PR for Anyone

SEPTEMBER 1, 2022

NOW is your time to be seen as THE go-to expert, an A-Lister in your industry! By knowing the types of stories you could pitch the media today, it positions you in a way that you can be that person in the media on a regular basis, be the expert in your industry, and really be seen with more authority and more credibility.

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Pitching Video YouTube Viral 130

Garrett Public Relations

AUGUST 27, 2023

As companies plan content, many use a calendar. In B2B public relations, we use these to help us understand what a publication plans to cover so we can place stories for clients by pitching the media. But, do … Do Editorial Calendars Still Matter When Pitching the Media? And so do publications. Here’s an example.)

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Pitching Media B2B Examples 118

PR for Anyone

APRIL 26, 2022

One of my clients reached out today sharing her idea on this topic about leadership and what happens when Elon Musk takes the reigns of a company that is currently in a hybrid situation and what that will do for corporate culture. Since they need to get Board approval of the sale, you’ll still have time to pitch around this topic.

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Twitter Pitching Financial Video 130

ImPRessions - Crenshaw Communications

FEBRUARY 15, 2022

A B2B PR firm looking to promote a specific idea or story might think first about pitching large, mainstream media outlets. The right media strategy hinges on understanding your industry or niche within it. If a company focuses on B2B tech services, we may naturally target outlets like BizTech or MarTech. Go narrow, but go deep.

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B2B Media Pitching Leadership 366

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on Fast Company Fast Company ‘s Leadership section selectively accepts outside contributions from industry professionals. Please no pitches, abstracts, outlines, press releases, or interview offers. Please no pitches, abstracts, outlines, press releases, or interview offers.

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Company How To Leadership Pitching 100

Agility PR Solutions

DECEMBER 21, 2021

Every company and business owner is constantly looking for new strategies to generate media coverage in the public relations industry. The post Media coverage essentials—3 key components of pitching strategy appeared first on Agility PR Solutions.

Pitching 169

Pitching Strategy Media Report 169

Wadds Inc.

JANUARY 26, 2023

If you’ve worked in the public relations industry over the past decade or more you’ve had a front row view of the disruption of the media industry. Organisations in the public and political sphere and public companies will always cut through, but for any other type of organisation it is tough.

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Pitching Media Print Social Media 124

OnePitch

AUGUST 10, 2022

On this week’s Pitches That Placed, we are highlighting a pitch that introduced a source as a thought leader and landed coverage in Smart Cities Dive. Operated by Industry Dive, Smart Cities Dive “sparks ideas and shapes agendas for 10+ million decision-makers in competitive industries.” Email us at info@onepitch.co

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Pitching How To Transportation Mobile 74

ImPRessions - Crenshaw Communications

MARCH 21, 2019

With the public too cynical to buy into ads trumpeting a company’s inherent beliefs, public relations offers that all-important third-party acclaim. If a tech company only uses only renewable energy, then it might partner with an environmental group for an issues awareness campaign about the environmental impact of high-tech products.

Company 174

Company Conference Corporate Leadership 174

ImPRessions - Crenshaw Communications

AUGUST 5, 2019

But it’s downright disturbing when it happens to one that presumes to lead our industry. Mega-agency Edelman recently made waves by resigning a lucrative engagement working with for-profit corrections company The GEO Group, a top contractor for ICE. It was just about the bottom line, for as long as they could get away with it.

Industry 217

Industry Reputation Groups Internal 217

ImPRessions - Crenshaw Communications

MAY 22, 2018

Every B2B tech PR person dreams of the splashy feature that will help make their company brand instantly recognizable. Maybe it’s a Fast Company article detailing a compelling success or a groundbreaking startup story. Real estate company buyers are more likely to be paging through these journals than Wired.

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Pitching Real Estate B2B Journalism 168

ImPRessions - Crenshaw Communications

AUGUST 10, 2020

In fact, earned media may seem simple when a company has news, but it’s not always so straightforward, particularly for B2B PR. Once the exclusive runs at an agreed upon date and time, the story can be pitched widely to the broader media targets. Earned media isn’t always simple. That’s where the right media strategy comes in.

Pitching 177

Pitching B2B Product Launch Report 177

OnePitch

SEPTEMBER 21, 2022

On this week’s Pitches That Placed, we are highlighting a pitch that landed a print-only placement in Travel + Leisure for a new attraction in the St. Let’s see why this pitch worked: Let’s take a look at the actual pitch that placed: . with your pitch and 3-5 reasons why you believe it worked. Louis area.

