wiredPRworks

APRIL 29, 2020

One of the fun things about being a creative is, well, you get to be creative! – that mapped out the best possible creative solutions? When you automate creativity, you discover the best options. Small changes in creative lead to big changes in performance. Marpipe is a multivariate creative testing platform.

Creativity 52

Creativity How To Engineering Advertising 52

5W PR

AUGUST 21, 2023

The jewelry industry is competitive, with many brands trying to attract consumers. By focusing on details and using creative tactics, jewelry brands can create a unique brand identity. Share the inspiration and creative process behind each piece. To succeed, it’s important to stand out and capture customer interest.

Industry 78

Industry How To Fashion Creativity 78

ImPRessions - Crenshaw Communications

JULY 18, 2023

Dive into research and audience analysis Each holiday brings unique associations, cultural nuances, and evolving consumer preferences. But because this is new, PR pros need to consider how to align with Diwali and promote it with sensitivity and focus. Otherwise, they risk excluding a subsection of their target audience.

Examples 293

Examples Consumer Software Analysis 293

5W PR

JULY 15, 2020

A media kit is a first impression, which means the materials should make people want to learn more about your brand, to provide journalistic coverage of their company, and answer the question: “What do I need to know about this business?”. Links to, and excerpts from, press releases and big announcements that the company has made.

How To 176

How To Media Guidelines Pitching 176

Shift Communications

MAY 17, 2023

As social media ad costs continue to grow , companies are needing to press harder on other growth levers for their D2C marketing. To us, it’s not just pursuing media relations — or any tactic — blindly, but rather looking through the lens of where your audiences spend time and how you can be relevant in those spaces.

Analysis 60

Analysis How To Marketing Consumer 60

Deirdre Breakenridge

JANUARY 20, 2015

Now, public relations professionals are as likely to be adept at HTML as they are with Photoshop – a far cry from the days when media pitches were the only creativity they were allowed. Ask them about how they solved the problem that was in play, what they learned, and what the final results were. Creative Guest Post PR 2.0

Creativity 150

Creativity Healthcare Fashion Travel 150

Remote PR Jobs

FEBRUARY 27, 2022

While public relations is a creative field, a briefing document requires quite a bit of preparation as it incorporates all the nuts and bolts to make an interview run smoothly. Whether it’s an introductory briefing or the reporter responded to a pitch, take a few minutes to review who your company is and what it does (and for whom).

Writing 130

Writing How To Interviews Pitching 130

5W PR

NOVEMBER 23, 2021

If you own a floral design company, you might show single arrangements using one color. If you are wondering how to do any of the unique formatting for your bio, message, or responses, do it in Word and then copy and paste it. Knowing which countries are the most popular on the platform can help companies target the right people.

Instagram 158

Instagram Publicity How To Social Media 158

Cision

NOVEMBER 22, 2017

While these companies have taken the burden of negotiating step-by-step with micro-influencers on your behalf, their markup to manage that process often makes ROI hard to achieve. For example, if you’re a travel company that focuses on affordability, you might run a campaign on your website for your low-cost Hawaiian getaway option.

How To 284

How To Instagram Mobile Video 284

Contently - Strategy

JULY 12, 2021

As a result, the way financial companies talk to the public had to change as well. For many financial services companies, that meant not only switching their content strategy, but also adjusting their marketing compliance process to quickly address fast-changing challenges consumers were facing.

Financial 144

Financial Banking How To Marketing 144

Onclusive

JUNE 29, 2018

This month, AirPR hosted the webinar “How to Protect Your Brand in a PR Crisis.” KFC is apologized with a creative stunt: rearranging its name to spell “FCK” in a full-page ad in top newspapers. Companies in crisis: A case study in navigating treacherous waters. How to leverage data during a crisis and which tools can help.

Crisis 186

Crisis How To Brand Branding 186

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2021

While nothing’s easy, the companies we work with are high-growth businesses, and in many cases, leaders in their industries. Our goal is to work with companies as an extension of their internal marketing team, and hitting those milestones together makes all the difference. . Tech tools for staying connected .

Agency 310

Agency B2B B2C Pitching 310

Shift Communications

OCTOBER 16, 2017

In 1926, psychologist Graham Wallas outlined the basic creative process, which has been the overall framework for understanding and fostering creativity for almost a century. The Wallas process has four general stages: Preparation : loading up your mind to be creative. How do we then transform that problem into a headline?

