Buzzstream

FEBRUARY 9, 2024

There are many different wire services where companies publish thousands of press releases daily, so it is critical to put the time and effort into crafting the best press release to make yours stand out. But that is the job of the media you are trying to reach, and what the media needs is an informational source – a press release.

Examples 62

Examples Product Launch Data Report 62

Contently - Strategy

MARCH 15, 2019

In 2019, many companies in marketing, media, or communications now rely on freelance contributors. Explain the company and business objectives. To create and maintain a productive relationship, you need to be clear about what the company sells, who it wants to reach, and how it wants to accomplish its business goals.

Company 111

Company Pitching System Interviews 111

Newsfile

JANUARY 30, 2024

AI Integration in Daily Tasks According to the latest annual McKinsey Global Survey on the State of AI , the most commonly reported uses of generative AI tools are in marketing and sales, product and service development and service operations. 74% of PR pros report an increase in work quality when using AI. Download the report!

Trends 105

Trends YouTube Video Social Media 105

Presspage

FEBRUARY 26, 2024

By weaving your company's strategy into a compelling narrative, you can forge a stronger connection with investors, ensuring your vision is relatable and memorable. This two-way communication is vital for addressing concerns promptly and publicly, further establishing your company's dedication to clarity and transparency.

Corporate 78

Corporate Strategy Communications Storytelling 78

Presspage

JANUARY 30, 2024

The ease of access and digestibility of multimedia content, including videos, infographics, and interactive visualizations, correlates with higher investor satisfaction and confidence in the information being conveyed. It tends to capture attention in ways that text-heavy reports cannot. Its impact on investor relations is profound.

Infographics 78

Infographics Financial Video Leadership 78

The Proactive Report

APRIL 6, 2021

. If you don’t already have a website for your company, it’s high time you started preparing yourself for one. This would include anything from photos of your company building, staff headshots, to approved stock images that were purchased and approved for use. versions and png. Approved Photos. Digital Files.

Web 182

Web Guidelines Infographics Brand 182

Buzzstream

DECEMBER 1, 2023

Later in this post, many examples show how major SaaS companies have leveraged links to bring significant links from news sites and build valuable organic traffic. 8 SaaS Link Building Strategies, Ideas, and Examples SaaS link-building is different in that specific tactics work better for SaaS companies.

Examples 133

Examples Software Pitching Tools 133

PRSay

JUNE 28, 2023

Consider the following findings from Cision’s 2023 State of the Media Report , a survey of more than 3,000 journalists worldwide: Press releases are cited as the resource journalists want to receive the most from brands and PR professionals Journalists ranked press releases No. reveals,” “shows,” “announces,” etc.)

Brand 145

Brand Branding Infographics How To 145

Buzzstream

FEBRUARY 1, 2024

Subject Line: New Survey Data for [Website Name] Hi [First Name], I read your recent [Research Page Title] on [Website Name], and since you regularly cover [Topic], I thought you might be interested in the [Topic/Title] report that was just released by [Your Site/Company]. I look forward to hearing from you soon.

Pitching 87

Pitching Infographics Survey Resources 87

Burrelles Fresh Ideas

OCTOBER 17, 2023

I have witnessed companies I deal with and friends in their personal lives both fall victim to various cyberattacks. Leveraging social media: PR agencies can create and share engaging content, infographics, and videos to raise awareness and educate the public about cybersecurity threats and preventive measures.

Education 112

Education Employee Measurement Agency 112

Contently - Strategy

MAY 9, 2024

Then, choose an issue that’s interesting to them — perhaps a common problem they’re faced with, or a case study of successful companies in your industry. In your conclusion, explain how your company can help. Showing that you looked at high-quality reports and research helps build trust with your audience.

Writing 119

Writing Case Study Study Brand 119

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Every entry links to both the article I originally wrote – and to the underlying source, report or survey. Most PR pros report to the CMO….

Survey 178

Survey Marketing B2B Study 178

Cision

AUGUST 14, 2017

But a press release can do so much more than simply tell someone about your company. The purpose of your press release is to remind the media, your clients, and other businesses why your company is relevant. What has your company achieved recently? What event, milestone, or company change is occurring? High-quality links.

