PR Job Coach

NOVEMBER 27, 2009

Here are several ideas of actions that those very early in their training can take now to prep for a career in public relations and in particular "celebrity PR." Volunteer in your community, at the community theater, in school, at your place of worship, or simply help family and friends. Learn to write well. See next.)

Training 106

Training Publicity Insurance Insurance 106

Sword and the Script

MARCH 21, 2023

It’s easier than schlepping eggs to the town commons to train for wool. The banking community has some unique dynamics… Scar tissue. We live in a world with plenty of corporate fakes: fake press releases , fake web traffic and even fake job postings. It’s not because there’s gold “backing it up.” That ended long ago.

Banking 81

Banking Financial B2B Web 81

Business Wire

JUNE 28, 2017

Tech innovation goes so fast that Facebook Live and Google News Lab have dedicated training centers for journalists, bloggers, and influencers. Secondly, that they must constantly train to acquire new competences matching the pace of digital evolution. Choose the community you want to reach and craft messages adapted to its members.

Mobile 152

Mobile SEO Web Training 152

Waxing UnLyrical

NOVEMBER 22, 2010

Because if there’s one thing I believe takes public relations from good to great, it’s when your audiences start becoming your community through the relationships you develop with them. But I was curious to see how Maddie and Lindy perceived not just Open Community , but its juxtaposition with public relations.

Community 82

Community Publicity Web Social Media 82

Melissa Agnes

SEPTEMBER 7, 2014

How they trained their staff (police officers and civilians) to use social media safely – and what that means. How they’re focusing on humanizing their police officers in order to build community trust. So cool and important!). Challenges they’ve faced along the way. It''s a great listen.

Customer Service 227

Customer Service Crisis Crisis Communications Internal 227

Solo PR Pro

JANUARY 17, 2023

Agencies are great for training and learning essential PR skills, but they can also be a grind. I also saw a niche for solo PR consultants with my specialties — media relations, crisis communications and community outreach — in my area. I started to realize that I was looking for something different. So, I had an office set up.

Agency 109

Agency Travel Groups Community 109

The Proactive Report

JUNE 18, 2021

You can create your own groups on social media and build a community of engaged followers. Result: Web traffic increased time coincident with this campaign and they received more than 1600 downloads of the Guide. They also train Nutrition Coaches and the course has everything you need to launch a new telehealth business.

Small Business 213

Small Business Fashion Groups Local 213

Action PR

APRIL 17, 2020

With over 800 online workouts (between 15-minute to 55-minute sessions) and access to mindfulness and meditation tutorials too, the videos are excellent for making you feel part of a global fitness community without leaving your home. Anyone can sign up here. These classes use minimal props in order to make it accessible for all.

Exercises 52

Exercises How To Instagram Sports 52

PR 20/20

SEPTEMBER 8, 2021

Blue Cypress is also the lead investor in our sister company, Marketing AI Institute , which raised a $1M seed round earlier this year to help advance the understanding and adoption of artificial intelligence within the marketing industry and broader business community.

Financial 98

Financial Conference Agency Resources 98

Solo PR Pro

MAY 8, 2018

Community relations. Corporate communications. Integrated Marketing Communications (IMC). Internal communications. Web design and management. What has remained the same is the camaraderie and support of the Solo PR Pro community. In 2008, we shared that Solo PR Pros can be involved in: Business consulting.

Public Affairs 40

Public Affairs Internal International Community 40

PR 20/20

MARCH 7, 2023

Core topics learned throughout this course include: Inbound basics Attracting strangers to your business Converting visitors Closing leads Delighting customers From start to finish, HubSpot’s Inbound Certification training videos will run about 2.5 hours, with a 50-question exam at the end.

Course 52

Course Marketing Analytics Google 52

Beyond PR

JUNE 23, 2016

Case in point, Gemma Stafford – a professionally-trained chef who debuted on YouTube fewer than three years ago and already commands a larger audience than television stations in some of the nation’s more competitive broadcast markets. Our goal is to create the number one baking community online.”.

