ImPRessions - Crenshaw Communications

JULY 11, 2018

Seeing a client’s interview in a key publication is still a quintessential public relations win, so PR pros spend a lot of time perfecting media pitching. But once we get a “yes” to a pitch or interview request, it’s no time to sit back and relax. Check our earlier post for best PR tips on media interviews.

Report 136

Report Interviews Pitching Construction 136

PR Job Coach

JANUARY 28, 2013

Landing an interview, let alone a job has never been tougher as we enter 2013. And one of the biggest obstacles job hunters face is how to present and describe themselves in simple yet compelling language. Much has been written about 30-second missives but I have yet to see prescribed how best to manage such a construct.

Chemicals 271

Chemicals Construction Fashion Writing 271

Shift Communications

DECEMBER 8, 2016

By surveying the general population on feelings about work email and how they use technology to be productive, or unproductive at work, SHIFT and Samanage were able to garner data that told a big story picture about how people interact with technology in the workplace. The story was grim for workers. Account Director.

Survey 60

Survey Data Brand Branding 60

MaccaPR

DECEMBER 10, 2014

If the world of SEO, inbound marketing, optimized content and landing pages thrills you as a marketer, then the following interview with Clint Danks is going to be your cup of Lipton. Red Wing Shoes’ target audiences include big construction companies that need to follow OSHA safety standards. Interviews Inbound Marketing SEO'

SEO 98

SEO Interviews Blogging Engineering 98

wiredPRworks

NOVEMBER 11, 2016

I'm looking to learn lots more at Influencer Marketing Days where I'll take everyone on a backstage tour of how to construct a strategic influencer marketing plan. And, here's a quick transcript from my interview via the site. They don’t what to know so how about how to do one two three. Making and Keeping Friends.

How To 63

How To Brand Branding Local 63

Polaris

MARCH 24, 2015

It should provide a spokesperson with the tools needed to conduct effective media interviews when we’re not there to support them. Of course, it’s our job to run interference with media on their behalf: responding to media inquiries, providing proper briefings, suggesting key messages and analyzing their interviews. 1 Key Messages.

Media Training 100

Media Training Training Media Interviews 100

Deirdre Breakenridge

NOVEMBER 23, 2016

As much as you want to share exciting initiatives and new opportunities of your own (hey, we’re all in PR, and that means we know how to promote), take the time to create some awareness for the people who inspire or motivate you. I recently participated on a tech committee to help construct a survey for educators.

Skype 150

Skype Industry Storytelling Interviews 150

5W PR

AUGUST 19, 2019

Information is constructed into conversations, and companies are able to speak directly to their target audience 24 hours a day, 7 days a week. Instead, in order to make the most impact, digital PR uses online strategies such as search engine optimization, influencer outreach, content marketing, and social media. So what are you waiting for?

Digital PR 76

Digital PR Print Construction Television 76

ImPRessions - Crenshaw Communications

MAY 4, 2017

Following the editorial guidelines will streamline the process and improve the odds of publication, as discussed in a previous post on how to construct bylined articles. A well-timed publication will build on other PR efforts – press release, interviews and product reviews, etc. Write for the audience.

B2B 136

B2B Guidelines Writing Pitching 136

PR Conversations

NOVEMBER 20, 2014

There is commonality in the texts in respect of determining employee opinions, with Earnshaw noting “thirteen well-defined methods” to do this from open-door policies to focus groups, polling and interviews (both spot and depth).

Employee 77

Employee How To Internal International 77

Cision

DECEMBER 15, 2016

Steve Cox, Vice President of Public Relations at Sodexo joined us recently for a stellar webinar on how to utilize earned media to enhance marketing and communications programs and drive organizational growth. Read on to see how Sodexo drives PR growth with press releases, other important metrics and the future of earned media.

Measurement 120

Measurement B2C Construction Analysis 120

Waxing UnLyrical

DECEMBER 14, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How To Become A Public Relations Star December 14th, 2010 Tweet Guest post by Mike Doman I recently had the pleasure of sitting on the admissions panel for a PR course. That got a big “check&# from me.

Publicity 90

Publicity How To Course Facebook 90

Cision

JULY 26, 2016

In this interview, David discusses the importance of good writing skills, how technology has transformed the industry and how to stand out in today’s crowded marketplace. How did you get your start in PR? First and foremost, learn how to write. Once you know how to write, practice. Rapid Fire Round.