Writing 310

Writing How To Infographics Pinterest 310

Cision

DECEMBER 11, 2017

But a press release can do so much more than simply tell someone about your company. The purpose of your press release is to remind the media, your clients and other businesses why your company is relevant. What has your company achieved recently? What event, milestone, or company change is occurring? High-quality links.

Writing 293

Writing How To Infographics Pinterest 293

Presspage

JANUARY 23, 2024

Compelling Narrative A clear and compelling company story is a foundation for effective communication. Storytelling is a powerful tool that can establish an emotional connection between a company and its investors. Storytelling helps to differentiate the company from the competition in a crowded market.

Communications 78

Communications Infographics Financial Storytelling 78

Sword and the Script

DECEMBER 28, 2022

Every year I read and write about dozens of reports on B2B marketing and PR. Yet, B2B software companies are resistant to publishing pricing online because they feel it removes leverage. Read more: 15 CX Action Items B2B Companies “Must Do” According to McKinsey Research. 66% said conferences (including virtual).

B2B 122

B2B Marketing Survey Software 122

Sword and the Script

DECEMBER 17, 2016

Just as the content management systems have made it easier to create and publish, web analytics platforms have made it easier to measure and report. However, the analytics the company provides is questionable, according to reporting by Mark Bergen in a Bloomberg article titled, Facebook Measurement Mistakes Test Advertisers’ Ardor.

Analytics 60

Analytics Data Report Measurement 60

Buzzstream

FEBRUARY 9, 2024

Depending on how you visualize your data studies and survey results, you may choose to use an infographic, which is the next tactic on this list.) Name], [Title] at [Company], [short bio to validate their expertise on the subject]. Name], [Title] at [Company], [short bio to validate their expertise on the subject]. [He/she]

Google 71

Google Infographics Pitching Resources 71

ImPRessions - Crenshaw Communications

MAY 3, 2018

Many B2B companies engage in lengthy sales cycles where customers make a large commitment of capital – and faith. If you’re a scrappy startup or an early stage tech company, you may not have the capital for massive advertising budgets. Close behind are e-books (67%), infographics (66%), and blog posts (66%).”

Advertising 178

Advertising Advertising B2B Reputation 178

Sword and the Script

OCTOBER 21, 2014

I’ve read and blogged about previous reports produced by the UMASS Center for Marketing Research for several years now. Infographic: Millennials and Social Commerce. Three Takeaways from a Big Company Study. It is a central point of integration for the vast swath of stuff big companies produce in isolated silos every day.

Social Media 118

Social Media Study Blogging Company 118

Sword and the Script

JUNE 14, 2022

When you look at the six types of videos B2B professionals reported having watched, they are all educational themes. As a counterfactual to the anecdote described at the beginning of this post, I’ve also worked for a company that had great success with video. Most marketing videos aren’t going viral.

B2B 137

B2B Video Marketing Survey 137

Beyond PR

JUNE 13, 2017

The relationship between companies and their customers has undergone a tremendous shift toward the personal. Social media has enabled this change by facilitating immediate, two-way conversations between companies and customers. But without a distribution channel, your company blog is like a car without an engine.

Blogging 77

Blogging Company Engineering Airlines 77

Newsfile

NOVEMBER 14, 2023

charity) Holiday Industry Insights or Predictions Company Milestones or Year-End Reviews 2. Last year, the company reported that the holiday season drove record revenue of 10% comp growth. 73% of consumers say [that] to win their support, companies must show how they are supporting communities and the environment.

Examples 116

Examples Energy Retail Product Launch 116

Cision

APRIL 13, 2017

Companies issue a news release when they have a job to do: to spread the message of a product launch, an exciting corporate expansion, or the addition of a new executive. Companies have a story to tell, and the media needs to tell a story. Companies have a story to tell, and the media needs to tell a story. Target your audience.

Media 210

Media Automotive Resources Product Launch 210

The Proactive Report

DECEMBER 12, 2017

Design: An awful lot of content today is visual – photography, original images, social media images and infographics. It’s been estimated that nearly 40% of customers find a company through search. And video is growing at breakneck speed. Design skills are highly valued and likely to be more so in 2018.

