Buzzstream

FEBRUARY 3, 2021

The strategies behind conducting effective Digital PR campaigns. I spoke to Rebecca Moss about her strategy and she explains, “Everyone was bingeing Bridgerton over Christmas and I knew that I wanted to do something around the trend. A strategy that has worked well is evoking emotions from readers. Statistics. Case studies.

Digital PR 170

Digital PR Industry Strategy Film 170

Buzzstream

AUGUST 28, 2019

Social Media Content Analysis. As marketers, we know the importance of social media in understanding more about our audience and increasing awareness of our brands and services. . But have you ever considered using social media platforms as the source of your content? . A lack of purpose. With more than 1.9

Survey 98

Survey Data Comparison Analysis 98

Sword and the Script

JULY 2, 2016

Sometimes contrast is better than comparison because it advances our understanding of marketing and communication channels. Contrast clarifies the motivational differences between search and social. Search is a form of a question…which is why answering customer questions is a sound strategy for content marketing.

Marketing 64

Marketing Viral Survey Infographics 64

NewsWhip

JUNE 23, 2021

You have to be able to prioritize starting every strategy with insights and analytics. You have to have a comprehensive strategy and approach. That’s where political candidates are and that’s where media are. So, you need a strategy for Facebook that’s much more oriented towards communicating with the public.

Data 78

Data Media Analytics Energy 78

Buzzstream

MARCH 13, 2024

Even some white hat link building strategies rub against Google’s spam guidelines if builders don’t properly check websites for quality signals. Digital PR covers many content types and strategies, but its goals align with SEO goals, so they play hand-in-hand. The tactics may overlap, but the overall strategies are unique.

Digital PR 71

Digital PR Construction Case Study SEO 71

Cision

JULY 25, 2016

While there is novelty to noting that Uber or Pokémon Go are driven by superusers, very little is written or discussed anymore about this phenomenon as it relates to social media or content. What I want to do in this post is to discuss a few considerations about superusers that are important when planning social and digital strategy.

Facebook 120

Facebook Instagram Measurement Twitter 120

NewsWhip

AUGUST 18, 2020

This week began with two of our own, as our CEO and founder Paul Quigley welcomed NewsWhip’s Head of Research and Editorial Benedict Nicholson to talk about the explosion of public interest in news content on social media this year so far. 2020 engagement. Coronavirus and Black Lives Matter. the numbers. Brett Lofgren.

Web 78

Web Comparison Facebook Community 78

Cision

AUGUST 8, 2016

“ In the Freakonomics podcast referenced above (and embedded below), an interesting observation is made: the promise of the Internet was to democratize information, yet over time intermediaries (such as social media platforms and search engines) have become content gatekeepers. billion monthly users ( 1.13

Instagram 120

Instagram LinkedIn Advertising Advertising 120

NewsWhip

MARCH 22, 2021

One of the key aspects of social media for media companies is understanding their strengths for engaging with audiences on different platforms. The Instagram numbers for the Journal have been relatively low this year, at least in comparison to some of its rivals. We will return to look at those in a future blog. .

Web 97

Web Instagram Facebook Media 97

Cision

JULY 26, 2016

At his recent “ How to Monitor Anything ” webinar with the Public Relations Society of America, Cision Canada’s content marketing and social media manager James Rubec showed brands how they can dive deeper using real-time media monitoring. Determine Impact from Share of Voice Comparisons. What’s a social poll?

Media 120

Media Viral Comparison Social Media 120