helpful when researching a purchase decision. And a report shows that video traffic will comprise 80 percent of all consumer internet traffic by 2019.

YouTube 60

YouTube Brand Branding Analytics 60

Cision

AUGUST 23, 2017

Over the last few years, particularly with the onset of social media, emotional reactions from consumers have changed the face of public relations. Emotional intelligence drives consumer culture which influences your business strategy. So, why not capitalize on this approach to forge a lifelong relationship with your consumers?

Digital PR 251

Digital PR How To Small Business Analysis 251

Contently - Strategy

FEBRUARY 22, 2023

Video is now the main way people consume content online. Much of that video content is pure entertainment , but consumers are itching for branded videos. In response, brands are investing more in video marketing content than ever to meet such strong engagement and potential ROI. And brands noticed.

Video 89

Video Strategy Marketing Instagram 89

ReimaginePR

OCTOBER 10, 2016

If you want to build a business in the 21st century, you need to reach the 21st century consumer, and that person is on Facebook or YouTube liking cat videos as we speak. Video plays an essential role in your marketing strategy. Why Video Marketing is Important. People prefer video to other forms of content.

Video 120

Video Strategy YouTube Marketing 120

Critical Mention

OCTOBER 27, 2018

Consumers are spending more and more each year on Halloween, with an increase from $8.4 This video quickly went viral and has more than 40 million views on YouTube. The video went viral after its launch with over 600,000 views on YouTube. billion to $9.1 billion between 2016 and 2017. IT remake featured a themed horror house.

Film 131

Film Viral YouTube eBook 131

Cision

NOVEMBER 12, 2015

Marketers are starting to realize the power of video in today’s noisy landscape and are incorporating video into their content marketing strategies at a steadily increasing rate. Worldwide 52 percent of marketing professionals think video content provides the best ROI and is the best way to reach millennials.

Video 120

Video Strategy Marketing YouTube 120

Cision

APRIL 7, 2015

If content marketing is about connecting with consumers and driving engagement, video is a tactic that must be employed. Native ads, like sponsored content at “The Onion” or BuzzFeed, don’t disrupt the viewing experience. In addition, Facebook’s in-feed video player makes YouTube’s look like an ugly duckling.

Video 120

Video YouTube Mobile Advertising 120

Barokas

SEPTEMBER 26, 2019

If content is king, then video reigns supreme. One billion hours of YouTube videos are watched every day. This is also why video has become an essential tool in content marketing. Video content converts 64 percent of viewers into consumers, and 90 percent say that video influences their purchasing decisions.

Video 79

Video Strategy YouTube Instagram 79

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

If you don’t believe that video is the predominant medium for communicating today – check out just these five stats: 82% of Twitter users watch video content on Twitter. YouTube has over a billion users, almost one-third of total internet users. 45% of people watch more than an hour of Facebook or YouTube videos a week.

YouTube 136

YouTube Training Video Survey 136

Burrelles Fresh Ideas

OCTOBER 3, 2023

These pint-sized personalities have amassed legions of followers on social media platforms, partnering with brands and making a significant impact on the world of influencer marketing. Their authenticity and natural approachability make them relatable, helping brands foster consumer trust. It goes into effect on July 1, 2024.

Brand 82

Brand Branding Marketing Ethics 82

Cision

MAY 20, 2015

In 2014, the use of video content among B2Bs jumped 8 percent , meaning nearly three in five businesses have integrated video into their content marketing strategy. Video content creation is a powerful way to connect, engage and inspire audiences. What is its purpose and how does it help consumers?

Video 120

Video YouTube Content Marketing Film 120

Communications Conversations

JUNE 18, 2020

According to recent reports, marketers seem to be over-indexing on ‘storytelling’ as a strategy. Meanwhile, consumers seem to be screaming that they want better customer service! It’s become much more one-way in the form of “content marketing.” Shift #3: Social ad spend (should be) shifting.

Social Media 88

Social Media Customer Service Marketing Pinterest 88

Cision

APRIL 21, 2015

The bottom line: a growing number of consumers (read: millennials) have been conditioned on online video and now expect some type of video communications from the brands they’re vested in. For PR and marketing communications, online video programming is a great way to get your message out and build your audience. Register now!

