5W PR

OCTOBER 20, 2020

A Porter-Novelli survey of 150 business leaders this July revealed that 85% feel it’s no longer acceptable for corporations to simply make money but must also make a positive impact on society. Of those polled, 88% believed that today’s companies must lead with purpose and 91% said they must benefit all stakeholders and not just its owners.

Brand 88

Brand Branding Survey Study 88

Mindful Marketing

JULY 16, 2022

The company that found itself the focus of the humiliating headline was none other than Ernst & Young (EY)—one of the Big Four public accounting firms. ” “Corporate culture will be developed one way or another. Who would cheat on ethics?— The Security and Exchange Commission (S.E.C.)

Ethics 89

Ethics Pharmaceuticals Corporate Financial 89

ImPRessions - Crenshaw Communications

JULY 6, 2016

The smartest PR professionals help product or service companies identify their most powerful differentiators, shape a narrative, and tell their story where it counts. As PR measurement guru Katie Paine puts it, “The people brands are trying to reach simply will ignore everything most companies spew.”.

SEO 204

SEO Analytics Measurement B2B 204

Sword and the Script

JUNE 3, 2020

The feature “provides real-time notifications on significant news items on the companies you care about, powered by artificial intelligence,” according to an announcement. Let’s say you’re a software company with dozens of competitors in each of your markets globally. Nielsen reported that 5.8

Product Launch 97

Product Launch Survey Banking Pharmaceuticals 97

Prohibition

DECEMBER 9, 2021

Each PR crisis will affect each company, brand or individual in a different way – that’s because they’re all different. And not every company has an appropriate response to that specific crisis. Here are five ways that your company and brand should prepare for a PR crisis. How to prepare and fix a PR crisis.

Crisis 62

Crisis Crisis Management Reputation Crisis Communications 62

Communications Conversations

MARCH 29, 2019

A North Minneapolis native, Tess excelled in her journalism program at Drake University, during which she presided over the Coalition of Black Students and interned in business development with The Integer Group and in marketing/group sales with Iowa Events Center. She was hired full time shortly before graduating from the University of St.

Social Media 128

Social Media Agriculture Marketing Media 128

Sword and the Script

JANUARY 3, 2023

Internal communications: PR practitioners may also be responsible for communicating with employees and stakeholders within an organization. Owned media refers to content that is owned by the organization, such as a company blog or website. Should companies hire public relations people internally? Not a bad breakdown.

Interviews 104

Interviews Publicity Technology Social Media 104

Barokas

FEBRUARY 5, 2019

According to Curata, only 42 percent of companies have hired a designated content strategist executive. Moreover, content can be a significant burden when the internal team does not have access to someone with journalistic training. There’s no hidden or corporate meaning behind the word ‘story.’ There’s a hero.

How To 60

How To Marketing Resources Journalism 60

Waxing UnLyrical

JUNE 15, 2011

If you are an outside sales rep or represent a company to clients, keeping yourself looking clean to represent a corporate image is something that most employers value. Consumers value personal, truthful conversation from companies. Fast Company recently showcased the top 5 trust agents on Twitter.

Brand 78

Brand Branding Customer Service Twitter 78

Cision

APRIL 18, 2017

Write down all of the questions your customer service department is asked. Go to your website or your internal server/Dropbox/Google Drive and grab your most recent frequently asked questions sheet. This is the first step in showing that PR is a revenue-driver, and not just another corporate expenditure.

Exercises 198

Exercises Google Writing Blogging 198

PR Conversations

NOVEMBER 5, 2014

A European internal communications veteran explains: In order to help organisations use communications to get results , practitioners should call on simple skills and experience —not a book of runes, silver bullets or magic fairy dust. How do internal communications specialists do this? By Liam FitzPatrick, FCIPR.

Employee 103

Employee Communications Internal International 103

Critical Mention

JULY 15, 2020

In continuing its commitment to 24/7/365 customer service, Critical Mention has also created a quick and simple way for users to submit requests for data updates to a support team that will update records within 24 hours in most cases. .

Media 108

Media Radio Television Engineering 108

Communications Conversations

APRIL 27, 2017

” In fact, according to recent reports , only 38% of public and private company CEOs have updated their social media channels in the last YEAR. Much like a company CEO, he’s a busy guy. Who says the CEO can’t also handle customer service? .” “It’s just too risky.”

