Mindful Marketing

NOVEMBER 21, 2021

Most organizations are grateful they’ve weathered the economic turmoil; at the same time, they also should be showing gratitude to the stakeholder group that has become increasingly important to them: their employees. From a personnel perspective: It’s better to keep existing employees than it is to hire new ones.

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Employee Training Leadership Video 90

Sword and the Script

AUGUST 8, 2023

SaaS companies have an average of 38 active cases studies that are between 500-1,000 words in both HTML and PDF format; here’s how they incentives customers, sales and customer success to solicit new case studies Case studies are a pillar of B2B marketing, particularly in technology circles like software-as-a-service (SaaS).

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Case Study Study Company B2B 122

PRSay

APRIL 5, 2021

Companies are facing ever-greater scrutiny of their political activities, with some of America’s biggest businesses still grappling with a response to January’s Capitol riot. companies, hosted by The Conference Board ESG Center in the wake of the 2020 U.S. That is not realistic, however, for many companies.

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Report Company Government Conference 164

Mindful Marketing

SEPTEMBER 13, 2023

For the last few years, the company distributed its Braille Bricks selectively – mainly to individuals and organizations teaching children with visual impairments. Of course, companies can gain goodwill be serving underrepresented people groups, but is it right to expect companies to lose money doing so?

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Company Consumer Radio Employee 98

Landis PR

APRIL 8, 2024

Photo courtesy of Pixabay Many awards aiming to measure large companies’ ESG (environmental, social and governance) performance suffer from non-transparent jury selection processes. Furthermore, all companies that take part in the award receive an evaluation of the quality of their reporting. No jury here!

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Company Report Government Local 59

PRSay

DECEMBER 15, 2023

Many corporate CEOs also made a big mistake by not communicating to employees about the Israeli-Palestinian conflict, according to new research from The Grossman Group in partnership with The Harris Poll. For many employees, even the communication they did receive missed the mark. When employees are not OK, business suffers.

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Communications Employee Leadership Internal 168

Cision

AUGUST 22, 2017

One of the roles of a good leader of a multinational company is to help build and maintain a global brand, as well as unify company culture. I’m doing just that at Cision , a company that’s grown very quickly over the past few years through a series of mergers, acquisitions, and technological innovations.

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Company How To Employee Customer Service 267

ImPRessions - Crenshaw Communications

AUGUST 30, 2022

Time was, we’d have a full-blown PR strategy meeting, and employee recruitment would be in an internal comms section, reduced to a single bullet point in a slide deck. The CEO is often the public face of the enterprise, especially for entrepreneurial companies, so their participation is critical to successful employer PR.

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Brand Branding Employee Engineering 333

Bianchi Biz Blog

AUGUST 3, 2023

As generative AI tools continue to gain popularity in the workplace, it has become increasingly evident that automotive suppliers need to consider establishing a corporate policy that governs their employees’ use of these tools. Some companies will want to limit the use of AI tools to conducting research or analyzing data.

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Automotive Policies Employee Corporate 78

Bianchi Biz Blog

AUGUST 8, 2022

Ideally, I help these readers decide what technology initiatives to pursue at their companies and how to best set themselves up for success while doing so. I think it’s essential to make clear that technology initiatives are not the exclusive purview of huge companies with matching budgets. Concrete results.

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Technology Meeting Media Analytics 93

Sword and the Script

NOVEMBER 5, 2020

Brands that emphasize employee experience (EX) and customer experience (CX) achieve business growth nearly 2x faster If you take care of your employees, they’ll take care of your customers, and everything else will fall in place. Companies that prioritize both EX and CX, see revenue growth of 1.8x The real kicker?

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Employee Study Survey Leadership 99

ImPRessions - Crenshaw Communications

APRIL 7, 2021

Traditionally, onboarding for new employees would entail face-to-face meetings, all-company lunches and even an after-hours happy hour. Let’s face it, Zoom calls can be fairly mundane after a full year of video meetings. Most companies offer a fairly short onboarding. In early 2021, this still isn’t possible.

