PR Conversations

NOVEMBER 5, 2014

I’ve sat through convention and forum talks where various oracles pronounced that: employees just want to be loved. Just look at the many different ways Elisabeth Kubler-Ross’s work on death and dying , and her change curve turns up in jolly presentations about employee motivation. Will it help us to listen better to employees?

Employee 103

Employee Communications Internal International 103

Doctor Spin

APRIL 17, 2023

A family staying at the Ritz-Carlton on Amelia Island, Florida, experienced the hotel’s customer service when their son’s beloved stuffed giraffe, Joshie, was accidentally left behind. Stuffed giraffe shows what customer service is all about. Ritz-Carlton. 2012, May 17). link] Nordstrom. 3 Nordstrom, Inc.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Sword and the Script

NOVEMBER 3, 2020

Many of the media monitoring tools are the market offer podcast monitoring through a third-party partnership with the company. The new feature will allow customers to monitor brand mentions on thousands of the most popular podcasts,” according to a press release. The company has been working to expand beyond media monitoring too.

Instagram 138

Instagram Technology Resources Employee 138

Cision

FEBRUARY 11, 2016

In fact, 98 percent of Fortune 500 companies rely on social media. Successful enterprise social strategies span silos and involve all departments, creating a cohesive plan that accurately reflects your business, employees and overall goals. Is your organization looking to gain more female customers? The key is integration.

Enterprise 120

Enterprise Strategy Pinterest Customer Service 120

Newsfile

OCTOBER 24, 2023

As a PR professional, you are most likely focusing on trying to enhance your company’s reputation. PR professionals and investors agree the most significant benefit that accrues to companies with a positive corporate reputation is corporate brand loyalty. in the coming years.

Communications 52

Communications How To Corporate Training 52

Sword and the Script

FEBRUARY 17, 2015

Thought leadership is usually associated with top-of-the-funnel as far as marketing outcomes are concerned, but there’s evidence to suggest it meets the needs of existing customers. Yet for many companies, content programs intended to help existing customers is an afterthought. Good Customer Service is Good Marketing.

B2B 60

B2B Leadership Customer Service Content Marketing 60

Reputation Us

AUGUST 18, 2016

This may put some PR professionals on alert but — if companies put customer care genuinely, squarely at the center of their business model, there’d be less need for traditional PR. Word-of-mouth is the cornerstone of PR and, frankly, how better to get positive word-of-mouth referrals than truly taking care of your customers?

Apparel 60

Apparel Strategy Customer Service Financial 60

PR in High Definition

JUNE 25, 2020

My friend ‘Simon’ said his breadmaker was brilliant, and healthy, which meets both my demands. Given the ‘follow factor’ of the unconscious opinion, it’s made me realise that what other people say about you, your product/service or your business is the most powerful trigger. Next on the list is your customers.

Reputation 75

Reputation Employee Leadership Product Launch 75

Prohibition

JANUARY 14, 2022

Your employees and stakeholders could be made to look incompetent or immoral. Your customers could make their displeasure known on your Facebook page and Twitter feed. As a company, you want to be able to respond quickly and effectively with an appropriate plan. What is a PR Crisis Plan? What is Consumer Sentiment?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Communications Conversations

APRIL 27, 2017

” In fact, according to recent reports , only 38% of public and private company CEOs have updated their social media channels in the last YEAR. Much like a company CEO, he’s a busy guy. He’s locked in meetings. He’s meeting with important people. .” “It’s just too risky.”

Twitter 60

Twitter Customer Service Interviews Employee 60

PR 20/20

NOVEMBER 30, 2022

Studies show that only 23 percent of employees feel they receive the right amount of recognition for their work, while only 19 percent of managers say recognition is a priority at their workplace. It’s imperative to meet on a regular basis to discuss performance, professional goals and areas to improve. Customer service?