Twitter 60

Twitter Customer Service Interviews Employee 60

Katie Paine's Measurement Blog

MARCH 9, 2023

Most outlets and reporting companies like Compete and Alexa use average unique visitors and calculate data on a monthly basis. Companies decide they want a measurement vendor and start calling in the sales people from various measurement firms. So when the PR person delivers results, his/her success is seen as worthless.

Measurement 52

Measurement How To System Comparison 52

Prohibition

JANUARY 14, 2022

As a company, you want to be able to respond quickly and effectively with an appropriate plan. The purpose of a PR Crisis Plan is to help you make quick and effective decisions when faced with negative publicity from a wide range of sources, including customer complaints, faulty products, product recalls and corporate scandals.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Sword and the Script

DECEMBER 3, 2019

Cision is working with adtech companies to allow PR (or their peers in digital marketing) to launch retargeting campaigns based on earned media. The company is “moving away from document-based sentiment to sentence based sentiment. Detailed briefing here. Meltwater improves sentiment analysis. million; Operating income grew 46.3%

Data 90

Data Enterprise Survey Instagram 90

Prohibition

JANUARY 24, 2022

The basics of good crisis communications are the same for every company. Communicate effectively, quickly and with compassion so your customers know what’s happening, what it means to them, and how you plan to fix it. This has several advantages which may eclipse all other forms of internal crisis management solutions.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

PR 20/20

AUGUST 22, 2017

While only 7% cite executive sponsorship as their paramount challenge, 40% indicated that the most common challenge—proving ROI—points to a crucial need to drum up and perpetuate internal support. For instance: Legal fears the company blog will violate copyright laws. Customers might post a negative review. It Risks Rejection.

Marketing 87

Marketing Resources Technology Internal 87

Stephen Waddington

DECEMBER 30, 2019

The report provides an international perspective on the challenges facing the PR business. A study called the Velvet Ghetto commissioned by the International Association of Business Communicators (IABC) first called out the gender pay gap in the PR profession in 1986. It’s an issue that is quickly rising up the corporate agenda.

Government 103

Government Education Print Ethics 103

PR 20/20

SEPTEMBER 6, 2016

“The marketing industry is moving too fast to internalize everything.” — Paul Roetzer, The Marketing Performance Blueprint. Since we first presented the concept at INBOUND 2015 , we’ve helped corporations, agencies and nonprofits achieve results faster by conducting hackathons. Invite a group of internal stakeholders (e.g.

Strategy 40

Strategy Marketing Internal International 40

Waxing UnLyrical

MAY 9, 2016

Why: “The Draw Shop works with everyone from independent authors to huge corporations like Google, collaborating with them each step of the way to create the perfect video,” writes Kristen Dunleavy for Business 2 Community. C3 (Content) Weidert Group Case Study: Fisher Tank Company. ” The Link Humans case study.

Case Study 40

Case Study Study Training Small Business 40

Sword and the Script

JULY 2, 2019

1) Business Wire partners with investor relations tech company Q4. The company has raised a total of $66.3 The company rolled out three new chat channels to provided 24/7 support to customers. Now I’m a customer, I used the same channel for support, which has made it all fairly seamless for me. Here we go….

Trends 60

Trends Media Report Technology 60

Prohibition

AUGUST 26, 2019

International Women’s Day – Katy Shaw. As part of International Women’s Day, Emerald Publishing celebrated with the help of Prohibition in creating a video focusing on female talent in academia. Mappin & Webb featuring Lydia Millen.

Case Study 48

Case Study Video Study Film 48

Critical Mention

APRIL 26, 2017

My favorite is when we outsourced our media rights to Learfield/International Sports Properties in 1999. It’s all about customer service. Ask the right questions.listen.and engage your customers. He is an active leader throughout the local and statewide sport communities, as well as the industry on an international level.

Sports 60

Sports Internal International Enterprise 60

Prohibition

JANUARY 7, 2022

Crisis management is something every company needs to implement as part of its business processes. Don’t think for a second that your company couldn’t be at risk for such a thing happening – let alone what kind of damage would befall your brand should an unforeseen event occur. Without a documented plan, how would you handle a crisis?

