PRSay

MARCH 23, 2018

As a corporate communicator who, like others, nervously and helplessly watched the water rise, I learned about the parallels that can be drawn between the historic flood and how companies respond to their own crises. Similarly, companies can anticipate many of the resources they’ll need if a crisis strikes. Find your allies.

Corporate 86

Corporate Communications Crisis Management Crisis 86

PRSay

JANUARY 9, 2024

I’m excited about the New Year because it’s a busy season for the sci/tech fields, and I work as a communications consultant to science and technology companies. At these events, companies will debut new products and get the chance to tell their stories. A good training program will help presenters improve their skills.

Training 100

Training Conference Technology Meeting 100

ImPRessions - Crenshaw Communications

DECEMBER 6, 2019

Corporate America is stepping up. This comes as a happy sign for public relations professionals who preach corporate responsibility or even strategic activism to clients. ” Increasingly, Americans expect companies to act on those issues they can impact. According to Gallup, only the U.S. But there is some good news.

Leadership 156

Leadership Corporate Energy Government 156

ImPRessions - Crenshaw Communications

JANUARY 17, 2018

For years, public relations and reputation experts have promoted CEO activism and corporate social responsibility, preaching its benefits and warning of limits and pitfalls. But for many corporate communicators, the position was lonely. But things are changing rapidly on the corporate activism front. ” Imagine!

Corporate 159

Corporate Reputation Nonprofit Guidelines 159

PRSay

AUGUST 8, 2022

As a result, however, companies are becoming polarized, as opposing points of view clash. According to the investors and professionals surveyed, even the personal values a CEO expresses should concur with those of the company overall, especially with the values of employees.

Employee 172

Employee Survey Policies Leadership 172

Mindful Marketing

APRIL 1, 2024

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing For companies thirsting for earnings, new product lines and brand extensions are often great sources of cash flow. Among the leading competitors are Body Armor, Powerade, PRIME, and Electrolit. revenue of $1.3

Brand 85

Brand Branding Sports Chemicals 85

Deirdre Breakenridge

SEPTEMBER 9, 2019

The organizations that live by their values and bring them to life are the companies that will get Millennial attention, the benefits of their purchasing power, and their employment. As a result, businesses are actively working on becoming more socially conscious by placing organizational purpose over corporate mission and profits.

Ethics 218

Ethics Exercises Energy Corporate 218

Onclusive

JANUARY 31, 2018

Cunningham shared, “I like to think of positioning (and a company’s identity) as a yin and a yang: there’s a rational side and there’s an emotional side. This comes from the underlying philosophy that companies are like people. I’ve created a methodology called Corporate DNA. Company Orientation & Genotype.

Content Marketing 191

Content Marketing Marketing Exercises Employee 191

5W PR

JULY 27, 2020

Since 1984, companies were urged to use gamification to improve employee engagement and get workers to more clearly define their goals. When digital began taking off in the 2000s, the computer folks at SaaS companies and consultants jumped aboard. As a result, the company reported that the new idea generation increased by 58%.

Exercises 97

Exercises Software Employee Training 97

PRSay

SEPTEMBER 20, 2021

companies with 100 or more employees must also require vaccines or regular testing for their workers or face fines of $14,000 per violation. Other companies that have announced vaccine mandates for their employees include Google, Disney, Facebook, Goldman Sachs, Morgan Stanley, Netflix, Tyson Foods and Walmart.

Airlines 170

Airlines Employee Communications Exercises 170

Shift Communications

AUGUST 23, 2016

Last week we discussed the broad strokes that should be standard in every company PR plan, no matter the industry. Social media and digital communications are leveling the playing field for companies looking to engage with their audiences. This week we break down the more granular details. This holds true for any industry.

Company 60

Company Analysis Healthcare Product Launch 60

Reputation Us

FEBRUARY 9, 2021

Is communication (or lack thereof) one of your company’s biggest issues? If you asked five different executives a question about your company, would you get five different answers? The training is intended for company executives, board members, HR supervisors and front-line customer service managers.

Training 78

Training Exercises Customer Service Interviews 78

Shift Communications

DECEMBER 1, 2014

Your mission as a company or brand is the thing that you are fighting for or fighting against. If your mission is to be the cable company with no hidden fees, maybe you put other competitors out of business entirely. Here’s the challenge you’ll face as a communicator: most often, companies have none of this defined clearly.

