Sword and the Script

MARCH 2, 2021

Buy a competitor and fold it or starve it of resources. Years later, I’d land the company that bought the divested business as a client, so it was interesting to see the outcome compared with the rationale for buying and selling at the time. You can add the top lines together when a deal closes – and presto – you’ve grown faster.

Company 150

Company Tools Technology Software 150

ImPRessions - Crenshaw Communications

OCTOBER 4, 2022

We download information and ask questions, probing for the key points of the narrative we envision will make the company stand out. ” “We offer great customer service/value/reliability.” ” “We offer great customer service/value/reliability.” It galvanized the entire company.

How To 310

How To Transportation Software Employee 310

Cision

SEPTEMBER 21, 2015

But social media engagement of that type isn’t especially scalable, and there are a lot of instances where automation helps to bridge the gap between the resources that you need and the resources that you have. One company that does an exemplary job of this is Amazon. Plan for appropriate response.

Social Media 120

Social Media Customer Service Media Resources 120

ImPRessions - Crenshaw Communications

SEPTEMBER 25, 2018

In certain cases, high-profile companies take it for granted that employees are corporate cheerleaders, or they may leave the responsibility for employee engagement to HR. Here are some additional reasons for a company of any size to raise its employee comms game. Internal comms drives good customer service.

Internal 136

Internal International Communications Employee 136

Norton's Notes

DECEMBER 4, 2015

So with that in mind you would think that Facebook would have a killer customer service team that would be agile, friendly, adaptable and helpful to get you to spend your money in the correct areas right? You can use any of the available contact forms: https://www.facebook.com/business/resources. Best regards, XXXX”.

Customer Service 28

Customer Service Facebook Social Media Agency 28

PRSay

DECEMBER 27, 2022

We’ve all seen users tweet about poor customer service, but via Twitter brands can offer to resolve those issues faster than any other method. Is it time to invest more of your communications resources into content on Instagram or LinkedIn? More companies are doubling down on environmental, social and governance (ESG) efforts.

Trends 127

Trends Pitching Twitter Nonprofit 127

Communications Conversations

DECEMBER 2, 2021

Over the last few years, I’ve noticed many brands have put a lot more time, energy and resources into generating sales (B2C) or leads (B2B). Driving awareness and engagement with customers. Serving as a customer service channel. Companies are certainly doing all these things now–in spots.

Strategy 106

Strategy B2C B2B Resources 106

Cision

OCTOBER 25, 2016

Inevitably many companies choose a platform that offers monitoring (such as Cision’s new Communication Cloud™ ) to handle their social media. What I want to do in this piece is share how companies use social media monitoring. Customer Service (Social Care). Sentiment Analysis.

Social Media 120

Social Media How To Media Customer Service 120

Solo PR Pro

OCTOBER 9, 2017

As a Solo PR pro, you may not have thought much about your company culture. After all, in many ways as the founder and/or sole member of your company, you are the culture. WhatIs.com defines company culture as “the pervasive values, beliefs, and attitudes that characterize a company and guide its practices.”

Company 41

Company Measurement Employee Customer Service 41

Doctor Spin

APRIL 17, 2023

A family staying at the Ritz-Carlton on Amelia Island, Florida, experienced the hotel’s customer service when their son’s beloved stuffed giraffe, Joshie, was accidentally left behind. Stuffed giraffe shows what customer service is all about. Ritz-Carlton. 2012, May 17). link] Nordstrom. 3 Nordstrom, Inc.

Strategy 52

Strategy Customer Service Airlines Hotels 52

PR 20/20

JUNE 6, 2023

The platform is now a comprehensive suite of tools and services to help businesses with their marketing, sales, customer service, and operations. It’s ultimately designed to enable businesses to attract, engage, and delight customers throughout their buyer's journey. An organization with limited resources and budget.

Knowledge Base 52

Knowledge Base Customer Service System Analytics 52

5W PR

OCTOBER 6, 2023

In the dynamic landscape of modern business, success hinges on the ability to connect with customers and deliver products that meet their needs. Customer feedback has emerged as a valuable resource for guiding product development and shaping public relations strategies.

