Mindful Marketing

NOVEMBER 21, 2021

Most organizations are grateful they’ve weathered the economic turmoil; at the same time, they also should be showing gratitude to the stakeholder group that has become increasingly important to them: their employees. Most of us can't recall so many organizations, in all kinds of industries, competing for such a wide range of talent.

Employee 90

Employee Training Leadership Video 90

Onclusive

DECEMBER 16, 2020

Increased focus on internal communications As companies transition to the “new normal,” remote work is here to stay and everything we do will become increasingly digital. Growth of in-house PR When it comes to communications, no one can understand the company culture and products more than the people actually working in it.

Industry 221

Industry Content Marketing Corporate Analytics 221

Business Wire

JUNE 21, 2022

Nowhere is this more relevant than in the biotech industry where companies push to change the status quo and bring to market groundbreaking new treatments and therapies while also grappling with the challenges of changing market conditions.

Storytelling 389

Storytelling Blogging Employee Industry 389

ImPRessions - Crenshaw Communications

AUGUST 5, 2019

But it’s downright disturbing when it happens to one that presumes to lead our industry. Mega-agency Edelman recently made waves by resigning a lucrative engagement working with for-profit corrections company The GEO Group, a top contractor for ICE. It was just about the bottom line, for as long as they could get away with it.

Industry 217

Industry Reputation Groups Internal 217

Stern + Associates

APRIL 27, 2023

Even in times of recovery, companies may unintentionally hamper their progress in a rush to get to a “new normal.” His research was sparked by a curiosity to understand how a few small and large companies can leverage purpose in fundamental ways to transform themselves and drive performance.

Company 103

Company Employee Case Study Strategy 103

Wadds Inc.

DECEMBER 3, 2023

Many employees are using generative AI tools at work without formal approval or guidance from their employers. More than a quarter (28%) of employees surveyed said they currently use generative AI at work, and over half do so without formal approval. Most employees have not received training on the ethical use of generative AI.

Policies 52

Policies Training Employee Ethics 52

Communications Conversations

MAY 23, 2022

Historically, social listening has been one of those things only the big companies with big budgets and social media monitoring tools do. However, according to a new survey by Social Media Today and Meltwater, a full 61% of companies now have social listening processes in place. Companies are leaving a lot on the table here.

Company 178

Company Reddit Employee Facebook 178

Stern + Associates

MAY 8, 2023

Social media has become an essential integrated marketing channel for B2B companies. To make the most of social media, B2B companies can (and should) strategically use hashtags to increase visibility, reach new audiences and engage with existing followers.

B2B 111

B2B Social Media Company SMB 111

Cision

AUGUST 22, 2017

One of the roles of a good leader of a multinational company is to help build and maintain a global brand, as well as unify company culture. As an executive, it isn’t your responsibility alone to ensure that your brand is recognized as a leader in its industry, but it is a continuous effort and an exciting journey.

Company 267

Company How To Employee Customer Service 267

Mindful Marketing

SEPTEMBER 13, 2023

For the last few years, the company distributed its Braille Bricks selectively – mainly to individuals and organizations teaching children with visual impairments. Of course, companies can gain goodwill be serving underrepresented people groups, but is it right to expect companies to lose money doing so?

Company 98

Company Consumer Radio Employee 98

Ronn Torossian

APRIL 11, 2016

Reputation management is no easy feat for any company. In fact, the bigger the company, the less control it seems to have over people’s beliefs about its corporate values and decisions. Take a look at industry leaders like Wal-Mart and Bank of America, versus smaller competitors like Target and SunTrust. Need some convincing?

Employee 150

Employee Reputation Brand Branding 150

Agility PR Solutions

AUGUST 23, 2022

When you show your care for your clients, support your employees, and adapt as things change in your industry, you will see […]. The post 4 comms traits successful companies have in common appeared first on Agility PR Solutions. With the constant changes within your facility, this can be a challenge.

Company 85

Company Employee Industry Publicity 85

Axia PR

MARCH 10, 2021

One of the more notable ways – especially in the eyes of the executive team, founders, and even employees – to share your company is celebrating your company’s anniversary milestone. We aren’t talking about your third anniversary or 27th anniversary.

