PR 20/20

APRIL 29, 2023

Does your association have a documented content strategy? And while a documented content strategy is an amazing first step in achieving your traffic, reach, and lead generation goals, it’s certainly not your endpoint. That’s because a content strategy is a living document that should often be tested, iterated, and updated.

Tools 70

Tools Measurement Strategy Analytics 70

Onclusive

DECEMBER 7, 2023

It also aids in refining communication strategies by identifying target audiences so you can optimise content placement. This data informs communication strategies, aids in targeting specific demographics, and gauges the effectiveness of campaigns in achieving broader brand recognition.

Measurement 195

Measurement Analysis Reputation SEO 195

Onclusive

DECEMBER 7, 2023

It also aids in refining communication strategies by identifying target audiences so you can optimise content placement. This data informs communication strategies, aids in targeting specific demographics, and gauges the effectiveness of campaigns in achieving broader brand recognition.

Measurement 195

Measurement Analysis Reputation SEO 195

The Proactive Report

JANUARY 4, 2023

The top trends to focus on for 2023 when it comes to your SEO strategy are “position zero” and “featured snippets.”. Comparisons. if you would like help with your content strategy and SEO in 2023, give us a call 888 243 3470. Google favors certain types of content for featured snippets. Aim to include: Instructions. Definitions.

Engineering 147

Engineering SEO Google Comparison 147

PR for Anyone

FEBRUARY 21, 2024

Dr. Saltz suggests limiting exposure to constant news alerts and social media updates, opting instead for a trusted news source at specific times of the day. Christina and Dr. Saltz discuss practical strategies for combating loneliness and fostering meaningful connections.

Exercises 130

Exercises Social Media Television Comparison 130

Burrelles Fresh Ideas

DECEMBER 5, 2023

Tailoring your communication strategy to embody and strengthen your desired organizational culture involves bridging the gap between your current state and future aspirations. This data-driven approach allows organizations to refine their internal comms strategies continually. One particularly useful survey is benchmarking.

Internal 95

Internal International Communications Employee 95

Prohibition

APRIL 18, 2023

Share of voice Calculating the share of voice for your brand and its position in comparison to competitors is a key indicator of the success of your PR efforts. Brand Mentions Brand mentions indicate the number of times your brands name or product is mentioned across publications and social media.

Measurement 62

Measurement How To Comparison B2C 62

Prohibition

JANUARY 30, 2024

That said, the landscape of influencer marketing has undergone significant changes in recent years and is constantly evolving, meaning brands need to adapt and refine strategies to stay relevant and ensure its effective. Brands are leveraging this data to identify high-performing influencers and optimise their strategies for maximum impact.

Trends 62

Trends Marketing Comparison Retail 62

NewsWhip

NOVEMBER 22, 2023

By comparing different stories within a specific search, users can discern the fastest spreading narratives, providing a clearer understanding of the media landscape. Perfect for : Journalists, media analysts and social media managers needing to identify rapidly trending stories. Read more about it here.

Viral 78

Viral Analysis Comparison Trends 78

Public Relations Sydney

AUGUST 4, 2014

It is important that every public relations agency, or department, has a variety of monitoring tactics in place to ensure that they are able to measure the success of their public relations strategy. Social media evaluation. It is important to remember that social media is not about the numbers.

Strategy 93

Strategy Publicity Comparison Social Media 93

Prohibition

MARCH 2, 2023

Our first one will be in Newcastle, at The Biscuit Factory on the 26th of April on the ‘Future of Social Video 2023’ The talks will be presented by our award-winning consultants Chris Norton and Will Ockenden that have more than 45 years of social media and PR industry experience between them.

Comparison 62

Comparison Video B2C Case Study 62

Cision

MARCH 14, 2017

The narrative invited users to engage on multiple social media platforms, offering Snapchat filters of the dog, Twitter stickers, and a free week of behind-the-scenes footage on Sky. Creative Strategies. The most successful brands combine creative messaging with strategy.

Creativity 208

Creativity Comparison Construction Retail 208

Shift Communications

JULY 29, 2015

This has caused quite a bit of consternation in the mainstream media; terms such as “turnaround” and comparisons to MySpace, Friendster, and Bebo have been alleged. Should you change your Twitter strategy? Mobile growth mirrors the overall user base: Mobile users continue to comprise 80% of Twitter’s audience.

