Onclusive

JUNE 29, 2018

This month, AirPR hosted the webinar “How to Protect Your Brand in a PR Crisis.” Moderated by Heidi Sullivan, President of HKSully Consulting, the webinar outlined best practices in the New PR world of rapid-response and all-way communication. How crisis communications has changed.

Crisis 186

Crisis How To Brand Branding 186

Konnect Agency

MARCH 31, 2020

As the global community continues to experience the impact of the health and economic crisis of COVID-19, we as a PR Agency are continuing to keep current on best marketing practices during this unprecedented time. Try to be as transparent and direct as possible. Am I paying attention to how my message might be received?

Communications 69

Communications Crisis Communications Crisis Social Media 69

Solo PR Pro

OCTOBER 18, 2022

Here's how the Public Relations Society of America defines public relations : “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.”. We offer everything from strategic communications to public relations, marketing, branding and creative services.

Media Relations 97

Media Relations Media Social Media Internal 97

Doctor Spin

FEBRUARY 22, 2024

Improve internal communications. To get started, you develop a creative concept and a marketing strategy, which you pair up with copywriting and art direction to create your assets. Source: International Journal of Business Communication 9 Mishra, K., International Journal of Business Communication, 51, 183 – 202.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

PR Matters

APRIL 21, 2016

Because of this, PR is best placed to be in charge of crisis communications and its management , including policies and protocols [ Tweet Quote ]. Guiding HR and Internal Comms on steps and actions for company-wide communications activities. It means applying effort and creativity that is consistent and ongoing.

Reputation 165

Reputation Public Affairs Advertising Advertising 165

Stuart Bruce

NOVEMBER 10, 2017

New York advertising agency McCann boasts on its website about the awesome creativity of its guerilla campaign that saw it sneak in the middle of the night to drop off without permission the statue of a girl to face up the famous Wall Street charging bull. Simple, but essential questions to help prevent the need for crisis communications.

Case Study 99

Case Study Crisis Communications Corporate Leadership 99

Shift Communications

MARCH 10, 2017

If your company has gone through this before, or you’re involved in an agency search now, you know it’s a lot of work to get through the RFP process. You’d be amazed at how many companies pay too little attention to the firm once they’re on board. Introduce the assets in your company to the firm. Prepare to Participate.

Agency 87

Agency Resources Crisis Communications Creativity 87

Doctor Spin

FEBRUARY 14, 2024

Here’s a breakdown of the main differences: Objective Public Relations: The primary objective of PR is to build and maintain productive relationships for a company or brand. It aims to communicate with these groups to create a favourable overall company image. It’s also a major field of academic research!)

Publicity 52

Publicity Marketing eBook Public Affairs 52

Sword and the Script

JUNE 25, 2019

Those can count the loss of trust among customers, a hit for the brand, company reputation, and potentially, revenue. This goes beyond crisis communications. 2) In my observation, there seem to be many well-capitalized companies in cybersecurity, how can businesses stand out in the crowd? . BCB: Great question.

Brand 112

Brand Branding Reputation Corporate 112

PR Matters

APRIL 21, 2016

Because of this, PR is best placed to be in charge of crisis communications and its management , including policies and protocols [ Tweet Quote ]. Guiding HR and Internal Comms on steps and actions for company-wide communications activities. It means applying effort and creativity that is consistent and ongoing.

Reputation 100

Reputation Public Affairs Advertising Advertising 100

Sword and the Script

MARCH 25, 2017

If you are a large independent PR firm, then the consolidation of PR businesses, by the holding companies like Omnicom and WPP, into an advertising construct is a key point of differentiation. If there’s ever been a company that blunders blindly from crisis to crisis, that company is Uber. 2) PR at crossroads.

Publicity 81

Publicity Crisis Construction Study 81

5W PR

APRIL 2, 2020

Now is not only the time to be transparent, but also creative while interacting with customers. Every action being taken within the company should support the further growth and sale of products and services. Be communicative with internal employees in every department on how they can help accomplish these goals.

Crisis 97

Crisis Employee Financial Consumer 97

5W PR

SEPTEMBER 11, 2019

News & World Report recently ranked public relations specialists #4 for Best Creative and Media Jobs in its 2019 ranking of best jobs. These include strategic planning and communication, new and social media, organizational planning, broadcasting, as well as media relations and writing. Earn Your Spurs.

Nonprofit 83

Nonprofit Publicity How To Small Business 83

Maxim Behar

DECEMBER 20, 2022

We know each other for almost 15 years now, have done numerous projects together within the International PR Organization ICCO, have met several times in Austria and in Bulgaria. You are one of the strongest persons that we have in the international PR business. We are honored to work with your PR company. Milen Tzanov.

Energy 52

Energy Groups Internal International 52

Cision

SEPTEMBER 30, 2015

By 2010, more than half of all Fortune 500 companies reported on their CSR activities. In 2013, a KMPG survey of the top 100 largest businesses in 41 different countries found that 71 percent of these companies report on their CSR performance and more than half include CSR in their annual financial reports.

Media Relations 120

Media Relations Trends Media Corporate 120

Cision

APRIL 28, 2015

A case in point: two recent labor strikes at two New Hampshire-based companies. When employees at one of the companies went on strike over the summer, customers and vendors joined them. The same cannot be said of the second company. It was an internal argument taking place in public. It’s a matter of the message.

