5W PR

JANUARY 29, 2024

In this high-stakes arena, public relations isn’t simply useful when it comes to crisis control. It’s a masterful leader, creating strategies that help companies build trust, and ultimately, achieve more success. To protect against these risks, a strong crisis communication plan is essential.

Industry 78

Industry Publicity Ethics Privacy 78

Onclusive

MARCH 8, 2018

McKinsey & Company). $2 McKinsey & Company). Taking the crisis out of crisis communications. AI can help power our productivity in these more creative capacities. 2 trillion in US annual wages could be wiped out via automation. Meanwhile, 1.9% for other industries. Gould & Partners Survey).

Case Study 170

Case Study Engineering Measurement Big Data 170

Shift Communications

AUGUST 16, 2016

However, from a PR perspective, there are several standard, no-buts-about-it things that should be in any company PR plan. A true definition of your company. Once you are aligned on what you do, find the brand voice you’ll use to communicate. A crisis communication plan. What do those next steps look like?

Company 60

Company Guidelines Crisis Measurement 60

5W PR

SEPTEMBER 9, 2021

As more people adopt smartphones and join social networks, a multi-pronged crisis communication and reputation management strategy is critical for small businesses’ long-term success. When done the right way, public relations allows companies to tell as many people as possible about a business in a cost-effective manner.

Small Business 158

Small Business Publicity Social Media Web 158

Shift Communications

OCTOBER 29, 2014

By injecting chaos into a working machine, you can anticipate problems first by creating them and then challenging your company to fix them. Other tech companies are adopting the process into their engineering workflows, but it has applications outside of the tech world…it just requires a change in the thought process.

Crisis Communications 125

Crisis Communications Engineering Crisis System 125

Prohibition

JANUARY 17, 2022

With the recent increase in the use of social media in crisis situations, organisations across all sectors need to understand the benefits of incorporating it into their crisis plan. In fact, most experts agree that social media needs to be treated as a vital part of any company’s crisis communication plan.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Cision

NOVEMBER 10, 2015

Negative perceptions, wary passengers and media ready to pounce at any sign of a ship problem plagued the brand and contributed to its highest volume of conversation about the company, but also its highest negative sentiment ever. Want more insights on how your brand can combat a crisis? Read the crisis communications white paper!

Crisis 120

Crisis Brand Branding Crisis Communications 120

5W PR

JUNE 10, 2022

There are plenty of reasons why companies should be working with independent PR firms. On the other hand, when companies decide to work with big PR companies, most of the time, these companies tend to share all of the tasks and work they have to do for clients with different people, based on their expertise and level of skill.

Publicity 88

Publicity Resources Crisis Communications Company 88

Doctor Spin

FEBRUARY 15, 2024

Noteworthy : “Public Relations” is synonymous with “Strategic Communications” (i.e using communicative means to achieve adversarial objectives). Unlike many other creative professions, corporate communications have somehow forgotten that having great taste is an actual skill. Unintended awkwardness.

Communications 52

Communications eBook System Corporate 52

Melissa Agnes

JULY 17, 2014

Let me explain… There are so many people and companies out there today using this buzzword too seriously! A crisis is a crisis and when it goes viral it goes viral everywhere, not just on social media. Leverage is also defined as the ratio of a company’s loan capital (debt) to the value of its common stock (equity).

Social Media 252

Social Media Crisis Media Viral 252

Prohibition

DECEMBER 17, 2021

When a crisis hits the news, we are reminded of a valuable lesson: that companies and businesses often have to act fast in order to prevent further damage from taking place. Crisis communications is an important aspect to tackle as a business owner. This guide is written to assist in every aspect of crisis communication.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Konnect Agency

MARCH 31, 2020

As the global community continues to experience the impact of the health and economic crisis of COVID-19, we as a PR Agency are continuing to keep current on best marketing practices during this unprecedented time. Stick to your brand’s area of expertise and do not deviate from that. Try to be as transparent and direct as possible.

Communications 69

Communications Crisis Communications Crisis Social Media 69

Shift Communications

MAY 22, 2017

In short, as mobile and digital make nearly every transaction seamless, legacy companies must adapt quickly or be completely disrupted. Imagine what a timesaver this will be for companies as they tackle GDPR compliance in the next year, one of the most important changing regulations in marketing and advertising. Airbnb has no rooms.

