ImPRessions - Crenshaw Communications

MARCH 9, 2016

We use social media listening tools, review market research, and create SEO-enhanced content. And how to measure the other activities that a PR group delivers? The ad equivalent formula was popular with marketers because it translated PR output into something familiar – advertising! Beyond Counting Clips and AVEs.

Measurement 189

Measurement How To Guidelines Web 189

Prohibition

JANUARY 31, 2023

As a PR or marketer, you’ve probably come across social listening tools or you might have even delved into the world yourself. This could be a quick-fire press release or an annual market report to use as a lead magnet. This allows you to benchmark where you are as a brand in comparison.

How To 62

How To Analysis Comparison B2C 62

The Resolution Blog

AUGUST 6, 2019

Keen to guide us through ‘the basics’ so we understand the principles and meaning behind some of the metrics which seem so familiar; this post looks at engagement rate and how to calculate this manually. Steph Bridgeman, from Experienced Media Analysts , has experience of working on measurement programmes with organisations of all sizes.

How To 120

How To Media Comparison LinkedIn 120

Cision

OCTOBER 3, 2016

Simply identify terms people may use when they’re in the different stages of the buying journey : Awareness, Research, Consideration, Comparison, Purchase, Advocacy, and input those as searches. Comparison: “[Your cosmetic company name] versus [Competitor cosmetic company name] – which is better? Anyone use it?

Software 0

Software Comparison Media System 0

Katie Paine's Measurement Blog

MARCH 9, 2023

If the competition launched it program the same day that Princess Diana died, and they were lucky to get any coverage at all (true story) it’s hardly a fair comparison. If you do not have the full data set for the competition because their launch or activity exceeds the time frame of your data, it’s not a fair comparison. They do not.

Measurement 52

Measurement How To System Comparison 52

Shift Communications

MAY 28, 2015

How can it benefit your marketing and communications program? If, for example, you’re a credit card issuer and your followers don’t use your card, then you might have a marketing mismatch (or an opportunity). The greatest hidden power of Twitter Audience Insights, however, is comparison. How do they differ?

Twitter 60

Twitter How To Marketing Wireless 60

Contently - Strategy

SEPTEMBER 12, 2019

The series, which debuted over a decade ago, was one of the first majorly successful examples of video content marketing. Media and marketing experts have been anointing video as the trend of the year for over a decade. Media and marketing experts have been anointing video as the trend of the year for over a decade.

Video 95

Video How To Education YouTube 95

Brand24

FEBRUARY 23, 2021

See a comparison between Google Alerts and Brand24. If you're looking for a Google Alerts alternative, you might have found it right here. The post Top 6 alternatives to Google Alerts first appeared on Brand24 Blog.

Google 78

Google Comparison Blogging How To 78

Prohibition

SEPTEMBER 29, 2023

This discussion would be particularly beneficial for anyone looking to understand how to navigate business growth in uncertain times. Marketers will feel hard hit by the recent updates, imposing more privacy restrictions, but also this presents an opportunity for you to truly understand your audience.

Privacy 62

Privacy Comparison B2B Retail 62

PR 20/20

OCTOBER 18, 2021

You may already be familiar with this quote (it’s also the title of Marcus’ renowned book), but it so eloquently sums up the point of content marketing, doesn’t it? As marketers, we must listen to the questions our customers are asking and answer those questions —those pain points—through optimized and truthful content.

Industry 87

Industry How To Comparison Leadership 87

Onclusive

DECEMBER 7, 2023

Share of Voice (SOV) This compares the brand’s presence in the media or a specific industry in comparison to its competitors. From this you can gauge brand visibility and market dominance. Media reach PR metrics assist in optimising media strategies, targeting specific markets, and evaluating campaign success.

Measurement 195

Measurement Analysis Reputation SEO 195

Onclusive

DECEMBER 7, 2023

Share of Voice (SOV) This compares the brand’s presence in the media or a specific industry in comparison to its competitors. From this you can gauge brand visibility and market dominance. Media reach PR metrics assist in optimising media strategies, targeting specific markets, and evaluating campaign success.