Video 120

Video Brand Branding Trends 120

Contently - Strategy

JULY 28, 2021

After the team ran a small experiment with a few pieces of content, they were able to make a data-driven case for how content could drive valuable search traffic while also helping consumers make smarter decisions. The content team can take an unbiased, editorial approach that puts the customer first.

SEO 103

SEO Automotive YouTube Video 103

Cision

JUNE 10, 2016

According to a 2013 study by ThinkGoogle , the average consumer consults 12 sources before making a purchasing decision. What content can you create that will become one of those 12, and how can you make sure your product or service is the end result? Today, anyone with a computer, phone, or YouTube channel can be a media source.

How To 120

How To Marketing YouTube Study 120

Cision

JUNE 6, 2017

According to research by Boston Consulting Group, one ultraloyal customer who shares content can generate eight times his or her own consumption through their advocacy. The key idea here is that the economic value of content marketing does not come from content. It comes from the transmission of content.

Marketing 239

Marketing Television Handbook Web 239

Cision

NOVEMBER 19, 2015

Go outside-the-box with your content marketing. Live streaming provides the accessibility, transparency and trust equity demanded by today’s consumer because it isn’t scripted. In today’s society, content is quickly consumed and discarded. Struggling to capture your audience’s attention? Decide on mortality.

Real Estate 120

Real Estate Public Affairs Guidelines Video 120

Critical Mention

JANUARY 9, 2019

Now, marketers realize they need to target niche audiences that will lead to a conversion. Reaching out to people that are more likely to be receptive to your brand is more cost efficient, less time consuming and more sustainable in the long run. Gen Z is on YouTube, Instagram and Snapchat. And forget about Facebook altogether.

Trends 108

Trends Marketing Mobile YouTube 108

Contently - Strategy

SEPTEMBER 12, 2019

” YouTube series, which shows that any brand, no matter how sexy the product, can use video to drive sales. The series, which debuted over a decade ago, was one of the first majorly successful examples of video content marketing. When video content is personalized, it is even more successful at fueling conversions.

Video 95

Video How To Education YouTube 95

Prohibition

FEBRUARY 10, 2020

Incorporating your brands key narratives is essential for effective video marketing and a great way to do this is through the successful model of storytelling. Every video needs a beginning, middle, and end as well as some form of conflict, a resolution (your product and service) and of course, a hero (the consumer).

Video 62

Video YouTube Social Media Storytelling 62

Cision

NOVEMBER 6, 2015

Cisco forecasts that by 2019, video will make up 80 percent of all consumer Internet traffic, up from 64 percent in 2014. Some quick statistics: Millennials turn to YouTube for instructions. Who are the major YouTube influencers in your sector or specialty? Growth in traffic, volume and influence. Variety of platforms.

Video 120

Video Trends YouTube Television 120

Konnect Agency

FEBRUARY 10, 2020

Media outlets love partnering with brands, like yours, because it gives them more relevant content to share with readers. Cross-promotion in a paid media partnership can include YouTube, IGTV, in-person activations, newsletters, social media channels and much more. So stay flexible and communicate your “why” early and often.

How To 72

How To Media YouTube Social Media 72

PR 20/20

OCTOBER 18, 2021

You may already be familiar with this quote (it’s also the title of Marcus’ renowned book), but it so eloquently sums up the point of content marketing, doesn’t it? As marketers, we must listen to the questions our customers are asking and answer those questions —those pain points—through optimized and truthful content.

Industry 87

Industry How To Comparison Leadership 87

Presspage

AUGUST 7, 2018

Most brands that produce and publish content or news incorporate an online newsroom into their website, driving traffic from Internet searches and social media to the external communications hub. Storytelling for Brands Brand storytelling has the potential to build awareness, interest, and engagement for organizations of all sizes.

Case Study 97

Case Study Storytelling Study Social Media 97

PR 20/20

OCTOBER 19, 2021

The constraints of Instagram, YouTube and TikTok are all opportunities for creativity. YouTube can be an overwhelming platform for marketers of all sizes because of the several creative constraints throughout the channel: Ads can show up before, during or next to other videos. Creative Constraints. End with a clear CTA.

