ImPRessions - Crenshaw Communications

MAY 2, 2023

As the age of Artificial Intelligence (AI) takes shape, many companies have mixed feelings about ChatGPT and the AI arms race. Brainstorm fresh pitch angles One challenge for PR teams is generating fresh and timely ideas to generate coverage. Use of the same ideas leads to predictable pitches or even lazy PR programs.

Retail 156

Retail Video Pitching Technology 156

ImPRessions - Crenshaw Communications

APRIL 29, 2022

That may sound easy enough, but check out any reporter’s Twitter feed and you’ll probably see complaints about agencies who reach out to irrelevant or outdated contacts, or target their pitches in clumsy ways. Every piece of information you receive after pitching serves a purpose. Record reporter responses .

Agency 170

Agency Media Software Pitching 170

ImPRessions - Crenshaw Communications

JULY 11, 2018

Seeing a client’s interview in a key publication is still a quintessential public relations win, so PR pros spend a lot of time perfecting media pitching. But once we get a “yes” to a pitch or interview request, it’s no time to sit back and relax. Join the interview. Nail it down, fast.

Report 136

Report Interviews Pitching Construction 136

Sword and the Script

MAY 12, 2020

It’s a lot of work to gather up all the information – most of the good stuff isn’t being pitched – and the vendors don’t make it easy. As companies get older, they accumulate, announcements, transactions and history. Many companies use their blogs to complement or supplement announcements. Give our services a try.

Company 101

Company Survey Pitching Report 101

Sword and the Script

JANUARY 5, 2021

Meltwater lists on a Swedish stock exchange; startup Propel hits 50 customers; Vetted launches – it’s like HARO or ProfNet with no pitching. The If my exchange conversion math is right, the company raised about $400 million and had a market capitalization of roughly $1.4 The company serves “28,000 customers” around the world.

Pitching 151

Pitching YouTube Community Company 151

ImPRessions - Crenshaw Communications

MAY 24, 2016

Maintain a “living and breathing” messaging document. When our team starts with a new client, we take a “deep dive” into the company’s background to capture its most important principles and develop a core narrative. Here are our tips for perfecting your public relations messaging. Practice and perfect.

Interviews 136

Interviews B2B Pitching Company 136

ImPRessions - Crenshaw Communications

AUGUST 26, 2019

Any public relations agency today needs nearly instant resources — from details on media preferences to data that informs our pitches and programs. Alerts for topics relevant to a client’s business can make a big difference in securing quick wins and nailing ideas for proactive pitching.

Pitching 136

Pitching Agency Tools Resources 136

Bianchi Biz Blog

FEBRUARY 20, 2023

I’m the founder and president of my own company , Newcomm LLC, which provides automotive technology content, consulting and conference-programming services. I’ve also been fortunate to interview a lot of celebrities – Carrie Fisher, Tony Hawk, Mick Fleetwood, Billy Gibbons, Nikki Sixx and more – which was always fun. Fun assignment!

Automotive 86

Automotive Meeting Media Mobile 86

MaccaPR

JUNE 28, 2016

Not only has he or she taken your company to new heights of profitability and innovation, but your CEO is a compassionate employer, too. Use bridging techniques to get the interview back on track.” All good advice for media interviews, backed by PR best practices. Perhaps your CEO is brilliant. We advise, “Tell the truth.

Interviews 59

Interviews Media Training Media Training 59

ImPRessions - Crenshaw Communications

OCTOBER 19, 2017

From there, it’s important to time the dissemination of attendee invitations, press releases, media alerts and post-event pitches with precision. The document will include all pre-event tasks, times and project owners up through each element of the event itself, the full script, and post-event work. Develop clear KPIs.

Pitching 185

Pitching Survey Video Examples 185

Sword and the Script

AUGUST 14, 2018

The company maintains and sells access to an online media contact database, which serves as the population from which the survey sample is drawn. 10 Fundamentals for Successful B2B Media Interviews. Second, PR needs to think about the video elements – and I don’t mean pitching video – but rather the capacity to be interviewed on video.

Survey 102

Survey Report Media B2B 102

Bianchi Biz Blog

AUGUST 23, 2021

I’m a senior reporter at The Verge , and I cover the emerging technologies and business side of transportation companies big and small, with a special focus on electric vehicles. What advice do you have for PR people that want to pitch you? When I get pitched something that isn’t even remotely in my beat.