Marketing 52

Marketing Technology Internal International 52

Prohibition

JANUARY 24, 2022

The basics of good crisis communications are the same for every company. Communicate effectively, quickly and with compassion so your customers know what’s happening, what it means to them, and how you plan to fix it. Some companies are prone to experiencing crises every now and then.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

Mindful Marketing

JULY 16, 2022

The company that found itself the focus of the humiliating headline was none other than Ernst & Young (EY)—one of the Big Four public accounting firms. In a work meeting, I may look around the conference room table and decide to close my laptop if I see that others have closed theirs. Those are easy, nonmoral choices.

Ethics 90

Ethics Pharmaceuticals Corporate Financial 90

David PR Group

DECEMBER 2, 2016

Originally a public relations term, the expansion of the internet and social media, along with reputation management companies, have made it primarily an issue of search results. Yes, how you are initially viewed online is critical to your company’s image — that’s a given. Who should be monitoring this for your company?

Reputation 40

Reputation Wikipedia Customer Service Engineering 40

PR in High Definition

JUNE 25, 2020

Given the ‘follow factor’ of the unconscious opinion, it’s made me realise that what other people say about you, your product/service or your business is the most powerful trigger. Start with your employees first because they are the window to your company’s soul, and if the team isn’t feeling it, then the customers certainly won’t.

Reputation 48

Reputation Employee Leadership Product Launch 48

Prohibition

JANUARY 7, 2022

Crisis management is something every company needs to implement as part of its business processes. Don’t think for a second that your company couldn’t be at risk for such a thing happening – let alone what kind of damage would befall your brand should an unforeseen event occur. Without a documented plan, how would you handle a crisis?

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

Beyond PR

SEPTEMBER 12, 2016

Put more simply, branding is the way in which companies produce a feeling in their customers –a reaction, intuition. Today, 48 percent of global consumers expect brands to know and help them discover new products and services that fit their needs. So, how can companies manage and meet these expectations?

Measurement 40

Measurement Reputation Brand Branding 40

Prohibition

JANUARY 17, 2022

In fact, most experts agree that social media needs to be treated as a vital part of any company’s crisis communication plan. There are four additional reasons why your company should have a crisis management plan. enhance the safety, health, and well-being of all those who work for and do business with your firm. Key Platforms.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

PR 20/20

AUGUST 22, 2017

For instance: Legal fears the company blog will violate copyright laws. Human Resources is uneasy about adopting an employee social media policy. Sales is unsure of handing over its customer database for email marketing campaigns. Customers might post a negative review. It Risks Rejection. Come Prepared.

Marketing 87

Marketing Resources Technology Internal 87

Communications Conversations

MARCH 29, 2019

She is well versed in customer service and thrives on building relationships — online and in person — while accomplishing a variety of demanding business goals. In a short time he has become a trusted colleague and source of guidance for people throughout the company – and he’s just getting started. Hill Center.

Social Media 128

Social Media Agriculture Marketing Media 128

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Precise Targeting of Customer Personas. Social commerce revolves around meeting your customers right where they hang out. This strategy lets you connect with your existing customers uniquely and authentically by infusing your brand’s personality into creative content. Connect with Tim on LinkedIn.

Social Media 87

Social Media Media Mobile SEO 87

David PR Group

FEBRUARY 18, 2016

I have been studying the issue for more than seven years and spent the last three years working on the book, X: The Experience When Business Meets Design. If a business owner, or even an employee, wants to improve the customer experience, how do they begin? Taxi industries certainly weren’t challenged by other cab companies.

Employee 40

Employee Measurement Meeting Customer Service 40

PR Fuel

DECEMBER 11, 2018

Below are some thoughts on employees, and the “boring” work of creating a business that succeeds with both engaged customers and employees – enjoy! Hiring the Right Customer Service Agents to Represent Your Brand. Your customer service agents are your front line employees.

Training 40

Training Employee Customer Service Crisis 40

Sword and the Script

DECEMBER 20, 2022

c) More companies create their own content and channels to reach audiences instead of traditional media channels. d) Influencer marketing to cool off as far as the amounts of money companies are paying influencers.”. Regular dissemination of good communication, meeting and texting practices is also necessary.

Marketing 189

Marketing Content Marketing Data Social Media 189

Practical Law Construction

SEPTEMBER 7, 2022

It is standard to require a supplier to meet certain security standards (also required as part of your data protection responsibilities as a data controller). The risk of a data breach could have profound consequences for your employees. What can go wrong?