Travel 83

Travel Pitching How To Guidelines 83

5W PR

APRIL 13, 2022

When companies in the SaaS industry use a sound PR strategy , they benefit from brand awareness, media coverage, and attracting the right consumers. However, companies in the SaaS industry don’t always have the privilege of working with PR professionals and partnering with agencies. Data and Insights.

Company 88

Company Strategy Viral Data 88

OnePitch

JANUARY 11, 2024

Standing out from the crowd is vital in a consumer media landscape that is flooded with product pitches. To capture a journalist's attention, your pitch should have five elements: accuracy, relevancy, transparency, efficiency, and credibility. So even though it's surprising to me that I have to say this, know who you're pitching.

Pitching 94

Pitching Consumer Trends Viral 94

OnePitch

JULY 27, 2022

On this week’s Pitches That Placed (PtP), we are spotlighting a product announcement pitch that not only landed a feature in TechCrunch , but was also included in a roundup piece three days later. ” Let’s dive into this pitch and see why it worked. Let’s take a look at the actual pitch that placed: .

Pitching 52

Pitching How To Energy Resources 52

OnePitch

JULY 6, 2022

Pitches That Placed (PtP) is a brand new blog series where our OnePitch besties and PR fans share their most successful pitches and bring greater transparency to our murky industry. T his week’s pitch resulted in a feature in The Wall Street Journal (WSJ) , and we are going in-depth with the reasons why it placed.

Pitching 74

Pitching Journalism How To Energy 74

OnePitch

AUGUST 3, 2022

Kicking us off for August on Pitches That Placed (PtP) is a case study that landed a placement in Modern Retail. ” Let’s take a closer look at how (and why) this pitch placed: Let’s take a look at the actual pitch that placed: . .” with your pitch and 3-5 reasons why you believe it worked.

Retail 52

Retail Pitching How To Case Study 52

Sword and the Script

JANUARY 23, 2024

The company says they polled some 900 respondents who had been part of the “buying process for a B2B purchase of greater than $10,000 in annual value within the last 24 months.” An industry-focused blog, your own research reports, and contributing articles to trade publications are proven ways to do it.

B2B 103

B2B Study Company Leadership 103

ImPRessions - Crenshaw Communications

JULY 10, 2017

Based on our experience, we’ve identified examples of when NOT to pitch that will help make clearer the line between self-serving nonsense and the stories journalists need. Avoid the following pitches, and make media contacts look forward to your ideas or contact you when they need an assist. Your company newsletter.

Pitching 170

Pitching Media Product Launch Agency 170

ImPRessions - Crenshaw Communications

FEBRUARY 15, 2018

You’re not the only pitch in the inbox, after all. Pitch a story – not your client. Tech journalists don’t want to read a thinly veiled advertisement for your company or product. Your pitch must quickly and concisely show them the value of your story to their audience. Pitch the right media.

Pitching 160

Pitching Media Enterprise Media Relations 160

PRSay

APRIL 24, 2020

When pitching story ideas to journalists during the COVID-19 crisis, PR pros should use email, find local news angles and make experts available for video interviews, according to Cision’s “ 2020 State of the Media Report ,” released on April 21. Mondays are best for pitching, the research finds. This is down from 19 percent in 2019.

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Report Pitching Media Survey 168

Prohibition

JUNE 26, 2023

In today’s highly competitive food and drink industry, where consumers have endless options at their fingertips, standing out is crucial. One way companies can distinguish themselves is through strategic food and drink PR. Pitching stories related to your business to these outlets can provide significant PR benefits.

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Company Radio Social Media Pitching 62

Sword and the Script

JULY 20, 2021

Some B2B tech companies, especially in early stages, are eager to make a splash in their respective markets. These companies have only created a third of the content they need to successfully move the reader through the buyer’s journey. Clearly answer what your company does, who you serve and what challenges you solve.

B2B 174

B2B Company Marketing SEO 174

ImPRessions - Crenshaw Communications

NOVEMBER 3, 2017

Successful media pitching in public relations has always relied on the combination of a good idea, well-timed and well-packaged to offer up to appropriate journalists. Many times, however, the factor that turns a pitch into a pitch-perfect placement is chutzpah! Tailor the pitch that way, and wonderful things can happen.

