PRSay

MAY 23, 2018

Whether the pressure is coming directly from your client or from your client’s boss, the sad truth remains: Company leaders are blinded by readership numbers when they should be thinking about their particular audience. Even better, audiences are typically more targeted and engaged than in television and radio markets.

Media Relations 135

Media Relations Publicity Media Blogging 135

Onclusive

SEPTEMBER 7, 2021

PR analytics technology, such as Onclusive, can help by automatically tracking all of your worldwide media coverage, including digital, newswire, print, broadcast and radio, and analyzing which channels drove the most impact for your brand. Jake Mazanke. Communications Manager, Livongo.

Measurement 356

Measurement SEO Web Social Media 356

Communications Conversations

SEPTEMBER 10, 2020

Let’s go back to the beginning–how did you get your start in the media world? I was a radio news reporter for three years in St. I really appreciated my time in radio and print journalism. What drew you to that company, in particular? I spend a good chunk of my time on media relations and pitching.

Radio 167

Radio Journalism Interviews Energy 167

ImPRessions - Crenshaw Communications

MAY 10, 2021

It’s also important to determine whether a story has its best chance of being published as a local media item, or if it warrants a full national media outreach. For example, survey results or breaking news at a national company will be pitched to national media, whereas region-specific news will be offered to local reporters.

Local 292

Local How To Newspapers Pitching 292

ImPRessions - Crenshaw Communications

FEBRUARY 15, 2023

This post outlines six common media relations mistakes and ways to avoid them. If the response to a well-timed and relevant approach is radio silence, you should follow up, and a regular cadence of touching base is an excellent way to build media relationships. Disaster #1: Terrible Timing Timing is everything.

Pitching 240

Pitching How To Report Radio 240

Prakkypedia

MARCH 31, 2019

Or in other words: “What can I pitch to the media?”. For PR consultants who work in media relations and promotions, it’s all about the next angle, the new product, the trend the client has noticed, or the issue that the client may be able to provide a quote on. What’s their history with the company?

Newspapers 122

Newspapers Radio Construction Fashion 122

Critical Mention

JULY 15, 2020

The product launch is one of the company’s most significant since its founding in 2002 and will allow customers to leverage a powerful Earned Media Suite when combined with Critical Mention’s TV, Radio, Social Media and Online News Monitoring. Customer support is available 24/7/365. . www.criticalmention.com.

Media 108

Media Radio Television Engineering 108

Burrelles Fresh Ideas

MARCH 5, 2024

Yes, it’s true that in today’s digital landscape, public relations professionals no longer rely on earned media alone. Most PR pros today use some form of the PESO Model which includes owned, shared, paid and earned media. However, media pitching and media relations to secure earned media still dominate the industry.

Media 98

Media Nonprofit Pitching Analytics 98

Newsfile

JUNE 28, 2023

Media monitoring is the process of tracking and analyzing a variety of media channels to discover mentions, coverage and any other discussions related to a certain topic or company. Media channels can include newspapers, magazines, television, radio, online news outlets, blogs, and social media platforms.

Media 52

Media Analytics Radio Google 52

Critical Mention

JANUARY 24, 2020

As Election Day gets closer, media outlets focus their news coverage on candidates, polls, debates and issues. Oftentime, media companies are first to get the word out regarding presidential and candidate-related announcements, endorsements and policy updates. Until next time! Critical Mention. SCHEDULE A DEMO.

Radio 101

Radio Media Television Social Media 101

Critical Mention

JULY 13, 2021

The new release adds to the platform’s already robust Social Media Monitoring offering, which also includes Facebook, Twitter and YouTube. In addition to Social Media Monitoring, Critical Mention also offers monitoring for the most expansive set of TV and Radio Monitoring for stations in North America.

Instagram 156

Instagram Industry Media Analytics 156

Critical Mention

MAY 12, 2021

In an ever-growing digital news industry, it’s critical for media professionals to have the ability to track media mentions from top online news sources. However, trying to access various paywalled sources can be a troublesome task since many of the world’s top media companies have monetized their content.

