ImPRessions - Crenshaw Communications

AUGUST 16, 2023

World Backup Day (March 31) : If your company is involved in data management, storage or security, this day can be a great opportunity to share expert advice or product launches related to data backup. The post How To Use Timing For Top B2B PR Results appeared first on Crenshaw Communications.

B2B 156

B2B How To Privacy Retail 156

ImPRessions - Crenshaw Communications

AUGUST 19, 2020

One skill of a great PR team is in generating opportunities to keep an organization relevant and visible, even in the absence of hard news like a new product launch or a CEO change. Here are three ways to get media coverage when your company has no news. . Chase a breaking story. Branded content pays long-term dividends.

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How To Media Healthcare Survey 334

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

If you want a product launch to be covered in a top-tier publication, journalists will need to talk to someone who has used the product or can speak to its market value. But for companies who don’t understand that or simply can’t wait, consider mixing earned and paid tactics in the overall plan. Explain what is required

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Publicity How To Agency Product Launch 334

ImPRessions - Crenshaw Communications

DECEMBER 11, 2020

When building your calendar, start with upcoming company tentpole events and announcements, then fill in the rest according to seasonal marketing activities and anything else you find relevant. Companies that publish more than 16 posts a month typically generate three and a half times more traffic than those which publish less than four.

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How To Social Media Product Launch Construction 259

Onclusive

NOVEMBER 10, 2021

In this blog article as part of our managing corporate reputation with PESTLE analysis series, we are diving deeper into the “how to” of the PESTLE process and best practices for communications pros to keep in mind. The post How to manage corporate reputation with PESTLE analysis appeared first on Onclusive.

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Analysis Corporate Reputation How To 195

Shift Communications

JANUARY 4, 2017

New product launches can be hit or miss. It’s easy to give in to the excitement and guzzle the Kool-Aid when a client starts to tell you about the next generation of their product. What’s hard (sometimes) is figuring out how to get the media as excited about it. New products are getting harder and harder to pitch.

Product Launch 74

Product Launch Pitching B2B Analytics 74

Beyond PR

MARCH 8, 2017

There are advantages and disadvantages for releasing your new product announcement before, during and after the show. We’ve already explored, How to Know IF Your Product Launch Is ‘Trade Show Ready’ , so in this blog post, you’ll learn WHEN is the best time to release your new product news around an event.

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Trade Shows Product Launch How To Conference 66

Beyond PR

SEPTEMBER 21, 2016

Launching a product at a trade show can be a great way to focus on your event marketing strategy and spotlight a new product in front of a targeted audience. There are times, however, when launching a product at an event can put your company at risk of losing potential clients and damaging your brand’s reputation.

Trade Shows 40

Trade Shows Product Launch How To Transportation 40

ImPRessions - Crenshaw Communications

MAY 1, 2019

Many people who work in PR thrive on the creative nature of what we do; after all, not everyone can dream up a winning idea for a product launch, or even the email subject line that will capture a journalist’s attention. But there are also initiatives that simply come too early in the life of a brand or company.

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How To Interviews Measurement Storytelling 257

Onclusive

JUNE 29, 2018

This month, AirPR hosted the webinar “How to Protect Your Brand in a PR Crisis.” Companies in crisis: A case study in navigating treacherous waters. Scott highlighted major brand crises like Volkswagen, Tylenol and Facebook to describe how a crisis can quickly spiral out of control in the world on New PR. Assign roles.

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Crisis How To Brand Branding 186

ImPRessions - Crenshaw Communications

OCTOBER 2, 2018

Technology companies gearing up for a new product launches know full well they’re adding to a crowded marketplace. But no tech company can afford to overlook the power of public relations to create anticipation, credibility, and impact for a new offering. How can they make it big to the people who matter?

Technology 157

Technology Product Launch B2B Software 157

5W PR

MARCH 11, 2020

That means developing a transparent understanding of the way in which the brand or the company will be reaching the target audiences with the right messages. Whether that result is to drive sales or to raise an audience’s awareness around a brand’s new product or even a product launch – all of these goals need a communications plan.