Measurement 195

Measurement Analysis Reputation SEO 195

Polaris

DECEMBER 13, 2014

Understanding how personas move through the sales cycle. I demonstrated how marketers can use buyer personas to put a human face on customer information and bring their ideal customers to life. Your leads have an interest in your business because they have a problem they don’t know how to solve. Content Marketing'

Small Business 162

Small Business Marketing eBook Comparison 162

PR 20/20

JANUARY 9, 2023

You can align your marketing activities and messages with each stage of the buyer’s journey. How to create a marketing plan using the buyer’s journey. Thus, aligning your marketing materials and messaging with each stage of the buyer’s journey is critical. How well does your marketing plan align today?

Comparison 87

Comparison Resources eBook Case Study 87

Onclusive

JULY 18, 2017

Most marketers are obsessed with attribution—and with good reason: not only are they being held accountable for campaign performance, but they’re also on a mission to continually optimize that performance. PR is playing an increasingly integral role in the marketing mix. Those marketers are going to want to know it’s money well spent.

Comparison 294

Comparison Advertising Advertising Analytics 294

PR 20/20

OCTOBER 18, 2021

You may already be familiar with this quote (it’s also the title of Marcus’ renowned book), but it so eloquently sums up the point of content marketing, doesn’t it? As marketers, we must listen to the questions our customers are asking and answer those questions —those pain points—through optimized and truthful content.

Industry 52

Industry How To Comparison Leadership 52

Mindful Marketing

MARCH 11, 2022

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing What worried you as a child? Of course, they pale in comparison to adult anxieties, like deciding who to marry or how to make the next mortgage payment.

Comparison 89

Comparison Corporate Company Employee 89

Shift Communications

MARCH 13, 2015

Other insights in this section include follower trends (you can see if there was a particular spike in follower growth at a certain time) as well as a comparison to similar competitor pages. How can this help your content strategy? Think about content that discusses getting jobs in your industry or 101’s for how to use certain tools.

Analytics 60

Analytics LinkedIn How To Comparison 60

Communications Conversations

FEBRUARY 2, 2021

views on TikTok (for comparison Charli D’Amelio’s #DistanceDance last year has 17.7 So, I thought it was high time someone give J-Lo some sound influencer marketing advice. It hasn’t exactly taken off either. The challenge has just 2.4M BILLION views). Because clearly that is lacking on her team right now! ??.

Marketing 60

Marketing Comparison Viral Social Media 60

Prohibition

FEBRUARY 18, 2021

The launch of LinkedIn Marketing Labs. In January, to help marketers harness the full potential of LinkedIn ads, the platform launched an online-learning centre called LinkedIn Marketing Labs. The latest social media updates to help social media marketers stay up to date. Facebook overhauls its privacy setting.

Social Media 118

Social Media Trends Media YouTube 118

Burrelles Fresh Ideas

MAY 9, 2023

An integrated approach includes all aspects of communications — public relations, marketing, social media, advertising — for a 360-degree view of the planning and measurement process. Source ] The communication industry may always struggle with who does what, especially when it comes to marketing/advertising and PR.

Measurement 40

Measurement Comparison Advertising Advertising 40

PR 20/20

NOVEMBER 8, 2022

How are they doing that? By becoming their own subject matter experts using resources available to them online, such as company websites, product reviews, research, insights, comparison guides, and more. Increase Marketing Effectiveness.

System 52

System Comparison Resources Enterprise 52

Beyond PR

JUNE 23, 2016

Case in point, Gemma Stafford – a professionally-trained chef who debuted on YouTube fewer than three years ago and already commands a larger audience than television stations in some of the nation’s more competitive broadcast markets. Our goal is to create the number one baking community online.”. We didn’t create it on our own.

Video 73

Video Marketing YouTube Comparison 73

Doctor Spin

NOVEMBER 29, 2023

link] Beyond cognitive dissonance, Festinger contributed significantly to social comparison theory and the study of social influence and group dynamics. His social comparison theory suggests that people evaluate their abilities and opinions by comparing themselves to others, especially when objective benchmarks are unavailable.

Handbook 52

Handbook Wikipedia eBook Comparison 52

Sword and the Script

SEPTEMBER 1, 2020

Here are a few data points that drew my attention: Market size and scope : “$4.5 billion global market for Media Intelligence/PR software and information solutions.” For a size comparison, Cision reported $730 million in revenue with a net loss of $24.4 This page is designed to help you understand how to get mentioned here. >>>

Internal 147

Internal International Tools Software 147

Doctor Spin

NOVEMBER 30, 2023

The theory of cognitive dissonance has been widely influential in psychology and fields like marketing, public relations, and decision-making studies. link] Learn more: Cognitive Dissonance: Mental Harmony Above All Else Subscribe and get a free ebook on how to get better PR ideas. Trivialize the inconsistency. link] 2 Harmon-Jones, E.