Crisis Management 62

Crisis Management Crisis Reputation Financial 62

Sword and the Script

DECEMBER 20, 2022

c) More companies create their own content and channels to reach audiences instead of traditional media channels. d) Influencer marketing to cool off as far as the amounts of money companies are paying influencers.”. Internal comms takes center comms stage in hybrid work. “I see a few things. AI-written content adds more noise.

Marketing 196

Marketing Content Marketing Data Social Media 196

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

As noted in our post on long-form content , a CEO can help influence a corporate image as well as build a personal brand through regular video communications. Video also works well as an internal tool for company announcements or simply to show accessibility, as Intuit CEO Brad Smith does in his “ new employee welcome message.”

Video 149

Video Case Study Agriculture B2B 149

The Hoffman Agency

NOVEMBER 21, 2023

Behind every cutting-edge technology company are humans — and human stories. Other areas of focus included the need for a collaborative rather than transactional approach, and for robust internal processes that allow transformation to take root. What’s yours?

Brand 36

Brand Branding System Technology 36

Prohibition

DECEMBER 17, 2021

When a crisis hits the news, we are reminded of a valuable lesson: that companies and businesses often have to act fast in order to prevent further damage from taking place. A well-planned and thought care response can help minimise the negative effects on a company or business resulting from bad news. What is a crisis?

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Sword and the Script

MARCH 15, 2022

Based in Sydney, Australia, Truescope was founded as a SaaS company by Mr. Croll and Michael Bade who is the CTO. They previously worked together at iSentia – an all-in-one PR tech tool and publicly traded company focused on the APAC market. Side note: It doesn’t have customers in Australia where it’s headquartered by choice.

Tools 161

Tools Media Software Analysis 161

ReimaginePR

JULY 11, 2015

It’s one of the most important part because it is both public and internal facing, tasked with ensuring everything is going in the right direction. Customer Experience: Call it Customer Support, Customer Success or whatever else you want, if your customer service is lacking, nothing you say about yourself matters.

Storytelling 120

Storytelling Community Customer Service Brand 120

Polaris

SEPTEMBER 4, 2014

At worst, it’s a recipe for corporate disaster. A professional practitioner helps clients with internal communications, community engagement, social media best practices, speech writing, investor relations. For a PR pro, publicity is just one small part of managing a company’s reputation. the list goes on.

Publicity 100

Publicity Interviews Reputation Construction 100

Stuart Bruce

JULY 23, 2017

In reality social media should ‘live’ in each and every corporate function as it has a vital role to play in customer service, marketing, public relations, human resources and numerous other functions. And sales focused marketing is one of the worst possible places to coordinate social media for the rest of the company.

Social Media 68

Social Media Media Customer Service Corporate 68

PRSay

JUNE 26, 2016

When companies use social media strategically in the communication planning process, with greater audience intelligence and market insights they are better prepared to handle a dynamic and socially engaged public to achieve their intended communication goals. Deirdre Breakenridge is CEO of Pure Performance Communications.

Social Media 113

Social Media Media Infographics Community 113

PR Conversations

OCTOBER 20, 2015

Sometimes I think it would be great to work again in a corporate environment, where everyone is striving toward a goal for a common organization. In terms of a specific company, I’d like to go somewhere that has a start-up culture. Several companies come immediately to mind. It’s an “everyone drank the Kool-Aid feeling.”.

Conference 40

Conference Meeting Case Study Film 40

PR Conversations

APRIL 8, 2015

The focus of Hahn’s chapter is on stores as retailers, reflecting a narrower focus of ‘customers and prospects’ than we take today. Customer services. Community service. Advertising, including direct mail. Press and radio publicity. Vendor relations. Stockholder relations. Relations with lawmakers.

Retail 40

Retail Radio Advertising Advertising 40

PR Conversations

APRIL 8, 2015

The focus of Hahn’s chapter is on stores as retailers, reflecting a narrower focus of ‘customers and prospects’ than we take today. Customer services. Community service. Advertising, including direct mail. Press and radio publicity. Vendor relations. Stockholder relations. Relations with lawmakers.

Retail 40

Retail Radio Advertising Advertising 40