5W PR

JULY 15, 2020

A media kit is a first impression, which means the materials should make people want to learn more about your brand, to provide journalistic coverage of their company, and answer the question: “What do I need to know about this business?”. Links to, and excerpts from, press releases and big announcements that the company has made.

How To 176

How To Media Guidelines Pitching 176

5W PR

JANUARY 31, 2024

Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. Crisis Management PR: Addresses and mitigates potential damage to a tech company’s reputation during challenging situations or crises. This is especially effective for consumer technology products.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Presspage

JANUARY 23, 2024

Compelling Narrative A clear and compelling company story is a foundation for effective communication. Storytelling is a powerful tool that can establish an emotional connection between a company and its investors. Storytelling helps to differentiate the company from the competition in a crowded market.

Communications 78

Communications Infographics Financial Storytelling 78

Sword and the Script

OCTOBER 21, 2014

Infographic: Millennials and Social Commerce. Three Takeaways from a Big Company Study. Remember – this data is from the Fortune 500 – or the very largest of companies and is not representative of all companies. Big companies do the Twitter; dabble with the rest. For example: 13 Statistics from an Inc.

Social Media 118

Social Media Study Blogging Company 118

Cision

SEPTEMBER 7, 2017

But there are lots of reasons your company wants to get its story out. Your company is excited about its new product, research paper, promotion, etc., The next time you’re looking to tell your company’s unique story, but have press release writers’ block, take some inspiration from the following examples of amazing press releases.

Infographics 283

Infographics Consumer Video Examples 283

Cision

JUNE 16, 2017

Although some rebranding is contractually obligated with an ownership change, many companies choose to overhaul their brand in order to reposition themselves in a crowded marketplace. This could be as simple as getting feedback on a new logo design or conducting a mini focus group to see what your employees think about your company narrative.

Communications 250

Communications How To Telecommunications Employee 250

ImPRessions - Crenshaw Communications

NOVEMBER 8, 2017

The minute a profile appears on your CEO, or a brand spokesperson kills it on a live broadcast interview, it’s time for the social media team to get involved. Standard practice also dictates that teams add all coverage to the press section of the company website. That edgy byline by the company CTO? This is a must!

Interviews 136

Interviews Pitching Infographics Print 136

Sword and the Script

DECEMBER 10, 2019

Data and analytics capabilities will mature to allow companies to predict the best possible experience and communication touchpoints throughout the entire customer journey. 3) Brands blur the lines between company and friend. Note: see my interview with Tom here – Marketing has Gotten Better as a Profession; Off Script No.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

The Proactive Report

JULY 31, 2017

Every person in your company is a representative of the brand and now that we’re all online, that’s truer than ever. Anyone considering doing business with your company moves along a particular path, often referred to as the customer journey. It could be to buy the product, join the company as an employee or invest in the business.

Engineering 188

Engineering Interviews Infographics Social Media 188

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

Video also works well as an internal tool for company announcements or simply to show accessibility, as Intuit CEO Brad Smith does in his “ new employee welcome message.” B2B companies in the tech space are particularly adept at creating videos to demonstrate, explain, and announce their offerings. An expression of corporate values.

Video 149

Video Case Study Agriculture B2B 149

Deirdre Breakenridge

APRIL 5, 2019

They are your own company executives or the senior executives who speak out on behalf of your favorite brands and social causes. I started to speak with Millennials about communication preferences and began analyzing Women Worldwide interviews with guests focused on leadership and communication (using text analytics).

Infographics 266

Infographics Communications Leadership Social Media 266

ImPRessions - Crenshaw Communications

SEPTEMBER 24, 2019

But good messaging is based on a deep understanding of key audiences and influencers and a thorough exploration of the company history and its value proposition. To be meaningful, company messages need to go beyond jargon. In our experience, something the client company has overlooked might resonate big time with media.

Pitching 140

Pitching B2B Infographics Study 140

Buzzstream

FEBRUARY 9, 2024

There are many different wire services where companies publish thousands of press releases daily, so it is critical to put the time and effort into crafting the best press release to make yours stand out. In an ideal world, these announcements will lead to interviews or, at the minimum, coverage from various target publications.