Pitching 149

Pitching Strategy Examples Banking 149

Sword and the Script

JULY 6, 2021

OnePitch recommends reporters to pitch; ResponseSource shuts down #journorequest curation; Meltwater acquires Owler; Critical Mention adds “cast & crew” TV data. OnePitch feature recommends reporters to pitch. In a video tutorial, the company says it will start making recommendations after you’ve sent three or more pitches.

Pitching 89

Pitching Report Software Survey 89

ImPRessions - Crenshaw Communications

AUGUST 23, 2022

In the world of PR , there are few fields more exciting and terrifying than the cybersecurity industry. One of the biggest misconceptions about the industry is that all cybersecurity media contacts are interested in the same stories. from last year. It’s all in the approach. Different data security reporters cover different verticals.

Privacy 294

Privacy Media Telecommunications Conference 294

NRPR Group

MAY 19, 2021

PRfect Pitch focuses on interviewing media and key event managers who PR agencies pitch regularly on behalf of clients. The post Four Takeaways From PRfect Pitch Interview with Fast Company Contributor Susan Karlin appeared first on NRPR Group. As […].

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Interviews Pitching Company Groups 52

ImPRessions - Crenshaw Communications

JUNE 28, 2016

Universal pitching rules apply here, but a few twists are in order when it comes to getting out technology news. In some ways, pitching tech is more straightforward than working with mass media or consumer lifestyle publications, since the parameters for what tech journalists cover are more specific and well defined.

Pitching 180

Pitching Technology Trends Consumer 180

Shift Communications

FEBRUARY 20, 2019

What time and resources are we committing to understanding overall cultural trends and our industry’s current relevant news? For starters, we’ll explore not only why we should be dedicating time and resources to research industry trends but also how to do it completely hassle-free. Wikipedia Top 25 Report. Trends on Social Media.

Trends 142

Trends Industry Wikipedia How To 142

PRSay

APRIL 19, 2017

PR pros shouldn’t expect success every time they pitch a story — having three out of 10 pitches result in a placement is considered a good average — but a good PR professional will want to increase his or her chances of success in every way possible. Here are five types of pitches reporters don’t want to receive: 1.

Pitching 139

Pitching Report Writing Energy 139

ImPRessions - Crenshaw Communications

AUGUST 18, 2021

Typically they’re articles or broadcast segments that feature a given company or brand in a positive way. The findings or data from a white paper can also be pitched out to the media. Many publications and companies have their own podcasts, and there’s a show out there for basically any topic under the sun.

Case Study 390

Case Study B2B Study Interviews 390

Cision

JANUARY 27, 2016

If you’re new to the world of DIY public relations, let’s take a look at one of the essential components of your PR strategy: pitching the media. Know this: journalists don’t magically find your company online and decide to write about you. It starts long before the pitch. Step 3: Make the Pitch at the Right Time.

Pitching 120

Pitching Writing Social Media Industry 120

PR for Anyone

DECEMBER 8, 2022

Don’t pitch what everyone else is going to which is end-of-year wrap-ups, 2023 predictions, resolutions, weight loss, and organization… you’ll never cut through the noise But if you pitch something they aren’t expecting… you give the media a “WOW! I didn’t think of that! PR FOR ANYONE.

Media 130

Media Pitching Privacy Video 130

ImPRessions - Crenshaw Communications

MAY 3, 2021

Here are a few shortcuts that can help B2B PR pros spiff up their pitches, think creatively, and drive media coverage. headlines can be a gold mine for reactive news opportunities, where a company latches on to a breaking news story with a smart take or point of view and gets coverage for it. Look globally for reactive news.

Retail 368

Retail Media B2B Pitching 368

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2022

The ad won raves within the industry and subsequently crashed the Coinbase website. Or, at least her team presented the idea to Coinbase in a pitch meeting back in August, which she helpfully notes in a tweet, complete with dates and deck page numbers. CEO Brian Armstrong is proud of the ad’s success, naturally.

Agency 361

Agency Pitching Creativity Groups 361

Cision

OCTOBER 14, 2016

ground zero for tech – San Francisco – and since then he’s had roles with Light Reading and a telecommunications company in England. In that time, he’s learned how to spot good pitches from a lightyear away. How do you prefer to receive pitches? Can you be pitched via these channels?

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Pitching Trends Telecommunications Technology 120