ImPRessions - Crenshaw Communications

OCTOBER 2, 2018

Technology companies gearing up for a new product launches know full well they’re adding to a crowded marketplace. But no tech company can afford to overlook the power of public relations to create anticipation, credibility, and impact for a new offering. How can they make it big to the people who matter?

Technology 157

Technology Product Launch B2B Software 157

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

But they usually fall short as a company grows and sees a need for a more coordinated PR effort. How to know when to bring in the PR professionals. When considering an agency to handle reputation management and media relations for a company, consider these signs as indicators of the need to boost PR efforts.

Company 136

Company Interviews Reputation Privacy 136

5W PR

MARCH 11, 2020

That means developing a transparent understanding of the way in which the brand or the company will be reaching the target audiences with the right messages. Whether that result is to drive sales or to raise an audience’s awareness around a brand’s new product or even a product launch – all of these goals need a communications plan.

Communications 113

Communications How To Storytelling Product Launch 113

5W PR

JANUARY 31, 2024

Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. This is especially effective for consumer technology products. Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders.

Technology 78

Technology Product Launch Crisis Management Case Study 78

5W PR

FEBRUARY 22, 2023

Let’s look at some of the best ways to leverage PR to make sure that your next product or idea is a success. What is a Product Launch Strategy? A product launch strategy is a plan that encompasses tactics and methodology for introducing a new product to market.

Strategy 88

Strategy Product Launch Brand Branding 88

Prohibition

JULY 7, 2023

With the right PR approach, restaurants, food companies, and drink brands can connect with their target audience, generate positive media coverage, and create a loyal customer base. The agency developed a crisis communication plan, which included timely and transparent communication with the media and consumers.

Agency 62

Agency Case Study How To Crisis 62

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on Forbes One of the biggest struggles faced by marketers today is how to balance new media (digital and social) with traditional media (TV, radio, print). Below are a few examples of how PR has evolved in the digital world. As consumers continue to look to social proof and opinion, influencer marketing has evolved.

Media 100

Media Print Radio Consumer 100

5W PR

JANUARY 3, 2024

Objectives The primary goal of marketing is to contribute to the company’s financial success by driving sales and increasing revenue. Understanding consumer behavior, market trends, and competitors is crucial for developing effective marketing strategies. Developing innovative and attention-grabbing campaigns.

Marketing 78

Marketing Engineering Reputation Product Launch 78

5W PR

SEPTEMBER 9, 2021

As the social web expands and the power of consumers continues to grow, small businesses that want stay relevant, attract customers and retain their loyal followings must find new, compelling ways of communicating their brand messages. Having more media coverage means a company receives more customers and more brand awareness.

Small Business 158

Small Business Publicity Social Media Web 158

Prohibition

AUGUST 16, 2021

Although it’s fair to say that more consumer focused channels, such as Instagram and Facebook, may seem a more obvious channel for video – it’s place on LinkedIn certainly shouldn’t be underestimated. For example, you could take a ‘soft sales’ approach and show your followers how to use your product.

LinkedIn 62

LinkedIn Video How To Marketing 62

The Hoyt Organization

APRIL 17, 2024

It’s vital to know if consumers are talking about your brand online and what they’re saying about it. Here is a guide on how to utilize it effectively. This can give you valuable insights into their strategies, product launches, and media coverage. What Is Google Alerts?

Google 93

Google Publicity Customer Service Web 93

OnePitch

APRIL 14, 2022

On a day to day basis, that could consist of anything from assisting my team in developing key account plans (tradeshow activations, product launch plans, etc.), to generating reports to showcase how our team’s earned media, social media and marketing results have effectively translated to drive success for the brands we represent.

Healthcare 52

Healthcare How To Pitching Product Launch 52

Buzzstream

FEBRUARY 9, 2024

There are many different wire services where companies publish thousands of press releases daily, so it is critical to put the time and effort into crafting the best press release to make yours stand out. But how do you know if your news is …newsworthy?

