Shift Communications

SEPTEMBER 26, 2014

Brand reputations can make or break a company; a few bad reviews or questionable comments on social media could turn away customers instantly. Especially in the era of social media and the instant gratification of the Internet, if there’s a single mistake your company has made, people will find it. Get creative and get involved!

Reputation 137

Reputation Brand Branding Customer Service 137

Onclusive

AUGUST 22, 2017

A subset of corporate communications work, developing, documenting, and disseminating overarching corporate messaging is key to building a strong brand with a consistent message. Internal Communications. Internal communications, which also falls under corporate communications, is more nuanced than simply casting out an email.

Media Training 397

Media Training Crisis Communications Conference Training 397

Landis PR

MAY 28, 2024

Today Photo courtesy of Pixabay Denmark is particularly strong in information technology, renewable energy, sustainability, and life sciences – and also has a vibrant creative industry, encompassing design, fashion, architecture and media. Focus is strong on work-life balance, with quite a high degree of personal freedom for employees.

Energy 59

Energy Technology Biotechnology Pharmaceuticals 59

5W PR

SEPTEMBER 9, 2021

From press kits to media contacts to online reputation management, small businesses are hiring public relations specialists and adopting communications strategies to help tell their stories, boost their visibility, and meaningfully engage with consumers local stores and online. Defining a Target Audience and Goals.

Small Business 158

Small Business Publicity Social Media Web 158

Onclusive

MARCH 8, 2018

This big data explosion means that PR pros now need to rise above the noise of more content than ever, in addition to managing brand reputation with more contacts than ever. McKinsey & Company). $2 McKinsey & Company). Taking the crisis out of crisis communications. Meanwhile, 1.9%

Case Study 170

Case Study Engineering Measurement Big Data 170

Newsfile

JANUARY 30, 2024

McKinsey & Company, 2023 By all accounts, PR pros are increasingly using generative AI in their roles and this is expected to steadily increase over the next year. For example, ChatGPT will soon understand, interact and communicate using many different methods like text, images, video, audio and more.

Trends 105

Trends YouTube Video Social Media 105

Prohibition

JANUARY 17, 2022

With the recent increase in the use of social media in crisis situations, organisations across all sectors need to understand the benefits of incorporating it into their crisis plan. In fact, most experts agree that social media needs to be treated as a vital part of any company’s crisis communication plan.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Reputation Antistress by Sergii Bidenko

JULY 10, 2023

This allows me to quickly mobilize the resources necessary to respond to a client's crisis. Communicate effectively Ray Donovan is a pro at what he says and how he says it. Be flexible Ray adapts to the changes that are constantly taking place and finds creative solutions to unexpected problems.

Crisis Management 52

Crisis Management Crisis Film Reputation 52

Onclusive

JUNE 29, 2018

This month, AirPR hosted the webinar “How to Protect Your Brand in a PR Crisis.” Moderated by Heidi Sullivan, President of HKSully Consulting, the webinar outlined best practices in the New PR world of rapid-response and all-way communication. How and when your brand responds to the press is crucial to saving your brand’s reputation.

Crisis 186

Crisis How To Brand Branding 186

PR Matters

APRIL 21, 2016

The purpose of PR is genuinely unique , because it’s the only profession solely concerned with the protection and growth of an organization’s and/or individual’s reputation through credible communication [ Tweet Quote ]. The practice of PR is reputation management [ Tweet Quote ]. A crisis is, by default, a reputation issue.

Reputation 165

Reputation Public Affairs Advertising Advertising 165

Cision

NOVEMBER 10, 2015

Negative perceptions, wary passengers and media ready to pounce at any sign of a ship problem plagued the brand and contributed to its highest volume of conversation about the company, but also its highest negative sentiment ever. Want more insights on how your brand can combat a crisis? Read the crisis communications white paper!

Crisis 120

Crisis Brand Branding Crisis Communications 120

Cision

SEPTEMBER 9, 2015

Your Brand Reputation Is at Stake. Not to say that your assistant would deliberately sabotage your reputation, but if she’s not trained in managing social media, she could inadvertently cause your brand harm. Messaging, calls to action, and even how your brand responds to others are all things your company will be judged on.

