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The Power of PR in Shaping the Consumer Technology Industry

Ronn Torossian

The consumer technology industry is a dynamic and rapidly evolving landscape, marked by constant innovation, fierce competition, and rapidly changing consumer preferences. In this context, public relations plays a pivotal role in shaping the narrative, perception, and success of companies within the consumer technology sector.

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PR Tips On Industry Awards For B2B Tech Companies

ImPRessions - Crenshaw Communications

As high-growth tech companies expand their public relations efforts, they often want the recognition that comes with industry accolades. But for the uninitiated, the vast awards ecosystem within different industries can be a mysterious black box. A B2B tech company should submit for in categories wherever their excellence lies.

B2B 295
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Transforming Consumer Relations in the Financial Industry

Ronn Torossian

Consumer relations in the financial industry have undergone a significant transformation in recent years, largely driven by evolving consumer expectations, technological advancements, and regulatory changes.

Financial 195
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PR Strategies For Disruptive Technologies

ImPRessions - Crenshaw Communications

Disruptive technologies like artificial intelligence (AI), blockchain, and others are constantly reshaping various industries. The challenge that any new technology faces is explaining the full implications of its tech once unleashed. The challenge was to unravel the complexity of the technology and disassociate it from crypto.

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4 Ways Technology Boosts The Retail Experience (And Retail PR)

ImPRessions - Crenshaw Communications

Chatbots for customer convenience The use of chatbots in retail has gained steam over the past decade, as large companies like H&M, Sephora, Dominos and others have successfully integrated chatbots into their customer experience. And many believe this will be one of the top industry trends in the new year.

Retail 310
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Symphony Technology Group Acquires Onclusive

Onclusive

Today, I am pleased to announce that Symphony Technology Group “STG” completes its acquisition of Onclusive, Kantar ’s Reputation Intelligence business, and PRgloo. The new standalone company will operate under the name ‘Onclusive’ reflecting an inclusive orientation and comprehensive set of tech-powered and scalable capabilities.

Groups 195
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The Power of Emerging AI Technology in PR- and How to Use It

Remote PR Jobs

The potential of Artificial Intelligence (AI) in the public relations industry has become a hot topic as brands look to leverage their existing technology investments with this emerging tool. It seems like every day, we hear about how AI is ‘revolutionizing’ various industries—and it can be intimidating.