Consumer 88

Consumer Strategy Case Study Survey 88

5W PR

OCTOBER 14, 2020

These figures and earlier articles about consumers’ increased dependency on social media to browse and shop, make social media customer service extremely important. In September, social media management platform Hootsuite reported that 76% of consumers message a business seeking customer service or support. Guidelines.

Social Media 88

Social Media How To Media Guidelines 88

Sword and the Script

NOVEMBER 3, 2020

Many of the media monitoring tools are the market offer podcast monitoring through a third-party partnership with the company. The new feature will allow customers to monitor brand mentions on thousands of the most popular podcasts,” according to a press release. The company has been working to expand beyond media monitoring too.

Instagram 138

Instagram Technology Resources Employee 138

5W PR

MARCH 2, 2020

Content Marketing Institute recently weighed in on the matter by sharing results of its research of folks who work at B2B and B2C companies. The highlight of their 10 th annual study was the finding that 85% of respondents reported that their customers viewed their company as a trusted resource. . Major Challenges.

Content Marketing 97

Content Marketing Marketing B2C Exercises 97

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

B2B companies can engage and attract followers through educational and entertaining content. Because of the longer selling cycle for business products like insurance or software, engagement through social channels may actually pay greater dividends for B2B products and services. Educate future customers.

B2B 170

B2B Social Media Media Education 170

Cision

OCTOBER 7, 2015

For example, let’s say your award was for customer service. Maybe as a result of getting that customer service award, you decide to offer 25 percent off to anyone who congratulates you on the award. It’s easy to go into autopilot mode with your company news. What Other Resources Do You Have to Make My Life Easier?

Pitching 120

Pitching Customer Service Print Writing 120

Critical Mention

JULY 15, 2020

In continuing its commitment to 24/7/365 customer service, Critical Mention has also created a quick and simple way for users to submit requests for data updates to a support team that will update records within 24 hours in most cases. .

Media 108

Media Radio Television Engineering 108

Prohibition

DECEMBER 9, 2021

Each PR crisis will affect each company, brand or individual in a different way – that’s because they’re all different. And not every company has an appropriate response to that specific crisis. Here are five ways that your company and brand should prepare for a PR crisis. How to prepare and fix a PR crisis.

Crisis 62

Crisis Crisis Management Reputation Crisis Communications 62

Axia PR

DECEMBER 15, 2017

Most companies consist of several departments, such as sales, marketing, customer service and human resources. Each department – or team – includes team members who each play a specific role within the company. 8 on Axia Public Relations’ list of 15 mistakes companies make when hiring a PR firm.

Publicity 54

Publicity Customer Service Pitching Resources 54

Cision

JULY 27, 2017

It’s easier than we like to admit to become out of touch with what’s really happening in the marketplace, as well as what the image of our company is. But don’t let brand perception at your last company influence too heavily what you allow yourself to see at your current company. Look for trends and changes over time.

Brand 231

Brand Branding Employee Data 231

David PR Group

MARCH 16, 2020

Upon reaching VRBO on the phone, the customer service representative reminded me that I would normally have forfeited the entire cost of my trip, but the platform was encouraging its property owners to give full refunds for rentals impacted by COVID-19. I looked for similar news from VRBO. And found nothing.

Communications 105

Communications Brand Branding Policies 105

Cision

MAY 10, 2016

Transmedia storytelling helps companies build brand charisma across relevant digital and social platforms. It is the next iteration of integrated marketing communications that links communications more closely to marketing, sales and customer service. Or, WeChat, which lets customers make and send payments.

Storytelling 120

Storytelling Customer Service Travel Instagram 120

PR 20/20

JANUARY 16, 2023

If like us, you’re always looking for new marketing resources, you’ve landed on the right blog post. Sign up for free ebooks, webinars, and other resources (i.e., Buffer authors do their research, writing in-depth posts with ample resources to back up their intelligence. The ones that give you that “Woah… #mindblown” moment.

Blogging 52

Blogging Marketing Pinterest SEO 52

Cision

OCTOBER 24, 2015

Customer service departments have had to shift their strategies, while HR departments have started to turn employees into brand advocates. Social media’s transparency is a major resource when it comes to spying on competitors. Social media has become a centerpiece for brands’ reputations. Get the free “LiSTEN” e-book today!

