Burrelles Fresh Ideas

MARCH 5, 2024

Yes, it’s true that in today’s digital landscape, public relations professionals no longer rely on earned media alone. Most PR pros today use some form of the PESO Model which includes owned, shared, paid and earned media. However, media pitching and media relations to secure earned media still dominate the industry.

Media 97

Media Nonprofit Pitching Analytics 97

PRSay

MAY 23, 2018

An added bonus for you: Trade outlets aren’t inundated with pitches like their high-visibility counterparts, so it’s easier to get your pitch in front of the right eyes. Even better, audiences are typically more targeted and engaged than in television and radio markets. You’d be targeting the right listeners.

Media Relations 135

Media Relations Publicity Media Blogging 135

wiredPRworks

MAY 6, 2020

PR Pro Guide to Pitching in a Pandemic During COVID-19 Coronavirus. A few takeaways from our chat: Send your pitch in on a silver platter, ready to go with images and video. Get media training before you go live on radio or video. Barbara Rozgonyi , CEO CoryWest Media. Giveback stories are good. How about you?

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Pitching Training Radio Media Training 52

Onclusive

SEPTEMBER 7, 2021

PR analytics technology, such as Onclusive, can help by automatically tracking all of your worldwide media coverage, including digital, newswire, print, broadcast and radio, and analyzing which channels drove the most impact for your brand. Finally, developing a strategic content syndication partnership might be an option for you.

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Measurement SEO Web Social Media 356

Onclusive

JANUARY 5, 2021

The stakes are high when it comes to media monitoring, and a robust solution will ensure you account for all relevant content. Our customers agree that Onclusive provides the most comprehensive media monitoring available, including digital, newswire, print, broadcast, and radio coverage.

Real Estate 195

Real Estate Media Analytics Enterprise 195

Communications Conversations

SEPTEMBER 10, 2020

Let’s go back to the beginning–how did you get your start in the media world? I was a radio news reporter for three years in St. I really appreciated my time in radio and print journalism. I spend a good chunk of my time on media relations and pitching. Cloud out of college.

Radio 167

Radio Journalism Interviews Energy 167

Solo PR Pro

FEBRUARY 1, 2022

He developed a love of sports and print media at a young age, and set off to the University of Florida to pursue a degree in journalism. When he arrived on campus, however, he was amazed by the student-run broadcast stations, including radio and TV stations that would actually compete in the local market for ratings. “I

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Meeting Radio Sports Telecommunications 131

Prohibition

JUNE 26, 2023

Collaborating with micro-influencers or enhancing your brand’s social media presence are effective strategies in today’s digital landscape and can allow you to converse directly with potential customers. Pitching stories related to your business to these outlets can provide significant PR benefits.

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Company Radio Social Media Pitching 62

PRSay

MARCH 18, 2020

Whether you’re a health-care organization wondering about messaging or a brand trying to find a home for an unrelated story during this time, here are some tips for PR pros to successfully navigate this current news cycle: Know that this isn’t pitching as usual. Another said coronavirus stories are all she is working on.

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Resources Pitching Television Radio 214

Sword and the Script

FEBRUARY 14, 2023

Agility and Burrelles are partners “for our media delivery platform and media relations tools,” said Tressa Robbins , vice president of Client Onboarding with Burrelles. For example, Intelligent Relations said in a PR pitch emailed last month that it had an “auto-gen pitch writing for users” in market.

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Software Pitching Analysis Community 133

Prakkypedia

MARCH 31, 2019

Or in other words: “What can I pitch to the media?”. For PR consultants who work in media relations and promotions, it’s all about the next angle, the new product, the trend the client has noticed, or the issue that the client may be able to provide a quote on. given back to the community in a heart-warming way.

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Newspapers Radio Construction Fashion 122

PRSay

JANUARY 8, 2019

As communicators, we have long relied on earned media or public relations — usually in the form of media relations — to place our clients’ names on the internet, on TV, in print and on the radio. Earned media demonstrates credibility, since the organization doesn’t pay for the placement. Regional Foundation.

