Cision

SEPTEMBER 13, 2017

Refreshing your corporate image is sometimes necessary to inject fresh energy into your brand, as well as get people to see it with renewed interest. But you should never refresh your corporate image just for the sake of doing so without careful research. Look at your competitors and assess how they present themselves.

Corporate 270

Corporate Brand Branding Guidelines 270

Reputation Us

DECEMBER 15, 2023

Following these actions in the near-term can help you enhance, advance and protect your company’s valuable reputation with integrity and credibility. can help your company capitalize on efficiencies. Establishing your company as an industry expert by providing guidance and meeting audience needs builds credibility and loyalty.

Reputation 78

Reputation Corporate Real Estate Technology 78

Prohibition

OCTOBER 2, 2019

When it comes to social media marketing , many don’t realise the true potential utilising this communications channel for B2B and corporate companies can have. This applies to companies connecting with their customers or partners too. The focus for brands should be to showcase their credentials and company ethos.

Social Media 69

Social Media Corporate B2B Company 69

ImPRessions - Crenshaw Communications

JULY 16, 2019

From major corporations, to airlines and hospitals, data protection is paramount. We’ve seen companies like British Airways and T-Mobile fall victim to extreme ransomware and cyber breaches in the past year, and the worst thing about it is that most companies are woefully unprepared to deal with the threat.

Company 213

Company Case Study Airlines Study 213

ImPRessions - Crenshaw Communications

AUGUST 15, 2017

I’m talking about business or “corporate ghosting,” which can be just as infuriating and perplexing as its social equivalent. As outlined in a post by Sharon Jones , corporate ghosting seems to be on the rise. I could get bitter about the corporate ghosting thing, except that I’ve occasionally been guilty of it.

Corporate 200

Corporate Meeting Agency Pitching 200

Reputation Us

MARCH 27, 2023

While ESG has essentially been a part of many corporations ideology and strategy for decades, the term and customers’ familiarity became more prevalent in 2020 due primarily through heightened awareness of ESG’s importance to the world’s wellbeing. This is dangerous ground for companies managing their reputations.

Reputation 78

Reputation Corporate Survey Employee 78

Stern + Associates

AUGUST 23, 2022

It goes without saying that business success heavily relies on corporate reputation. And these days, corporate reputation is often dictated by what leaders say about key issues that might have little to do with the actual products or services their companies sell. How does that topic relate to the company?

Company 88

Company Communications Corporate Measurement 88

Sword and the Script

MARCH 8, 2022

That was a key point I tried to impart in a recent presentation (embedded below) at the PR Consultants Group annual meeting (many thanks to Jason Brown ). What things boil down to are the corporate characteristics: is the vendor someone you know, like and trust? Equity ownership often drives the company’s personality and focus.

Software 81

Software Corporate Publicity Technology 81

Bianchi Biz Blog

AUGUST 3, 2023

As generative AI tools continue to gain popularity in the workplace, it has become increasingly evident that automotive suppliers need to consider establishing a corporate policy that governs their employees’ use of these tools. Some companies will want to limit the use of AI tools to conducting research or analyzing data.

Automotive 78

Automotive Policies Employee Corporate 78

PRSay

APRIL 27, 2018

So I knew the three basic parts would be, in my view, a series of essays about a campaign you participated in and your career in general, a presentation of your campaign to a panel of peers and a standardized examination. But the five campaign questions are far more important and form the basis for your Panel Presentation later.

Mobile 120

Mobile Writing Social Media Corporate 120

Business Wire

JANUARY 19, 2017

This trust and innovation have made Business Wire the launching pad for turning company news releases into credible breaking news. Business Wire has spent over 50 years building symbiotic relationships with media, investors and consumers by regularly delivering factually reliable and timely corporate news content.

Financial 164

Financial Video Consumer Data 164

Communications Conversations

NOVEMBER 24, 2020

The company reacted, fairly quickly, and offered Apodaca a new truck packed full of Ocean Spray juice. They embraced behavior and visuals that are most certainly not “on brand” (you think a guy longboarding down an interstate drinking Ocean Spray is “on brand” for the company?). ” Oh boy. ” Oh boy.

Social Media 179

Social Media Viral Company Education 179

Reputation Antistress by Sergii Bidenko

JUNE 26, 2023

The large-scale wave of layoffs in international companies in 2023 is the beginning of a big storm. The announced numbers of layoffs in branded companies are impressive. However, the companies are trying to soften the shock with remarks like: "This is just 5% of the total number of employees worldwide".