Construction 52

Construction Software System Technology 52

Communications Conversations

MAY 3, 2017

You know how when you meet some people you can just tell they’re going to be a big deal some day. That’s how you feel when you meet Amanda Gebhard. Since social positions vary widely from company to company, what does your typical day look like? More meetings. take action as needed. Content work.

Healthcare 114

Healthcare SMB Social Media Meeting 114

Polaris

SEPTEMBER 4, 2014

For a PR pro, publicity is just one small part of managing a company’s reputation. Sharing the pros and cons of holding regular town hall meetings with employees, or. They cite examples of start-up companies that were charged $10,000 per month (or more) for PR services. The amateur is never the best choice.

Publicity 100

Publicity Interviews Reputation Construction 100

The Stalwart Blog

APRIL 26, 2020

I was the marketing director for a software company and hung up my own shingle about 13 years ago. Maybe it’s an employee claim against the supervisor, or maybe it’s an errant rogue, a Yelp review. Maybe it’s a poor customer service call that somebody threatened to go on their blog or talk about them on Instagram.

Crisis 78

Crisis Local Facebook Social Media 78

Mindful Marketing

JANUARY 29, 2023

In addition, one of the worlds most successful companies, Amazon, has supposedly warned its employees about the dangers of sharing code and other confidential information with the chatbot for fear it will mimic internal data. I’m a salesperson for a company that produces assembly-line equipment for automobile manufacturers.

Ethics 98

Ethics Guidelines Fashion Transportation 98

Rock the Status Quo

MAY 18, 2015

In fact, some use it as their primary lead generation tool or a valued revenue stream , and the PR agency or employee that can generate active leads is an extremely valuable part of the team. And for in-house PR pros, it can be a project that has a major pay-off in bringing you to the attention of company leadership.

Publicity 100

Publicity Trade Shows Google Twitter 100

MaccaPR

OCTOBER 2, 2014

The good news : Most of these moribund YouTube channels could be easily transformed from dusty video archives into healthy sales lead generators, vigorous customer engagement machines, lively web traffic referral drivers, and, more than anything, SEO magnets to heighten visibility for a company in search.

YouTube 54

YouTube Video Web SEO 54

Ethical Voices

OCTOBER 17, 2022

Joining me on this week’s episode is Ethan McCarty , the founder and CEO of Integral , an award-winning employee activation agency serving leaders of communications, HR, marketing, and technology. Ethical perils in personalizing employee communications. You’re creating that shared belief for 400,000 employees.

Ethics 78

Ethics Employee Communications System 78

PR Fuel

OCTOBER 30, 2018

We have web chat available during office hours, and our phone is answered 24 x 7, but email communication is by far the most important way we serve many hundreds of customers each month. I hope you enjoy the reviews below, where I cover email marketing, email customer service, and email pitching. Find a Jamming Partner.

Communications 40

Communications Pitching Writing Social Media 40

PR Fuel

OCTOBER 16, 2018

Below is some timeless PR advice that meets that standard: Everything I Know about PR, I Learned in Kindergarten. Not only did practically everything they attempted fail, the entire company has become a laughingstock. How much do we forget this when a crisis happens to our company or business? Say You’re Sorry.

Web 40

Web Pitching Local Report 40

Sword and the Script

DECEMBER 11, 2018

“The cultural divide due to ‘fake news’ and distrust of media will deepen in 2019 forcing marketers and PR to push harder on content distribution with their own consumer channels as the most direct line of communication with the company or client. 3) Emotional connection with customers. “B2B 3) Emotional connection with customers. “I

Social Media 91

Social Media Marketing Media Creativity 91

PRSay

MAY 18, 2016

Here’s a hypothetical to consider: a company like Hershey’s could provide data on how much chocolate sales increase around Valentine’s Day. During her ten years with the company, she has pioneered influencer marketing, employee advocacy, lead generation and customer service programs through both traditional and social media.

Data 106

Data Meeting Measurement Guidelines 106