Presspage

AUGUST 24, 2018

Most companies today provide website visitors with a downloadable media or press kit. The contents of a media kit vary and company to company; however, there are several basic pieces that should always be included to build a better media kit. What is a Media or Press Kit? What should be in a media kit?

Media 68

Media Leadership Product Launch Television 68

Sword and the Script

AUGUST 14, 2018

The company maintains and sells access to an online media contact database, which serves as the population from which the survey sample is drawn. 10 Fundamentals for Successful B2B Media Interviews. Second, PR needs to think about the video elements – and I don’t mean pitching video – but rather the capacity to be interviewed on video.

Survey 102

Survey Report Media B2B 102

Contently - Strategy

NOVEMBER 3, 2021

I also ensure I’m citing studies accurately and attributing quotes from interviews to the right people. Dimond recalled writing a piece about how the parents of transgender children have translated their parenting lessons into business and leadership decisions. But after that, it gets more nuanced. Sites like Otter.AI

Content Marketing 144

Content Marketing Marketing Viral Study 144

ImPRessions - Crenshaw Communications

MAY 18, 2018

For companies looking to differentiate themselves from the pack, PR (integrated with advertising and marketing) can help build a foundation of brand love. It is well documented that today’s rising generations value a company’s ethical stance and an authentic commitment to social responsibility. PR gives voice to brands.

Brand 149

Brand Branding Storytelling B2B 149

Ethical Voices

MAY 6, 2023

She was one of the first people I interviewed when Ethical Voices launched in 2019, and I figured it was time to have her back, particularly because Ethisphere recently released an updated list of the World’s Most Ethical companies. What are the top ethics issues facing companies? It has a couple of component pieces.

Ethics 52

Ethics Training Financial Survey 52

Barokas

JUNE 1, 2017

Do your research on the company. Call out what you love about Barokas PR (flattery is a powerful thing, people) in your first email and subsequent interview. Check your emails and supporting documents for errors. Tell us why we should pull your resume out of a stack and bring you in for an interview. That is all.

How To 68

How To Interviews Internal International 68

Stern + Associates

AUGUST 3, 2022

An Interview with Susan Stern, Founder of Stern Strategy Group. First and foremost, the company would be nothing short of totally honest in its operations and practices, which would be reflected and adhered to by every employee in every aspect of our work. or “Did you ever follow up with that lead you mentioned?”

Groups 104

Groups Employee Strategy Ethics 104

PR 20/20

SEPTEMBER 29, 2020

So, almost exclusively using HubSpot, PR 20/20 and the Marketing AI Institute built a media company to meet demand for AI education and knowledge. Properties : The site leveraged heavy use of properties to populate information about contacts and companies. We utilized features like Snippets and Documents to streamline workflows.

Case Study 92

Case Study Study Brand Branding 92

PR in High Definition

FEBRUARY 23, 2021

It could be something as simple as a video leaking of your CEO or Senior Director saying something in private that goes against the company vision or values. Or even just someone forgetting to change from their social media account to their personal account and tweeting something inappropriate from the company feed. Absolutely!

Crisis 71

Crisis Communications Reputation Training 71

Prohibition

JANUARY 24, 2022

The basics of good crisis communications are the same for every company. This is done by quickly rectifying damages and preventing further pitfalls that could lower visibility, cause significant financial damage or permanently tarnish a company’s image. Some companies are prone to experiencing crises every now and then.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

Ethical Voices

JULY 24, 2023

This week on Ethical Voices, KayAnn Schoeneman , President of Curley Company discusses: How to determine if a client is right for you Ethical issues in opposition research AI ethics challenges Why don’t you tell us more about yourself and your career? That led me to Curley Company. Now it’s AI at almost every interview.

Ethics 75

Ethics Government Pharmaceuticals Policies 75

PR Fuel

JULY 14, 2021

It can also help you communicate your company values. Your company’s logo. Find someone at your company that can give your press release additional credibility. For example, you might want to interview a CEO, stakeholder, or project leader. Focus your attention on people who hold leadership positions.