Meeting 98

Meeting Report Transportation Media 98

Cision

NOVEMBER 30, 2017

Will you accept content from anyone with a good pitch, or would you prefer them to be experts in your field? Before drafting your content contributor guide, look at the guides other companies have created and see if there are common best practices that you can implement in your own guide. Interviews. Word document?

How To 177

How To Guidelines Content Marketing Video 177

5W PR

APRIL 8, 2021

With companies still trying to figure out the best way to utilize the power of social media platforms, one of the most well-known marketing tools has transformed its original purpose. The press release has become more important than ever when promoting a company and its products or services. It is written in a journalistic style.

Engineering 128

Engineering Writing Social Media Report 128

Shift Communications

JANUARY 12, 2018

Between “ fake news ,” Oscar mix-ups , and an adorably blundered BBC interview , it was a roller coaster of entertainment (at least that’s what many of us are choosing to remember over the countless negative stories). It’s hard to believe that 2017 has come and gone.

Consumer 83

Consumer B2C Viral Fashion 83

PR Fuel

JULY 14, 2021

It can also help you communicate your company values. Your company’s logo. Find someone at your company that can give your press release additional credibility. For example, you might want to interview a CEO, stakeholder, or project leader. Develop Your Pitch. Keep your pitch email short and sweet.

Writing 81

Writing How To Media Guidelines 81

Presspage

AUGUST 24, 2018

Most companies today provide website visitors with a downloadable media or press kit. The contents of a media kit vary and company to company; however, there are several basic pieces that should always be included to build a better media kit. What is a Media or Press Kit? What should be in a media kit?

Media 68

Media Leadership Product Launch Television 68

Public Relations Sydney

SEPTEMBER 14, 2014

A media kit is a document containing information about your business, product or event. The point of a media kit is to catch the eye of a journalist and make them want to write an article or do an interview. Contact details: Include the contact details of the person who can be interviewed, a PR contact or anyone else of relevance.

Media 95

Media eBook Interviews Writing 95

Cision

JUNE 8, 2016

In this interview, Doug discusses how to build positive relationships with clients, how to improve your media relations outreach and how new technology has affected communication. How do you approach PR for a large Fortune 500 company vs. a small non-profit? Following them on Twitter, Facebook, LinkedIn, etc.,

Financial 120

Financial Healthcare Media Relations Technology 120

The Resolution Blog

OCTOBER 26, 2015

We interviewed Joshua Kail, co-founder of Glass Lantern PR in the United States to find out how not having an office works for their clients and how they are so confident in their results they offer a financial guarantee! This “intelligence profile” is where all the initial pitches and campaign ideas are formed. Everything.

Education 120

Education Measurement B2B Meeting 120

Bad Pitch Blog

OCTOBER 24, 2007

But I’ve read hundreds scanned thousands and they’re a pitch. 1) Making the Cut: The first person to read your cover letter is looking for a reason to NOT interview you. 2) Going Beyond the Degree: A resume is an emotional document. We sweat every line and our degree is the crown jewel of this document.

Pitching 44

Pitching Ethics Interviews Blogging 44

Sword and the Script

DECEMBER 3, 2019

Cision is working with adtech companies to allow PR (or their peers in digital marketing) to launch retargeting campaigns based on earned media. The company is “moving away from document-based sentiment to sentence based sentiment. The company is “moving away from document-based sentiment to sentence based sentiment.

Data 88

Data Enterprise Survey Instagram 88

Communications Conversations

NOVEMBER 20, 2019

So, I thought I’d document some of the more common questions I’ve received and my answers (including a few questions from current job seekers)–mostly to share with all the people I’m sure to meet with in the months and years ahead! Question: What actually matters when looking for a job at your company?

Meeting 74

Meeting Banking Energy Company 74

The Hoffman Agency

MARCH 11, 2020

Cecilia’s company is sending her to work in Asia for four months,” said my husband to his boss. You are not gonna quit and join her company, are you?” As Silicon Valley tech companies compete in an arms race of perks, something like this doesn’t happen every day. If pitching in the U.S. asked his boss, half-jokingly.

Pitching 36

Pitching Transportation Conference Report 36

Ethical Voices

DECEMBER 18, 2023

I like helping B2B tech companies with really arcane technology tell stories that people care about. Part of that was interviewing people at a metro stop and getting their takes on this. What are some other things we can do beyond if the media pitches aren’t landing? I really like telling stories. I agree with you.

