Cision

OCTOBER 3, 2016

Simply identify terms people may use when they’re in the different stages of the buying journey : Awareness, Research, Consideration, Comparison, Purchase, Advocacy, and input those as searches. Comparison: “[Your cosmetic company name] versus [Competitor cosmetic company name] – which is better? Anyone use it?

Software 0

Software Comparison Media System 0

Prohibition

JANUARY 31, 2023

This can include looking at how a competitor is perceived online, in terms of how customers talk about them to identify their brand reputation. This allows you to benchmark where you are as a brand in comparison. This will allow you to consider the topics and trends that you jump on for your next PR campaign.

How To 62

How To Analysis Comparison B2C 62

Brand24

FEBRUARY 23, 2021

See a comparison between Google Alerts and Brand24. If you're looking for a Google Alerts alternative, you might have found it right here. The post Top 6 alternatives to Google Alerts first appeared on Brand24 Blog.

Google 78

Google Comparison Blogging How To 78

Katie Paine's Measurement Blog

MARCH 9, 2023

If the competition launched it program the same day that Princess Diana died, and they were lucky to get any coverage at all (true story) it’s hardly a fair comparison. If you do not have the full data set for the competition because their launch or activity exceeds the time frame of your data, it’s not a fair comparison.

Measurement 52

Measurement How To System Comparison 52

The Proactive Report

OCTOBER 30, 2023

The trick to getting good content from an AI service is to learn how to write excellent prompts. For example, if you are the CRM software space, is your brand mentioned in articles about new CRM features or comparisons of CRM systems? Embrace AI A lot has changed in this arena this year – not the least of it the introduction of AI.

Trends 182

Trends Marketing Wikipedia Reddit 182

Contently - Strategy

SEPTEMBER 12, 2019

The key to turning that prediction into a reality is if brands can figure out how to make video work throughout the entire marketing funnel. How video content can help drive leads. Product comparisons & reviews. The post How to Use Video Content to Generate Leads and Drive Sales appeared first on Contently.

Video 95

Video How To Education YouTube 95

The Proactive Report

JANUARY 4, 2023

Lists – A bulleted list of steps explaining how to achieve the search query – Recipes and other types of how-to content often appear as numbered lists of steps. Comparisons. Tables – Sometimes Google will extract information from a page in table form such as a conversion chart for cups to ounces. Definitions.

Engineering 147

Engineering SEO Google Comparison 147

Sword and the Script

NOVEMBER 12, 2016

Additional recommended reading: Anecdote: How to Define a Market Opportunity. Mr. Zambito, who hints of a forthcoming book he’s writing on buyer personas says too many B2B organizations are still focus on product comparisons, buying criteria and objection handling. Market Research Mistake: Falling in Love with an Idea.

B2B 114

B2B Marketing How To Survey 114

Contently - Strategy

OCTOBER 9, 2019

By comparison, 50 percent of B2B marketers use social listening, which makes me want to abandon my job, hotwire a SpaceX shuttle, and give that whole astronaut dream another shot. How to develop customer empathy, in 10 steps. The post Empathy Marketing: How to Understand Your Customers, in 10 Steps appeared first on Contently.

Marketing 82

Marketing How To B2B Exercises 82

PR 20/20

OCTOBER 18, 2021

Many brands are quick to point out flaws in competitors’ offerings, but are you confident enough to make product or service comparisons without bias? When you honestly share how your brand matches up to others, your content becomes the source of truth for customer research. Be willing to compare without bias. Image credit: Insider.

Industry 87

Industry How To Comparison Leadership 87

Prohibition

SEPTEMBER 29, 2023

This discussion would be particularly beneficial for anyone looking to understand how to navigate business growth in uncertain times. In our next episode, Chris and Will are speaking to award-winning B2B specialist, Editor, and Director Tom Basgil all about ‘sexy’ side to B2B marketing and how to drive employer advocacy.

Privacy 62

Privacy Comparison B2B Retail 62

Shift Communications

MARCH 13, 2015

Other insights in this section include follower trends (you can see if there was a particular spike in follower growth at a certain time) as well as a comparison to similar competitor pages. How can this help your content strategy? Think about content that discusses getting jobs in your industry or 101’s for how to use certain tools.

