ImPRessions - Crenshaw Communications

MAY 15, 2020

While Instagram is seen as a huge part of any B2C social media plan, it may have a role in a social media plan for B2B companies. . Our client ActiveViam is a dynamic pricing company and provided comment in MarketWatch on how J.Crew’s filing for bankruptcy will affect the retail industry. Be sure to capture company outings, too.

Instagram 333

Instagram B2B B2C Case Study 333

PR for Anyone

OCTOBER 18, 2021

Why is this PR story relevant : Company founder, Kay Bransford, created this organization system after both her parents were diagnosed with dementia and realizing while they were ill and after they passed that their affairs were not in order and they did not have the tools in place to manage their estates. Free PR Interview Transcript.

Financial 130

Financial Pitching Banking Retail 130

Wadds Inc.

MARCH 8, 2023

Bain & Company has signed a services agreement with OpenAI. It is effective pulling out the key messages and topics from a document. The output can be exported as a Word document or via Clipboard. Wordtune works well to synthesise documents however we’ve found countless issues with OpenAI.

Tools 98

Tools Writing Pitching Web 98

Sword and the Script

MAY 12, 2020

As companies get older, they accumulate, announcements, transactions and history. It makes a nice checklist for any organization – not just tech vendors – to review periodically and see you could make it easier for a third party to cover your company. >>> This provides context and may lead to additional interviews.

Company 99

Company Survey Pitching Report 99

PR 20/20

JANUARY 19, 2023

Pro tip : Create a living document (we recommend a Google doc) to record customer questions in real-time. Give your entire team access to the document so they can add to it as they receive inquiries. If a customer requires a floor welder, your company may not be the best fit. Don’t silo these content opportunities, either.

Analytics 81

Analytics Comparison Google Interviews 81

Communications Conversations

SEPTEMBER 14, 2022

A company called Stackla recently surveyed consumers and marketers in the UK about social content preferences. However, here are some of the relatively easy ideas you could be trying that can get your company to embrace more authentic social content a bit more. Let’s take interviews, for example. All could be possible.

Brand 215

Brand Branding Instagram Video 215

ImPRessions - Crenshaw Communications

MAY 2, 2023

As the age of Artificial Intelligence (AI) takes shape, many companies have mixed feelings about ChatGPT and the AI arms race. If you work for a data company that can be affected by new legislation at the state or federal level, ChatGPT can generate a summary of the new law, when it was passed, and how it could affect similar businesses.

Retail 156

Retail Video Pitching Technology 156

ImPRessions - Crenshaw Communications

MAY 24, 2016

Maintain a “living and breathing” messaging document. When our team starts with a new client, we take a “deep dive” into the company’s background to capture its most important principles and develop a core narrative. Here are our tips for perfecting your public relations messaging. Practice and perfect.

Interviews 136

Interviews B2B Pitching Company 136

Communications Conversations

DECEMBER 11, 2020

Once I submitted my resume and started the interview process with DKY, the hiring team did a great job communicating expectations, next steps and keeping me informed of their anticipated timeline. If you interviewed with multiple people via video, did you feel that was easier or tougher than doing it in person?

Interviews 185

Interviews Meeting Video Energy 185

ImPRessions - Crenshaw Communications

FEBRUARY 21, 2020

Tom Mueller, who interviewed over 200 corporate whistleblowers for his book Crisis of Conscience: Whistleblowing in an Age of Fraud , proclaims this “the age of the whistleblower.”. ” In many companies, especially high-growth technology businesses, there have been different standards of behavior for certain employees.

Corporate 272

Corporate Reputation Policies Employee 272

Onclusive

JANUARY 31, 2018

Cunningham shared, “I like to think of positioning (and a company’s identity) as a yin and a yang: there’s a rational side and there’s an emotional side. This comes from the underlying philosophy that companies are like people. Company Orientation & Genotype. They have a DNA, which you can read more about in my book. “To

Content Marketing 191

Content Marketing Marketing Exercises Employee 191

Ishmael's Corner

APRIL 21, 2015

Thanks to the wonders of Internet and WordPress, any company can rationalize the cost of digital publishing. Intel essentially takes on the role of journalist in interviewing Gordon Moore on his famous axiom. Rather than publish the interview, Intel opts to package the content in a tidy PDF downloaded from its newsroom.

