5W PR

JULY 15, 2020

A media kit is a first impression, which means the materials should make people want to learn more about your brand, to provide journalistic coverage of their company, and answer the question: “What do I need to know about this business?”. Links to, and excerpts from, press releases and big announcements that the company has made.

How To 176

How To Media Guidelines Pitching 176

Buzzstream

FEBRUARY 9, 2024

There are many different wire services where companies publish thousands of press releases daily, so it is critical to put the time and effort into crafting the best press release to make yours stand out. In an ideal world, these announcements will lead to interviews or, at the minimum, coverage from various target publications.

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Examples Product Launch Data Report 62

Burrelles Fresh Ideas

JUNE 27, 2023

Now, it’s not at all unusual to see a company announcement first posted on their own blog or newsroom (including being optimized for search engines), promoted on social media and pitched to the media with an accompanying release. Press releases are multipurpose, multifunctional documents.

Pitching 40

Pitching Writing Engineering Wikipedia 40

ISEBOX

SEPTEMBER 8, 2016

Either a) by being a thought leader in the space you’re in (typically manifested via blog) or b) by creating content for which your audience is willing to exchange contact information (think video, infographic, document, etc.). Some examples: A company merging with another – boring. Not story centric. And for you.

Infographics 105

Infographics Software Video Employee 105

MaccaPR

OCTOBER 5, 2015

4 Big Content Marketing Lessons from General Mills, 3M, Ameriprise Financial & SCHERMER ," " Become Epic with Content Marketing: Interview with author Joe Pulizzi ," and " 5 Eye-Opening Lessons From 'Epic Content Marketing' "). Step 2: Document Your Content Marketing Strategy. Source: Content Marketing Institute ). Prioritize.

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Content Marketing How To Marketing Infographics 48

MaccaPR

JANUARY 19, 2015

Your cover letter is "your best shot at being singular," according to Slate editor Katherine Goldstein in this Fast Company article. Then we met Jean Hill , who came in for an informational interview over a Caribou Coffee. The company might not be hiring now, but could be two weeks from now. Source: @PRtini ).

How To 48

How To Agency Writing Interviews 48

MaccaPR

DECEMBER 19, 2016

Having counseled clients, such as GNP Company, The National Theatre for Children (NTC), PeopleNet and RBA, through content marketing campaigns, and developed a few of our own for the Maccabee agency, my team often hears that big sigh of relief after a piece of content is marked "final." Here's how: 33 Content Marketing Promotion Ideas.

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Marketing Content Marketing Pinterest LinkedIn 48