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How To Employee Meeting Training 218

ImPRessions - Crenshaw Communications

JULY 26, 2022

We’re seeing big companies like Twitter , Spotify , Pinterest , and Shopify blazing the trail for work-from-anywhere capabilities and proving that operations can still be conducted smoothly and effectively. Often the main reason employees choose to work abroad is to experience a new culture. Sharpen your time-management skills.

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How To Meeting Travel Employee 309

Reputation Antistress by Sergii Bidenko

JUNE 26, 2023

The large-scale wave of layoffs in international companies in 2023 is the beginning of a big storm. The announced numbers of layoffs in branded companies are impressive. However, the companies are trying to soften the shock with remarks like: "This is just 5% of the total number of employees worldwide".

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Reputation Company How To Employee 52

5W PR

APRIL 7, 2020

For many, the opportunity to work from home is new and exciting, but are employees prepared to stay motivated outside of the office environment? Don’t disappear on your employees, check in with your team each morning to let them know you’re at your desk and available. Keep consistent communications. Keep consistent communications.

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Employee Video Tools Meeting 88

Bianchi Biz Blog

AUGUST 21, 2023

I assign articles to our in-house and freelance staff, work with our graphic artist for our print layout and designs, and work with our sales and management team to ensure our content meets our editorial mission and help with sales. I really love delving into people’s stories or stories of how companies are born.

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Meeting Automotive Engineering Journalism 72

Ethical Voices

OCTOBER 17, 2022

Joining me on this week’s episode is Ethan McCarty , the founder and CEO of Integral , an award-winning employee activation agency serving leaders of communications, HR, marketing, and technology. Ethical perils in personalizing employee communications. You’re creating that shared belief for 400,000 employees.

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Ethics Employee Communications System 78

PRSay

NOVEMBER 10, 2020

Current job title : Chief Communications Officer, Alyeska Pipeline Service Company. The leaders I admire come in all forms — executives, volunteers, co-workers, employees, family members, coaches and clergy. Each week this fall, PRsay will interview one of the nominees for the 2021 PRSA Board of Directors. Location : Anchorage, Alaska.

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Meeting Leadership Energy Ethics 139

Bianchi Biz Blog

JANUARY 23, 2023

Certainly, supply line nightmares continue to wreak havoc across the board, at every level, and the loose labor market (employee-friendly) is not helping manufacturers, especially on the warehouse floor, but really everywhere. Getting a company’s name out there can happen through direct company news or via astute comments on industry trends.

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Meeting Report Chemicals Media 77

ImPRessions - Crenshaw Communications

MARCH 12, 2020

The effect on employee health is still unclear, and the full business impact has only begun. This is surely easiest for businesses that can continue operations with employees working remotely, but it’s even more critical for those who can’t. What do employees and customers need to know in the short term? Make a plan.

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Employee Viral Small Business Travel 374

PR for Anyone

JANUARY 28, 2024

This trend deprives companies of opportunities to tap into the wealth of skills and experience present in this demographic. The dialogue dives into the transformative role of technology in bridging generational gaps, and proposing practical strategies for companies to retain valuable talent.

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Employee Policies Creativity Company 130

Bianchi Biz Blog

APRIL 4, 2022

Wrecked Media Group is an Ohio-based media company created in 2020 to acquire and build automotive-focused media businesses. I’m a cofounder of the company and my day-to-day is making sure the beast is fed. Additionally, we have two full-time employees currently. Also, getting to meet Francis Ford Coppola was pretty sweet.

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Groups Meeting Automotive Media 97

Bianchi Biz Blog

AUGUST 7, 2023

Whether it’s a tragic death or a bankruptcy of a multi-million-dollar company, none of it is faceless. With the family’s consent, I shared my story with NYDN, and they indeed spun it in a direction that didn’t completely align with the copy I provided or the version we published locally. It all impacts and involves real people.

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Journalism Meeting Newspapers Automotive 79

Solo PR Pro

JUNE 8, 2021

After her time at the community health non-profit and a stint as an associate at PRSA, a former colleague recruited her to be the marketing manager at a new performance marketing company. Two years later, the company restructured and Nicole was let go. From there, I started the company. First taste of solo PR freedom.