Ethics 105

Ethics Data Training Agency 105

Bad Pitch Blog

FEBRUARY 28, 2006

Bad pitches are like snowflakes. And our next pitch is in the danger zone as it represents the second time this person has pitched Canuckflack. As a result, he/she might also become the second person outed on the Bad Pitch blog. We usually fillet consumer pitches here. No two suck alike. from SCHOOL. from SCHOOL.

Pitching 40

Pitching Automotive Engineering System 40

ImPRessions - Crenshaw Communications

JULY 27, 2021

How to pitch media. Given how integral media pitching is to the practice of public relations, I was shocked to look back and realize how much I didn’t know about media, and the most effective ways to approach them about stories. What did I learn then, and how similar is my current experience to it? Business knowledge is important .

Conference 368

Conference Pitching Agency Writing 368

Sword and the Script

JANUARY 3, 2017

Evocative, brilliant, and the result of hours of pouring through engineering documents and then working on polishing the copy. In reality, it’s far more expensive because companies are throwing money away. . But how many executives are really in place long enough to learn their company, customers, and industry before they take off?

Journalism 61

Journalism Content Marketing Creativity Leadership 61

Journalistics

FEBRUARY 25, 2013

It was pure magic the first time I read an article in print that was the result of a story I pitched. Back then, if you called enough reporters, you would eventually find a couple willing to listen to your pitch – and perhaps one or two that would write a story. This is nirvana for a media relations professional. So how can you do it?

Media Relations 52

Media Relations Media Pitching Writing 52

Cision

SEPTEMBER 14, 2015

Securing an interview with a media outlet for an executive or other company spokesperson is a dream…except when it’s not. Interviews provide an opportunity to showcase your brand and spokespeople as thought leaders, increase loyalty to your brand, defuse crises and drive sales. Missed Brad’s webinar? Sound bites.

Interviews 120

Interviews How To Media Media Training 120

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on AgilityPR.com Companies cannot simply purchase a positive reputation and credible image—because they aren’t for sale. Stellar also sends invoices for payment only after an article appears or a TV or radio interview concludes. just local media pitching, solely trade media, etc.). Great publicity must be earned.

Radio 100

Radio Print Television Local 100

5W PR

JULY 15, 2020

A media kit is a first impression, which means the materials should make people want to learn more about your brand, to provide journalistic coverage of their company, and answer the question: “What do I need to know about this business?”. Links to, and excerpts from, press releases and big announcements that the company has made.

How To 176

How To Media Guidelines Pitching 176

ImPRessions - Crenshaw Communications

OCTOBER 18, 2018

PR people routinely use apps for document design like BeFunky, the industry standard software Cision, and a wire distribution platform like PR Newswire. This tool is key for sniffing out gaps in the narrative that allow PR pros to find the right story angle to pitch. UberConference.

Tools 108

Tools SMB Survey Software 108

Burrelles Fresh Ideas

JUNE 27, 2023

Now, it’s not at all unusual to see a company announcement first posted on their own blog or newsroom (including being optimized for search engines), promoted on social media and pitched to the media with an accompanying release. Press releases are multipurpose, multifunctional documents.

Pitching 40

Pitching Writing Engineering Wikipedia 40

Buzzstream

FEBRUARY 9, 2024

There are many different wire services where companies publish thousands of press releases daily, so it is critical to put the time and effort into crafting the best press release to make yours stand out. In an ideal world, these announcements will lead to interviews or, at the minimum, coverage from various target publications.

Examples 62

Examples Product Launch Data Report 62

Cision

AUGUST 10, 2015

Wondering how to get your email pitches read by journalists? Same deal with listicles like this piece, where I found it difficult to place passages higher or lower in the piece and was dealing with unknown inputs (subject matter interviews, for example). Create and maintain documents and lists in the cloud for mobile and desktop use.

Software 120

Software Mobile Video Examples 120

MaccaPR

JANUARY 19, 2015

Gone are the days when entry-level PR job seekers would blindly pitch hundreds of reporters. Your cover letter is "your best shot at being singular," according to Slate editor Katherine Goldstein in this Fast Company article. Then we met Jean Hill , who came in for an informational interview over a Caribou Coffee.

How To 48

How To Agency Writing Interviews 48