Reputation 52

Reputation Company How To Employee 52

PRSay

MARCH 23, 2018

As a corporate communicator who, like others, nervously and helplessly watched the water rise, I learned about the parallels that can be drawn between the historic flood and how companies respond to their own crises. Similarly, companies can anticipate many of the resources they’ll need if a crisis strikes. Find your allies.

Corporate 108

Corporate Communications Crisis Management Crisis 108

Sword and the Script

MARCH 12, 2024

of boards have directors with marketing experience, but 100% have directors with finance experience Companies that have board members with marketing experience outperform companies that do not. In other words, companies that have a member of their board with marketing experience yield higher shareholder returns.

Marketing 138

Marketing Survey Study Comparison 138

Landis PR

APRIL 22, 2024

Companies use sustainability reporting as a tool to communicate their efforts transparently and comprehensively to stakeholders. Beyond a mere list of ongoing initiatives, reports can tell a story and give insight into corporate culture. For the original blog, please visit here. But it’s way more than that.

Report 59

Report Comparison Data Corporate 59

Onclusive

NOVEMBER 8, 2023

Corporate Communications As companies grow, corporate communications become more important. Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Onclusive offers a proprietary media monitoring solution.

Training 195

Training Media Training Reputation Crisis Communications 195

Communications Conversations

OCTOBER 7, 2014

Yet, I know of AT LEAST two big companies in Minneapolis that are still using Lotus Notes. All I’m saying is that there’s a big problem and disconnect for employees of larger companies across the U.S. Collaboration and presentation tools with vendors/customers needs to improve. But it’s extremely dated.

Employee 157

Employee Corporate Communications System 157

The Stalwart Blog

DECEMBER 20, 2017

While I can’t pass myself off as a betting man (anyone who knows me will tell you I lack any kind of poker face), I believe these will rank among the top three: Sexual Harassment Scandals Will Deluge Corporate America. Organizations without a crisis plan in place will find it difficult to overcome such a matter when it happens.

Company 114

Company Viral Travel Corporate 114

ImPRessions - Crenshaw Communications

APRIL 13, 2022

Seddon recently joined Craig Charney of Charney Research and Sarah Colamarino, former Vice President of Corporate Brand Equity and Partnerships at Johnson & Johnson, to discuss the hows and whys of successful purpose-driven marketing. It cannot come down from the C-level without the buy-in of the rank and file, for example.

Brand 296

Brand Branding How To Corporate 296

NewsWhip

FEBRUARY 6, 2024

Through interviews with senior communicators at organizations including Adobe, BP, Oracle, and Paypal, Stephen has uncovered some fresh insights, especially regarding companies taking a stand on societal issues. Importance of data and insights: External perspectives are presented to the management as data.

Report 78

Report Publicity Interviews Corporate 78

Agility PR Solutions

JANUARY 6, 2019

New rankings from Black Enterprise, in partnership with the Executive Leadership Council, presents the corporations that have committed to take action so that African American stakeholders can reap the benefits of inclusion. The […].

Company 65

Company Enterprise Corporate Leadership 65

PR for Anyone

JANUARY 28, 2024

You’re Missing Out, Corporate America Women navigating the workplace in their 50s encounter a unique set of challenges distinct from their younger colleagues. Together, Christina and Erica explore the hurdles faced by these women, shedding light on the unfortunate trend of some being edged out of corporate roles.

Employee 130

Employee Policies Creativity Company 130

Onclusive

DECEMBER 6, 2019

It’s critical to keep up with the latest trends, technologies, and methodologies so that your company doesn’t miss opportunities and get left behind. . This awards event celebrates the best of the best corporate, agency, nonprofit, and education teams, and the work they produced during the entry period. Dates: March 19, 2020.

Conference 329

Conference Marketing Case Study Measurement 329

ImPRessions - Crenshaw Communications

APRIL 18, 2023

Ways To Safeguard Brand Reputation Most companies will never experience a large-scale brand reputation crisis — that’s the good news. So how to manage the brand reputation risks presented by introducing a brand ambassador ? Take a look at Dorothy’s seven tips to crisis-proof your brand.