Company 111

Company Nonprofit How To Employee 111

Bianchi Biz Blog

AUGUST 3, 2023

As generative AI tools continue to gain popularity in the workplace, it has become increasingly evident that automotive suppliers need to consider establishing a corporate policy that governs their employees’ use of these tools. Some companies will want to limit the use of AI tools to conducting research or analyzing data.

Automotive 78

Automotive Policies Employee Corporate 78

Agility PR Solutions

SEPTEMBER 30, 2020

In turn, it has also shifted how companies across industries are stepping up to support their employees, customers, and communities. […]. The post How can companies meet demands to show Purpose commitments? Here are 3 ways appeared first on Agility PR Solutions.

Meeting 148

Meeting Company Community Employee 148

ImPRessions - Crenshaw Communications

OCTOBER 11, 2023

Their commentary not only addressed the new aboit Threads, but also provided actionable tips that resonated with industry professionals. MediaRadar’s CNN Ad Spend Insight Following Chris Licht’s departure from CNN, advertising intelligence company MediaRadar analyzed ad spend data for the network.

Brand 323

Brand Branding eBook Advertising 323

Business Wire

NOVEMBER 17, 2021

Over the past 18 months, nearly every industry has experienced the disruption of its workforce. Whether businesses came to a full stop or managed to stay connected remotely during those early months of lockdowns, the dust is finally settling and companies are determining the best path forward.

Creativity 345

Creativity Blogging How To Employee 345

Communications Conversations

JULY 12, 2018

Last week, Jeremy Wheaton wrote an interesting piece on just how far we’ve fallen when it comes to companies and training employees to fill the increasingly large skills gap. The article talks about the issue from a 10,000-foot level, looking at the economy across industries. Translation: Times are good to be an employee.

Training 60

Training Employee Company Analytics 60

ImPRessions - Crenshaw Communications

AUGUST 23, 2023

As a PR firm focused on high-growth technology companies, we talk to prospective clients all the time about their goals. Attracting and retaining top talent is a huge challenge for any business, but it’s a distinct competitive advantage among high-growth tech companies — if they can manage it. Now, those are table stakes.

Brand 156

Brand Branding How To Employee 156

ImPRessions - Crenshaw Communications

APRIL 13, 2023

As an industry, how can we appropriately represent diversity among our clients when it’s not reflected from the inside out? As an industry, PR is predominantly white. The makeup of the PR industry in the U.S. How we can be the change As a person of color, I am drawn to companies with a diverse employee base.

Employee 156

Employee Community Groups Interviews 156

Reputation Antistress by Sergii Bidenko

JUNE 26, 2023

The large-scale wave of layoffs in international companies in 2023 is the beginning of a big storm. The announced numbers of layoffs in branded companies are impressive. However, the companies are trying to soften the shock with remarks like: "This is just 5% of the total number of employees worldwide".

Reputation 52

Reputation Company How To Employee 52

PR for Anyone

JANUARY 28, 2024

This trend deprives companies of opportunities to tap into the wealth of skills and experience present in this demographic. The dialogue dives into the transformative role of technology in bridging generational gaps, and proposing practical strategies for companies to retain valuable talent.

Employee 130

Employee Policies Creativity Company 130

Agility PR Solutions

MARCH 21, 2022

For the 16th year, ethical business standards firm Ethisphere has announced the 136 honorees representing 22 countries and 45 industries that have earned the coveted designation of World’s Most Ethical Companies in 2022.

Ethics 85

Ethics Company Employee Community 85

Landis PR

JUNE 28, 2021

Transactional business practices do not cut it anymore for any industry, and never has that been more apparent than during COVID-19. The pandemic severely disrupted the food and beverage industry. Employees were more than just workers; they were people, some like family, going through trauma. COVID’s Impact on Our Industry.

Industry 85

Industry Retail Employee Crisis 85

Business Wire

MAY 18, 2017

In March 2017, Postmedia Network, Canada’s largest newspaper company, announced 54 layoffs at the Vancouver Sun and Vancouver Province newsrooms. Hinds is optimistic that the newspaper industry can take advantage. “We Even with all of that, the fact remains that the backbone of the industry are the journalists themselves.