Writing 81

Writing How To Media Guidelines 81

Stephen Waddington

DECEMBER 30, 2019

The PR 2020 project was based on interviews with PR practitioners throughout the UK and the outlook for the forthcoming decade. Gender diversity in PR is an issue as old as the industry itself Gender issues in the PR industry are well documented. Dr Jon White is a reflective PR practitioner and scholarly provocateur.

Government 103

Government Education Print Ethics 103

Doctor Spin

APRIL 17, 2023

The hotel’s Loss Prevention Team went above and beyond, sending the family a package containing not only the stuffed giraffe but also a binder documenting Joshie’s “extended vacation” with photos of him at the spa, making friends with other critters and even driving a golf cart on the beach. 2012, May 17).

Strategy 52

Strategy Customer Service Airlines Hotels 52

Ethical Voices

DECEMBER 18, 2023

I like helping B2B tech companies with really arcane technology tell stories that people care about. Part of that was interviewing people at a metro stop and getting their takes on this. Either they’re selling the technology to other companies or are injecting it into what they do. I really like telling stories.

Ethics 105

Ethics Data Training Agency 105

Sword and the Script

JANUARY 3, 2017

Evocative, brilliant, and the result of hours of pouring through engineering documents and then working on polishing the copy. In reality, it’s far more expensive because companies are throwing money away. . But how many executives are really in place long enough to learn their company, customers, and industry before they take off?

Journalism 61

Journalism Content Marketing Creativity Leadership 61

PR 20/20

SEPTEMBER 6, 2016

PR 20/20 has held dozens of internal hackathons; run workshops in partnership with SXSW , Cleveland Jumpstart , the Cleveland HubSpot User Group , the Performing Arts Centers Conference and the Junior Achievement National Leadership Conference ; and facilitated hackathons with our clients across industries and business growth stages.

Strategy 40

Strategy Marketing Internal International 40

MaccaPR

AUGUST 26, 2015

Your brand can share storytelling moments from its company history with your key stakeholders, too. From legacy videos and anniversary books to corporate birthday events and digital archives, what follows are five ways smart brands have leveraged their company histories in brand storytelling. Legos' Corporate History Video.

Corporate 48

Corporate Examples Storytelling Brand 48

The Hoffman Agency

MARCH 11, 2020

Cecilia’s company is sending her to work in Asia for four months,” said my husband to his boss. You are not gonna quit and join her company, are you?” As Silicon Valley tech companies compete in an arms race of perks, something like this doesn’t happen every day. Chinese media are also more accustomed to group interviews.

Pitching 36

Pitching Transportation Conference Report 36

PR Conversations

MAY 1, 2017

It may be that practitioners highlight the issue during planning discussions, engage with HR or their leadership team. Again, I don’t know if research has been done, but as a profession we should be aware of, and document, incidences of PTSD that have arisen post crisis along with other aspects of individual health and well being.

Crisis 63

Crisis Crisis Management Leadership Training 63

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on AgilityPR.com Companies cannot simply purchase a positive reputation and credible image—because they aren’t for sale. Off-the-shelf pricing Many consultants and public relations firms offer individual items off-the-shelf such as TV, radio and print placements, thought leadership op-eds, press releases and blog posts.

Radio 100

Radio Print Television Local 100

Ethical Voices

APRIL 2, 2024

Basically, whenever the county would issue debt or large projects, meaning people or companies would loan the county money, the county commissioners were picking their friends and their spouses. You mentioned it’s a hundred-page document. Two of them even got kickbacks from developers for properties that they were developing.

Policies 62

Policies Ethics Government Leadership 62

Ethical Voices

JUNE 27, 2023

It just so happened that the person who had generated the document in question was my corporate tormentor. I was told by one of the senior executives in the company that this would be my opportunity to drop the hammer on her and begin the process of moving her out of the organization. It’s just not the reality.