Radio 174

Radio Sports Journalism Analytics 174

Agility PR Solutions

AUGUST 19, 2019

2019 marks the first year that digital marketing spend will outpace spend across traditional channels like TV, radio, and newspapers—which gives digitally native brands the opportunity to effectively compete with legacy companies on their own digital turf.

Consumer 93

Consumer Brand Branding Radio 93

ImPRessions - Crenshaw Communications

MARCH 17, 2016

Anchor , which generated buzz at SXSW this year, calls itself “radio by the people,” and lets you respond to social media posts in your own voice. Slack quickly became a media darling and is rumored to have raised another $200 million in funding to continue expanding its empire.

Trends 120

Trends Radio Retail Technology 120

Critical Mention

AUGUST 7, 2020

In recent months, Padhye was also one of the principles responsible for adding thousands of YouTube channels to Critical Mention’s media monitoring capabilities. . It is also another important milestone in our growth as a company and the evolution of our Earned Media Suite.” . About Critical Mention.

Technology 125

Technology Television Analytics Radio 125

Critical Mention

AUGUST 6, 2020

The platform you choose should also give you the option to export your saved lists in case you’d like to save them to your desktop or send them to executives within your company. Media is a 24/7/365 endeavor, so any platform you choose should offer support around the clock as well. Around-the-Clock Support & Guidance.

Media 104

Media Radio Local Tools 104

Critical Mention

MAY 13, 2020

Good marketing makes the company look smart. Social media is gasoline. — Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources? Great marketing makes the customer feel smart. — Joe Chernov. The best marketing doesn’t feel like marketing. — Tom Fishburne.

Communications 158

Communications Radio Sports Social Media 158

Critical Mention

JUNE 26, 2020

Bad publicity can be considered a rite of passage for some organizations, and many companies even see it as an inevitability. In some instances, big companies receive backlash from media organizations on TV news stations and smaller companies receive complaints from local customers on social media platforms and review.

Publicity 105

Publicity Radio Sports Small Business 105

The Hoffman Agency

APRIL 19, 2024

I was struggling to land interviews, and the few that I did get ended in rejection or radio silence. Media relations is one of the aspects of PR that got me interested in the first place, so I’m excited to work more in that area and apply it to my accounts.

Internal 36

Internal International Radio Sports 36

Sword and the Script

FEBRUARY 14, 2023

As always, nothing I say here should be considered an endorsement, grade or order of merit of any of the products or companies mentioned. Agility and Burrelles are partners “for our media delivery platform and media relations tools,” said Tressa Robbins , vice president of Client Onboarding with Burrelles.

Software 136

Software Pitching Analysis Community 136

Axia PR

AUGUST 15, 2018

The term earned media describes news content featuring or sourcing your brand, products, or services. Earned media coverage comes from media relations when an outlet includes your company, product, service, expert, opinion, or ideas in a news story (online, print, radio, TV, podcast, etc.).

Media 48

Media Radio Newspapers Print 48

Critical Mention

OCTOBER 29, 2019

PR pros can deliver exceptional multimedia experiences by spreading their brand’s updates and releases across TV, radio, social media and online publications. For example, a company that sends out a press release for a restaurant’s grand opening should include specific details such as where and when the event is.

Radio 92

Radio Television Social Media Sports 92

Critical Mention

NOVEMBER 20, 2020

On average, the earned media value for campaigns with influencers is $5.20 Some companies have even seen upwards of $18 in earned media value. However, having access to a Media Contact Database is a great place to start when looking for the perfect partnership. for every dollar invested. SCHEDULE A DEMO.

Tourism 157

Tourism YouTube Radio Social Media 157

Newsfile

FEBRUARY 28, 2024

Media monitoring tools scan various sources (print, online, social media, TV, radio) for mentions of specific keywords or brands. PR professionals balance these media types to maximize brand exposure and credibility: Paid Media : Content promoted through advertising (e.g., company website, blogs).

Viral 52

Viral Crisis Communications SEO Reputation 52

Sword and the Script

JUNE 18, 2019

In the B2B technology world, which is the lenses through which I example things, I’ve found PR usually reports to marketing – but supports the whole business – when a company is small or young. 1) “Make sure that employees, customers and the market understand our company, its services and goals.”. 8) “Consult, coach, teach.”.