Video 58

Video Instagram YouTube Creativity 58

Contently - Strategy

SEPTEMBER 20, 2022

For today’s content creators and content marketing teams, unique original content is always the best route to take. The difference between borrowing and stealing can be blurry on social media, where memes, sounds, and other types of content are widely redistributed by brands and users alike.

Ethics 73

Ethics Social Media Trends Viral 73

Cision

AUGUST 11, 2016

With the rapidly evolving landscape of the marketing mix, fueled by the MarTech revolution, the growth of influencer marketing and content marketing, and a push towards integrated communications, marketers and communicators need cutting-edge resources more than ever. Ephemeral marketing. Virtual reality.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

PR 20/20

OCTOBER 19, 2021

The constraints of Instagram, YouTube and TikTok are all opportunities for creativity. YouTube can be an overwhelming platform for marketers of all sizes because of the several creative constraints throughout the channel: Ads can show up before, during or next to other videos. Creative Constraints. End with a clear CTA.

Video 52

Video Instagram YouTube Creativity 52

Konnect Agency

APRIL 23, 2021

Implication for all businesses: Whether you are a gym or consumer packaged goods, convenience is vital. Consumers have gotten into the rhythm of no longer having to visit grocery or convenience stores. Technologies such as Augmented Reality (AR) and Virtual Reality (VR), and “new” platforms such as YouTube, TikTok, etc.,

Retail 52

Retail Consumer Exercises Creativity 52

Konnect Agency

APRIL 23, 2021

Implication for all businesses: Whether you are a gym or consumer packaged goods, convenience is vital. Consumers have gotten into the rhythm of no longer having to visit grocery or convenience stores. Technologies such as Augmented Reality (AR) and Virtual Reality (VR), and “new” platforms such as YouTube, TikTok, etc.,

Retail 52

Retail Consumer Exercises Creativity 52

Contently - Strategy

JULY 22, 2021

The video was viewed millions of times, and it may have just been the first time a Fortune 500 CEO received so many overwhelmingly positive Twitter responses and YouTube comments. Robin Bennefield, Marriott International’s editorial director of Marriott creative and content marketing.

Travel 58

Travel Hotels Storytelling Content Marketing 58

Burrelles Fresh Ideas

JUNE 20, 2023

How the industry benefits from user-generated content Brands in the food and beverage industry also leverage user-generated content (UGC) to enhance brand visibility, engage with their audience, and build trust among consumers. UGC is content that another party (who has no affiliation to your brand or business) creates.

Brand 40

Brand Branding Local Instagram 40

Burrelles Fresh Ideas

JULY 11, 2023

Dadfluencers may have large followings on Instagram, YouTube, or TikTok, where they share photos, videos, and stories about their parenting journeys. By partnering with dadfluencers, companies can tap into a unique demographic and leverage their authenticity to connect with consumers.

Brand 55

Brand Branding Instagram Community 55

Shift Communications

OCTOBER 16, 2017

If you have access, either via YouTube or physical travel to stores that have their goods in languages you don’t speak, even better. For example, industry insiders might talk about SKUs , while consumers and journalists simply say products. Use that shift in perspective to generate new ideas. What do they write about?

Creativity 96

Creativity Product Launch Examples Energy 96

Critical Mention

DECEMBER 20, 2019

According to Nielsen , 83% of global respondents trust recommendations from people they know, while 66% trust consumer opinions online. Once you’ve identified your positive mentions, it’s time to use earned media coverage in your brand’s content marketing strategy. Step 3 – Draw on Positive Media Coverage.

Brand 103

Brand Branding How To Media 103

PR 20/20

OCTOBER 18, 2021

You may already be familiar with this quote (it’s also the title of Marcus’ renowned book), but it so eloquently sums up the point of content marketing, doesn’t it? As marketers, we must listen to the questions our customers are asking and answer those questions —those pain points—through optimized and truthful content.

Industry 52

Industry How To Comparison Leadership 52

Critical Mention

AUGUST 19, 2018

Social Media: Marketing Strategies for Rapid Growth Using Facebook, Twitter, Instagram, LinkedIn, Pinterest and YouTube. In this book, Williams targets social media strategies for the modern marketer for businesses and brands of all sizes. This book is geared for all levels of marketing professionals. by John Williams.

Pinterest 71

Pinterest Viral YouTube Mobile 71