Strategy 157

Strategy Airlines Exercises Corporate 157

PRSay

OCTOBER 25, 2021

As a part of her course, McFarland engages students through the Privilege Bead Exercise. This exercise asks students to read a list of statements, and for every statement they can say yes to, they take a bead. The exercise allows her to talk with her students about privilege in a way that doesn’t feel attacking or accusatory.

Exercises 170

Exercises Education Case Study Nonprofit 170

Beyond PR

FEBRUARY 22, 2018

A company that takes the time to define and shape culture and values is one that employees are proud to work in. Companies with strong culture can, in fact, reduce job turnover. Studies show that organizations with high company culture have just 13.9 percent turnover whereas others with low company cultures have 48.4

Company 70

Company How To Employee Resources 70

PR for Anyone

JUNE 12, 2020

Why does your company exist? A great exercise is to just sit down and lay this out. Discovering why you do what you do will help you also in terms of your corporate culture, your message, and your interaction with potential clients or customers. And why should people care? What makes you do what you do?

Exercises 130

Exercises Employee Corporate Internal 130

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2019

A high-growth tech company with financing behind it is in a perfect position to make the most of a public relations agency partnership. A new company has very distinct needs and goals. Yet some companies fall into the trap of just talking about themselves. Does every startup need an outside agency? No differentiation.

Agency 205

Agency Pitching Internal International 205

Mindful Marketing

DECEMBER 13, 2019

Many reactions to the spot suggest that ‘no husband should surprise his wife with a piece of exercise equipment,’ regardless of her body-type. Similarly, anyone ‘spinning’ isn’t resting; however, exercise can lead to better sleep. Sticking to an exercise regimen can bolster both of those self-concepts.

Exercises 66

Exercises Consumer Training Corporate 66

5W PR

MAY 28, 2020

With a new situation at hand, companies everywhere have had to carefully and wisely plan their next marketing moves, in a way that wouldn’t cause a public outcry. Whether that involves restaurant deliveries or grocery deliveries for meals, soap, and hand-sanitizer, or exercise equipment in an attempt to stay active while being stuck at home.

Consumer 88

Consumer Exercises Crisis Customer Service 88

ImPRessions - Crenshaw Communications

APRIL 5, 2018

It’s exciting to collaborate with an early-stage company because a good PR campaign can really make a difference, and you’re typically working with the decider. And not all companies know how to work with a PR agency or invest in a media relations campaign to promote the brand or launch products. Unrealistic expectations.

Pitching 174

Pitching Enterprise Exercises Agency 174

PRSay

OCTOBER 16, 2020

Communicators have “a lot of great partners out there” who can help provide their employees with local voting information, said panelist Kelly Mason, director of corporate communications at Levi Strauss & Co., which is one of many companies giving employees time off to vote.

Communications 201

Communications Nonprofit Employee Local 201

Stern + Associates

OCTOBER 12, 2023

Azhar excels as an executive’s key advisor by providing a methodology for understanding complex technologies, how those technologies will impact an industry or organization, and how leaders can act now to futureproof their companies. Decision makers need to understand the muscle they’ll need to exercise as they journey toward the future.

Energy 62

Energy Technology Government Financial 62

Contently - Strategy

JANUARY 26, 2023

The good news is that many companies have already cracked the thought leadership code using strategies that content marketers can emulate. Companies Doing Thought Leadership Content Well Thought leadership content comes in many shapes, sizes, and formats. People who don’t work for your company but are industry thought leaders.

Leadership 126

Leadership Content Marketing Healthcare Google 126

Ethical Voices

JUNE 27, 2023

Joining me on this week’s episode is Bradley Akubuiro , a partner at Bully Pulpit Interactive , where he focuses on corporate reputation, executive communications, and high visibility crisis management and media relations efforts. My career has spanned roles in management consulting, advocacy, and corporate communications.

Ethics 78

Ethics Corporate Leadership Groups 78

PRSay

AUGUST 30, 2022

As someone who’s spent 35 years helping companies manage layoffs, downsizing, right sizing, re-engineering, re-organization and bankruptcies, I’ve seen what works and what doesn’t. Bungled staff reductions leave long memories that can undermine a company’s reputation and its ability to retain customers and recruit employees.

