Ronn Torossian

OCTOBER 19, 2023

The travel and tourism industry is highly susceptible to various PR crises, ranging from natural disasters and political instability to health outbreaks and safety concerns. When a crisis occurs, the reputation and viability of travel and tourism companies can be severely impacted.

Tourism 195

Tourism Crisis Communications Travel Crisis 195

ImPRessions - Crenshaw Communications

JULY 14, 2021

Some companies in the B2B tech space who have just begun to use strategic public relations may not be know the full value that conference speaking engagements and industry awards offer. Young companies need to find ways to earn endorsements from a reputable third-party.

B2B 334

B2B Company Case Study Conference 334

PR for Anyone

DECEMBER 5, 2023

Her journey into the pest control industry reflects a unique blend of passion, innovation, and a resolute commitment to challenging norms in a predominantly male-dominated field. Her father, a pest control superhero in her eyes, had a profound impact on her perception of the industry from a young age.

Industry 130

Industry Travel Education Employee 130

ImPRessions - Crenshaw Communications

NOVEMBER 17, 2023

For those who work at high-growth PR firms, newsletters are a valuable tool; after all, in a fast-paced industry like PR, we want to be first to see relevant news. One of its standout features is the ‘Mistakes Spotlight’, which pinpoints common industry errors and guides readers on steering clear of them.

Company 203

Company Trends Case Study Crisis Management 203

Onclusive

DECEMBER 6, 2021

The poll respondents include in-house communicators and PR teams from companies of all sizes, large and boutique PR agencies, freelance PR professionals, and the C-suite. The post State of The PR Industry Report: A Look Back at 2021 appeared first on Onclusive.

Industry 369

Industry Report Survey Agency 369

PR Fuel

OCTOBER 8, 2022

Press releases not only inform the public as to your company’s current actions but they also provide you with the opportunity to foster your company’s public image. While most companies can benefit from PR distribution , some types of companies benefit more than others. Curious as to which companies these are?

Industry 104

Industry Company Real Estate Tourism 104

Agility PR Solutions

MARCH 27, 2022

In spite of the promises many tech companies made in the past two years to take action on DEI, 35 percent of surveyed companies reported they are still in the beginning stages of building a DEI program, according to new research from tech software platform Built In. Additionally, 30 percent of tech professionals said their […].

Industry 145

Industry Company Software Survey 145

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2022

While many people think that a PR agency ’s responsibilities boil down to announcements and media placement, we can’t discount the power of thought leadership for business executives, especially for B2B companies. . Great company. The post How Industry Speaking Opps Drive Thought Leadership appeared first on Crenshaw Communications.

Leadership 170

Leadership Industry Conference Trade Shows 170

Ronn Torossian

MAY 16, 2022

Public relations is a very useful tool for companies in the tech industry that can help businesses grow and reach consumers. Since technology is an essential element to practically every company in the world, using the right PR strategies can help tech companies maintain a positive brand image with their audiences.

Company 195

Company Strategy Technology Consumer 195

ImPRessions - Crenshaw Communications

AUGUST 30, 2023

Over the years, I’ve observed a trend with startling regularity: Many B2B tech companies, regardless of their size or stature, don’t operate with a fixed marketing plan in place. ” This transactional view of PR does a disservice to the dynamic landscape of today’s tech industry.

B2B 156

B2B Company Storytelling Retail 156

Ronn Torossian

APRIL 1, 2022

When most people think about brands with a digital presence, companies in the financial service industry aren’t the first ones that come to mind. Generally, most people assume that the financial services industry is relatively old-fashioned when it comes to digital marketing, but that perception is quickly changing.

Financial 195

Financial Social Media Company Strategy 195

ImPRessions - Crenshaw Communications

FEBRUARY 23, 2021

Publications dedicated to a specific industry, whether healthcare, manufacturing, or financial services, may lack the broad reach of a national news site, but they engage the decision-makers critical to a B2B organization’s growth. Many have small staffs and welcome high-quality content from knowledgeable figures in their industry.