Social Media 120

Social Media Media Crisis Communications Crisis 120

Doctor Spin

FEBRUARY 14, 2024

Here’s a breakdown of the main differences: Objective Public Relations: The primary objective of PR is to build and maintain productive relationships for a company or brand. PR strategies are designed to manage the public’s perception and ensure positive association and reputation.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Sword and the Script

JUNE 25, 2019

Those can count the loss of trust among customers, a hit for the brand, company reputation, and potentially, revenue. This goes beyond crisis communications. 2) In my observation, there seem to be many well-capitalized companies in cybersecurity, how can businesses stand out in the crowd? . BCB: Great question.

Brand 112

Brand Branding Reputation Corporate 112

Critical Mention

FEBRUARY 10, 2018

With all it encompasses – media relations, reputation management, crisis communications, content development, social media management, influencer marketing – and the list goes on – it’s endlessly fascinating. If you like exposure to a variety of players across the company, public relations can provide this opportunity.

Publicity 125

Publicity Storytelling Nonprofit Creativity 125

Melissa Agnes

JULY 17, 2014

Let me explain… There are so many people and companies out there today using this buzzword too seriously! The fact of the matter is that a crisis is a crisis. The definition of a crisis: A negative situation / event that threatens to have long-term repercussions on the organization’s reputation and/or bottom line.

Social Media 252

Social Media Crisis Media Viral 252

Stuart Bruce

NOVEMBER 10, 2017

New York advertising agency McCann boasts on its website about the awesome creativity of its guerilla campaign that saw it sneak in the middle of the night to drop off without permission the statue of a girl to face up the famous Wall Street charging bull. Simple, but essential questions to help prevent the need for crisis communications.

Case Study 99

Case Study Crisis Communications Corporate Leadership 99

Presspage

JUNE 16, 2023

Organizing AGMs involves complex logistics, ensuring regulatory compliance, and facilitating meaningful engagement between shareholders and company representatives. During a financial crisis, the public side of communications requires human judgment, empathy, and adaptability.

Financial 78

Financial System Ethics Data 78

PR Matters

APRIL 21, 2016

The purpose of PR is genuinely unique , because it’s the only profession solely concerned with the protection and growth of an organization’s and/or individual’s reputation through credible communication [ Tweet Quote ]. The practice of PR is reputation management [ Tweet Quote ]. A crisis is, by default, a reputation issue.

Reputation 100

Reputation Public Affairs Advertising Advertising 100

Shift Communications

MARCH 10, 2017

If your company has gone through this before, or you’re involved in an agency search now, you know it’s a lot of work to get through the RFP process. You’d be amazed at how many companies pay too little attention to the firm once they’re on board. Picking and working with a PR firm is a big deal—and a big investment.

Agency 87

Agency Resources Crisis Communications Creativity 87

Doctor Spin

FEBRUARY 22, 2024

PR professionals control the narrative, mitigate damage, and restore public confidence during a crisis. Through consistent and effective communication, PR can sway public opinion in favour of the organisation, enhancing its reputation and standing in the community. It’s also a major field of academic research!)

Publicity 52

Publicity Public Affairs Journalism Corporate 52

5W PR

APRIL 2, 2020

Now is not only the time to be transparent, but also creative while interacting with customers. As consumers look for a solution or specific products, having consistent and positive media placements will strengthen your brand’s reputation in the eyes of this potential customer and assist with getting it in front of more eyeballs.

Crisis 97

Crisis Employee Financial Consumer 97

Prohibition

JANUARY 14, 2022

What is a PR Crisis? A PR crisis is a negative story about your brand that threatens the reputation of your organisation, causes reputational damage, or negatively impacts sales or stock value. A crisis could be triggered by an accident, a serious error, or an inappropriate action. What is a PR Crisis Plan?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Cision

SEPTEMBER 30, 2015

By 2010, more than half of all Fortune 500 companies reported on their CSR activities. In 2013, a KMPG survey of the top 100 largest businesses in 41 different countries found that 71 percent of these companies report on their CSR performance and more than half include CSR in their annual financial reports.

Media Relations 120

Media Relations Trends Media Corporate 120

Critical Mention

AUGUST 2, 2018

To maintain a competitive edge companies need to effectively use technology that makes sense for their specific needs. Companies that adopt technology and are digitally minded stay ahead of the curve, and the others that can’t (or won’t) keep up become obsolete. In the end, technology is at the heart of most organizations.

