Waxing UnLyrical

MARCH 1, 2011

You’ll probably find you’ve knocked up against a treasure trove of writing ideas, too. Learn to write for different readers and venues. If your own website is geared toward a technical readership level, try writing a news release for the general public. Draw physical and historical comparisons. Use pictures and humor.

Writing 76

Writing Comparison Web Resources 76

Contently - Strategy

MARCH 22, 2022

But if the ranking results swear by “How To” and “Ultimate Guides,” then you stick to that approach. SEO tools are part of the problem because they restrict you to writing only about things people already search for. It’s crucial to write for your readers first, however. So what’s the outcome?

SEO 144

SEO Strategy Brand Branding 144

Contently - Strategy

MARCH 30, 2022

And one way to produce more relevant and powerful battlecards is by repurposing marketing content. The marketing team has already done the heavy lifting to create the content and is well-versed in the sales funnel, so their work can be a good starting point for battlecards. Target customers, markets, segments, and opportunities.

Data 137

Data Comparison Case Study Marketing 137

Mindful Marketing

MARCH 11, 2022

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing What worried you as a child? Of course, they pale in comparison to adult anxieties, like deciding who to marry or how to make the next mortgage payment.

Comparison 89

Comparison Corporate Company Employee 89

Burrelles Fresh Ideas

MAY 9, 2023

An integrated approach includes all aspects of communications — public relations, marketing, social media, advertising — for a 360-degree view of the planning and measurement process. Source ] The communication industry may always struggle with who does what, especially when it comes to marketing/advertising and PR.

Measurement 40

Measurement Comparison Advertising Advertising 40

Sword and the Script

SEPTEMBER 1, 2020

Here are a few data points that drew my attention: Market size and scope : “$4.5 billion global market for Media Intelligence/PR software and information solutions.” For a size comparison, Cision reported $730 million in revenue with a net loss of $24.4 This page is designed to help you understand how to get mentioned here. >>>

Internal 147

Internal International Tools Software 147

Bianchi Biz Blog

AUGUST 8, 2022

I write for the C-suite and technology leaders in the manufacturing industry about technologies and their practical benefits. Ideally, I help these readers decide what technology initiatives to pursue at their companies and how to best set themselves up for success while doing so. What story or stories are you most proud of?

Technology 94

Technology Meeting Media Analytics 94

ImPRessions - Crenshaw Communications

DECEMBER 18, 2017

It’s best to begin by looking at the big picture to see where PR fits in the overall marketing scheme of things and then take a look at the following steps to help put together a successful 2018 PR plan. How To Plan PR in 2018. Share of voice – This can be a valuable metric in comparison to a key competitor.

Exercises 136

Exercises Comparison Internal International 136

Cision

JUNE 29, 2015

Jeremy is also a nationally syndicated journalist and writes for Huffington Post. The decline of television as a news source pales in comparison with the decline of print, which has been drastically declining since 2013. Marketers, in turn, advertise in the publication that attracts their desired audience.

Comparison 120

Comparison Television Print Social Media 120

Sword and the Script

FEBRUARY 11, 2017

Avid podcast listeners consume an average of five a week – listening for four hours and 10 minutes (chart nearby used with permission by The Marketing Companion ). Not only is this a significant amount of time – but it’s quality time and so marketing has joined the crowd. 1) Marketing Audibles for Audio Search.

Tools 60

Tools Pinterest Marketing Media 60

Sword and the Script

JUNE 7, 2022

On one hand, dealmaking has brought sizable new competitors to the market. On the other hand, I also see an M&A, that looks to me, whether intended or perceived like it’s removing competitors from the market. That’s consistent with the feedback I’ve heard in the market about TVEyes. I’m open to being proven wrong.

Software 86

Software Pitching Internal International 86

OnePitch

APRIL 26, 2022

She covers new products, product comparisons, deals, and how-tos. During the episode, Mia shares her pet peeves about pitches, how she’s connecting online and offline with sources, when it’s appropriate to follow up with her, and more. What She Writes About. [00:02:51] We do product comparisons.

Comparison 52

Comparison Pitching Meeting YouTube 52

Sword and the Script

APRIL 2, 2019

It mirrors a trend that’s already underway in PR’s sibling departments in marketing and advertising. For example, there have been numerous surveys and a pile of anecdotal evidence that CMOs are bringing more marketing work in-house. By the way, the WSJ reporter on that byline used to write for PRWeek). Then the economy changed.

