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How to manage corporate reputation with PESTLE analysis

Onclusive

In this blog article as part of our managing corporate reputation with PESTLE analysis series, we are diving deeper into the “how to” of the PESTLE process and best practices for communications pros to keep in mind. Decide which actions to take with the goal of enhancing your corporate reputation.

Analysis 195
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Corporate Activism Brings Benefits and Pitfalls, Report Finds

PRSay

For businesses, societal discord presents risks to corporate reputation, employee recruitment and organizational morale. The USC report, “ The Future of Corporate Activism ,” calls professional communicators “pioneers in this unfamiliar territory.”. But they may disagree with the stances companies end up taking.

Corporate 143
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COVID-19 Crisis Presents New Responsibilities for Company Communicators, Edelman Research Finds

PRSay

Forty-eight percent of respondents prefer to receive employer updates on the coronavirus via email or newsletters, followed by posts on company websites (33 percent) and phone/video conferences (23 percent). Richard Edelman, the firm’s CEO, said the COVID-19 crisis gives the corporate sector a considerable new responsibility.

Crisis 149
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Understanding social media for B2B and corporate companies

Prohibition

When it comes to social media marketing , many don’t realise the true potential utilising this communications channel for B2B and corporate companies can have. This applies to companies connecting with their customers or partners too. The focus for brands should be to showcase their credentials and company ethos.

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9 Corporate Characteristics to Look for When Buying Public Relations Software

Sword and the Script

That was a key point I tried to impart in a recent presentation (embedded below) at the PR Consultants Group annual meeting (many thanks to Jason Brown ). What things boil down to are the corporate characteristics: is the vendor someone you know, like and trust? Equity ownership often drives the company’s personality and focus.

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The 22 Responsibilities of PR and What They Entail

Onclusive

Corporate Communications As companies grow, corporate communications become more important. Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Onclusive offers a proprietary media monitoring solution.

Training 195
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Wadds report snapshot: A decision-making framework for taking a stand on public issues

NewsWhip

Through interviews with senior communicators at organizations including Adobe, BP, Oracle, and Paypal, Stephen has uncovered some fresh insights, especially regarding companies taking a stand on societal issues. Is leadership and management aligned on the issue? Is the situation relevant to the organization’s core business?

Report 78