Social Media 120

Social Media Real Estate Media How To 120

Stuart Bruce

JULY 15, 2014

Yesterday, the Financial Times published the fifth FTSE350 Boardroom Bellwether survey which revealed that almost half the boards of the UK’s largest public companies have not discussed their social media strategies in the past 12 months.

Social Media 132

Social Media Public Affairs Media Crisis Communications 132

Sword and the Script

APRIL 23, 2019

I find this puzzling because in many cases this would be a resource-intensive task that is liable to drag down productivity and sales. If the country is divided, you can bet for most companies, their employees and customers are too. The ensuing narrative has been interpreted as brands need to get political.

Technology 128

Technology Study Communications Survey 128

Landis PR

MARCH 14, 2022

You wouldn’t want to pour your time and resources into a platform that isn’t optimal for supporting your brand and reaching your goals. Engage with your fans and focus on customer service to generate positive reviews. Using every social media platform isn’t sustainable and won’t be a valuable use of company resources.

Social Media 52

Social Media Consumer Brand Branding 52

wiredPRworks

MAY 18, 2022

Delivering Customer Service in a Self-Service World” shows how customer service is the new marketing. His fifth book, “ How to Get Unstuck: 25 Ways to Get Your Business Growing Again ” focuses on how to get small business owners making more profits in their company. His third book, “ BAM!

Small Business 52

Small Business Social Media Radio Media 52

David PR Group

DECEMBER 2, 2016

Originally a public relations term, the expansion of the internet and social media, along with reputation management companies, have made it primarily an issue of search results. Yes, how you are initially viewed online is critical to your company’s image — that’s a given. Who should be monitoring this for your company?

Reputation 40

Reputation Wikipedia Customer Service Engineering 40

Melissa Agnes

SEPTEMBER 16, 2014

A company with two plane crashes in the last year asks people to post their bucket list destinations on social media. A social media manager loses their temper in a customer service post on Facebook. Here’s a resourceful flow chart that will help you with this. Great news: It’s a free download!

Social Media 239

Social Media Crisis Training Media 239

Doctor Spin

APRIL 5, 2023

Luckily, plenty of PR strategies cater to small businesses needs, allowing them to compete with larger companies. The media and potential customers often overlook small businesses without a well-known brand. Provide them with resources if needed. Learn more about backend activism. Learn more about thought leadership. .

Small Business 52

Small Business Strategy eBook Reputation 52

Rock the Status Quo

JULY 14, 2015

Reviews matter, yet so many companies let them grow by default and inattention, rather than a focused effort – rarely monitoring what is being said unless a crisis flares up, grabbing everyone’s attention like firecrackers lit inside a public library. Customer service or sales? Are you giving them enough attention?

Retail 100

Retail Customer Service Google Reputation 100

Sword and the Script

JANUARY 3, 2023

Owned media refers to content that is owned by the organization, such as a company blog or website. Perhaps repositioning or rebranding strategies that are recognized by ChatGPT will be a future service in the public relations profession. Should companies hire public relations people internally? Not a bad breakdown.

Interviews 99

Interviews Publicity Technology Social Media 99

Barokas

FEBRUARY 5, 2019

The first is the obvious resource strain. According to Curata, only 42 percent of companies have hired a designated content strategist executive. They are a great resource. While a marketing manager fully understands the company voice and message, he may not have the time or knowledge to be a managing editor.

How To 60

How To Marketing Resources Journalism 60

5W PR

APRIL 9, 2024

Data breaches, security loopholes, and service breakdowns are just some crises that could send a tech firm into a frenzy. Although companies can’t foresee every potential catastrophe, they can certainly gear up for it. This document serves as a guide, outlining the course of action during a crisis.

Crisis Management 78

Crisis Management B2B Crisis Company 78

Mindful Marketing

JULY 16, 2022

The company that found itself the focus of the humiliating headline was none other than Ernst & Young (EY)—one of the Big Four public accounting firms. abilities and resources to do it), and 3) social influence on them (i.e., Who would cheat on ethics?— The Security and Exchange Commission (S.E.C.) the list goes on.

Ethics 90

Ethics Pharmaceuticals Corporate Financial 90