Examples 62

Examples Product Launch Data Report 62

5W PR

AUGUST 12, 2020

For all these scenarios, companies should have an effective internal communication strategy. Noting that companies have a diversity of employees, healthcare communication pros should develop multigenerational internal communication strategies. Companies cannot afford to leave these questions unanswered.

Healthcare 88

Healthcare Strategy Communications Policies 88

Buzzstream

FEBRUARY 1, 2024

Subject Line: New Survey Data for [Website Name] Hi [First Name], I read your recent [Research Page Title] on [Website Name], and since you regularly cover [Topic], I thought you might be interested in the [Topic/Title] report that was just released by [Your Site/Company]. Add 1-2 sentences explaining why this is significant.)

Pitching 87

Pitching Infographics Survey Resources 87

Newsfile

JANUARY 24, 2024

McKinsey & Company, 2023 By all accounts, PR pros are increasingly using generative AI in their roles and this is expected to steadily increase over the next year. In an interview with TIME last November, OpenAI CEO Sam Altman said multimodality in the company’s new models will be one of the key things to watch out for in 2024.

Trends 52

Trends Data-Driven PR Analytics Survey 52

ImPRessions - Crenshaw Communications

NOVEMBER 22, 2017

Pull the whole idea together as an infographic or slide show to illustrate for media, especially for digital who could end up using piece as is. We recommend taking a contrarian view where possible, but only if it authentically represents a company’s position. Predictions are a perennial. Offer holiday survival tips.

Pitching 136

Pitching Print Survey Local 136

Cision

SEPTEMBER 26, 2017

The first thing most ambitious marketers do when beginning their marketing adventure is to plan the tactics and choose the forms of the content they want to publish (blogs, videos, podcasts, infographics, etc.). Diversify content by using a variety of forms like infographics, videos, graphics and images. Growing Competition.

Content Marketing 240

Content Marketing How To Marketing Infographics 240

Solo PR Pro

MAY 10, 2022

Journalists are now covering more verticals than before, companies are changing the ways they share information for the better, and social media influencers are becoming more credible than CEOs and company PR reps. This could help add substance to your pitch if you're referencing data, interviews or graphics that are already published.

Pitching 58

Pitching Media Journalism Data 58

The Proactive Report

FEBRUARY 20, 2017

Tell Your Story Visually : Study after study shows that images, video and infographics get more views and shares than text alone. An expert database so they can swiftly find someone in your company to interview. Add video on each expert, so they can see how they come across in a video interview.

Digital PR 113

Digital PR System Infographics Banking 113

Cision

NOVEMBER 25, 2015

Interviews. Let’s say you run a content marketing firm, and you cater to software companies. You could offer a white paper called “10 Reasons Your Software Company Needs a Blog” and get people to give you their email address to download the white paper. Infographics. Interview someone at a conference.

Content Marketing 120

Content Marketing Marketing Infographics Software 120

PR 20/20

FEBRUARY 7, 2023

Understanding your buyer’s journey R esearch shows that 47% of buyers view 3–5 pieces of a company's content before talking with a sales representative. This way, your audience understands the value of your content and will begin associating expertise with your company. Source: Tower Electric Bikes 4.

Examples 52

Examples eBook Infographics Analytics 52

ImPRessions - Crenshaw Communications

JULY 18, 2017

As the company was preparing to launch its own Chat Bot, we undertook a study focusing on the popularity of Chat Bots , which set the brand up nicely with data points that made the launch announcement all the more interesting for press. The company queried shoppers on their opinions about Amazon’s acquisition of Whole Foods.

Survey 136

Survey How To Construction Data 136

MaccaPR

NOVEMBER 20, 2018

Is your online newsroom a warm and welcoming haven for the media who are vital to the success of your company? Or, is your online newsroom a forbidding media nightmare – a swamp of digital confusion seemingly designed to bedevil any journalists foolish enough to attempt to learn more about your company?

Mobile 91

Mobile Corporate Survey Web 91

Burrelles Fresh Ideas

JUNE 27, 2023

Now, it’s not at all unusual to see a company announcement first posted on their own blog or newsroom (including being optimized for search engines), promoted on social media and pitched to the media with an accompanying release. Then, follow up with journalists to gauge their interest, offer additional information, and/or arrange interviews.