Publicity 166

Publicity Analytics Data Advertising 166

Stuart Bruce

NOVEMBER 10, 2017

New York advertising agency McCann boasts on its website about the awesome creativity of its guerilla campaign that saw it sneak in the middle of the night to drop off without permission the statue of a girl to face up the famous Wall Street charging bull. Simple, but essential questions to help prevent the need for crisis communications.

Case Study 99

Case Study Crisis Communications Corporate Leadership 99

Cision

SEPTEMBER 9, 2015

Messaging, calls to action, and even how your brand responds to others are all things your company will be judged on. In the middle of a crisis? Click here to manage crisis communication in a social world! Images: herlitz_pbs , Ken Teegardin ( Creative Commons ). You don’t want to skimp on your efforts here.

Social Media 120

Social Media Media Crisis Communications Crisis 120

Doctor Spin

FEBRUARY 14, 2024

Here’s a breakdown of the main differences: Objective Public Relations: The primary objective of PR is to build and maintain productive relationships for a company or brand. It aims to communicate with these groups to create a favourable overall company image.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Landis PR

JANUARY 3, 2024

Before 2023 is too far in our rear view, the staff at Landis shares their favorite PR stunts of the year…here’s Part One: Don’t Let Your Communications be on AutoDrive By Sean Dowdall Robotaxis carry on-demand riders in an autonomous vehicle without a driver. followed by avoidable communications missteps.

Transportation 59

Transportation Film Television Education 59

Presspage

JUNE 16, 2023

Organizing AGMs involves complex logistics, ensuring regulatory compliance, and facilitating meaningful engagement between shareholders and company representatives. During a financial crisis, the public side of communications requires human judgment, empathy, and adaptability.

Financial 78

Financial System Ethics Data 78

Solo PR Pro

JANUARY 18, 2022

Pretty much all day I would watch movies, and then I’d go into the editing room and take bits and pieces of the movies and come up with creative promotions to get people to watch,” she says, adding that she loved the job, even though it was very challenging. Shirley loves the clients and agencies she works with through Stage 1 PR.

Meeting 107

Meeting Pharmaceuticals Healthcare Pitching 107

Reputation Antistress by Sergii Bidenko

JULY 10, 2023

This allows me to quickly mobilize the resources necessary to respond to a client's crisis. Communicate effectively Ray Donovan is a pro at what he says and how he says it. Be flexible Ray adapts to the changes that are constantly taking place and finds creative solutions to unexpected problems.

Crisis Management 52

Crisis Management Crisis Film Reputation 52

Sword and the Script

MARCH 25, 2017

If you are a large independent PR firm, then the consolidation of PR businesses, by the holding companies like Omnicom and WPP, into an advertising construct is a key point of differentiation. If there’s ever been a company that blunders blindly from crisis to crisis, that company is Uber. 2) PR at crossroads.

Publicity 81

Publicity Crisis Construction Study 81

PRSay

AUGUST 31, 2017

Having a range of backgrounds and worldviews among PR practitioners is especially valuable in a creative, idea-driven industry that seeks to influence behavior, opinions and attitudes impacting nearly every segment of global society. For the PR profession, overcoming obstacles to the incorporation of diversity and inclusion is imperative.

Nonprofit 102

Nonprofit Employee Leadership Crisis Communications 102

Doctor Spin

FEBRUARY 22, 2024

To get started, you develop a creative concept and a marketing strategy, which you pair up with copywriting and art direction to create your assets. In public relations, we have a long and proud tradition of improving all types of communication within an organisation. It’s also a major field of academic research!)

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Sword and the Script

FEBRUARY 17, 2015

Yet for many companies, content programs intended to help existing customers is an afterthought. Studies have shown that somewhere around one-fifth of companies identify related metrics such as customer retention as a content marketing objective. Indeed, 41% said this was “very important” while just 2% couldn’t care less.

B2B 60

B2B Leadership Customer Service Content Marketing 60

5W PR

SEPTEMBER 11, 2019

News & World Report recently ranked public relations specialists #4 for Best Creative and Media Jobs in its 2019 ranking of best jobs. These include strategic planning and communication, new and social media, organizational planning, broadcasting, as well as media relations and writing. Earn Your Spurs.