Employee 86

Employee Real Estate Video Internal 86

ImPRessions - Crenshaw Communications

JUNE 28, 2017

Let’s see how some companies enhanced and amplified recent positive news. Tap into smart PR tactics to spread good company news. Sometimes a competitor’s misfortune is all a company needs to see its own fortunes rise. We admire brands that leverage good opportunities into great ones. Now, that’s the Spirit. .

Airlines 147

Airlines Insurance Insurance Viral 147

Deirdre Breakenridge

APRIL 29, 2019

That particular company grew a reputation for manufacturing controversy. For many, media relations is just an exercise in exporting a spreadsheet of contacts and hitting the send button. I’d hasten to point out it also went bankrupt twice before finally closing forever. 2) Truly study the media.

Survey 377

Survey Media Relations Media Ethics 377

Melissa Agnes

NOVEMBER 10, 2014

Do you have a cyber-investigation company on speed dial? Who does your company newsletter get distributed to? If a viral crisis were to strike and hundreds (or more) of people were to navigate to your corporate website for more information, would your website crash due to an overload of traffic?

Crisis 203

Crisis How To Exercises System 203

MaccaPR

DECEMBER 19, 2019

With the ad criticized as “tone deaf,” “sexist” and “a dystopian hellscape,” consumers noted that the model-slim “ Peloton Wife” exercised as if her life (or marriage) depended upon her losing the few pounds she still retained. So what lessons can marketers and corporate communicators learn from Peloton’s campaign?

Marketing 107

Marketing Exercises YouTube Consumer 107

Bianchi Biz Blog

FEBRUARY 18, 2021

Every public relations professional, whether they’re involved in corporate PR or work with a PR agency, is looking for a competitive advantage. Sure, it helps to do all the right things – eat right, rest enough, do exercises that will help prevent injuries, and vary your workouts, but overall, you need to put in the work. No shortcuts.

Automotive 105

Automotive Publicity Transportation Trade Shows 105

ImPRessions - Crenshaw Communications

FEBRUARY 15, 2017

Uberti makes a subtle but important point about the challenges facing major media companies. We in PR like to talk about how every brand is now a media company, but every major media company is also a brand. How should the press fight back against a media-savvy president?

Crisis Management 136

Crisis Management Exercises Radio Journalism 136

Cision

APRIL 18, 2017

If not, complete the following exercise: Write down all of the questions you are asked in new business—aka sales—meetings. You don’t need it for this exercise.). If your content is intended for top-of-the-funnel visitors who are not aware of your company, you may be better served by having a broader range of content.

Exercises 198

Exercises Google Writing Blogging 198

Solo PR Pro

MAY 11, 2021

Michael Ares, MDA Corporate Marketing, LLC. the path forward becomes a manageable exercise that can draw upon best practices proven to deliver results over both the short- and long-term. Jessica Lawlor, Jessica Lawlor & Company. Trust between myself and my client. Are we telling them the truth?

Crisis 115

Crisis Crisis Communications Exercises Communications 115

PRSay

SEPTEMBER 18, 2019

Constitution: “Congress shall make no law respecting an establishment of religion, or prohibiting the free exercise thereof; or abridging the freedom of speech, or of the press; or the right of the people to peaceably assemble, and to petition the government for a redress of grievances.”. Email: timobrien@timobrienpr.com.

Ethics 120

Ethics YouTube Government Guidelines 120

Wadds Inc.

SEPTEMBER 13, 2023

Fast forward to May 2022, when I instead found myself in Belfast, again signed up for the Accelerated Certificate in Company Direction. It’s gruelling but needs to be if, as the IoD says, it serves as an: “endorsement of your skills, professionalism and knowledge of corporate governance best-practice.”

How To 52

How To Government Interviews Leadership 52

Communications Conversations

JANUARY 10, 2023

I build this list each year as an exercise in stretching my boundaries for meeting new people. 4 – Kaylee Druk, Ryan Companies. And, someone with an interesting mix of social backgrounds in hospitality, health and now, real estate at Ryan Companies. I’ve been at this (formally and publicly, at least) for 6+ years now.

Real Estate 60

Real Estate Meeting Hotels Exercises 60

The Hoffman Agency

MARCH 6, 2024

It becomes a tick-box exercise. Companies in the West should absolutely be prioritizing this as a key issue. Enough talk — it’s time for action For every grandstander, there’s a company who shows genuine care and compassion. It was clear that they felt like the company had their back. to enter leadership roles.

Handbook 36

Handbook Trade Shows Employee Local 36