Employee 149

Employee Print Writing Survey 149

Burrelles Fresh Ideas

SEPTEMBER 26, 2023

It also enlightens brands about specific community pain points that the company can address more actively. Nevertheless, effective community engagement won’t take the same shape for every company. It’s important to be driven by the business’s goals in relation to its needs and ambitions.

Community 92

Community How To Marketing Data 92

Critical Mention

FEBRUARY 4, 2020

There are lots of useful public relations and communication news sources one can benefit from across the internet. Popular topics consist of top PR trends, product updates, company culture, as well as PR successes and blunders. Their blog covers topics from PR tips, company culture, social media and more. Weber Shandwick.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

Critical Mention

OCTOBER 21, 2020

Adding podcasts also expands Critical Mention’s industry-leading content, which already includes global TV, Radio, Online News, Licensed Content and Social Media Monitoring. I am excited that we are able to bring our customers another important piece of the earned media equation.”.

Radio 78

Radio YouTube Engineering Technology 78

5W PR

AUGUST 27, 2020

Delivering stores to radio, television, and online audiences through live coverage, SMT has become an important public relations strategy that helps an audience to have a behind-the-scenes understanding of a brand. The timely inclusion of topical news hooks maximizes a brand’s media coverage.

Media 68

Media Travel Radio Interviews 68

wiredPRworks

MAY 6, 2020

Get media training before you go live on radio or video. As a former broadcast journalist, Amy leverages her media insider insights to empower the people and organizations she works to gain top tier exposure in outlets ranging from The Today Show, to The Wall Street Journal, and USA Today. Barbara Rozgonyi , CEO CoryWest Media.

Pitching 52

Pitching Training Radio Media Training 52

Reputation Us

APRIL 18, 2017

Many blogs focus on media relations through the lens of news releases. Before putting their name in the “hot seat,” ask yourself a few questions: Do they reflect your brand values and do you want them speaking on behalf of your company? Media opportunities come and go fast. Here are a couple ideas; Media resource.

Leadership 83

Leadership Print Training Radio 83

Critical Mention

FEBRUARY 6, 2020

During the vetting process, ask potential providers to show you how to track TV, radio, online news, licensed print and social media in one tool—the proof is in the pudding. Ask other PR and communications professionals you know about which media monitoring companies have a reputation for providing great service.

How To 106

How To Media Radio Print 106

Critical Mention

JULY 2, 2020

Many businesses and organizations are progressively integrating their public relations practices with their marketing strategies. Companies have increasingly combined the two because of the successes other businesses have enjoyed by having both departments work together. Builds a Strong Brand Presence. SCHEDULE A DEMO.

Marketing 89

Marketing eBook Pitching Radio 89

5W PR

JULY 5, 2020

Being confident when stepping in front of the microphone and cameras with all the lights shining is something that can be achieved with decent media training. Public relation professionals should be pros at media, but their clients may not have gotten to that point yet, and it’s up to their PR people to help them improve.

Media Training 78

Media Training Training Trends Media 78

Critical Mention

OCTOBER 22, 2020

Try to create discussions about your company and the event to raise even more awareness. Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources? Create polls for your audience to engage with and see what they are most excited about. Offer Incentives for Attendees.

Tourism 131

Tourism YouTube Radio Travel 131

ImPRessions - Crenshaw Communications

MARCH 7, 2017

Ira Glass, one of our nation’s most celebrated storytellers and host of the popular radio show “This American Life,” says, “Great stories happen to those who can tell them.” The founding friends still visit shelters regularly as part of the company’s mission. Sales reached $4.6 million in 2017.

Storytelling 149

Storytelling Data Insurance Insurance 149

Cision

NOVEMBER 14, 2017

Everything from your content marketing to social media to PR (including print, online, and television or radio mentions) needs to be part of the equation. Perhaps you only care about earned media in the U.S. What’s Your Connection to the Rest of Your Company? This may be dictated by company policy.

Measurement 166

Measurement Strategy Media Analytics 166