Agency 95

Agency Trends Marketing Survey 95

ReimaginePR

JUNE 13, 2016

You’ve done your market research, narrowed down the specs and features based on suggestions from your focus group, created a standout product, and pieced together a social media plan to help your product gain traction once it’s launched. When Marketing is Not Your Forte. How to Incorporate Stories into Your Product Launch.

Product Launch 120

Product Launch Storytelling Social Media Comparison 120

PR 20/20

AUGUST 17, 2017

The marketing team is consistently blogging, distributing content across their social networks, and producing high-quality premium content pieces monthly. I t’s the universal marketing performance struggle. In fall 2015 we introduced Marketing Growth Hackathons as a planning model to do just that. So what should they do?

Marketing 49

Marketing eBook Case Study Comparison 49

Cision

JULY 29, 2015

Kerry O’Shea Gorgone , host of MarketingProfs’ Marketing Smarts podcast , recently sat down with us to answer a few questions on how to build a podcasting strategy and give us a glimpse at what she’ll cover at her Cision webinar. Q: Why is podcasting valuable for brands’ marketing strategies?

Interviews 120

Interviews Comparison Video Exercises 120

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Pay to pay, content grows; influencer marketing cools. “I d) Influencer marketing to cool off as far as the amounts of money companies are paying influencers.”.

Marketing 190

Marketing Content Marketing Data Social Media 190

Cision

APRIL 4, 2016

Of course anyone writing content or posting on social media hopes for the largest possible distribution, but the articles that purport to tell you how to make content go viral are oftentimes less useful than they intend to be. Journal Of Marketing Research (JMR) , 49 (2), 192-205. Marketing Research , 24 (4), 10-15.

Viral 120

Viral Journalism Advertising Advertising 120

The Resolution Blog

JANUARY 8, 2018

Tip of the month: “Take someone in finance to lunch and learn how you make money ” This is just one of the amazing tips from the Queen of metrics Katie Paine in this interview on PR News. She always explains clearly how to demonstrate organisational impact from your PR work. What if what we know in marketing is holding us back?

Tools 136

Tools Publicity Measurement SEO 136

PR 20/20

DECEMBER 10, 2019

Based on our own analytic data, the vast majority of you reading this are marketers, sales pros, service professionals, and business executives. Yet here we are, working in the digital age of marketing. This is Scott Brinker’s Marketing Technology Landscape. Ask the Marketing Director, and she’ll say qualified leads.

Report 52

Report How To Marketing Analytics 52

PR Conversations

DECEMBER 11, 2014

For example, if undertaking a national survey in Canada (population 35 million), one needs precisely 384 respondents in order to achieve a 95 per cent confidence level and confidence interval of +/- 5 per cent (see, Determining sample size: How to ensure you get the correct sample size ).

Publicity 108

Publicity Survey Analytics Pharmaceuticals 108

Maxim Behar

DECEMBER 16, 2021

In general, this year was super interesting in terms of marketing and sociology in Bulgaria. No, it is absurd to write Boyko Borisov and search. Host 2: A comparison, any similarities? Host 2: We were very interested not only, as we have already mentioned, in "How and which vaccine to get?", It was all medical talk.

Google 52

Google Engineering Sports Comparison 52

Beyond PR

JUNE 3, 2016

Smith, Director of Marketing for IR & Compliance Solutions at PR Newswire/Vintage. Markets do what markets do. Usually we don’t like to compare ourselves, but peer comparison could be helpful to show that misery loves company—it’s not just us,” Bradley explains.

Comparison 40

Comparison Financial Internal International 40

Waxing UnLyrical

NOVEMBER 28, 2010

He makes Tiger Woods appear well-behaved and almost saintly by comparison. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? I guess that Wayne must come across as an exotic creature from another planet in the US. Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"

SEO 42

SEO Measurement Facebook Blogging 42

Buzzstream

DECEMBER 17, 2020

This tool has myriad features and uses, but I predominantly use it for both ideation and to assist with pitch-writing. David White , Director of Content Marketing at Connective3 , has found multiple other uses for the tool. It’s also super-helpful for discovering how to tailor your subject lines by mirroring their headline styles.