Video 73

Video Marketing YouTube Comparison 73

Waxing UnLyrical

MARCH 14, 2011

To the Army, engagements often mean meeting with people in the community. If we engage the community, build trust, and demonstrate they have a vested interest in the outcome, we might tip the scale of favor. In business and PR, the Web is making the world a smaller place. An extended community. Stay humble.

Community 109

Community Training Social Media Twitter 109

Waxing UnLyrical

MAY 7, 2014

Soon I’ll be heading to Boston for a bespoke (I love that word) full-day training program for the Office for Diversity Inclusion and Community Partnership’s LFDP Conference at Harvard Medical School. This week’s roundup features seven posts from around the web that focus on problem solving. Yes, Haaahvahd.

B2B 74

B2B Conference Content Marketing Resources 74

PR 20/20

SEPTEMBER 8, 2021

Blue Cypress is also the lead investor in our sister company, Marketing AI Institute , which raised a $1M seed round earlier this year to help advance the understanding and adoption of artificial intelligence within the marketing industry and broader business community.

Financial 52

Financial Conference Agency Resources 52

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

If PR is all about content, it stands to reason that PR and SEO must work together, and that PR professionals should have more than a passing familiarity with SEO and web analytics. PR and SEO are joined. When it comes to content, quality and relevance have replaced sheer quantity as a key metric. Everything is measurable and measured.

Trends 124

Trends SEO Leadership Print 124

PR 20/20

NOVEMBER 30, 2022

What are our plans to augment the team through more advanced internal training or staff changes? Also, consider where you can make training mandatory. Invest in technologies that offer training to help employees onboard seamlessly. Or use these events to drive media relations and community conversation.

Marketing 52

Marketing Technology Internal International 52

Waxing UnLyrical

MAY 9, 2016

With Friday’s micro-training coming up, I thought I’d give you a head start on the 7C Social PR Framework™, since the training is built around it. C5 (Community) Case Study: 4 Elements of the Blue Key Campaign’s Success. Today, I’m giving you a snapshot of the framework along with an example for each.

Case Study 40

Case Study Study Training Small Business 40

PR 20/20

JUNE 5, 2018

From start to finish, HubSpot’s Inbound Certification training videos will run about 2.5 There are a variety of tracks Codecademy users can take, including: Web development where you’ll master HTML, CSS and JavaScript. Core topics learned throughout this course include: Inbound basics. Attracting strangers to your business.

Course 64

Course Marketing Analytics Google 64

Sword and the Script

SEPTEMBER 19, 2017

The question was always the same and has a lot in common with the greater B2B community. In my travels around the web in those days, one of the legal marketers I’d consistently run into was Larry Bodine. He had a strong point of view on this question, in part derived from his experience in the field.

Marketing 62

Marketing SEO Pharmaceuticals Google 62

Waxing UnLyrical

JANUARY 4, 2011

In the Indian context, the web has begun to move beyond a media genre that was no different in terms of interruption when compared to conventional media like television and radio. As privacy and choice gained momentum, permission-based Internet activity has led to what we now describe as the social web.

Social Media 78

Social Media Web Media Measurement 78

Prohibition

AUGUST 4, 2021

Our team has been trained to respond quickly to any situation that may arise on the web so you can focus on running your business instead of worrying about what people are saying about you online. Fostering communities of brand advocates/brand ambassadors. How does it work? Steering users to positive content.

Reputation 62

Reputation Brand Branding SEO 62

wiredPRworks

NOVEMBER 11, 2016

Barbara Rozgonyi is a huge fan of micro-influencers with niche communities and local engagement. CoryWest Media focuses on scalable content m arketing plans, marketing audits, company-wide and personal Linkedin makeovers, customized in-person or virtual social media training, and event marketing strategies and production.

How To 63

How To Brand Branding Local 63

PR 20/20

OCTOBER 9, 2018

Just in case you’re not familiar, CMI is the leading global content marketing education and training organization, teaching enterprises how to attract and retain customers through compelling, multi-channel storytelling. This includes all PR, video, audience development, and social and community management that my team handles.