Ethics 78

Ethics Corporate Leadership Groups 78

ZudePR

MARCH 22, 2018

This too is well worth a read (mine’s not an industry how-to book but the principles hold): The Ultimate Thought Leadership: How To Write an Industry ‘How-to’ Book. #3 I retained the two docs so I could see the “fat outline” structure in one document. As this article went to press a new post popped into my inbox. I’d appreciate that.

Writing 83

Writing Google Blogging Exercises 83

MaccaPR

OCTOBER 5, 2015

4 Big Content Marketing Lessons from General Mills, 3M, Ameriprise Financial & SCHERMER ," " Become Epic with Content Marketing: Interview with author Joe Pulizzi ," and " 5 Eye-Opening Lessons From 'Epic Content Marketing' "). Step 1: Gain Buy-In of Senior Leadership. Step 2: Document Your Content Marketing Strategy.

Content Marketing 48

Content Marketing How To Marketing Infographics 48

MaccaPR

DECEMBER 19, 2016

Having counseled clients, such as GNP Company, The National Theatre for Children (NTC), PeopleNet and RBA, through content marketing campaigns, and developed a few of our own for the Maccabee agency, my team often hears that big sigh of relief after a piece of content is marked "final."

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Flatiron Communications

JULY 25, 2014

Twitter’s Head of News Vivian Schiller , my former New York Times client who subsequently held leadership positions at both NPR and NBC Universal, opened the session by describing the challenge for today’s journalists. It [official social media feeds] helps us get to original documents. Lou Dubois , NBC News.

Airlines 37

Airlines Journalism Twitter Social Media 37

ZudePR

MAY 31, 2015

You’re thinking of completely overhauling how you market your company. You are finding it more and more difficult to get your company’s message heard. We both own PR companies, with a twist. You work in public relations, SEO, content marketing or social media marketing. You own a business and want to increase sales.

Communications 81

Communications How To Blogging Content Marketing 81

Frederik Vincx

DECEMBER 11, 2015

This guide is intended as your roadmap for real change in your company. The issues we face in practice are well documented: measurement, media, paid, planning, and workflow. After all, affecting change is much about leadership and sharing a clear vision. Document this workflow overview. It takes time.

How To 60

How To Software System Employee 60

Contently - Strategy

APRIL 24, 2019

As companies mature, they’re finding ways to show the value of content and use that evidence to grow accordingly. A content strategy is a living document. Your company mission usually doesn’t fluctuate. It’s your job to show them the value, communicating why content can make a difference for your companies.

Content Marketing 111

Content Marketing Infographics Insurance Insurance 111

Communications Conversations

MARCH 14, 2017

This year, Heather starts her stint as president of MN PRSA–a big leadership spot. To be compared to Gail is insanely flattering for so many reasons – her leadership abilities, her guts, her killer fashion sense. I am who interviewed. It is hard for companies to not talk about themselves all the time.

Ethics 68

Ethics Leadership Examples Fashion 68

PR Conversations

APRIL 21, 2016

One would hope that a similar consciousness of respect is at the heart of most corporate communications functions , particularly when companies are large enough to commit resources not just to HR but also staff (or a team) dedicated to internal communications.

Employee 40

Employee Internal International Corporate 40

Stephen Waddington

DECEMBER 5, 2018

The leadership and vision provided by early public relations professionals was squandered. In many financial markets around the world, statements about public companies must be made on a wire service. A brief history of publicity In my view the public relations industry took a wrong turn in the 1950s. Press release!

Media Relations 115

Media Relations Media Print Newspapers 115

Maxim Behar

NOVEMBER 15, 2021

There can be no charity if there are no profits in a company. Probably the judiciary system even more so - because we work for a lot of foreign companies, we constantly discuss with them, we talk and they are worried about the very rapid change of laws and they are worried that things are not so transparent in terms of business.

How To 52

How To Government Television System 52