Creativity 96

Creativity Product Launch Examples Energy 96

ImPRessions - Crenshaw Communications

JANUARY 31, 2019

They also made the story bigger than the company — broadening out to themes on inclusion, gender, and more, which can be controversial. As a result it’s created a foothold with younger consumers while more dominant QSR players like McDonald’s have failed. Away, the luggage company, is another example.

Brand 136

Brand Branding How To Storytelling 136

Buchanan PR

JANUARY 9, 2023

In sales and marketing, you’ll often hear about buyer personas – a detailed representation of the average consumer of the product or service. While part of the company’s target audience, a buyer persona offers a much more specific and individualized look into a common consumer’s unique personality, challenges and interests.

Social Media 81

Social Media How To Instagram Media 81

Prohibition

JANUARY 20, 2021

With that in mind, here’s 16 reasons why you should consider hiring a PR company : 1) It allows you to stay relevant. However, it all depends on how you use it. Being active and sharing engaging content on the platform keeps your brand front of mind for consumers and allows you to reach and engage with a wider audience.

Company 62

Company Software Crisis Management Agency 62

Cision

SEPTEMBER 5, 2017

Identifying your target audience allows you to create actionable content , allowing you to build trust among potential consumers. To get the highest ROI from your earned media strategy, you need to identify the most lucrative channels for distributing content and find creative ways to produce unique content. Twitter: [link].

Strategy 244

Strategy How To Media Measurement 244

Buzzstream

FEBRUARY 27, 2024

Before the advent of email, companies largely depended on newswires to distribute their stories to journalists, and that’s where press releases come in. To help make this more concrete, I’ll be using a campaign from my time as Head of Creative at Verve Search , where I worked with a wonderful team of people.

Pitching 83

Pitching Writing Film How To 83

Shift Communications

JANUARY 25, 2023

” Doubling down on their stance and “you don’t fit with us” tone, the company posted a list of reasons in a photo on Twitter detailing why they werenot allowing newcomers to sign up. Despite allegations and settlements around body shaming, racism and labor law violations, the company has climbed to over 3 million U.S.

Strategy 78

Strategy Brand Branding How To 78

Shift Communications

OCTOBER 16, 2017

In 1926, psychologist Graham Wallas outlined the basic creative process, which has been the overall framework for understanding and fostering creativity for almost a century. The Wallas process has four general stages: Preparation : loading up your mind to be creative. How do we then transform that problem into a headline?

Creativity 76

Creativity Product Launch Examples Energy 76

Cision

AUGUST 21, 2015

With forecasts estimating that video will make up 80 to 90 percent of global consumer traffic by 2019 , live video streaming apps like Periscope are expected to stay in the spotlight. Here are six ways Periscope can influence the way your brand interacts with consumers: 1. Looking to expand your consumer reach? Global Reach.

Consumer 120

Consumer Video Customer Service Twitter 120

ImPRessions - Crenshaw Communications

FEBRUARY 12, 2018

Companies should want an agency that strives to keep all parties in the loop without lengthy in-person meetings (although a monthly face-to-face is recommended.) A client doesn’t have to accept every idea or recommendation from an agency, but a fair hearing is important to encourage a free flow of creative thinking.

Agency 178

Agency How To Meeting Construction 178

Cision

NOVEMBER 30, 2017

Think of your content contributor guide as a map for creatives to follow. Before drafting your content contributor guide, look at the guides other companies have created and see if there are common best practices that you can implement in your own guide. Overview of Your Company And Blog/Resources Sections. Interviews.

How To 177

How To Guidelines Content Marketing Video 177

The Proactive Report

APRIL 15, 2023

Here are some ways AI can help you: Audience Analysis and Tracking : AI algorithms can analyze data and identify patterns in consumer behavior. Why PR Practitioners are Wary of AI One of the main concerns is that AI may replace human creativity and intuition, which are essential elements of successful public relations campaigns.

Social Media 130

Social Media Measurement Tools Data 130

NewsWhip

APRIL 28, 2021

How has the consumer changed the news cycle and impacted PR measurement? The consumer-driven news cycle & PR measurement. Kirsty O’Connor leads the Innovation + Creative Hub in Dubai for H+K, supporting the Middle East, Turkey, India, and Africa region (METIA). Watch webinar. Read transcript. Gen Z in Indonesia.

