Onclusive

DECEMBER 6, 2021

The poll respondents include in-house communicators and PR teams from companies of all sizes, large and boutique PR agencies, freelance PR professionals, and the C-suite. The post State of The PR Industry Report: A Look Back at 2021 appeared first on Onclusive.

Industry 369

Industry Report Survey Agency 369

PRSay

APRIL 5, 2021

Companies are facing ever-greater scrutiny of their political activities, with some of America’s biggest businesses still grappling with a response to January’s Capitol riot. The report’s insights stem primarily from a roundtable discussion featuring executives from more than 30 major U.S. Simplify political activity.

Report 164

Report Company Government Conference 164

Presspage

FEBRUARY 8, 2024

Using ESG reporting as a strategic tool A successful ESG reporting strategy should outline the environmental impact of a company while clarifying its social responsibility and governance structures. How ESG reporting results in quantifiable impact ESG reporting has more benefits than just ticking compliance checkboxes.

Report 109

Report Government Financial Trends 109

5W PR

OCTOBER 11, 2023

million in 2022, and companies need to be aware of the latest technological and regulatory trends to ensure a baseline organizational readiness to keep the company on strong footing and assuage the concerns of their many stakeholders, namely investors. These companies will have to file an 8-K form with the SEC.

Report 78

Report Company Publicity Banking 78

ImPRessions - Crenshaw Communications

NOVEMBER 17, 2023

PRovoke Media Formerly The Holmes Report, PRovoke Media’s weekly newsletter is a one-stop shop for all the most important PR industry news and opinions. Muck Rack Daily updates readers on journalists’ job changes, their top tweets and posts, and stories they share, as well as notable news that trends among reporters on social platforms.

Company 203

Company Trends Case Study Crisis Management 203

ImPRessions - Crenshaw Communications

APRIL 21, 2021

What can PR pros do to convince reporters to cover their story when they claim they are too busy? For larger announcements, create a Dropbox file with anything media could use in addition to the usual executive headshots, visuals, and company logos. Any good PR pro knows when not to pitch company profile pieces. Be flexible .

Report 361

Report How To Pitching Banking 361

Sword and the Script

APRIL 23, 2024

The two organizations teamed up to survey “sales and marketing executives at about 1,100 US software and cloud hosting companies.” Successful B2B software companies experiment with marketing more The B2B software companies that are successful with marketing are very intentional about experimenting.

Software 115

Software B2B Company Marketing 115

Agility PR Solutions

AUGUST 18, 2022

Nearly two thirds of senior decision makers feel their organization is underprepared to meet their environmental, social, and governance goals and regulatory reporting mandates, according to a new global survey released by Workiva.

Report 86

Report Company Government Survey 86

Bianchi Biz Blog

MARCH 4, 2021

The state of transparency in corporate sustainability reporting by U.S. companies, who lag behind their European counterparts, leaves big blind spots for investors. Corporate ESG reporting shows remarkable differences in quality within and between the regions surveyed. Ranking: European companies dominate, US disappoints.

Report 87

Report Company Financial Study 87

Agility PR Solutions

MARCH 22, 2023

As communicators are well aware, the need to unlock greater business value from data is clear, and new research from digital enterprise software firm BMC asserts that a well-defined DataOps strategy is emerging as the key to manage and integrate analytics to uncover new opportunities, quickly respond to issues, and even respond to previously unforeseen (..)

Data 86

Data Report Company Enterprise 86

ImPRessions - Crenshaw Communications

DECEMBER 17, 2020

As a PR pro , you are constantly communicating with reporters, whether it be pitching, coordinating interviews, or interacting on social media. Here are several questions a PR professional should never ask a reporter. . Here are several questions a PR professional should never ask a reporter. . Your job is done, right?

Report 310

Report Interviews Pitching Course 310

Ethical Voices

APRIL 22, 2024

We like to solve the problems that are a little bit harder to communicate, a little bit more niche audiences, and thinking about how can we help fast-growth companies really scale and leverage their unique talents and their unique information. I was pitching four reporters, three of which I knew pretty well.