Analytics 228

Analytics SEO Infographics Software 228

Stuart Bruce

SEPTEMBER 14, 2015

The Public Relations Consultants Association (PRCA) has revealed the findings of its Digital PR Report 2015, with insights across the following key areas: In-house budgeting for blogger outreach continues to grow and PR agencies increasingly entrusted with this work. Companies and brands can only be truly social if they do it themselves.

Digital PR 60

Digital PR Training Report Social Media 60

Sword and the Script

JANUARY 25, 2022

But as I dug into the report, I noticed one small thing that gave me pause: a copyright mark. I think I’d be more than covered under fair use in writing about the report. That company invested time and treasure to produce that report to build awareness. This isn’t the post I intended to publish today.

Infographics 109

Infographics Marketing Viral Creativity 109

Sword and the Script

NOVEMBER 9, 2021

Twenty-nine months ago, when I started writing these monthly summaries , there weren’t many PR software companies talking about artificial intelligence (AI). For example, fraudsters will buy stock in a company traded on pink sheets. This month, as I perused through the vendor websites and blogs, I noticed a lot more of it.

Software 93

Software Banking Technology Data 93

Contently - Strategy

MARCH 18, 2024

They also launched a series of women-centric infographics , such as “Bridging the Funding Gap,” which highlighted the stark funding disparities women entrepreneurs face. So they published “How the World Retires,” an interactive report that profiled the retirement journeys of six couples around the globe. infographic.

Case Study 52

Case Study Financial Content Marketing Study 52

Beyond PR

JANUARY 3, 2017

Content marketing may change its tactics as audiences tire of the existing ones, but telling a good company narrative will never go out of style. What the BLEEP is a Company Narrative? A company narrative is not a mission statement nor is it an inventory of your products, services or accolades. And people love a good story.

Company 72

Company Storytelling Small Business eBook 72

Business Wire

OCTOBER 30, 2017

The recaps provide companies a second round of visibility for their news, and give reporters an easy-to-follow list of options to write about. If you’re looking to activate reporters to cover your holiday news, NOW is the time to write your holiday stories. Reporters need your multimedia content to create a compelling story.

Infographics 153

Infographics Travel Product Launch Video 153

Newsfile

JANUARY 24, 2024

AI Integration in Daily Tasks According to the latest annual McKinsey Global Survey on the State of AI , the most commonly reported uses of generative AI tools are in marketing and sales, product and service development and service operations. 74% of PR pros report an increase in work quality when using AI. Download the report!

Trends 52

Trends Data-Driven PR Analytics Survey 52

The Resolution Blog

JANUARY 24, 2020

Steph Bridgeman, founder of Experienced Media Analysts , who has worked on thousands of qualitative earned media measurement programmes over the past 20 years warns that context is really important: “A company or organisation may see it as favourable if media reports its strong cashflow position.

Analysis 156

Analysis Measurement Government Examples 156

Reputation Us

FEBRUARY 21, 2023

More than 91 percent of businesses use content marketing, according to the Semrush State of Content Marketing report. Methods include blog posts, whitepapers, product reviews, ebooks and articles to images and infographics, videos and audio. But content also includes your press releases, corporate communications and annual report.

Reputation 78

Reputation Corporate Content Marketing Survey 78

Onclusive

SEPTEMBER 13, 2017

In a recently published survey of Chief Communications Officers (CCOs) by Nasdaq, the majority of CCOs reported that they are now held accountable for marketing KPI such as website traffic, sales and lead conversions and content marketing. Digital communications attracts and engages customers: What is the New PR?

Measurement 231

Measurement Data-Driven PR Survey Storytelling 231

Buzzstream

DECEMBER 1, 2023

Later in this post, many examples show how major SaaS companies have leveraged links to bring significant links from news sites and build valuable organic traffic. 8 SaaS Link Building Strategies, Ideas, and Examples SaaS link-building is different in that specific tactics work better for SaaS companies.

Examples 62

Examples Software Pitching Tools 62

Buzzstream

DECEMBER 1, 2023

Later in this post, many examples show how major SaaS companies have leveraged links to bring significant links from news sites and build valuable organic traffic. 8 SaaS Link Building Strategies, Ideas, and Examples SaaS link-building is different in that specific tactics work better for SaaS companies.

Examples 62

Examples Software Pitching Tools 62