Analytics 60

Analytics LinkedIn How To Comparison 60

Doctor Spin

NOVEMBER 29, 2023

link] Beyond cognitive dissonance, Festinger contributed significantly to social comparison theory and the study of social influence and group dynamics. His social comparison theory suggests that people evaluate their abilities and opinions by comparing themselves to others, especially when objective benchmarks are unavailable.

Wikipedia 52

Wikipedia Comparison eBook Study 52

NewsWhip

MARCH 2, 2023

To keep the link to our previous blog we’re also going to include Chick-fil-A for comparison, as the chicken restaurant faced some drama this week. If you’d like to understand how to monitor your brand in real time, reach out to us here. So let’s dig in.

Comparison 78

Comparison Pinterest Local Instagram 78

Shift Communications

MAY 28, 2015

Device categories are useful data points for understanding how mobile your audience is or isn’t, and what platforms you may want to develop on. The greatest hidden power of Twitter Audience Insights, however, is comparison. How do they differ? For example, choose your followers and your organic audience. Christopher S.

Twitter 60

Twitter How To Marketing Wireless 60

PR 20/20

OCTOBER 18, 2021

Many brands are quick to point out flaws in competitors’ offerings, but are you confident enough to make product or service comparisons without bias? When you honestly share how your brand matches up to others, your content becomes the source of truth for customer research. Be willing to compare without bias. Image credit: Insider.

Industry 52

Industry How To Comparison Leadership 52

Doctor Spin

NOVEMBER 29, 2023

link] Beyond cognitive dissonance, Festinger contributed significantly to social comparison theory and the study of social influence and group dynamics. His social comparison theory suggests that people evaluate their abilities and opinions by comparing themselves to others, especially when objective benchmarks are unavailable.

Handbook 52

Handbook Wikipedia eBook Comparison 52

Onclusive

DECEMBER 7, 2023

Share of Voice (SOV) This compares the brand’s presence in the media or a specific industry in comparison to its competitors. You’ll also gain insight on how to improve on future engagement. High engagement often signifies brand loyalty, and potential advocacy.

Measurement 195

Measurement Analysis Reputation SEO 195

Onclusive

DECEMBER 7, 2023

Share of Voice (SOV) This compares the brand’s presence in the media or a specific industry in comparison to its competitors. You’ll also gain insight on how to improve on future engagement. High engagement often signifies brand loyalty, and potential advocacy.

Measurement 195

Measurement Analysis Reputation SEO 195

Buzzstream

FEBRUARY 27, 2024

I’m specifically focusing on data-led media pitches – partly because that’s where my experience lies, but also because I feel there’s a lack of specific guidance on how to create these types of media pitches. How to Write a Media Pitch We’ve identified several segments of journalists, plus the most relevant story angle for each segment.

Pitching 83

Pitching Writing Film How To 83

Doctor Spin

NOVEMBER 30, 2023

link] Learn more: Cognitive Dissonance: Mental Harmony Above All Else Subscribe and get a free ebook on how to get better PR ideas. link] Beyond cognitive dissonance, Festinger contributed significantly to social comparison theory and the study of social influence and group dynamics. Psychological Inquiry, 3, 303–311.

Handbook 52

Handbook Journalism Comparison eBook 52

Burrelles Fresh Ideas

MAY 9, 2023

How to use the AMEC measurement framework The image below shows some basic information on how to use the framework and how it can be “the heart of the planning, research and evaluation process.” We also offer share of voice with the ability to show several market comparison levels (e.g.,

Measurement 40

Measurement Comparison Advertising Advertising 40

PRSay

JULY 1, 2020

the 10-minute survey evaluates where a PR team or its clients stand in their measurement journey, and in comparison to others who have also used the maturity-mapping tool. I hope to see guidelines on how to better integrate measurement for paid influencers, and the shifting digital-data landscape.”. Integrated evaluation framework.

Measurement 170

Measurement Communications Banking Survey 170

Cision

JUNE 29, 2015

The decline of television as a news source pales in comparison with the decline of print, which has been drastically declining since 2013. This hypothesis is further strengthened by the increased consumption of media utilizing visuals in comparison to media using just text—the constraint of print media.

Comparison 120

Comparison Television Print Social Media 120

PR 20/20

JANUARY 9, 2023

How to create a marketing plan using the buyer’s journey. Comparison guides, case studies, testimonials, webinars, and pros and cons articles. By providing the right resources at the right time, your brand is establishing trust with potential customers (even if you haven’t spoken to them yet!).