Newspapers 177

Newspapers Industry Print Journalism 177

ImPRessions - Crenshaw Communications

DECEMBER 23, 2021

Research shows that consumers want the brands and companies they do business with to be fair employers, good corporate citizens, and responsible stewards of the environment. Employees are in charge. The talent market in many industries is tighter than ever. But in 2022, employee engagement will be the new recruitment.

Trends 385

Trends Employee Viral Advertising 385

PRSay

APRIL 15, 2021

Companies and organizations of all sizes today are increasingly under pressure — from activists to employees — to speak out on high-profile political and social issues. In this tumultuous past year, stakeholders want to know where companies and CEOs stand. In the era of accountability, accountability is the crucible of trust.

Company 189

Company Employee Internal International 189

Stephen Waddington

SEPTEMBER 29, 2020

It finds an industry getting to grips with structural changes, managing the health impact of COVID-19, and bracing for Brexit. Ingham’s view, informed by the 35,000 members of the PRCA, was that the industry would shrink by as much as a fifth. All around the world, our industry has been hit hard by COVID-19. said Ingham. “I

Industry 146

Industry Crisis Government Survey 146

Communications Conversations

NOVEMBER 10, 2016

In case you haven’t noticed, there’s an interesting trend going on in the employee communications world. It’s VP of Communications in Europe, Stuart Jackson, recently shared results from his team’s move away from the corporate intranet to an employee app : Nissan Insider Mobile. Take Nissan, for example.

Mobile 122

Mobile Employee Communications Retail 122

Bianchi Biz Blog

OCTOBER 17, 2022

But did you know that there are two excellent podcasts about the automotive industry that are quickly becoming required listening for leaders in today’s dynamic marketplace? Those of us who work in the auto industry are very good at evolving the product , but not necessarily the people skills to match. Now It’s Your Turn.

Automotive 87

Automotive Industry Leadership Interviews 87

ImPRessions - Crenshaw Communications

SEPTEMBER 10, 2021

Post-COVID, there are probably a greater variety of freelancers available given that remote work is so commonplace in our industry. Depending on the length of the engagement, it’s often advantageous to include a contract employee in relevant team and company meetings. Be transparent with client companies involved.

How To 315

How To Employee Training Interviews 315

Contently - Strategy

AUGUST 17, 2020

Stephen Oddo launched the tour company Walks in 2010. Like many businesses in the tourism and hospitality industry, Walks is turning to live video to remain open, stay connected with customers, and keep as many employees and contractors paid as possible. They stood in front of tourist destinations and gave tour guide spiels.

Travel 144

Travel Video Industry Tourism 144

ImPRessions - Crenshaw Communications

JUNE 8, 2021

According to Glassdoor, the average interview process from first contact to a possible offer can last up to 23 days – varying of course based on the industry. It’s the interview where a candidate can show a company why they’d be an amazing addition to their team. . This is your opportunity to get to know a company better.

Interviews 296

Interviews Employee Agency Company 296

ImPRessions - Crenshaw Communications

FEBRUARY 14, 2024

An analysis of articles written about current Fortune 100 CEOs and their companies shows a strong correlation with those CEOs who are quoted in the press and the position of their organizations. But at a corporate level it’s a strategic imperative with real implications for company reputation and even performance.

Corporate 182

Corporate Analysis Reputation Trends 182

Deirdre Breakenridge

MAY 14, 2015

One of them is that agency people say all the time that they understand a company’s business. They say this because they have a certain amount of experience in particular industry, or similar experience working inside a related company. But it’s quite simple: they don’t know that company’s business. They can’t.

Industry 150

Industry B2B Corporate Agency 150

Cision

JUNE 8, 2015

But what one tactic can drive employee engagement and consumer support? More and more employees, particularly ones from the millennial generation and beyond, care about social activism. If you’re in the tech industry, you might consider mentorship programs with teens or girls. Find a cause that engages employees and consumers.

Employee 120

Employee Consumer Banking Local 120

ImPRessions - Crenshaw Communications

JULY 26, 2022

Over the last three years remote work capabilities have transitioned from a work perk to an industry-wide expectation, especially among PR agencies like ours. The PR industry, being completely digital now, is an ideal career for those wanting to become digital nomads. . Some even set alerts to remind them to move on to the next task.

How To 309

How To Meeting Travel Employee 309