Writing 120

Writing Engineering Journalism Analytics 120

Waxing UnLyrical

MARCH 11, 2015

Last touch attribution models discount all of the steps leading to a sale, and multi-touch attribution models are often constructed with enough assumptions to render them rather inaccurate ( for more on the statistical challenges with multi-touch attribution read this ). Twitter Google+ LinkedIn How to Develop Meaningful PR Measurement.

Measurement 40

Measurement How To Analytics Customer Service 40

Cision

APRIL 26, 2016

Ashley Simmons, director of communications at the Telecommunications Industry Association, says you must first develop a plan for how you will achieve your goals. Be eager, humble, hardworking and accepting of constructive criticism. The tools and technology will come after. Rapid Fire Round.

Telecommunications 120

Telecommunications Public Affairs Newspapers Transportation 120

Prohibition

JANUARY 24, 2022

Prohibition PR know how to deal with diverse types of audiences and change their minds. We know how to employ a certain tone of voice, as well as what words to say and how to express them. We have dealt with a variety of crisis situations in the past and will be able to provide helpful advice on how to address the situation.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

Maxim Behar

JULY 10, 2023

And how to react when the chat-bot calls you on the phone. Construction permits for its construction are for a temporary project-an inspection of the Agriculture Ministry shows that after yesterday work began on erecting the 111-metre pylon on which to fly the Bulgarian flag. You can watch the whole interview here.

Energy 52

Energy Communications Construction Agriculture 52

ImPRessions - Crenshaw Communications

MARCH 7, 2017

The best marketers know how to shape narratives that have an emotional hook or tie to consumer values. But there are plenty of people writing, blogging and podcasting about how to learn. These are raw personal narratives that can help anyone understand the construct of a good story. Not everyone is a natural storyteller.

Storytelling 149

Storytelling Data Insurance Insurance 149

Prohibition

JULY 3, 2018

Demonstrating your understanding of these platforms to get genuine website traffic to your personal blog is one of the things that interests PR interviewers the most. If it’s done correctly it can leave your “digital footprint” in the minds of the interviewers. Have an opinion but be constructive.

Case Study 54

Case Study Interviews Study Social Media 54

Shift Communications

DECEMBER 6, 2017

Received constructive feedback to a pitch from a handful of trusted reporters? Equally important, give a recommendation on how to tweak the pitch to land ink, include a draft of the new pitch in your note, and provide the new media pitching plan at the same time (see #2 and #3 above). Share it immediately with the client.

Agency 113

Agency Pitching Construction Trends 113

Cision

SEPTEMBER 8, 2016

In this interview, Alan discusses the critical steps for successful crisis communications, what it means for your brand to be human and how to improve communication through research. Alan Caldwell, APR, vice president and chief diversity strategist at Cerrell Associates, stresses the importance of authenticity in brand communication.

Crisis Communications 120

Crisis Communications Crisis Reputation Social Media 120

Cision

MAY 4, 2016

In this interview, Rich shares the similarities between journalists and communication professionals, the steps to developing a successful media strategy and how to build strong relationships with journalists. Then you can construct a strong narrative to place between the reporter and the client.

Newspapers 120

Newspapers Journalism Pitching Report 120

Prohibition

JULY 3, 2018

Demonstrating your understanding of these platforms to get genuine website traffic to your personal blog is one of the things that interests PR interviewers the most. If it’s done correctly it can leave your “digital footprint” in the minds of the interviewers. Have an opinion but be constructive.

Case Study 48

Case Study Interviews Study Social Media 48

Maxim Behar

JULY 10, 2023

And how to react when the chat-bot calls you on the phone. Construction permits for its construction are for a temporary project-an inspection of the Agriculture Ministry shows that after yesterday work began on erecting the 111-metre pylon on which to fly the Bulgarian flag. You can watch the whole interview here.

Energy 40

Energy Communications Construction Agriculture 40

Rock the Status Quo

FEBRUARY 19, 2015

The interview! What are the most common issues seen with media interviews and, as PR pros, how can we avoid them? Always, always, always run through preparation basics for every single media interview. Always, always, always run through preparation basics for every single media interview. So what comes next?

