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How to Self-Publish Your Content Cheap and Quick

Cision

There’s a certain stigma attached when discussing self-publishing in mixed company. But this post isn’t about helping you write your book. Publishing a book can also add credibility and authority to your company as well as your personal brand. You can publish a 100-page softcover book for under $2.50 The Book Patch.

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Earned Media vs. Media Relations [PR Tech Sum]

Sword and the Script

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. Over time, the digital community warmed to the term again.

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5 Brand Elements to Evaluate When Refreshing Your Corporate Image

Cision

Whether you’re planning for a brand refresh or an entire overhaul, there are several critical steps that will ensure the successful alignment of company objectives with your audience’s preferences. What do you see for your company a year from now? Editorial Guidelines: Establish writing standards to ensure consistency across content.

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6 Benefits Of Long-Form PR Content

ImPRessions - Crenshaw Communications

Whereas it was once important for a book to be printed and distributed by a traditional publisher, today self-publishing is a perfectly acceptable route. Authoring a weekly blog allows a leader to write in her own voice – which becomes part of the voice of the brand. Content shapes a personal brand.

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What Is a Press Release and Why Is It Important? A Guide

PR Fuel

It’s a document provided by a company to give information about their business to the media. There are many different types of press releases and they include contact details for the available members of staff at the company who can help journalists with any further inquiries. To Let the Media Know About Your Company News.

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The Most Underrated Skill in Content Marketing? Fact-Checking

Contently - Strategy

Do I need to parse the fine print of a scientific study every time I cite a statistic? Fact-checking becomes even more important when you’re writing about sensitive topics. Finally, if the information comes from social media, make sure it’s true before you regurgitate it in print or online. Sites like Otter.AI

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12 ways to produce a killer press release

Presspage

Write a snappy subject line for your email, says Elise Copps of Hamilton Health Sciences. Write snappily Use active voice, not passive. Stick to one announcement per release Give the one reason why there is something press worthy, and stick to that for the entire document, Telisman says. How to stand out? Here are a few tips: 1.

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