Storytelling 163

Storytelling Media Nonprofit Government 163

Newsfile

FEBRUARY 28, 2024

Media monitoring tools scan various sources (print, online, social media, TV, radio) for mentions of specific keywords or brands. PR professionals balance these media types to maximize brand exposure and credibility: Paid Media : Content promoted through advertising (e.g., How Do You Pitch the Media ?

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Viral Crisis Communications SEO Reputation 52

PRSay

FEBRUARY 20, 2020

Just ask Reed Pence, host and producer of the award-winning national radio magazine Radio Health Journal. “An Being able to anticipate a story helps put me on equal footing with media that have much quicker turnaround times and allows me to be more current.”. You don’t want to play favorites.

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Radio Tools Journalism Interviews 197

Critical Mention

MAY 12, 2021

Not only is paywalled content an issue for the many communications professionals trying to track their earned media, it is also a roadblock for PR pros trying to send pitches to authors at top tier outlets. Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources?

Radio 174

Radio Sports Journalism Analytics 174

Axia PR

AUGUST 25, 2020

Throughout my 20 years in TV and radio newsrooms, I’ve received many calls from PR professionals. So let me provide you with a roadmap because there is no better way to get your story ignored than pitching it to the wrong contact. Newsroom veteran shares the roles and how of getting a story on TV.

Radio 62

Radio How To Pitching Media Relations 62

Konnect Agency

MARCH 15, 2021

As public relations professionals, we sometimes know the sinking feeling of sending out countless pitches and getting no responses. You have carefully crafted a media list, identified top media targets, dotted your I’s, and crossed your T’s. Tailoring Your Pitches to Each Writer.

Media 52

Media Pitching Agency Media Relations 52

5W PR

AUGUST 27, 2020

Delivering stores to radio, television, and online audiences through live coverage, SMT has become an important public relations strategy that helps an audience to have a behind-the-scenes understanding of a brand. Brief tweets, media alerts, and phone pitches should do the job of convincing the editorial decision-makers.

Media 68

Media Travel Radio Interviews 68

Burrelles Fresh Ideas

DECEMBER 19, 2023

May your holidays and the upcoming New Year be brimming with joy and fulfillment.

Radio 105

Radio Analysis Agency Communications 105

Doctor Spin

OCTOBER 16, 2023

Social media, blogs, podcasts, and other online channels presented new opportunities for communication. But as the digital landscape evolved, so did PR.

Digital PR 83

Digital PR SEO Engineering eBook 83

ImPRessions - Crenshaw Communications

MARCH 17, 2016

Anchor , which generated buzz at SXSW this year, calls itself “radio by the people,” and lets you respond to social media posts in your own voice. That has major implications for PR, broadening the scope of where to pitch stories and share messages with their audiences. Virtual Reality.

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Trends Radio Retail Technology 120

Critical Mention

OCTOBER 29, 2019

Success in the PR world translates to knowing how to deliver captivating media pitches, interactive campaigns, detailed press releases and more. PR pros can deliver exceptional multimedia experiences by spreading their brand’s updates and releases across TV, radio, social media and online publications. Share Tweet Share.

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Radio Television Social Media Sports 92

Cision

JANUARY 19, 2017

Today, media is fragmented and competitive. To make your voice heard, use strategic, targeted pitching techniques and broadcast authentic stories that will resonate with your audience. Many PR professionals are still focused on producing and sending out media releases to journalists in bulk. How do you measure that success?

Social Media 120

Social Media Newspapers Pitching Reputation 120

Critical Mention

JULY 2, 2020

Elevate your Pitch Game. Not only do marketers benefit from team integration, but PR pros can also benefit from cohesive teamwork by enhancing their pitches and speeches with key points from engaging marketing collateral. Earned media tracking is an essential tool for both PR pros and marketers. Integrates your Business .

Marketing 89

Marketing eBook Pitching Radio 89

Prakkypedia

JULY 10, 2017

This list relates in particular to those who work in media relations. They accept and use your pitches. Say goodbye to the media piece and say hello to awkward follow-ups. Mistimed pitches. Read on and weep (or laugh). Journalist moves on. You trust each other. Your client story shares glory with another.