Interviews 100

Interviews How To Media Media Training 100

Ethical Voices

JANUARY 22, 2024

He discusses a number of important ethics issues, including: What to do when your client asks you to besmirch the competition How to effectively and ethically build trust What to do when employees, clients and partners break your trust Why don’t you tell us a little bit more about yourself and your career?

Ethics 77

Ethics How To Training Employee 77

ImPRessions - Crenshaw Communications

MARCH 6, 2018

But an exclusive typically means offering a key tidbit, news item, or interview to a single journalist with the understanding that he or she will be first. The PR team’s carefully constructed media strategy will inform the choice of what outlet to offer an exclusive. So, why offer an exclusive? Whom do you pitch the story to?

Pitching 189

Pitching How To Media Interviews 189

Solo PR Pro

MAY 21, 2019

You have to teach your teams how to fail. Be careful about how we react when someone has made a mistake. Teach your team how to celebrate failures: “Here’s what we learned because you had the courage to try.”. How can we show up as inclusive leaders? How to begin this process with your existing team? Innovation.

Leadership 55

Leadership Employee Airlines Construction 55

Mark My Words

MARCH 11, 2021

The Drum Racism, mental health, family strife, echoes of the untimely passing of Princess Diana… these themes have reverberated loudly since Oprah Winfrey’s bombshell interview with Meghan Markle and Prince Harry. Clehane’s view on Meghan… The interview was a game-changer in terms of her image. This gave people pause.

Interviews 60

Interviews Reputation System Construction 60

Shift Communications

JUNE 16, 2015

This doesn’t just stop with editorial opportunities – received constructive feedback to a pitch from a handful of trusted reporters? Equally important, give a recommendation on how to tweak the pitch to land ink, include a draft of the new pitch in your note and provide the new media pitching plan at the same time (see #2 and #3).

Pitching 60

Pitching Agency Construction Report 60

ImPRessions - Crenshaw Communications

JULY 18, 2017

Here’s how to accomplish just that. For example, when constructing a question for a survey for a property developer, resist phrasing a question with subjective language like “Most renters are willing to pay extra for onsite amenities; how do you feel?” Craft surveys that will work hard for you.

Survey 136

Survey How To Construction Data 136

ImPRessions - Crenshaw Communications

AUGUST 25, 2021

One of the best perks of interning at a PR agency is being able to see how my day-to-day tasks are applied to services for our clients. Through interning, students learn how to interact not only with their supervisors but with the clients themselves. By contrast, the classroom is full of hypotheticals. Know yourself better.

Internal 398

Internal International B2B Construction 398

Landis PR

DECEMBER 11, 2023

Here’s a comprehensive guide on how to construct a communications strategy that seamlessly dovetails with your company’s growth plans. By following these strategic steps, you can construct a robust communications framework that propels your company forward in the competitive business landscape. Photo courtesy of Pixabay 1.

Strategy 59

Strategy Company Communications Construction 59

Cision

DECEMBER 4, 2015

That conversation quickly escalated into a job interview! In many cases, doing so constructively and publicly is the only way you’ll actually get through. To borrow an example from the world outside of PR, I have a friend that started a conversation with a Google recruiter about a shared affinity for a variety of tea.

Report 120

Report How To Pitching Construction 120

Waxing UnLyrical

SEPTEMBER 26, 2010

Why: Rather than imposing a definition of “God,&# the author explains her construct. Why: The best use of the word “ quark &# I’ve seen in a long time. Finding the God of your understanding , from this time ~ this space. It’s a good read. The Victorians: time and space , from IanVisits. Read All About It!

Measurement 40

Measurement Tourism Creativity Blogging 40

PR 20/20

JULY 17, 2018

As part of the content strategy, we’ve interviewed and written spotlights on 40+ AI-powered vendors with more than $1 billion in combined funding. Construct buyer personas based on needs, goals, intent and behavior. Related: What You Need to Know About Artificial Intelligence in 2 Minutes. But, that’s just the start. Planning).

Marketing 41

Marketing How To Technology Resources 41

Waxing UnLyrical

DECEMBER 5, 2010

I came across a great post by her on work/life balance on Constructively Productive, and was fascinated by her clarity of thought. So, without further ado, here’s this week’s roundup. Give a goat this Christmas , from Steff Metal. Why: this woman is amazing. When I clicked through to her blog, I was even more enchanted.

Facebook 80

Facebook Twitter Measurement Blogging 80