Twitter 60

Twitter Social Media Mobile Media 60

Buzzstream

MAY 12, 2020

In this article, we’ll look at three key elements in successfully transitioning to a remote work culture: technical tools, communication strategies, and adaptability. There are plenty available, and many sites carry comparisons of them. Tools and Systems. First, let’s return to my point above. Embrace personalized remote working.

Strategy 102

Strategy Employee System Tools 102

Shift Communications

FEBRUARY 11, 2016

The bright spot for investors is Twitter’s ad growth: As with other social networks, retail and the holiday season always create a sharp lift in ad revenues in the fourth quarter; Twitter’s very strong ad revenue growth in the fourth quarter surpassed its previous resistance levels. Christopher S.

Twitter 60

Twitter Social Media Analytics Mobile 60

Prohibition

JANUARY 31, 2023

As a PR or marketer, you’ve probably come across social listening tools or you might have even delved into the world yourself. Social listening might sound like it’s just a social media tool – but it is much more powerful than that! This allows you to benchmark where you are as a brand in comparison.

How To 62

How To Analysis Comparison B2C 62

5W PR

JANUARY 25, 2022

As with most other marketing strategies, a vital part of creating effective campaigns is competitor analysis. Social Media. It’s not always easy for B2B companies to get the reach and engagement they want on social media, especially in comparison to their B2C counterparts. Competitor Brand Images.

Brand 60

Brand Branding B2C B2B 60

PR 20/20

JANUARY 19, 2023

According to Marcus Sheridan in his book, They Ask You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer , it’s key to create a content strategy based on what your customers are thinking. Measure your success You’re pumping out content, but are you seeing a return on investment?

Analytics 81

Analytics Comparison Google Interviews 81

Waxing UnLyrical

MAY 20, 2012

The biggest news in the history of social media took place Friday when Facebook had its IPO, becoming the biggest social name ever to join the public market. Its $108 Billion offering came in as the 3rd largest ever (behind Visa and Enel), so the day was significant not only for social media types but also for market watchers.

Facebook 105

Facebook Social Media Media Google 105

Rock the Status Quo

AUGUST 20, 2015

But then I added in public relations, social media and search engine optimization (SEO) – the other three key components of digital PR – just for comparison purposes. Social media MASSIVELY outweighs the other three, in terms of search popularity. The results surprised me. I can tell you this.

SEO 100

SEO Comparison Content Marketing Trends 100

Cision

SEPTEMBER 21, 2016

Social Media. Managing your social media accounts is a breeze once you streamline the process. With the right social media scheduling tool, you can create all your updates and shares for the week (or longer) in minutes. Your PR strategy can be continually nurtured with a little effort each week.

Marketing 120

Marketing Comparison eBook Social Media 120

Solo PR Pro

NOVEMBER 10, 2020

The comparisons between lawyers and communications professionals are endless. In the case of the law, it’s the judge that’s the decision-maker; in media relations, it’s the reporter/editor. The same comparison is true of a big PR/Communications agency vs a boutique or solo practitioner. In PR it’s the same.

Communications 99

Communications Comparison Exercises Interviews 99

Sword and the Script

JULY 20, 2021

The right marketing strategy is ultimately a lead generation strategy, helping young tech companies win business by demonstrating their value, building their credibility and eventually, building affinity for their brand. The first step of building a successful lead generation strategy is knowing who you want to attract.

B2B 172

B2B Company Marketing SEO 172

Prohibition

MARCH 4, 2021

Working with influencers is an effective way to reach and engage with target consumers and is something that most brands include within their social media marketing strategy. Being bombarded with ‘perfect’, unattainable images can fuel feelings of inadequacy and unrealistic comparison for social media users and consumers.

Instagram 62

Instagram Marketing Social Media Comparison 62

NewsWhip

OCTOBER 13, 2022

As NewsWhip’s data shows, Tim Hortons’ decision to leave gained more coverage and attention than any other Hockey Canada sponsor, with upwards of 32 thousand social media interactions on that coverage. thousand articles and 200 thousand social media interactions on Hockey Canada since September 1st – just 40 days.