Radio 61

Radio Newspapers Pitching Writing 61

Bad Pitch Blog

OCTOBER 25, 2007

The Bad Pitch Blog will be on the BlogTalkRadio program "The Rundown" with Luke Armour. Armour is one of a handful of Ohio-based PR bloggers, which is just one reason I’m looking forward to this internet radio show on Tuesday, November 13 at 1:30 PM ET. We’ll be talking about (really) bad media relations amongst other things.

Media Relations 40

Media Relations Radio Media Pitching 40

Critical Mention

OCTOBER 7, 2020

You can also pitch journalists and influencers to include your organization in their podcasts and then monitor those mentions to capitalize on the earned media exposure. . Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources? Social Awareness.

Trends 105

Trends YouTube Tourism Video 105

Barokas

MAY 5, 2017

After all, the media is the main lifeline of our work. Newspapers, nightly newscasts, radio shows and numerous other mediums are our partners in storytelling. It’s also imperative to ensure the pitches and releases we send can be verified against scrupulous fact checkers and that our claims and promises hold tight under scrutiny.

Publicity 68

Publicity Media Reputation Radio 68

Prakkypedia

JULY 10, 2016

But a lot of my work is in media pitching – which for the PR novice, means sending a story idea to a journalist in the hope of gaining coverage. I don’t mass-distribute media releases, use media distribution services, BCC a whole bunch of journos with one overarching message. and so much more. I bounce back quickly.

Newspapers 60

Newspapers Pitching Radio Web 60

Landis PR

MAY 17, 2021

He has been on CNN and national public radio multiple times. What advice do you have for PR people who want to pitch you? Warren Thayer is the editorial director and co-founder of Frozen & Refrigerated Buyer. A lifelong journalist, he has been writing about the supermarket business for 40 years. Landis Communications Inc.’s

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Meeting Media Retail Radio 92

Cision

DECEMBER 28, 2015

The supreme PR pitch is an abstract intellectual property. Largely reliant upon the client’s perception of the pitcher, in as much as what is being conveyed creatively in the pitch, it revolves around how the listener identifies with their potential new business partner. Next Level Thinking. New Approach in 2016.

How To 120

How To Agency Creativity Pitching 120

Critical Mention

FEBRUARY 27, 2020

The use of “hyper-focused” pitches will be helpful as well – finding the appropriate media connections and pitch one or two producer/editors at the most you with which you connect. Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources?

Journalism 78

Journalism Social Media Radio Fashion 78

Bianchi Biz Blog

SEPTEMBER 7, 2021

What advice do you have for PR people that want to pitch you? Do a little research on if the brand you are pitching would care about the news. Some PR folks are our best friends when they are touting great news, but go radio silent when we have legitimate questions when not-so-great news comes out. Any pet peeves with PR people?

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Meeting Transportation Media Journalism 90

Critical Mention

DECEMBER 20, 2019

Proactively pitch to journalists who cover your industry or area. Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources? Get a closer look at the most robust media monitoring and intelligence platform in the industry by scheduling a free, custom demo.

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Brand Branding How To Media 103

Bianchi Biz Blog

JANUARY 24, 2022

I started in commercial radio in Omaha, Nebraska, in 2006 at the mighty KEZO, which meant I played a lot of fantastic rock records between the hourly weather and traffic reports! I did more traditional news, weather, sports, and farm reporting during my time in AM radio at KJAN. It’s one of the things that keeps me up at night.

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Meeting Automotive Media Technology 78

Polaris

NOVEMBER 17, 2015

Public relations, or more precisely media relations, can be a tricky business. The art of getting earned media coverage for a product, service or business is not as easy as it sounds. And while the degree of difficulty varies from brand to brand, the secret to securing editorial is NOT a media release.

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Agency Newspapers Interviews Radio 100

Bad Pitch Blog

APRIL 24, 2007

One thing’s for sure, the pitch is smart and creative. It was on the radio on my way into work, an e-mail was sent my way reminding me to join the fun and this morning it’s on the front page of The Cincinnati Enquirer Web site. Google will tell us if it works.

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Pitching Comparison Radio YouTube 40