Reputation 333

Reputation Crisis Customer Service B2B 333

Reputation Us

OCTOBER 23, 2023

On October 24, 2023, Casey Boggs, president of ReputationUs and Sameer Somal, CEO of Blue Ocean Global Technology , will be co-presenting a continued legal education (CLE) session to more than 70 attorneys of the Wyoming State Bar on the topic, “Law & Reputational Risks–Court of Law & Court of Public Opinion.”

Reputation 88

Reputation Publicity Education Corporate 88

Onclusive

NOVEMBER 17, 2021

Welcome back to our blog series about managing corporate reputation with PESTLE analysis! Sentiment monitoring helps companies measure brand health by tracking key stakeholder perceptions of their own brands, products and spokespeople, as well as competitors. Sentiment monitoring. Current trends.

Analysis 195

Analysis Media Reputation Trends 195

Sword and the Script

APRIL 15, 2017

You only get one shot at making a good first impression – and that’s true for corporate apologies too. When a company apologizes and then has to apologize again, albeit with a little more sincerity – and then apologizes again, again, and again – the business missed its shot at its first apologetic impression. Why does this happen?

Corporate 79

Corporate Airlines How To Crisis 79

Bianchi Biz Blog

JANUARY 7, 2021

As the business development director for a growing services firm ( we’ll call it Company B ), he is charged with expanding Company B’s presence and business in the Detroit automotive market. Fortunately, though, Company B has recently done some credible work for an Asian-based automaker. Mark has a problem. Enter the PR Firm.

Agency 96

Agency Automotive Company Mobile 96

Inbound PR

JULY 31, 2018

The more you move up in a company and the bigger the company becomes (i.e. a corporation), the more important it becomes to build a business case and present it in front of the right person in the right way in order to get out what you want for your next steps. In addition, I'll share some of my own experience too.

How To 49

How To Video Corporate Course 49

PRSay

NOVEMBER 10, 2023

In presenting him with the award that year, Board Chair Jeffrey Julin, APR, remarked: “Joe Epley has distinguished himself over many years as a sophisticated, ethical professional who has been an inspirational leader of PRSA. In 2008, he received PRSA’s highest individual honor — the Gold Anvil. Epley founded Epley Associates, Inc.,

Ethics 166

Ethics Public Affairs Travel Nonprofit 166

Onclusive

AUGUST 9, 2021

Corporate Communications. As companies grow, corporate communications become more important. Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Onclusive offers a proprietary media monitoring solution.

Training 370

Training Media Training Reputation Crisis Communications 370

MaccaPR

OCTOBER 3, 2016

I’m going to give it to you straight – developing a Corporate Sustainability Report for your company is a ton of work. GNP Company (a client). What is a Corporate Sustainability Report? Yes, corporate sustainability reports are a valuable communications tool. Corporate Sustainability Reports Rise in Popularity.

Corporate 71

Corporate Report Survey Government 71

Landis PR

APRIL 29, 2024

It also provides information on key economic indicators, government initiatives, and advice for foreign companies looking to navigate Finland’s media environment. It should be pointed out that many large companies have found Finland a lucrative country to invest in. For the original blog, please visit here.

Radio 59

Radio Pinterest Television Government 59

Reputation Us

JANUARY 8, 2024

2024 will be another monumental year of continued change in the world of corporate reputation management. can help your company capitalize on efficiencies. Simulate Your Own Crisis BEFORE A Crisis Annihilates Your Company. Be Authentic And Humanize Your Business Humanize your company’s brand by showcasing the people behind it.

Reputation 88

Reputation Crisis Management Crisis Analysis 88

Sword and the Script

OCTOBER 14, 2017

How do you find a good corporate story? PR does tons of content,” says Lou Hoffman in his presentation The Blurring Line Between Digital Marketing and PR. 2) Digging Deeper for a Corporate Narrative. You have to make the uninteresting interesting. That conjures up a harder question: how do you make the uninteresting interesting?

Corporate 63

Corporate Storytelling B2B Facebook 63

ImPRessions - Crenshaw Communications

JULY 1, 2021

In joint presentations, my time was typically cut from 20 minutes to 5 as we worked through rehearsals. Most have been replaced by creative digital marketing companies. Objective advice is not always easy or reflexive in a politicized corporate environment. What does independence mean in PR? So much has changed since that time.

Agency 421

Agency Creativity Advertising Advertising 421