Content Marketing 61

Content Marketing Marketing eBook Nonprofit 61

Waxing UnLyrical

JULY 3, 2013

The entrepreneur has to conceive, pitch, and close while keeping the train on track. During the fledgling start-up years, that’s more essential than ever. Start-ups are also largely based on the personality of the entrepreneur; how could they not be? I am flexible on rates, depending on client/project/budget.

Marketing 100

Marketing SEO Writing Engineering 100

Waxing UnLyrical

MARCH 25, 2016

I pulled it from the November 2015 online mini-training I did, and it’s chockfull of really useful information (and it’s free, so grab it while you can!) … but it’s also pleasing to the eye. Kari Sharp , my web mistress extraordinaire. And – I did it all myself!

Training 40

Training Banking Software Web 40

Waxing UnLyrical

OCTOBER 25, 2012

I don’t know if you’ve heard or not, but the world wide web — you know, that Internet thing people keep talking about — actually is world wide. Specifically, I’m the community manager for @WashULaw , an online Master of Law program in U.S. Guest post by Melissa Woodson. That’s right. What’s your best pro tip?

Internal 75

Internal International Social Media Media 75

Waxing UnLyrical

FEBRUARY 1, 2016

Why: “When you’re not in the same place with your teammates, you don’t have set work hours, and you have no one to report to, one thing that becomes really important seems to be frequent, clear communication,” writes Courtney Seiter. Online Crisis Training: Real-Time Scenarios Sharpen Skills. Role of a Community Manager.

Communications 40

Communications Community Writing Crisis 40

Waxing UnLyrical

MAY 4, 2015

Training, Networking and Developing Your Personal Academy. Why: “I think ‘community’ was just becoming a social media buzzword at the time. Content Marketing: Without Community, It’s Only Half the Equation. Why: “Do you consider yourself a lifelong learner? I didn’t always see myself that way.

Community 40

Community Content Marketing Travel Agency 40

Waxing UnLyrical

MAY 2, 2016

You can get a taste of that if you sign up for my new, FREE online training on May 13: The Social PR Makeover. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™.

Training 40

Training Banking Pitching Writing 40

Sword and the Script

JUNE 9, 2015

“Content not only has to be engaging, relevant and customized to the channel but it also must increasingly be timely,” the paper says, citing Chris Lorence , CMO with the Independent Community Bankers of America.

Content Marketing 60

Content Marketing Employee Marketing Viral 60

Journalistics

APRIL 17, 2013

Brands that are winning in the brands as media game have figured out that the skillfully told brand stories, and the completely unrelated content that serves the information needs of the community, serves to build an audience and promote loyalty, conversations and sharing more than ever before. Think Local. Test And Learn.

Brand 52

Brand Branding Media Local 52

wiredPRworks

JUNE 8, 2016

To be selected to speak to the financial services industry’s top performers and share social selling strategies is a highlight of my professional speaking and training career. My ties to the life insurance and financial services industry run deep – going back to being a national sales trainer for a life insurance company.

Insurance 40

Insurance Insurance Financial LinkedIn 40

Waxing UnLyrical

NOVEMBER 9, 2015

And why not get to know me a little better this weekend during my first ever free online mini-training, The Social PR Launchpad: Unleash Your Inner Social PR Superhero ? area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Based in the Washington, D.C.,

Conference 40

Conference Internal International Leadership 40

Waxing UnLyrical

MARCH 14, 2016

Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. She is also the founder of The Social PR Virtuoso™ , which provides online, on-demand training that helps you unleash your inner Social PR superhero.

Storytelling 40

Storytelling Banking Training Writing 40

The Resolution Blog

JANUARY 8, 2018

Google Analytics gets responsive Google analytics users will now be able to obtain information about web traffic more easily and quickly with natural language. Kristina shares three considerations to keep in mind for your next customer community strategy. If you’re creating content in PR take note of hacks one and two especially.

Tools 136

Tools Publicity SEO Measurement 136

Waxing UnLyrical

OCTOBER 19, 2010

If web metrics from these local sites start showing less referral traffic from Google, then it’s surely possible that Google Instant is, at least in part, to blame. To capitalize on this effect, each web page should have an attractive meta-description tag, and landing pages should be "sticky" with both content and user-interface.

Google 101

Google Nonprofit Engineering SEO 101