Examples 62

Examples Product Launch Data Report 62

Prohibition

JANUARY 14, 2022

Here’s how to put your plan together, what to remember and how you can access specialist support. The same goes for your team : the people who will execute your plan should be the same ones who develop it, so they understand its purpose and know how to execute accordingly. What is Consumer Sentiment? What is a PR Crisis?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Contently - Strategy

APRIL 28, 2022

When you have a more comprehensive view of how your editorial calendar can influence different areas of the company, you’ll have a better understanding of how to adjust it whenever you need to. An editorial calendar can help you change that perception by demonstrating how it impacts the company’s strategic direction.

Product Launch 142

Product Launch Measurement Marketing Meeting 142

PR Fuel

JULY 5, 2020

Perhaps you have a new product launch or event that needs to be publicized. Although social media and content writing has its place, these methods are better at reaching consumers instead of news organizations. Press releases aren’t meant to act as marketing material for your company. Writing a Press Release.

Writing 52

Writing How To SEO Infographics 52

Sword and the Script

JUNE 3, 2020

The feature “provides real-time notifications on significant news items on the companies you care about, powered by artificial intelligence,” according to an announcement. Let’s say you’re a software company with dozens of competitors in each of your markets globally. Nielsen reported that 5.8

Product Launch 97

Product Launch Survey Banking Pharmaceuticals 97

Beyond PR

AUGUST 10, 2016

PR teams are being called on to report similar metrics as their marketing counterparts and show how they’re driving growth and impact on the bottom line. This is especially the case in joint initiatives like major product launches. The challenge for PR professionals is two-fold.

Company 40

Company Case Study How To Product Launch 40

ImPRessions - Crenshaw Communications

JULY 6, 2016

The smartest PR professionals help product or service companies identify their most powerful differentiators, shape a narrative, and tell their story where it counts. As PR measurement guru Katie Paine puts it, “The people brands are trying to reach simply will ignore everything most companies spew.”.

SEO 204

SEO Analytics Measurement B2B 204

Beyond PR

OCTOBER 4, 2016

Every press release needs a hook – something to set it apart from the thousands of other personnel announcements, product launches, and content marketing promotions out there. How newsworthy is your angle, though? Find a newsworthy story angle. Maximize your multichannel strategy with monitoring.

Strategy 96

Strategy How To Software Media 96

PR Fuel

JANUARY 15, 2021

It can discuss a product launch or a business merger. This guide will show you how to write a great press release for 2021. It has to celebrate a company achievement, summarize an event, or convey an urgent message. For example, if your company has launched a new product this is where you will discuss the launch.

Writing 59

Writing Product Launch Examples Consumer 59

Sword and the Script

DECEMBER 20, 2022

c) More companies create their own content and channels to reach audiences instead of traditional media channels. d) Influencer marketing to cool off as far as the amounts of money companies are paying influencers.”. be the year that some SaaS vendor figures out how to manage and market B2B influencer marketing at scale.

Marketing 196

Marketing Content Marketing Data Social Media 196

Newsfile

JANUARY 30, 2024

McKinsey & Company, 2023 By all accounts, PR pros are increasingly using generative AI in their roles and this is expected to steadily increase over the next year. But early in 2024, the company will introduce Gemini Ultra in a new experience called Bard Advanced. Implement customer feedback into product or service development.

Trends 105

Trends YouTube Video Social Media 105

PR Fuel

MAY 17, 2022

If you want to set your business up for success, you need to learn how to write a press release. It can also help you control how consumers perceive your brand. Not sure how to write a release? With these tips, you can learn how to write an online press release journalists will want to publish. A company rebrand.

Writing 52

Writing Small Business Product Launch Engineering 52

Cision

MAY 5, 2016

In 2012, Nielsen put numbers behind this by finding in its Global Trust in Advertising report that 92 percent of consumers around the world say they trust recommendations from friends and family above all other forms of advertising. How do you ask for a testimonial? What makes a good client testimonial?

Product Launch 120

Product Launch Meeting Advertising Advertising 120

Bianchi Biz Blog

JULY 22, 2021

Recently, the Consumer Technology Association announced that not only will CES2022 mark a return to an in-person format after last year’s digital-only event, but also that the automotive sector is on pace for record growth at the 2022 show. Your company needs to be finalizing what big announcements, product launches, unveilings, etc.