Digital PR 161

Digital PR Tools Pitching Film 161

Sword and the Script

APRIL 9, 2019

This is flat in comparison to the median salaries PRWeek reported* over last several years: 2019: $95,000. Here’s a look at a handful of hot markets and they’ve changed over time: Be careful with how you use these numbers because sampling issues start to appear when you drill down to specific geographies. 2018: $95,000.

Publicity 94

Publicity Survey Comparison Report 94

Buzzstream

DECEMBER 5, 2023

What You’ll Learn Today In this lesson, you’ll learn how to find new opportunities – like product review opportunities, guest post placements, resources pages, and more – using BuzzStream Discovery and BuzzStream’s prospecting module. No knowledge of query-writing needed. Are you trying to build your brand?

Resources 103

Resources Analysis Infographics Examples 103

Sword and the Script

OCTOBER 27, 2020

That gets to the heart of the Muck Rack value proposition: every product the company has brought to market has been of their own making and is a natural extension of the existing platform. From here, you can create an alert for reporters that write about your refined search results. Or add them to a media list and start pitching.

Pitching 86

Pitching Media System Tools 86

Buzzstream

DECEMBER 5, 2023

What You’ll Learn Today In this lesson, you’ll learn how to find new opportunities – like product review opportunities, guest post placements, resources pages, and more – using BuzzStream Discovery and BuzzStream’s prospecting module. No knowledge of query-writing needed. Are you trying to build your brand?

Resources 62

Resources Analysis Infographics Examples 62

Buzzstream

DECEMBER 5, 2023

What You’ll Learn Today In this lesson, you’ll learn how to find new opportunities – like product review opportunities, guest post placements, resources pages, and more – using BuzzStream Discovery and BuzzStream’s prospecting module. No knowledge of query-writing needed. Are you trying to build your brand?

Resources 62

Resources Analysis Infographics Examples 62

Contently - Strategy

DECEMBER 5, 2019

Sure, marketers in these industries deal with more regulations and bureaucracy than someone who works for Red Bull. Understanding how to pick the right insurance or save for a mortgage can literally change someone’s life. million for their content marketing budgets in 2019, per Contently research. Report Methodology.

Financial 111

Financial Industry Report Insurance 111

Maxim Behar

APRIL 2, 2023

There is no room for comparison between the lifestyle we have in 2023 and the one we had 10 years ago. We must work it out how to get what we want. There is inflation now, how are we going to fight inflation? I said: "How come in 15 years, communism in Bulgaria is over and there's a free market.

Comparison 52

Comparison Newspapers Course Policies 52

Contently - Strategy

MAY 12, 2024

For content marketers, dialed-in content calendars are even more critical. Below are a few tips for how to create a content calendar that drives engagement and growth and keeps your whole team on track. This is where writing clear, thorough, and effective briefs plays a critical role. What Should a Content Calendar Track?

How To 99

How To Resources Comparison Instagram 99

Waxing UnLyrical

JANUARY 27, 2011

I write back, saying yes, I would like to do an interview with So-And-So. OK, maybe that’s not the best comparison, but at least the president’s State of the Union speech is. Sometimes, they could be writing/managing completely different properties. Give with one hand and take with the other. And you know what?

Pitching 111

Pitching Facebook Interviews Twitter 111

Shift Communications

JANUARY 6, 2016

How to Harness Tumblr’s Power. You sign up with an email and choose your theme, i.e., how the blog looks. To use the site, you can put pictures, write text, and tag the posts with keywords so others can find them. How does your brand use Tumblr? Marketing Coordinator. You’re missing search opportunities.

Brand 60

Brand Branding Comparison Social Media 60

prTini

SEPTEMBER 24, 2014

But how do you know which ones are worth the investment? Does anyone actually know how to read the label? You can also analyze social and content success through a side-by-side domain comparison report. Trying new tools for the short free trail week is more often than not confusing and time-consuming.

Tools 72

Tools Viral Engineering Comparison 72

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. However, ‘brand’ usually comes first with clients’ internal PR and marketing teams. Once you understand they need: Quotes from experts. Statistics. Case studies.

Digital PR 170

Digital PR Industry Strategy Film 170