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Top Data-Driven PR Trends of 2016: Interactive Infographics

Shift Communications

Trend #1: Interactive Infographics. We marketers and communicators have killed the infographic. We’ve fed them to every social influencer, journalist, reporter, and source in volumes so great, if we printed them out, we’d deforest the Amazon in a day. Can the news media absorb the volume of infographics we churn out?

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B2B Marketing Statistics and Notes from 7 Recent Reports

Sword and the Script

In the meantime, below are some B2B marketing statistics and cliff notes from seven such reporters. Yet, B2B software companies are resistant to publishing pricing online because they feel it removes leverage. Read more: 15 CX Action Items B2B Companies “Must Do” According to McKinsey Research. The cost of B2B marketing content.

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3 Steps to Equip Your Company Blog for the Road Ahead

Cision

The relationship between companies and their customers has undergone a tremendous shift toward the personal. Social media has enabled this change by facilitating immediate, two-way conversations between companies and customers. But without a distribution channel, your company blog is like a car without an engine.

Blogging 215
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Crafting a Robust Communications Strategy to Propel 2024 Company Growth

Landis PR

A well-orchestrated communications strategy is pivotal for fostering company growth in today’s competitive business landscape. Utilize a mix of content types, such as blog posts, videos, and infographics, to keep the audience interested and to cater to different preferences. For the original blog, please visit here.

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5 Ways PR Supports Content Marketing

ImPRessions - Crenshaw Communications

It’s a matter of identifying key findings, building a report or release, and planning media outreach to support key insights. Case studies are a great customer reference and sales tool for any growing company. Just because you don’t have a full report doesn’t mean the data is useless. Case studies.

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Financial Services Content Report: Industry Benchmarks & 5 Keys to Success

Contently - Strategy

There’s a common misconception that companies in conservative fields like finance, insurance, and healthcare have a harder time creating content. Companies in this space have a unique opportunity to build meaningful relationships with consumers. To capitalize on that opportunity, finserv companies allocated an average of $23.3

Financial 111
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Cliff Notes to Effective Media Relations: A Summary of 3 Surveys of Editors, Reporters and Journalists

Sword and the Script

Over the last few months, there have been three separate surveys that polled hundreds of editors, reporter sand journalists. 1) How reporters view social media, embargoes and exclusives. Here are some of the facts and figures I found interesting: Social networks of most value to reporters. Reporters love a follow and share.

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