Communications 113

Communications How To Storytelling Product Launch 113

Beyond PR

JANUARY 9, 2018

When companies plan communications for the year, they tend to time out major company announcements around trade shows for fear that announcing it at a show could take away from the big news — keeping a good pairing apart. . They can also be used as a platform for the largest company announcements. . Product Launch .

Company 68

Company Trade Shows How To Product Launch 68

ImPRessions - Crenshaw Communications

MARCH 6, 2018

Startups and young technology agencies tend to flood the tech media with overly commercial product launches or low-value meetings with founders rather than solid story angles or truly newsworthy announcements. If a known executive joins a company as an investor or an executive, the tech press will want to know.

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Pitching How To Media Interviews 189

ImPRessions - Crenshaw Communications

AUGUST 24, 2018

If you’ve been charged with developing the PR approach and plan for your company, get ready; you’re taking the first step toward a substantive achievement. Supporting a product launch? A stellar PR program can give a young tech company competitive advantage in a crowded, unstable marketplace. PR is all in the timing.

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Writing How To Pitching Privacy 136

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

But they usually fall short as a company grows and sees a need for a more coordinated PR effort. How to know when to bring in the PR professionals. When considering an agency to handle reputation management and media relations for a company, consider these signs as indicators of the need to boost PR efforts.

Company 136

Company Interviews Reputation Privacy 136

Onclusive

JUNE 2, 2021

A public relations campaign is a series of activities that are planned in advance to achieve a clear objective, such as improving brand reputation, raising awareness of a new product launch, or reaching a specific audience to influence desired actions. .

Data-Driven PR 369

Data-Driven PR Data Analytics Product Launch 369

5W PR

FEBRUARY 22, 2023

Let’s look at some of the best ways to leverage PR to make sure that your next product or idea is a success. What is a Product Launch Strategy? A product launch strategy is a plan that encompasses tactics and methodology for introducing a new product to market.

Strategy 88

Strategy Product Launch Brand Branding 88

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

Some companies retain a PR agency simply to generate as many media placements as possible. Others want to maximize a product launch or mitigate reputation damage, while still others may simply want to attract funding from VC companies. What is the product launch timeframe? Stick to your timeline.

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How To Case Study Product Launch Agency 120

5W PR

JANUARY 31, 2024

Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. This is especially effective for consumer technology products. Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders.

Technology 78

Technology Product Launch Crisis Management Case Study 78

ImPRessions - Crenshaw Communications

MARCH 15, 2017

You don’t need a $500,000 budget to launch an effective PR campaign, but it’s important to be realistic about the budget that is available and to match the scope of the program to available resources. Even large companies make the mistake of skimping on funds for internal and external PR, and it sometimes comes back to bite them.

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How To Government Product Launch Internal 149

Solo PR Pro

NOVEMBER 15, 2022

We caught up with Kathy Casciani , principal of Azul Communications, and Susan Stoga, cofounder of Carson Stoga Communications , to learn more about how they’re readying themselves and their clients for the year ahead. When — and how — to start client planning for a new year. When’s the right time to start planning for a new year?

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How To Trade Shows Product Launch Course 58

Onclusive

AUGUST 3, 2021

How to set earned media objectives that are right for your brand. The answers to these types of questions will guide your earned media objectives: What has your company set out to accomplish? You’ll also want to determine how you will know when you’ve achieved success, and how you’ll be tracking performance on your way there.

Brand 370

Brand Branding Media Measurement 370

ImPRessions - Crenshaw Communications

SEPTEMBER 27, 2016

A new product launch can have a predictable trajectory. When done well at the outset, a good PR team can generate a burst of news stories that are product-specific. Yet after the first and second waves of coverage, the challenge is how to continue the momentum. An expert spokesperson.

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How To Wireless Retail B2C 120

Critical Mention

AUGUST 29, 2019

Here are our top 10 tips for how to take on a higher level of public relations. For example, clients can subscribe to the idea of relying on your company to send out monthly newsletters with product updates, blog posts, upcoming webinar dates and more. The foreseeable future in PR can be a bit hazy for certain companies.