Report 83

Report How To Ethics Nonprofit 83

ImPRessions - Crenshaw Communications

AUGUST 30, 2023

Over the years, I’ve observed a trend with startling regularity: Many B2B tech companies, regardless of their size or stature, don’t operate with a fixed marketing plan in place. Gone are the days when PR for B2B tech was a simple equation: “Give us an asset, and we’ll pitch it to reporters.”

B2B 156

B2B Company Storytelling Retail 156

Onclusive

JANUARY 27, 2020

Naturally that number varies based on company size and the content being shared, along with what other important news is being shared that day. . As an example, a company like Apple sharing news of launching a new iPhone is likely to experience earned media articles into the thousands.

Data 273

Data Report Study Analysis 273

Onclusive

MARCH 23, 2021

As you become more proactive in your PR measurement—rather than only sharing a report when management requests it—you’ll want to think about how to use the report to incite conversation within your team and company, which stories are important to tell next, and which stories or themes it may be time to put on pause.

Analysis 195

Analysis Report Measurement Data 195

Landis PR

APRIL 8, 2024

Photo courtesy of Pixabay Many awards aiming to measure large companies’ ESG (environmental, social and governance) performance suffer from non-transparent jury selection processes. Furthermore, all companies that take part in the award receive an evaluation of the quality of their reporting. No jury here! 11 and 12 in Germany.

Company 59

Company Report Government Local 59

Agility PR Solutions

MARCH 5, 2024

So, staying ahead of the curve is crucial for businesses looking to maintain a strong and positive brand presence–and they can, with competitive media reporting. This strategy provides companies with a lens through which they can look over and understand their media landscape.

Trends 110

Trends Report Media Strategy 110

Onclusive

DECEMBER 12, 2019

” Companies have longed for a way to connect their newswire efforts with related editorial coverage, influencer engagement, and social media amplification. Complete the form to download the report. The post [Whitepaper] The 2019 News Release Benchmark Report appeared first on Onclusive.

Report 243

Report Analysis Social Media Data 243

ImPRessions - Crenshaw Communications

FEBRUARY 23, 2021

And at companies where trade news content is relevant, those subscriptions are generally covered as a business expense. Over the past couple of years, many large publications have stopped accepting bylined articles and thought leadership pieces from outside companies. More thought leadership opportunities.

B2B 319

B2B Company SMB Automotive 319

ImPRessions - Crenshaw Communications

JANUARY 24, 2022

Crenshaw Communications Reports Record Growth for 2021. Cliff Maroney named Vice President and Sasha Dookhoo named Director of B2B Tech to support expanding client roster and company growth. Crenshaw Communications is a New York PR and content agency specializing in B2B public relations for high-growth technology companies.

Report 156

Report Communications B2B Enterprise 156

Onclusive

MARCH 18, 2021

Be honest: how often have you presented a report on the results of and next steps from the past month or quarter of public relations and communications work without knowing who was going to see it? Below are three key things to consider as you craft your monthly, quarterly, and campaign reports for various target audiences.

Measurement 195

Measurement Report Reputation Analysis 195

Sword and the Script

FEBRUARY 20, 2024

The vendor community that serves PR has published a handful of reports over the last few months. ET Why: We’ve got a lot of ideas to help you overcome some of the challenges How: Click the link above; no registration is required And now on with the summaries of those three reports… 1. So, says Propel, which provides PR software.

Report 105

Report Publicity Marketing Pitching 105

Bianchi Biz Blog

MARCH 18, 2021

Doing your first ESG (environmental, social and governance) report is not as simple or straight-forward as it seems. In no way are we trying to deter you from producing your first ESG report. It is one of the most important reports a company does for responsible investors and key stakeholders. You’ve got the data?

Report 79

Report Company Data System 79

PRSay

MAY 3, 2023

According to its “ 2023 Global Communications Report ,” tangible benefits accrue to companies that build and maintain positive reputations. Changing the squares on one side of the cube always impacts the squares on another side,” said Fred Cook, director, USC Center for Public Relations, when announcing the report.

