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How to Use Video Content to Generate Leads and Drive Sales

Contently - Strategy

” YouTube series, which shows that any brand, no matter how sexy the product, can use video to drive sales. The series, which debuted over a decade ago, was one of the first majorly successful examples of video content marketing. Media and marketing experts have been anointing video as the trend of the year for over a decade.

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Our real-world events are returning to Newcastle!

Prohibition

Our first one will be in Newcastle, at The Biscuit Factory on the 26th of April on the ‘Future of Social Video 2023’ The talks will be presented by our award-winning consultants Chris Norton and Will Ockenden that have more than 45 years of social media and PR industry experience between them.

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Search Engine Optimization – Position Zero and Featured Snippets

The Proactive Report

Videos – For some queries, Google may provide a video – once clicked, the video will play right in the search results. Comparisons. Lists – A bulleted list of steps explaining how to achieve the search query – Recipes and other types of how-to content often appear as numbered lists of steps. Definitions.

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How Online Video Stars are Reshaping Multichannel Marketing

Beyond PR

The popularity of online video personalities is on the rise. Her videos feature over-the-top baking with an Irish flair, and have garnered more than 57 million views and counting. During a recent ProfNet #ConnectChat , Stafford elaborated on the importance of multichannel video creation and consumption. “We

Video 73
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Social Media Intelligence Can Boost the Bottom Line

The Proactive Report

A short video about the work he had been doing building rally cars featured a track day he had held. In comparison, the video that had been put out at Christmas featuring their traditional garage work had garnered only a few thousand views and translated into some bookings for the garage for regular maintenance work on family vehicles.

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3 PR Takes On YouTube’s Brand Safety Scandal

ImPRessions - Crenshaw Communications

To its credit, YouTube has been aggressive in its response, promising to clean up its comments system, improve its video recommendations engine, and apply more stringent brand safety standards. And as a longform video platform, its scale is unmatched and irreplaceable. YouTube has learned from its mistakes (believe it or not).

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How to Measure the Success of your PR Activity

Prohibition

Share of voice Calculating the share of voice for your brand and its position in comparison to competitors is a key indicator of the success of your PR efforts. It’s important to make a note of the average number of mentions prior to the campaign, so you can draw direct comparisons.