B2B 319

B2B Company SMB Automotive 319

Ronn Torossian

AUGUST 23, 2022

The Food and beverage industry has evolved over the years. The industry players now face intense competition from international players, changing consumer preferences and rising raw materials and packaging costs. To stay ahead of the pack, food and beverage companies need to be innovative and create a buzz around their products.

Company 195

Company Internal International Consumer 195

Ronn Torossian

FEBRUARY 24, 2022

Companies in the B2B industry have had to create a digital buying journey for their customers, to deliver what the buyers are now expecting. The post B2B Companies and the Digital Buying Journey appeared first on. In the last couple of years, the buying journey has drastically changed for both B2C and B2B consumers.

B2B 195

B2B Company B2C Consumer 195

Onclusive

DECEMBER 28, 2021

As a data science company, Onclusive is known for our unique and unexpected insights from comprehensive media monitoring and PR Attribution. Our data collection and analysis doesn’t end there—we also survey the industry’s most experienced communicators and business executives during our live webinars.

Industry 221

Industry Crisis Management Measurement Data 221

Agility PR Solutions

OCTOBER 16, 2023

The amount of spending a business should allocate for its marketing efforts varies from industry to industry. The general consensus pivots to smaller companies spending about 5-10 percent of their revenue on marketing, while larger companies can stretch this up to over 14 percent.

Industry 110

Industry Strategy Communications Marketing 110

5W PR

APRIL 3, 2024

Picture a game-changing new app like Payoneer that could shake up an entire industry. Tactical PR maneuvers like crafty press releases, savvy media outreach initiatives, and participation in industry events are like beacons that shine a light on companies.

Company 78

Company Product Launch Resources Employee 78

5W PR

MARCH 28, 2024

But it’s not just about the cost, strategic financial PR is an investment that directly cushions the financial health of companies in the finance arena. Laying the foundations of trust The financial services industry is a game of trust.

Company 78

Company Publicity Financial Crisis Communications 78

5W PR

NOVEMBER 22, 2023

The beverage industry is always evolving. Functional beverages and cutting-edge technology are transforming the industry. Functional and wellness beverages Functional and wellness beverages are a prominent trend in the industry. Plant-based beverages The plant-based movement is becoming a popular beverage industry trend.

Industry 78

Industry Trends Consumer Technology 78

Onclusive

FEBRUARY 1, 2019

Last week, Cision announced that it was acquiring media monitoring company Trendkite. As the CEO of a leading communications technology company, I have been asked by many of our customers what this means for the industry. Generally, it is exciting to see continued investment in tools for the PR industry.

Industry 253

Industry Communications Measurement Technology 253

5W PR

JANUARY 29, 2024

It’s a masterful leader, creating strategies that help companies build trust, and ultimately, achieve more success. Effective public relations in the defense tech industry involves more than just dealing with the present. Their goal is to change how the public sees the defense tech industry.

Industry 78

Industry Publicity Ethics Privacy 78

Onclusive

DECEMBER 16, 2020

Increased focus on internal communications As companies transition to the “new normal,” remote work is here to stay and everything we do will become increasingly digital. Growth of in-house PR When it comes to communications, no one can understand the company culture and products more than the people actually working in it.

Industry 221

Industry Content Marketing Corporate Analytics 221

5W PR

JANUARY 16, 2024

Companies that understand this sentiment and inject trust , value, and engagement into their interactions stand to develop lasting relationships with their customers, transforming them from occasional buyers into passionate brand advocates. Pricing and subscription models should be laid bare, like an open window into the soul of the company.

Industry 78

Industry Education Consumer Ethics 78

ImPRessions - Crenshaw Communications

AUGUST 5, 2019

But it’s downright disturbing when it happens to one that presumes to lead our industry. Mega-agency Edelman recently made waves by resigning a lucrative engagement working with for-profit corrections company The GEO Group, a top contractor for ICE. It was just about the bottom line, for as long as they could get away with it.

Industry 217

Industry Reputation Groups Internal 217

5W PR

MARCH 27, 2023

Driven by influencer culture and social media, beauty companies have adopted UGC to build a brand image and engage with customers. Companies must take note of risks associated with using UGC. Companies can tap into the power of user-generated content in email marketing campaigns and on their website.

