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$100 Million M&A for Internal Comms Tool: What’s Older is Still News in Marchlyjunetember [PR Tech Sum]

Sword and the Script

Internal comms tool SocialChorus acquired by a PE firm; Burton-Taylor digs up revenue numbers; Nexis Newsdesk Simplifies news search; Propel adds broadcast monitoring Welcome to the beginning of September. The company helps leaders and communicators create, publish and distribute text and multimedia messages to an internal team.

Internal 147
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The Top 10 PR Measurement Atrocities and how to Avoid them

Katie Paine's Measurement Blog

If the competition launched it program the same day that Princess Diana died, and they were lucky to get any coverage at all (true story) it’s hardly a fair comparison. If you do not have the full data set for the competition because their launch or activity exceeds the time frame of your data, it’s not a fair comparison.

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17 PR Metrics For Comms Teams 

Onclusive

The International Association of Measurement and Evaluation of Communication (AMEC), has a framework that encompasses all forms of integrated media e.g., Paid, Earned, Shared, and Owned. Share of Voice (SOV) This compares the brand’s presence in the media or a specific industry in comparison to its competitors.

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What are PR Metrics: 17 Measurements to Track 

Onclusive

The International Association of Measurement and Evaluation of Communication (AMEC), has a framework that encompasses all forms of integrated media e.g., Paid, Earned, Shared, and Owned. Share of Voice (SOV) This compares the brand’s presence in the media or a specific industry in comparison to its competitors.

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How to Get the B2B Marketing Persona Right [UML]

Sword and the Script

Additional recommended reading: Anecdote: How to Define a Market Opportunity. Mr. Zambito, who hints of a forthcoming book he’s writing on buyer personas says too many B2B organizations are still focus on product comparisons, buying criteria and objection handling. Market Research Mistake: Falling in Love with an Idea.

B2B 115
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A New Era for Measuring Communications Campaigns

PRSay

At the World Bank, we use the Barcelona Principles as the foundation for how we approach measuring and evaluating our communication efforts,” said José de Buerba, head of business intelligence, external and corporate relations at World Bank. In 2015, the principles were updated to version 2.0. “At Rooted in the Barcelona Principles 2.0,

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PR Goal-Setting For 2018

ImPRessions - Crenshaw Communications

How To Plan PR in 2018. Share of voice – This can be a valuable metric in comparison to a key competitor. Ideally, the organization’s statement of its mission is still relevant to the business environment as well as internal audiences. Do a deep dive into internal resources. . Audit the past year.

Exercises 136