Automotive 107

Automotive Mobile Technology Resources 107

Presspage

NOVEMBER 20, 2018

But that’s no longer the case in today’s online-driven, hyper media-consuming world. And while each company may have a different purpose or strategy for the newsroom, the ultimate goal remains the same — to communicate on behalf of the brand to its external audiences. Hence, the introduction of brand journalism.

Brand 60

Brand Branding Journalism Product Launch 60

Bianchi Biz Blog

AUGUST 17, 2023

With more mobility-related companies investing in having a presence CES – all trying to catch the eye of top journalists covering the industry — it is essential to avoid missteps in your planning if you want to maximize your time – and maximize what surely is a considerable investment of company resources. We have a booth booked!”

Automotive 77

Automotive Mobile Technology Resources 77

Rock the Status Quo

AUGUST 15, 2014

If I am shocked by the callous disregard for privacy, I can only imagine how his family feels. ” Although parts of the Kovitz article were awkward and inappropriate, coming across as a business call-to-action on how to capitalize on newsjacking the Williams tragedy, I understand what Lisa was trying to do.

Pitching 272

Pitching Viral Interviews Education 272

Presspage

JUNE 19, 2018

Multimedia content Whenever possible, Mayo produces multimedia content, because journalists like to share information in ways that offer consumers a richer experience, Petrovich says. This isn’t for journalists, who get captionless video, but for consumers who might have muted their devices when they auto-play.

Automotive 117

Automotive Mobile Interviews Video 117

Konnect Agency

APRIL 26, 2023

In a world where consumers crave authenticity and connection, a well-crafted mailer can make all the difference. The competition is fierce, with an ever-increasing number of companies vying for the attention of consumers, and it’s becoming more and more challenging to stand out from the crowd.

Agency 52

Agency Marketing Creativity Consumer 52

Presspage

FEBRUARY 10, 2020

Here are some tips for how to make that happen: Get to the point. If you are sending a press release, make sure it includes all the relevant information and a couple of jargon-free quotes that talk about why this is important for consumers or a wider community – not for the company or organization.

Pitching 78

Pitching Advertising Advertising Product Launch 78

ImPRessions - Crenshaw Communications

MARCH 2, 2017

As we’ve advised in a previous post , every good public relations person should know how to handle an analyst meeting, particularly if they specialize in B2B or tech PR. For nearly any vertical, it’s important to understand how analysts can be an asset to a PR program. Make sure the analyst is a fit to the company.

B2B 120

B2B Trends Product Launch Report 120

PR 20/20

NOVEMBER 29, 2022

The proliferation of marketing channels, apps, mobile devices, social networks, and content has given consumers more choices and greater control while increasing complexity for marketers. Carry out additional primary and secondary research to ensure you’ve thoroughly analyzed your company, audiences, competitors, and industry.

Marketing 52

Marketing Analytics eBook System 52

MaccaPR

MARCH 12, 2019

After 500 product launches, 250 online videos and 150+ digital campaigns for healthcare brands, StoneArch’s approach to brand strategy and content is likely to intrigue even marketers who aren’t involved in the world of pacemakers, stents, neurostimulators, hospitals, physicians and near-miraculous devices to treat chronic illnesses.

Agency 54

Agency Healthcare Interviews Insurance 54

PR 20/20

OCTOBER 4, 2018

In addition, the average respondent consumes 1.5 hours of video a day, and 72% would rather use video to learn about a product or service, if both video and text are available. For example, if a company is unveiling a new, never-before-seen product, they could utilize Facebook Live to give consumers a ‘ first-look exclusive.’

Video 78

Video Trends Strategy Marketing 78

Cision

APRIL 7, 2017

In this interview, Daher sat down to discuss with me the challenges of being a new agency owner, how to deliver effective pitches, and how she’s embracing the many changes in the field of PR. How did you get your start in PR? From an early age, I would talk to anyone. Yes, even strangers — much to my mother’s dismay.

Pitching 228

Pitching Agency Social Media Creativity 228