Pitching 40

Pitching Writing Engineering Wikipedia 40

PRSay

APRIL 19, 2016

If I can get a conversation going with a provocative question on the right subReddit a day before the interview, I can drive more attention to my thought leader. Posting substantive comments with a link to the interview on the subReddit afterward will also drive engagement, traffic back to the site and reach.

Communications 79

Communications Pinterest Reddit Radio 79

Cision

APRIL 15, 2015

Go beyond the typical company logo to put a little excitement in your press releases. Infographic. If you are announcing research or statistics you’ve put together, infographics can be a great tool for visually relating them. You can create your own infographics with Piktochart or hire a professional designer. Here’s how.

Infographics 120

Infographics Product Launch Content Marketing Video 120

Marketwired

FEBRUARY 16, 2016

When you can, offer high resolution photos, videos or infographics. rather than just sharing a link to each show through Twitter, we pull out our interview guests’ compelling quotes and place these quotes in tweets with a dedicated link to the show landing page. Instructure is a company that builds tools for online educators.

Creativity 100

Creativity Pitching Writing Conference 100

Cision

APRIL 7, 2017

In this interview, Daher sat down to discuss with me the challenges of being a new agency owner, how to deliver effective pitches, and how she’s embracing the many changes in the field of PR. A big mistake that many companies make when pursuing influencers is approaching it from a transactional mindset.

Pitching 228

Pitching Agency Social Media Creativity 228

Cision

APRIL 6, 2016

And in the era of information when more than five exabytes of content are created almost every day, blog posts, videos, infographics and social posts all contribute to this “how” and establish a company’s voice and personality. Personas shouldn’t reflect the thoughts and beliefs of the company. This is where businesses falter.

How To 120

How To Tools Exercises Viral 120

The Proactive Report

MARCH 31, 2015

DOWNLOAD THE FULL INFOGRAPHIC OF THE FINDINGS. Her guests on the webinar were Wendy Marx, President of Marx Communications and an expert contributor for Fast Company and Rebekah Iliff, Chief Strategy Officer for AirPR and a columnist for Inc. As expected the Fortune 100 newsrooms are doing better than the smaller companies.

Trends 100

Trends Media Case Study SEO 100

The Proactive Report

MARCH 31, 2015

DOWNLOAD THE FULL INFOGRAPHIC OF THE FINDINGS. Her guests on the webinar were Wendy Marx, President of Marx Communications and an expert contributor for Fast Company and Rebekah Iliff, Chief Strategy Officer for AirPR and a columnist for Inc. As expected the Fortune 100 newsrooms are doing better than the smaller companies.

Trends 100

Trends Media SEO Analytics 100

Beyond PR

OCTOBER 5, 2016

And that’s just on the company side of the equation. On the other side, financial reporters are digging into page after page of statements, analyzing the numbers, and reporting on company results – all under a very tight deadline. Or instead of a video, offer up an exclusive CEO interview instead. Private Company?

Financial 99

Financial Video Guidelines Infographics 99

Presspage

APRIL 20, 2018

These days, every company must be a publisher. As traditional news outlets shrink, organizations are learning to tell their stories in a journalistic fashion through text, photographs, infographics, videos and other means. Can an industry blogger quickly find boilerplate about your company?

Video 84

Video Engineering Financial Infographics 84

Contently - Strategy

OCTOBER 25, 2023

Imagine we’re a fictitious project management software company called “ProjexFlow.” Solution: Develop a unified brand guide that outlines your company’s voice, tone, and messaging. This is the opportunity stage, and the content here must confidently portray why your offering is unparalleled.

Content Marketing 52

Content Marketing Tools Analytics Agency 52

Contently - Strategy

SEPTEMBER 21, 2018

My friend is a web engineer for a large media company, and whenever we talk shop, I’m always surprised at how big of an impact his tinkering can have on the content we read. From my perspective, he noodles around in some code for an hour, and then the next time I see him, his company’s traffic reaches a new high.

Content Marketing 111

Content Marketing Print Analysis Data 111

PR Fuel

MARCH 17, 2020

Used with other approaches, it can make the difference between a company that thrives and one that withers away. It might mean providing quick tips in a video or on an infographic. Giving an interview about how you won the town’s barbecue competition. When the podcast or interview is published, you get free publicity.

Publicity 63

Publicity Small Business Advertising Advertising 63