Handbook 52

Handbook Journalism Comparison eBook 52

PR 20/20

OCTOBER 13, 2021

At INBOUND, our team learns about diverse topics ranging from marketing and sales strategies to business culture theories. And thanks to a high-energy, rapid-fire session from Jay Schwedelson , I can share some actionable tips about how to get people to actually open those marketing emails. Marketers know this.

B2C 52

B2C Comparison B2B Data 52

PR 20/20

OCTOBER 13, 2021

At INBOUND, our team learns about diverse topics ranging from marketing and sales strategies to business culture theories. And thanks to a high-energy, rapid-fire session from Jay Schwedelson , I can share some actionable tips about how to get people to actually open those marketing emails. Marketers know this.

B2C 52

B2C Comparison B2B Data 52

Sword and the Script

OCTOBER 24, 2017

That’s my take on some of the data from the 2018 Chief Marketer B2B lead gen report. Analysis: B2B marketing must develop its market. A different study that Chief Marketer reported found B2B organizations are slow to follow up with leads. As I say in the introduction above, marketing doesn’t work in isolation.

B2B 64

B2B Report Marketing Survey 64

Cision

JUNE 29, 2015

The decline of television as a news source pales in comparison with the decline of print, which has been drastically declining since 2013. This hypothesis is further strengthened by the increased consumption of media utilizing visuals in comparison to media using just text—the constraint of print media.

Comparison 120

Comparison Television Print Social Media 120

Flack's Revenge

FEBRUARY 3, 2021

In my last post I explained the history and significance of secret sauce , or IP, in tech marketing. Or perhaps the vendor has gone on to conquer new markets and launch different offerings – then, the original IP may be less relevant. How Much to Say and When (To Baste or not to Baste?). All kinds of content can help.

Technology 177

Technology Comparison Case Study Privacy 177

Sword and the Script

APRIL 2, 2019

It mirrors a trend that’s already underway in PR’s sibling departments in marketing and advertising. For example, there have been numerous surveys and a pile of anecdotal evidence that CMOs are bringing more marketing work in-house. The in-housing trend in PR isn’t entirely surprising. The In-House Effects on Law Firms.

Agency 93

Agency Trends Marketing Survey 93

Contently - Strategy

MARCH 30, 2022

And one way to produce more relevant and powerful battlecards is by repurposing marketing content. The marketing team has already done the heavy lifting to create the content and is well-versed in the sales funnel, so their work can be a good starting point for battlecards. Target customers, markets, segments, and opportunities.

Data 98

Data Comparison Case Study Marketing 98

NewsWhip

OCTOBER 10, 2019

The only non-recipe featured in the top ten is an appropriate Halloween “How-to” for giant DIY spiders. There hasn’t been much engagement in 2019 by comparison, but we’re just barely into the real holiday season, so rest assured, there will be crafts and food aplenty in the weeks to come. Pinners are all about the food in 2019 so far.

Pinterest 113

Pinterest Trends Comparison Data 113

Sword and the Script

FEBRUARY 11, 2017

Avid podcast listeners consume an average of five a week – listening for four hours and 10 minutes (chart nearby used with permission by The Marketing Companion ). Not only is this a significant amount of time – but it’s quality time and so marketing has joined the crowd. 1) Marketing Audibles for Audio Search.

Tools 60

Tools Pinterest Marketing Media 60

Buzzstream

FEBRUARY 27, 2024

I’m specifically focusing on data-led media pitches – partly because that’s where my experience lies, but also because I feel there’s a lack of specific guidance on how to create these types of media pitches. How to Write a Media Pitch We’ve identified several segments of journalists, plus the most relevant story angle for each segment.

Pitching 83

Pitching Writing Film How To 83

ImPRessions - Crenshaw Communications

DECEMBER 18, 2017

It’s best to begin by looking at the big picture to see where PR fits in the overall marketing scheme of things and then take a look at the following steps to help put together a successful 2018 PR plan. How To Plan PR in 2018. Share of voice – This can be a valuable metric in comparison to a key competitor.

Exercises 136

Exercises Comparison Internal International 136