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Go Viral in 2020 with Real-Time Media Monitoring

Critical Mention

Earned Media provides an abundance of PR and marketing advantages to many businesses, organizations and individuals. Stay a step ahead of your competitors in the new year by using lightning-fast media monitoring to go viral. . Consumers are attracted to making purchases from dependable brands. Share Tweet Share.

Viral 70
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5 Scariest Halloween Campaigns of the Past Decade

Critical Mention

Consumers are spending more and more each year on Halloween, with an increase from $8.4 This video quickly went viral and has more than 40 million views on YouTube. The video went viral after its launch with over 600,000 views on YouTube. billion to $9.1 billion between 2016 and 2017. SCHEDULE A DEMO.

Film 131
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Kidfluencers and Their Impact on Influencer Marketing, Brands, and Parents

Burrelles Fresh Ideas

These pint-sized personalities have amassed legions of followers on social media platforms, partnering with brands and making a significant impact on the world of influencer marketing. Niche markets: Kidfluencers often cater to niche markets , specializing in areas like toys, children’s fashion, and family-friendly content.

Brand 83
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How to Leverage Emotions to Boost Digital PR

Cision

Over the last few years, particularly with the onset of social media, emotional reactions from consumers have changed the face of public relations. Emotional intelligence drives consumer culture which influences your business strategy. So, why not capitalize on this approach to forge a lifelong relationship with your consumers?

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Is It Plagiarism or Jumping on a Trend? The Ethics of Social Media Content

Contently - Strategy

For today’s content creators and content marketing teams, unique original content is always the best route to take. The difference between borrowing and stealing can be blurry on social media, where memes, sounds, and other types of content are widely redistributed by brands and users alike. .”

Ethics 73
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Generational Targeting: How to Market to Everyone

Cision

According to a 2013 study by ThinkGoogle , the average consumer consults 12 sources before making a purchasing decision. What content can you create that will become one of those 12, and how can you make sure your product or service is the end result? Today, anyone with a computer, phone, or YouTube channel can be a media source.

Marketing 120
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Top Five Books Every PR Pro Should Read

Critical Mention

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly. He explains that digital PR and marketing are an inexpensive way to build a community surrounding your company. by David Meerman Scott. by John Williams.