Company 60

Company Media Storytelling Interviews 60

ImPRessions - Crenshaw Communications

JULY 11, 2018

Seeing a client’s interview in a key publication is still a quintessential public relations win, so PR pros spend a lot of time perfecting media pitching. But once we get a “yes” to a pitch or interview request, it’s no time to sit back and relax. Check our earlier post for best PR tips on media interviews.

Report 136

Report Interviews Pitching Construction 136

Flatiron Communications

FEBRUARY 1, 2024

In this particular SLM, the user is given the chance to upload 20 documents of any length to create a custom dataset to which one can pose questions and receive back intelligent, insightful, and prosaically written answers based on the uploaded content. Those transcripts were the first documents I loaded into NotebookLM.

Google 28

Google Government Journalism Industry 28

MaccaPR

JUNE 28, 2016

Not only has he or she taken your company to new heights of profitability and innovation, but your CEO is a compassionate employer, too. Use bridging techniques to get the interview back on track.” All good advice for media interviews, backed by PR best practices. Perhaps your CEO is brilliant. We advise, “Tell the truth.

Interviews 59

Interviews Media Training Media Training 59

Contently - Strategy

APRIL 6, 2023

A buyer persona is a detailed profile of a company’s ideal customer. To shortcut that process, companies often make assumptions about their buyers, basing their personas on stereotypes or generalities rather than on actual data. However, in smaller companies, content teams may need to take on this task themselves.

Survey 99

Survey Data Interviews Reddit 99

Contently - Strategy

JANUARY 24, 2022

In the digital era, more and more companies are relying on data analytics software for their content analytics. How Document Analytics Optimized the Length, Quality, and Cadence of Microsoft’s Downloadable Assets.

Case Study 80

Case Study Study Brand Branding 80

ImPRessions - Crenshaw Communications

OCTOBER 12, 2021

For PR specialists , few things are more exciting than landing that media interview. Every journalist interview, whether it’s a top business pub or a targeted trade outlet, is a win. But an interview isn’t a story until it’s posted. In that case, it helps to conduct interview over email. Interview is deadly dull .

Interviews 309

Interviews Product Launch Radio Media Training 309

ImPRessions - Crenshaw Communications

APRIL 29, 2022

According to the 2021 State of Journalism study , 61% of journalists agree that the way most companies share information with the media is outdated. And if your pitch leads to an interview, coverage, or simply use of background material, note that in the spreadsheet. It’s likely that outdated lists are at least a contributing factor.

Agency 170

Agency Media Software Pitching 170

ImPRessions - Crenshaw Communications

FEBRUARY 18, 2020

Tom Mueller, who interviewed over 200 corporate whistleblowers for his book Crisis of Conscience: Whistleblowing in an Age of Fraud , proclaims this “the age of the whistleblower.”. Just two months ago, luggage company Away grappled with reputation stumbles after employees shared internal messages that unpacked a punitive workplace culture.

Corporate 156

Corporate Reputation Policies Employee 156

Sword and the Script

JANUARY 5, 2021

The If my exchange conversion math is right, the company raised about $400 million and had a market capitalization of roughly $1.4 The company took in just shy of $40 million in revenue for the year ending 2019 – with a loss of $6 million according to PitchBook , which does the conversion math automatically.

Pitching 150

Pitching YouTube Community Company 150

Ethical Voices

MAY 8, 2023

She was one of the first people I interviewed when Ethical Voices launched in 2019, and I figured it was time to have her back, particularly because Ethisphere recently released an updated list of the World’s Most Ethical companies. What are the top ethics issues facing companies? Who are those six companies?

Ethics 70

Ethics Training Financial Survey 70

Cision

APRIL 14, 2017

Third, while prior research documents the value of various services sell-side analysts provide to institutional investors, our study provides new insights about the value of sell-side analysts to management of the firms they follow. By documenting the relative importance of various activities that take place before (i.e.,

Corporate 120

Corporate Conference Study Analysis 120

Barokas

MAY 28, 2020

Countless studies have documented the negative effects of fatigue, including “ degraded performance, ” which may include errors and miscommunication. While most people now default to video conferencing as a means to replace in-person interactions, in most cases, there’s still little reason for conducting a media interview by video.