Brand 148

Brand Branding Sports Crisis 148

Prohibition

MAY 9, 2023

Influencer marketing has become a major tool for businesses as part of marketing strategies to help reach and engage target audiences and convey key brand messages. Make sure the influencers add value Enhancing the value of social media is crucial in the modern world. Get in touch today to find out how we could help you.

Marketing 62

Marketing YouTube Comparison Fashion 62

Prohibition

NOVEMBER 9, 2021

Over the past few years, there has been a significant advancement in social media marketing. Previously, strategies were focused on increasing interaction and establishing a more real and personable online presence. Consequently, the traditional method of utilising social media (organic social media) may not be sufficient.

Advertising 62

Advertising Advertising Social Media Strategy 62

NewsWhip

JULY 14, 2020

For example, one client in the healthcare arena said, “We know cardiologists are walking around with screens with them all day – but what is our digital strategy to reach them?” And we got to work on an answer and strategy for that. We recently had a conversation with a public affairs client.

Data 176

Data Public Affairs Engineering Pharmaceuticals 176

Cision

MAY 20, 2016

Rather than making a comparison to the company under fire, KitKat highlighted how it differs from the rest. Since the original real-time event, KitKat has expanded its marketing strategy by exploring over 70 ways of “breaks” to coincide with its strapline and stay relevant with its audience. Salvation Army. Jamba Juice.

Brand 159

Brand Branding Comparison Viral 159

Critical Mention

DECEMBER 13, 2019

Many communications strategies can lead to business success. One of the most prominent strategies that helps refine a brand’s reputation and status in its industry is online news tracking. If utilized the right way, you can use the earned media from online news coverage to connect with your audience. Share Tweet Share.

Analysis 105

Analysis Comparison Reputation Radio 105

PR 20/20

JANUARY 9, 2023

Blog posts, social media shares, white papers, ebooks, and videos. Comparison guides, case studies, testimonials, webinars, and pros and cons articles. During the awareness stage , your goal should be to show up in search results for researching buyers.

Comparison 87

Comparison Resources eBook Case Study 87

Mark My Words

JUNE 22, 2022

When it comes to this week’s rail strikes, that comparison is a gift for a government PR machine that thrives on negativity and rarely needs a second invitation to sling (often slanderous) insults at its opposition. But via these important media appearances, he sometimes evokes the cliched union leader from another age.

Government 60

Government Publicity Comparison Crisis 60

ImPRessions - Crenshaw Communications

FEBRUARY 17, 2017

These might include specific stories in top-tier publications; speaking opportunities earned at key conferences; social media shares, and other indicators of progress against goals. The beauty of public relations, in comparison to traditional advertising and even some forms of direct marketing, is that it is built for flexibility.

Writing 130

Writing Comparison Product Launch Leadership 130

ImPRessions - Crenshaw Communications

MARCH 9, 2016

Our program strategies are more likely to be informed by behavioral data. We use social media listening tools, review market research, and create SEO-enhanced content. Track earned media against web analytics. Fast-forward a couple of decades, and the PR industry has grown far larger and more sophisticated.

Measurement 189

Measurement How To Guidelines Web 189

ReimaginePR

JUNE 13, 2016

You’ve done your market research, narrowed down the specs and features based on suggestions from your focus group, created a standout product, and pieced together a social media plan to help your product gain traction once it’s launched. Via social media. So you’ve got a brand new product that’s about to launch.

Product Launch 120

Product Launch Storytelling Social Media Comparison 120

Sword and the Script

SEPTEMBER 1, 2020

For a size comparison, Cision reported $730 million in revenue with a net loss of $24.4 The addition rounds out the company’s monitoring suite which includes online print and social media monitoring. Agility PR Solutions saw business up “4.9% from a year earlier in Q2 2020 and up 9.3% million (USD) up 9.5% year-over-year.

Internal 147

Internal International Tools Software 147

Public Relations Sydney

SEPTEMBER 21, 2014

Here is our comparison between PR and marketing: Activities / tactics: Marketing generally covers promotional, direct marketing and advertising which seeks to return direct sales; whereas PR is focused on reputation management through generating positive media coverage and stakeholder communication. What does this mean for business?

Marketing 99

Marketing Advertising Advertising Comparison 99