Reputation 137

Reputation Corporate Report Employee 137

Bianchi Biz Blog

FEBRUARY 29, 2024

It seems reporters are more frequently being asked to cover general assignments rather than the specialized beats we saw pre-COVID. This makes reaching the right reporter with the right story more difficult than ever. Those companies and agencies that engage in media relations regularly most likely have a good sense of the landscape.

Report 101

Report Automotive Media Local 101

Agility PR Solutions

JANUARY 20, 2020

PR pros have been measuring the impact and implications of brand reputation for a while now, but new research from global comms firm Weber Shandwick applies a tangible value to the concept—and confirms that corporate reputation is an invaluable asset with appreciable impact on a company’s bottom line.

Reputation 130

Reputation Report Company Corporate 130

Steve Barrett on PR

APRIL 25, 2024

WPP, IPG, Omnicom and Publicis have all now reported their Q1 numbers and the outlook for their PR firms is not uniform.

Agency 90

Agency Company Report Blogging 90

ImPRessions - Crenshaw Communications

FEBRUARY 18, 2020

Twitter is an essential resource for PR pros whose job requires them to stay up-to-date and engaged with reporters across different sectors. How can PR specialists stay abreast of security news to create opportunities for client companies? Start by following these 20 cybersecurity reporters. ZDNet) Catalin Cimpanu | @campuscodi.

Twitter 221

Twitter Report Privacy Government 221

PRSay

MARCH 21, 2022

Companies are improving the way they share information, even as the credibility of CEOs and PR representatives has fallen, according to MuckRack’s 2022 “ The State of Journalism ” report. Reporters who agreed said companies are not tech-savvy and/or don’t validate their information.

Report 175

Report Survey Pitching Journalism 175

Sword and the Script

JANUARY 23, 2024

All these years later, a new report by 6sense, penned largely by a former Forrester analyst, has come to the same conclusion: when buyers first contact a seller, they are “69% of the way through a buying cycle.” The report did not state a margin of error that I observed but it did say the report had a confidence interval of 95%.

B2B 102

B2B Study Company Leadership 102

Institute for Public Relations

OCTOBER 2, 2023

Disability:IN and the American Association of People with Disabilities (AAPD) assess companies’ disability inclusion efforts annually. In 2023, 485 companies completed the Disability Equality Index survey. Of the participating companies, 374 have operations outside of the United States.

Report 52

Report Survey Company 52

Sword and the Script

AUGUST 8, 2023

SaaS companies have an average of 38 active cases studies that are between 500-1,000 words in both HTML and PDF format; here’s how they incentives customers, sales and customer success to solicit new case studies Case studies are a pillar of B2B marketing, particularly in technology circles like software-as-a-service (SaaS).

Case Study 122

Case Study Study Company B2B 122

Prowly

OCTOBER 28, 2020

Since most stories require a bit of advanced research: the easiest you make for the reporters to find accurate information about the business you represent, the better for your PR efforts. The post Company Press Kit: Examples & Guidelines from PR Experts appeared first on Prowly Magazine.

Guidelines 223

Guidelines Examples Company Writing 223

Agility PR Solutions

MARCH 31, 2024

Businesses are poised to turn the corner this year on the road to AI Maturity, but e-predators are also amping up their malicious sophistication, and posing threats now that could catch nearly all companies and IT departments with their guards down.

Report 110

Report Company Trends Publicity 110

Business Wire

JULY 14, 2020

Recently, on a Business Wire webinar, I spoke to Lydia Dishman , Contributing Editor, Fast Company; Jefferson Graham , Tech Columnist, USA Today; and Anna Medaris Miller , Senior Heath Reporter, Business Insider on how they want to be pitched. You can view our conversation here.

Report 314

Report Blogging Pitching Company 314

Business Wire

SEPTEMBER 29, 2021

For companies on a December 31 st fiscal year, the third quarter is the 'tell' as to the full-year results: there’s only one quarter left, and at the time of reporting you’re well into that period.

Report 195

Report Blogging Travel Consumer 195