Industry 88

Industry Social Media Community Consumer 88

Axia PR

FEBRUARY 4, 2024

While the industry is only beginning to understand and study AI benefits, the opportunities are promising. Likewise, we want your company to benefit safely and wisely. When used responsibly, AI can be a valuable tool in agency work.

Industry 62

Industry Analysis Leadership Creativity 62

5W PR

MARCH 18, 2023

This enables potential investors to comprehend the company’s ideology and gain insight into its operations. They can also share their industry awards which can help show the brand’s potential for growth and success. It’s helpful in creating a sense of pride and investment in the company’s success.

Company 88

Company Corporate Product Launch Internal 88

ImPRessions - Crenshaw Communications

JULY 16, 2019

We’ve seen companies like British Airways and T-Mobile fall victim to extreme ransomware and cyber breaches in the past year, and the worst thing about it is that most companies are woefully unprepared to deal with the threat. PR tips for cybersecurity companies. Have a media rapid-response bureau.

Company 213

Company Case Study Airlines Study 213

PR for Anyone

JUNE 20, 2023

The company has survived not just one, but two global crises yet is still growing and prospering. Thanks to Kristina’s leadership, Reston Limousine has soared to new heights. What once was a humble fleet of five vehicles has now become a mind-blowing convoy of over 200 cars. And through it all, Kristina also raised four children.

Transportation 246

Transportation Industry Nonprofit LinkedIn 246

ImPRessions - Crenshaw Communications

MARCH 21, 2019

With the public too cynical to buy into ads trumpeting a company’s inherent beliefs, public relations offers that all-important third-party acclaim. If a tech company only uses only renewable energy, then it might partner with an environmental group for an issues awareness campaign about the environmental impact of high-tech products.

Company 174

Company Conference Corporate Leadership 174

5W PR

FEBRUARY 1, 2024

The latest playful robot dog is designed to keep the pup company, give treats upon command, and monitor their health. Pet tech companies like Invoxia and Ilume are pushing the boundaries of smart collars. Pet AI companions Pet owners can now have peace of mind about their pup’s activities while they’re away at work.

Industry 78

Industry Mobile Healthcare System 78

5W PR

NOVEMBER 30, 2023

The food and beverage industry is constantly changing. One sector that stands out is the beverage industry , especially the alcoholic beverage sector. Food and beverage industry The food and beverage industry has undergone significant changes in recent years.

Industry 78

Industry How To Consumer Energy 78

Onclusive

APRIL 9, 2019

Today, I am pleased to announce that we have completed our acquisition of San Francisco based technology company, Ozmotik. Brands are not built on what companies say about themselves, they are built on what others say about those companies. AirPR Changes Company Name to “Onclusive”. Reach and Frequency with Credibility.

Analytics 284

Analytics Content Marketing Corporate Company 284

Stephen Waddington

OCTOBER 21, 2021

Education and workplace practices are critical to change according to Creative Industries Policy & Evidence Centre. The importance of the creative industries as an engine for growth and innovation following the pandemic, and the UK’s exit from the European Union, cannot be overstated. billion and 2.2 million jobs.

Creativity 149

Creativity Industry Policies Mobile 149

Axia PR

AUGUST 13, 2023

Earned media will help your company get its “foot in the door” in a competitive home improvement industry. Think of earned media like publicity, except this form of coverage is typically earned via public relations efforts rather than payment or advertisements.

Company 118

Company Media Advertising Advertising 118

5W PR

FEBRUARY 19, 2024

In the past, companies could easily set up shop in any crowded market and start selling their solutions to interested customers, but that’s not the case anymore. To truly connect with them, companies shouldn’t assume that they already know what everyone wants. Authenticity is key Transparency is the new currency.

Consumer 78

Consumer Industry Brand Branding 78

Stern + Associates

MAY 8, 2023

Social media has become an essential integrated marketing channel for B2B companies. To make the most of social media, B2B companies can (and should) strategically use hashtags to increase visibility, reach new audiences and engage with existing followers.

B2B 111

B2B Social Media Company SMB 111