Company 81

Company Brand Branding B2C 81

ImPRessions - Crenshaw Communications

OCTOBER 24, 2018

How to make the most of a time and dollar investment in a trade show or conference? A B2B company can set itself up for success with some logistical planning and research. Armed with advance intelligence, a company can create its own minute-by-minute schedule to avoid wasting the considerable time and money invested in the conference.

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Conference Trade Shows How To B2B 95

Remote PR Jobs

OCTOBER 11, 2022

Here are three ways to incorporate social media into your PR plan, along with how to get the most bang for your buck out of these online platforms. #1 With every like, comment, and follow digitally monitored, there are seemingly endless ways to track brand awareness and growth on your company social media account.

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Social Media Media Product Launch LinkedIn 130

ImPRessions - Crenshaw Communications

MAY 9, 2016

Once, after I offered unvarnished – and fairly negative – feedback to a prospective PR client about his company’s branding, an associate cautioned me for being so frank. The prospect was planning a luxury product launch, but the brand didn’t carry an upscale image. ” And I was.

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How To Construction Product Launch Local 120

Prohibition

JULY 7, 2023

With the right PR approach, restaurants, food companies, and drink brands can connect with their target audience, generate positive media coverage, and create a loyal customer base. Through effective messaging and proactive media relations, the agency successfully restored the company’s reputation and rebuilt consumer trust.

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Agency Case Study How To Crisis 62

ImPRessions - Crenshaw Communications

MARCH 25, 2016

Yet this isn’t always possible, particularly with an early-state company or an organization in transition. Most PR agency teams have a hunger to know how earned media and other outcomes actually impact their client’s business. The post How To Get The Best From A PR Agency appeared first on Crenshaw Communications.

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Agency How To Product Launch Internal 120

ImPRessions - Crenshaw Communications

OCTOBER 12, 2021

Often a CEO or founder will be in demand as a media spokesperson, especially at high-growth technology companies. A new product launch interview needs a senior product specialist, a change in strategic direction a C-level executive, a technology exploration a chief engineer, and so on. Spokesperson isn’t a good fit.

Interviews 309

Interviews Product Launch Radio Media Training 309

Beyond PR

APRIL 5, 2018

Your team should be poised to quickly identify and remediate PR issues, negative sentiment or potential pitfalls that could be brewing about your company, product or industry. The right media monitoring solution empowers a company to stay ahead of these events and make sure the proper protocols are in place. Smarter Outreach.

Company 73

Company Media Crisis Insurance 73

ImPRessions - Crenshaw Communications

FEBRUARY 10, 2021

But we do have those days where it may be after hours and we need to be connected in case of an emergency, especially working with international media or companies. We geek out over the latest tech announcements – For anyone who doesn’t work in tech, things like the latest product launch or software update are not important.

Product Launch 296

Product Launch Training Interviews Software 296

Prohibition

AUGUST 16, 2021

For example, you could take a ‘soft sales’ approach and show your followers how to use your product. It also gives a practical insight into your product and may sway more customers to purchase if they can see the product in ‘real life’ Alternatively, post customer testimonials.

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LinkedIn Video How To Marketing 62

Buzzstream

FEBRUARY 9, 2024

There are many different wire services where companies publish thousands of press releases daily, so it is critical to put the time and effort into crafting the best press release to make yours stand out. But how do you know if your news is …newsworthy? Don’t overcomplicate it.

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Examples Product Launch Data Report 62

OnePitch

APRIL 14, 2022

On a day to day basis, that could consist of anything from assisting my team in developing key account plans (tradeshow activations, product launch plans, etc.), to generating reports to showcase how our team’s earned media, social media and marketing results have effectively translated to drive success for the brands we represent.

Healthcare 52

Healthcare How To Pitching Product Launch 52

The Hoyt Organization

APRIL 17, 2024

Here is a guide on how to utilize it effectively. This can give you valuable insights into their strategies, product launches, and media coverage. By setting up alerts for your business clients, you can stay informed about any changes or updates in their company that may impact your relationship with them.

Google 82

Google Publicity Customer Service Web 82