Video 97

Video Interviews Meeting Energy 97

ImPRessions - Crenshaw Communications

AUGUST 26, 2019

For B2B companies, it’s particularly important to monitor social communities like LinkedIn groups and Twitter conversations among journalists (MuckRack). And once a client is interviewed by a publication, we can set an alert rather than conducting hourly searches for the posted article (although in some cases we do both!).

Pitching 136

Pitching Tools Agency Resources 136

Bianchi Biz Blog

FEBRUARY 20, 2023

I’m the founder and president of my own company , Newcomm LLC, which provides automotive technology content, consulting and conference-programming services. I’ve also been fortunate to interview a lot of celebrities – Carrie Fisher, Tony Hawk, Mick Fleetwood, Billy Gibbons, Nikki Sixx and more – which was always fun. Fun assignment!

Automotive 85

Automotive Meeting Media Mobile 85

Newsfile

OCTOBER 24, 2023

As a PR professional, you are most likely focusing on trying to enhance your company’s reputation. PR professionals and investors agree the most significant benefit that accrues to companies with a positive corporate reputation is corporate brand loyalty. in the coming years.

Communications 52

Communications How To Corporate Training 52

Cision

NOVEMBER 30, 2017

Before drafting your content contributor guide, look at the guides other companies have created and see if there are common best practices that you can implement in your own guide. Overview of Your Company And Blog/Resources Sections. Interviews. Word document? Often you can get ideas for your own this way. Media Tips.

How To 177

How To Guidelines Content Marketing Video 177

ImPRessions - Crenshaw Communications

AUGUST 9, 2018

jack’s tweets and the accompanying statement the company released did little to reconcile the two positions. He tweeted, “it’s critical journalists document, validate, and refute such information directly so people can form their own opinions. This is what serves the public conversation best.”

Twitter 136

Twitter Facebook Radio Interviews 136

Ethical Voices

MAY 6, 2023

She was one of the first people I interviewed when Ethical Voices launched in 2019, and I figured it was time to have her back, particularly because Ethisphere recently released an updated list of the World’s Most Ethical companies. What are the top ethics issues facing companies? Who are those six companies?

Ethics 52

Ethics Training Financial Survey 52

ImPRessions - Crenshaw Communications

AUGUST 9, 2018

The accompanying statement the company released did little to reconcile the two positions. He tweeted, “it’s critical journalists document, validate, and refute such information directly so people can form their own opinions. This is what serves the public conversation best.”

Twitter 120

Twitter Facebook Radio Interviews 120

Presspage

JUNE 23, 2021

Messaging consistency across all brand touchpoints The larger a company is, the tougher it is to keep a consistent story across all brand touchpoints. Something as simple as using an outdated messaging document could impact the consistency of your campaigns and have unintended consequences.

Communications 210

Communications Measurement Tools Enterprise 210

ImPRessions - Crenshaw Communications

MAY 18, 2018

For companies looking to differentiate themselves from the pack, PR (integrated with advertising and marketing) can help build a foundation of brand love. It is well documented that today’s rising generations value a company’s ethical stance and an authentic commitment to social responsibility. PR gives voice to brands.

Brand 149

Brand Branding Storytelling B2B 149

PR Fuel

SEPTEMBER 16, 2020

It’s a broad term that refers to all the ways your company interacts with the public and with the news media. The goal of PR is to create a positive image of your company and its leaders through a combination of news coverage and social media outreach. Owned media refers to any channel that you and your company own.

Crisis Communications 105

Crisis Communications Product Launch Crisis Reputation 105

5W PR

APRIL 8, 2021

With companies still trying to figure out the best way to utilize the power of social media platforms, one of the most well-known marketing tools has transformed its original purpose. The press release has become more important than ever when promoting a company and its products or services. It is written in a journalistic style.

Engineering 128

Engineering Writing Social Media Tools 128

Polaris

NOVEMBER 28, 2014

While they’re not real people, they are, as much as possible, based on real data and interviews, supported by educated speculation. The approach a greeting card company takes to segmenting its audience will be quite different from the approach taken by an organization that sells tax software. 1: Segment your audience.

Consumer 154

Consumer Brand Branding Software 154

Contently - Strategy

NOVEMBER 3, 2021

I also ensure I’m citing studies accurately and attributing quotes from interviews to the right people. Many companies that hire freelancers include indemnification clauses in their contracts, meaning that the writer may be on the hook should a lawsuit result from their published work. But after that, it gets more nuanced.

Content Marketing 120

Content Marketing Marketing Viral Study 120