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Meeting Public Affairs Trade Shows Journalism 110

Communications Conversations

JULY 14, 2020

It’s the notion of CEOs sharing employee-only messages with external audiences. It addressed what I’m sure was a fairly anxious Microsoft employee base and talked about the company’s mission and steps they were taking to assist in the virus efforts around the world. ” Same message. Next, trust.

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Employee LinkedIn Social Media Trends 78

Solo PR Pro

MAY 17, 2022

After wrapping up her studies, Daria worked for a labor union, then as a temp for a couple large companies — companies she eventually figured out how to turn into clients, kickstarting what would become Steigman Communications LLC. I had these two really big name companies that were leverageable,” Daria explains.

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Meeting Agriculture Energy Travel 98

ImPRessions - Crenshaw Communications

OCTOBER 4, 2022

We download information and ask questions, probing for the key points of the narrative we envision will make the company stand out. They’re also important; in fact, a company shouldn’t be in business if it can’t point to high quality and talented employees. It galvanized the entire company. Get personal.

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How To Transportation Software Employee 310

Communications Conversations

NOVEMBER 10, 2016

In case you haven’t noticed, there’s an interesting trend going on in the employee communications world. It’s VP of Communications in Europe, Stuart Jackson, recently shared results from his team’s move away from the corporate intranet to an employee app : Nissan Insider Mobile. Take Nissan, for example.

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Mobile Employee Communications Retail 122

Maxim Behar

MARCH 26, 2024

Maxim Behar, the company's founder, interview for Economy. bg What social benefits are included in the company's package? Yes, indeed, these are important details, but I never forget that the most essential things in a company are its projects, the exciting and creative work, the relationships with clients, and the team.

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Groups Communications System Employee 105

ImPRessions - Crenshaw Communications

SEPTEMBER 10, 2021

Depending on the length of the engagement, it’s often advantageous to include a contract employee in relevant team and company meetings. Be transparent with client companies involved. With training costs being one of the biggest expenses of hiring a traditional entry-level employee, eliminating that time is a benefit.

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How To Employee Training Interviews 315

PRSay

JULY 13, 2022

After two-plus years of the pandemic, many companies and organizations are looking to return their workforces to the office. Although it does present some challenges at first, adopting a hybrid-work model can lead to greater productivity, employee satisfaction and work-life balance. It also plays to employees’ strengths.

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Employee Handbook Comparison Meeting 149

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2020

Remote work will be a permanent option for many employees, and all internal and externally focused campaigns must be fully digital. We’ll see lots of new ideas and platforms for customer and employee communications and a continued mainstreaming of tactics like live digital events, podcasting, and real-time chat for routine programs.

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Trends Communications Employee Corporate 407

PR in High Definition

APRIL 1, 2020

It’s a tired trope; a new set of company values, trotted out by the senior management team at an all-hands meeting and posted up around the office, the corners gently curling over time, extra letters added to certain words by the office joker. Company values are certainly being tested right now; it’s a difficult time for everyone.

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Company Employee Examples Leadership 71

PRSay

JULY 6, 2021

It takes a specific type of person to succeed — to thrive — inside your company, doesn’t it? And when you meet the candidates who fit the mold, you just know it. Every company has one, whether it was built intentionally or not. It’s the reputation your company has as an employer. You feel it. What makes them stay?

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Brand Branding Employee How To 176

Cision

JUNE 8, 2015

But what one tactic can drive employee engagement and consumer support? More and more employees, particularly ones from the millennial generation and beyond, care about social activism. Find a cause that engages employees and consumers. The cause has to meet both your mission/values and employee/consumer expectations.

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Employee Consumer Banking Local 120

PRSay

DECEMBER 8, 2023

Listen to employees. Would they like to see holiday messages from company leaders and decorations in the office? Or would your employees prefer to tone down or even skip those festivities this year? Larger organizations can survey employees or take a poll in a meeting using interactive presentation software.

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Employee Survey Software Creativity 94

ImPRessions - Crenshaw Communications

JUNE 8, 2021

It’s the interview where a candidate can show a company why they’d be an amazing addition to their team. . This is your opportunity to get to know a company better. With this in mind, what are the go-to questions aspiring public relations employees should ask in an interview? What is it about this company that sets it apart?

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Interviews Employee Agency Company 296