Comparison 87

Comparison Resources eBook Case Study 87

Onclusive

JULY 18, 2017

It’s important to know how your own blog content fares in comparison to earned or newswire content. Once you track this, you’ll have a better understanding of how to move forward in a strategic way. Gain an understanding of which is performing better: your earned or owned media.

Comparison 294

Comparison Advertising Advertising Analytics 294

ImPRessions - Crenshaw Communications

NOVEMBER 14, 2019

The good news is that you don’t typically need to learn something new (if you do, it’s probably the wrong interview opportunity), but only how to shape and deliver a quote, recount an example, or offer an informed opinion. It also helps to use visual and colorful language, as per the next point. Use visual language.

Resources 149

Resources Media Interviews Comparison 149

Maxim Behar

NOVEMBER 22, 2023

I am still on the executive board of the global PR organization ICCO and together with my colleagues we’re trying to establish principles on how to govern the ethical use of AI in terms of copyright. However, those PR experts who know how to work with AI will take their places. Making that comparison is a bit of figurative thinking.

Ethics 64

Ethics Guidelines Comparison Creativity 64

NewsWhip

OCTOBER 10, 2019

The only non-recipe featured in the top ten is an appropriate Halloween “How-to” for giant DIY spiders. There hasn’t been much engagement in 2019 by comparison, but we’re just barely into the real holiday season, so rest assured, there will be crafts and food aplenty in the weeks to come. Pinners are all about the food in 2019 so far.

Pinterest 113

Pinterest Trends Comparison Data 113

Bianchi Biz Blog

SEPTEMBER 23, 2021

How to Contact: YouTube: [link]. How to connect: YouTube: [link]. How to connect: YouTube: [link]. It’s not only about electric cars, bikes, boats and planes, but how we generate and even own the electricity to power these machines. How to Connect: YouTube: [link]. How to Connect: YouTube: [link].

YouTube 63

YouTube Automotive Energy Mobile 63

PR 20/20

NOVEMBER 8, 2022

How are they doing that? By becoming their own subject matter experts using resources available to them online, such as company websites, product reviews, research, insights, comparison guides, and more.

System 52

System Comparison Resources Enterprise 52

Prohibition

FEBRUARY 18, 2021

The update provides extensive training for users on LinkedIn ad tools through video courses that cover a variety of topics such as; how to use LinkedIn ads, effective ad targeting, how to improve lead generation whilst also covering how to report on analytics.

Social Media 118

Social Media Trends Media YouTube 118

OnePitch

APRIL 26, 2022

She covers new products, product comparisons, deals, and how-tos. During the episode, Mia shares her pet peeves about pitches, how she’s connecting online and offline with sources, when it’s appropriate to follow up with her, and more. We do product comparisons. How to Build a Relationship with Her. [00:13:00]

Comparison 52

Comparison Pitching Meeting YouTube 52

Sword and the Script

SEPTEMBER 1, 2020

For a size comparison, Cision reported $730 million in revenue with a net loss of $24.4 How to Track Inbound Traffic from a Press Release by Serena Ehrlich & Business Wire “Create UTM links for your blog posts, social updates, advertising and other marketing collateral to keep your program’s activities separated.” year-over-year.

Internal 146

Internal International Tools Software 146

Mindful Marketing

MARCH 11, 2022

Of course, they pale in comparison to adult anxieties, like deciding who to marry or how to make the next mortgage payment. Maybe it was not having friends seated at your lunch table or embarrassing yourself in PE class? For kids, those are real concerns.

Comparison 89

Comparison Corporate Company Employee 89

Flack's Revenge

FEBRUARY 3, 2021

If you are with me so far, and want to open up the sauce spigot, the next question is how to do this, especially when the underlying technology may be very hard to explain and understand. How to explain at a high level depends on what you have. Explaining the Unexplainable (Simmering the Sauce). All kinds of content can help.

Technology 177

Technology Comparison Case Study Privacy 177

ImPRessions - Crenshaw Communications

DECEMBER 18, 2017

How To Plan PR in 2018. Share of voice – This can be a valuable metric in comparison to a key competitor. CMOs and other decision-makers will determine how to invest in the communications talent needed to get the job done. Audit the past year. Website traffic driven by earned media generated from the PR campaign.

Exercises 136

Exercises Comparison Internal International 136