Nonprofit 83

Nonprofit Publicity How To Small Business 83

Critical Mention

AUGUST 2, 2018

To maintain a competitive edge companies need to effectively use technology that makes sense for their specific needs. Companies that adopt technology and are digitally minded stay ahead of the curve, and the others that can’t (or won’t) keep up become obsolete. In the end, technology is at the heart of most organizations.

Technology 60

Technology Crisis Communications Pitching Software 60

Sword and the Script

APRIL 7, 2020

PRgloo is offering to build a free microsite for members of the National Health Service (in the UK) or emergency series, the company said a blog post. The company promises to “build and deliver your site within 30 mins.” The company is also offering email distribution and access to its media database. Both Falcon.io

Technology 118

Technology System Tools Government 118

Solo PR Pro

JANUARY 17, 2023

Learn from the experiences of: Kathy Casciani, Azul Communications. Emily Myers Duke, Pretty Creative PR. Elisa Smith, senior communications consultant. I also saw a niche for solo PR consultants with my specialties — media relations, crisis communications and community outreach — in my area.

Agency 108

Agency Travel Groups Community 108

Prohibition

JANUARY 14, 2022

As a company, you want to be able to respond quickly and effectively with an appropriate plan. Instead, prepare a thorough and honest plan for responding to three levels of PR crises: ? A minor crisis. An event that gives your company a black eye but doesn’t threaten its survival. What is Consumer Sentiment?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

5W PR

APRIL 2, 2020

Now is not only the time to be transparent, but also creative while interacting with customers. Every action being taken within the company should support the further growth and sale of products and services. This will support your efforts to gain new business and maintain relationships with current clients.

Crisis 97

Crisis Employee Financial Consumer 97

Sword and the Script

NOVEMBER 26, 2019

The company works with adtech networks to do for media coverage what adtech is doing for advertising. Adtech networks already have tracking on major media sites to deliver performance information for advertising hosted there, and Cision works with these companies to do the same thing for coverage.

Publicity 90

Publicity Media Advertising Advertising 90

Karen Freberg

JUNE 11, 2018

This can be done for both positive campaigns, but can also be used in crisis communications. With this particular campaign and case study, it really showed a lot of differences here when it came to taking the news perhaps of this new change for the company on social media. That is, the International House of Pancakes, or IHOP.

Social Media 42

Social Media Case Study Media Creativity 42

Maxim Behar

DECEMBER 20, 2022

And I want to say that you are one of the most creative, one of the most energetic person, PR person, I’ve met in my life, and I’ve met you several times. I know you, I know that this award will be an inspiration for you for more creative, more innovative, more influential PR work. . We are honored to work with your PR company.

Energy 52

Energy Groups Internal International 52

Cision

APRIL 28, 2015

A case in point: two recent labor strikes at two New Hampshire-based companies. When employees at one of the companies went on strike over the summer, customers and vendors joined them. The same cannot be said of the second company. Images: Bart Everson , Caelie_Frampton ( Creative Commons ). What to do. Did it matter?

Employee 120

Employee Print Customer Service Local 120

Cision

AUGUST 12, 2015

Someone Blasts Your Company for No Good Reason. Maybe what they tweeted doesn’t even make sense for your company (you don’t sell pizza at your Italian restaurant and they referenced a bad pie). Now she’s demanding attention on Twitter, too, at the cost of your company. Let’s look at a few scenarios and how to handle them.

Brand 120

Brand Branding How To Twitter 120

Beyond PR

APRIL 22, 2016

If managed especially well, few outside your crisis response team will even know something happened. A carefully compiled crisis communications guide can literally save your business when the inevitable occurs. The key to remember is that there’s no universal crisis handbook you can order and put on your shelf.

Crisis 40

Crisis Crisis Communications Chemicals Handbook 40

Sword and the Script

MAY 9, 2017

He’s the CEO of a tech company now – married with three boys – and can probably run circles around me. 7) A Company Steeped in History. For example, most people don’t realize the circus is one of the largest privately owned railroad companies in the U.S. That’s not a creative illustration, that’s the real! Talk to Us!

Publicity 86

Publicity Radio Crisis Crisis Communications 86