Consumer 78

Consumer Measurement Local Data 78

ImPRessions - Crenshaw Communications

APRIL 14, 2017

The conversation meandered a bit, but we persisted in framing and reframing the questions to get real focus on the company needs. This drilling down helped succinctly define the need for a higher percentage of consumer press with a healthy dose of B2B tech, a strategic approach we all agreed upon.

How To 136

How To Case Study Meeting Examples 136

ImPRessions - Crenshaw Communications

OCTOBER 29, 2020

At Crenshaw, we pride ourselves on a company culture that recognizes each person’s successes. In a pre-COVID office, we could even shout out a question and get multiple suggestions on how to solve the issue. PR pros are very creative and have the skills to take something bland and make it exciting and relevant. or costumes.

Creativity 243

Creativity Groups Retail Media Training 243

Prohibition

JANUARY 4, 2023

In this blog, we’re going to be looking at how to integrate digital PR campaigns into your wider digital marketing strategy such as influencer marketing, social media, website content, and content marketing to make your campaigns work harder. Paid social media.

Digital PR 62

Digital PR Strategy How To Marketing 62

5W PR

SEPTEMBER 9, 2021

As the social web expands and the power of consumers continues to grow, small businesses that want stay relevant, attract customers and retain their loyal followings must find new, compelling ways of communicating their brand messages. Having more media coverage means a company receives more customers and more brand awareness.

Small Business 158

Small Business Publicity Social Media Web 158

Prohibition

AUGUST 16, 2021

Although it’s fair to say that more consumer focused channels, such as Instagram and Facebook, may seem a more obvious channel for video – it’s place on LinkedIn certainly shouldn’t be underestimated. Get creative with the content that you’re creating. Be creative and see what works best.

LinkedIn 62

LinkedIn Video How To Marketing 62

Solo PR Pro

APRIL 5, 2022

5 solo PR pros share how to break into a different sector of business. For me, I knew B2B communication and creative agency work was something that interested me and I was already beginning to build up a client base, so I let what I didn’t know – like PR planning and internal communications – help guide me.

How To 104

How To Fashion Banking Industry 104

Melissa Agnes

OCTOBER 23, 2014

That said, beyond the five considerations listed above, we wanted to provide you with five more to think about when deciding how to respond to negative reviews on the internet. Whatever the situation may be, the consumer has lots of power, and you should avoid upsetting them any further. Reconciling, offering replacements or refunds.

How To 250

How To Policies Reputation Engineering 250

5W PR

MARCH 21, 2022

Many of those brands are working with the creative agency Hogarth Worldwide, which has managed to create The Metaverse Foundry. Hogarth Worldwide, a WPP-owned global company that provides marketing implementation services, created The Metaverse Foundry as a resource to all clients of WPP. Decentraland. Acura Integration.

Brand 88

Brand Branding Apparel Fashion 88

Konnect Agency

FEBRUARY 24, 2020

Here, we’ll break down why you shouldn’t sleep on the video giant and how to maximize it for brand visibility. YouTube is a space to express creative freedom and extend your brand story. Content Creation Studio: To create high-quality content, some brands look to companies that specialize in creating YouTube videos. Why YouTube?

YouTube 98

YouTube Brand Branding How To 98

ImPRessions - Crenshaw Communications

JULY 18, 2017

Here’s how to accomplish just that. As the company was preparing to launch its own Chat Bot, we undertook a study focusing on the popularity of Chat Bots , which set the brand up nicely with data points that made the launch announcement all the more interesting for press. Craft surveys that will work hard for you.

Survey 136

Survey How To Construction Data 136

ImPRessions - Crenshaw Communications

MAY 11, 2022

But sharing thoughts and insights from company executives in a public setting is a great complement to media exposure – and one often leads to the other. . Companies like Bayer, HP, J.P. As in-game marketing becomes more mainstream, it’s important for brands to know the ins and outs and how to have an optimal strategy. .

Conference 156

Conference Privacy Advertising Advertising 156

5W PR

MARCH 24, 2022

Companies in the B2B industry can bring new life to their content with the help of digital storytelling. There are plenty of opportunities for B2B businesses to utilize digital storytelling, given the amount of consumer engagement in the industry, as well as the consumer research that many companies have been executing.

Storytelling 88

Storytelling B2B Brand Branding 88