Employee 120

Employee Print Customer Service Local 120

Sword and the Script

APRIL 7, 2020

PRgloo is offering to build a free microsite for members of the National Health Service (in the UK) or emergency series, the company said a blog post. The company promises to “build and deliver your site within 30 mins.” The company is also offering email distribution and access to its media database. Both Falcon.io

Technology 119

Technology System Tools Government 119

Cision

JULY 5, 2016

Second, companies are often inconsistent with their marketing efforts. Short-term, intermittent marketing is almost never effective; the best return is only achievable through regular, ongoing, strategic marketing communications and media efforts. –to flag you if your brand is mentioned.

Nonprofit 227

Nonprofit Crisis Viral Groups 227

Sword and the Script

NOVEMBER 26, 2019

The company works with adtech networks to do for media coverage what adtech is doing for advertising. Adtech networks already have tracking on major media sites to deliver performance information for advertising hosted there, and Cision works with these companies to do the same thing for coverage.

Publicity 92

Publicity Media Advertising Advertising 92

Prohibition

JANUARY 14, 2022

As a company, you want to be able to respond quickly and effectively with an appropriate plan. Instead, prepare a thorough and honest plan for responding to three levels of PR crises: ? A minor crisis. An event that gives your company a black eye but doesn’t threaten its survival. What is Consumer Sentiment?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Communications Conversations

AUGUST 21, 2018

We’re also a fairly small team (about 12 on the external communications side), so we have exposure to a lot of different experiences – including crises. What’s it been like working for a company that’s going through that change–at a very fast rate? You joined BBY fairly early on in their transformation.

Sports 113

Sports Retail Local Report 113

Karen Freberg

JUNE 11, 2018

This can be done for both positive campaigns, but can also be used in crisis communications. That is, the International House of Pancakes, or IHOP. With this particular campaign and case study, it really showed a lot of differences here when it came to taking the news perhaps of this new change for the company on social media.

Social Media 42

Social Media Case Study Media Creativity 42

Cision

APRIL 5, 2017

Brian Braiker: In the aftermath of the election, Facebook has said we’re not a media company, we’re a platform. Richard, what advice have you been giving companies? For companies the last two weeks of the Presidency was very complicated. Automobile companies (and the military) are the largest advertisers on television.

Report 225

Report Media Advertising Advertising 225

Beyond PR

APRIL 22, 2016

If managed especially well, few outside your crisis response team will even know something happened. A carefully compiled crisis communications guide can literally save your business when the inevitable occurs. The key to remember is that there’s no universal crisis handbook you can order and put on your shelf.

Crisis 40

Crisis Crisis Communications Chemicals Handbook 40

Waxing UnLyrical

JULY 12, 2018

As a starting point on the journey to build company or personal brands, it’s important to step back and think about the drivers of behavior. If I have learned one thing in the process of building brands for multinational corporations and my own company, it is that the key to success is simplicity. Five words.

Brand 74

Brand Branding Banking Financial 74

MaccaPR

JANUARY 17, 2017

From crisis communications counsel for scandal-plagued Ryan Lochte and the cause marketing insights of former General Mills CMO Mark Addicks to a behind-the-scenes look at agency BBDO’s Dinty Moore “Lumbersexual” campaign and tips for redesigning your company’s blog —the MaccaPR blog provided marketing and PR executives (like you!)

Crisis 48

Crisis Local Blogging Creativity 48

MaccaPR

NOVEMBER 30, 2017

You want hard number ROI for something as ephemeral as a promotion involving an inanimate statue that called attention to gender imbalance within publicly-traded companies? By those metrics, 'Fearless Girl's creative idea was impeccable, its timing was beautiful and the location was spot on. muses Pappas. “We

Marketing 76

Marketing Consumer Measurement Viral 76

Waxing UnLyrical

MARCH 28, 2017

The March #measurePR chat was the day following the 2017 recognition of International Women’s Day , so Shonali had some of the PR measurement world’s female superstars as her guests on the chat this month. A1: I’m a recovering PR agency owner trapped in a #PRsoftware company. A crisis comm plan at the ready. measurePR. —

Measurement 40

Measurement Financial Crisis Internal 40

Stephen Waddington

DECEMBER 30, 2019

The report provides an international perspective on the challenges facing the PR business. A study called the Velvet Ghetto commissioned by the International Association of Business Communicators (IABC) first called out the gender pay gap in the PR profession in 1986. Progress is slow. PR can be a stressful occupation.

Government 103

Government Education Print Ethics 103

Karen Freberg

NOVEMBER 28, 2017

I have been using Meltwater in my PR and Crisis Communication class ( #FrebergPR ) this semester, and it has been one of the best decisions. The community in which Carol Ann Vance (Director of University Relations for Meltwater) and her team has created with #MeltwaterEDU has been vibrant and extremely rewarding.

Data 42

Data Media Case Study Social Media 42

Sword and the Script

MAY 23, 2017

Sizing up or prioritizing responses in crisis communications. For example, this site ranks well for creative PR and PR ideas, because for a time, I wrote quite a few posts along those lines and some made rounds on the web. In other words, is much easier to move a domain’s score from 10 to 20 than it is from 50 to 60.

SEO 65

SEO Tools Engineering Web 65

Sword and the Script

DECEMBER 26, 2023

Smart SaaS has renewed focus on customer marketing “As we are currently in an extended macroeconomic downtown, companies will need to continue to focus more on the customer to ensure long-term retention to help bear the weight of new sales slowing down. It’s not working anymore because more tech companies are chasing fewer in-market buyers.

Writing 198

Writing Communications Marketing B2B 198