Technology 60

Technology Crisis Communications Pitching Software 60

Landis PR

DECEMBER 4, 2023

Machine vs. Man: Does AI Efficiency Trump Human Creativity? No matter how powerful or disruptive it may be, generative AI simply cannot carry out the strategic thinking, creativity, real-world experience and authenticity that content marketing requires in order to be successfully implemented.

Marketing 59

Marketing Content Marketing Storytelling B2B 59

Cision

JULY 5, 2016

Our talented leadership team—among the best with whom I’ve ever worked–also positions us well to serve clients, both proactively and reactively, in building, strengthening and defending their reputations. Second, companies are often inconsistent with their marketing efforts. What are the biggest marketing mistakes brands make?

Nonprofit 227

Nonprofit Crisis Viral Groups 227

Beyond PR

APRIL 22, 2016

If managed especially well, few outside your crisis response team will even know something happened. A carefully compiled crisis communications guide can literally save your business when the inevitable occurs. The key to remember is that there’s no universal crisis handbook you can order and put on your shelf.

Crisis 40

Crisis Crisis Communications Chemicals Handbook 40

Karen Freberg

JUNE 11, 2018

This can be done for both positive campaigns, but can also be used in crisis communications. With this particular campaign and case study, it really showed a lot of differences here when it came to taking the news perhaps of this new change for the company on social media. That is, the International House of Pancakes, or IHOP.

Social Media 42

Social Media Case Study Media Creativity 42

The Hoffman Agency

AUGUST 29, 2019

While they proved to know more about PR than we expected, we decided to give them an inside look at our world, by putting them through a crisis communications activity. Not a single guest had a background in communications, but they brought with them an ideal of how they want a company they know and trust to react if a crisis strikes.

Crisis 31

Crisis Airlines Privacy Crisis Communications 31

Waxing UnLyrical

NOVEMBER 19, 2010

Image: twchoi11 via Flickr , Creative Commons Though I wouldn’t consider myself as devoted as some fan clubs. Although both TaJinYo and SangJinSe are now closed, their rumors most certainly affected Tablo’s reputation and his emotional well-being, along with those of his family. Your lawsuit v.

Publicity 77

Publicity Reputation Crisis Communications Film 77

Cision

APRIL 5, 2017

Brian Braiker: In the aftermath of the election, Facebook has said we’re not a media company, we’re a platform. Richard, what advice have you been giving companies? For companies the last two weeks of the Presidency was very complicated. Automobile companies (and the military) are the largest advertisers on television.

Report 225

Report Media Advertising Advertising 225

The Hoffman Agency

AUGUST 21, 2019

Public relations agency person – works with companies in technology like Nokia on their PR strategy and in rolling out PR campaigns.” – Trish Markey, mother of Account Coordinator Mollie Markey. Millennial-ish, stressful and busy!” – Doug Collins, father of Senior Account Executive Sarah Collins. How do you define PR? “A

Storytelling 31

Storytelling Technology Publicity Exercises 31

MaccaPR

OCTOBER 28, 2014

While on the road in Boston for his Mastermind series, his workshop for business leaders to take their companies to the next level, the MaccaPR blog had a chance to pick his brain on the topics of PR stunts, evolving media relations, NFL crisis communications and social media communities. A speed round of PR creativity!

Interviews 54

Interviews Financial Social Media Crisis 54

Sword and the Script

DECEMBER 26, 2023

Smart SaaS has renewed focus on customer marketing “As we are currently in an extended macroeconomic downtown, companies will need to continue to focus more on the customer to ensure long-term retention to help bear the weight of new sales slowing down. There’s no point in building a reputation if the startup is facing an existential threat.

Writing 198

Writing Communications Marketing B2B 198

MaccaPR

AUGUST 8, 2018

billion Papa John’s – a company whose logo featured Schnatter’s face , rather than a mouth-watering pizza, as its core brand image – used an ugly racial slur during a training call with its agency Laundry Service last May. The fallout when Schnatter’s off – the – rails racial rant leaked out on July 11 was rapid and relentless.

Crisis 63

Crisis Marketing Training Employee 63

Sword and the Script

FEBRUARY 5, 2019

You can have the best research, personas, targeting, messages and creative – and still miss the mark. Would you buy a service from a company with customer references like that? As an investor with a modest amount of stock in AT&T, I know the company has taken on a lot of debt to acquire Direct TV and Time Warner.

Advertising 60

Advertising Advertising Social Media Twitter 60