Waxing UnLyrical

MAY 7, 2014

Soon I’ll be heading to Boston for a bespoke (I love that word) full-day training program for the Office for Diversity Inclusion and Community Partnership’s LFDP Conference at Harvard Medical School. This week’s roundup features seven posts from around the web that focus on problem solving. Yes, Haaahvahd.

B2B 74

B2B Conference Content Marketing Resources 74

Prohibition

AUGUST 4, 2021

Our team has been trained to respond quickly to any situation that may arise on the web so you can focus on running your business instead of worrying about what people are saying about you online. Social Media Marketing/Management involves: Social listening. Steering users to positive content. Content Marketing.

Reputation 62

Reputation Brand Branding SEO 62

PR 20/20

NOVEMBER 30, 2022

What are our plans to augment the team through more advanced internal training or staff changes? Hiring a marketing professional shouldn’t be a fix-it-and-forget-it tactic. Look for opportunities to implement professional development programs to ensure and encourage that the marketing team is staying up on technology and trends.

Marketing 52

Marketing Technology Internal International 52

The Resolution Blog

JANUARY 8, 2018

If you’re creating content in PR take note of hacks one and two especially. Google Analytics gets responsive Google analytics users will now be able to obtain information about web traffic more easily and quickly with natural language. If content is part of your next plan click the link and take note! Watch the recording now.

Tools 136

Tools Publicity Measurement SEO 136

Journalistics

APRIL 17, 2013

When we talk about content marketing trends and brands AS media today, that’s what we’re talking about. Brands as media – silly marketer. Fast-forward a couple of years and we’re all talking about brand journalism, content marketing, and the new favorite, native advertising. The other half got it.

Brand 52

Brand Branding Media Local 52

Sword and the Script

SEPTEMBER 19, 2017

The question was always the same and has a lot in common with the greater B2B community. In my travels around the web in those days, one of the legal marketers I’d consistently run into was Larry Bodine. 3) Is law firm marketing different from other vertical industries? By this, I mean a frequently updated blog.

Marketing 62

Marketing SEO Pharmaceuticals Google 62

Waxing UnLyrical

NOVEMBER 9, 2015

And why not get to know me a little better this weekend during my first ever free online mini-training, The Social PR Launchpad: Unleash Your Inner Social PR Superhero ? Content Forecast Calls for Users, Search Engines, Customization, and More. Why: “Content marketers need to be more like meteorologists than fortune tellers.

Conference 40

Conference Internal International Leadership 40

Waxing UnLyrical

MAY 4, 2015

Training, Networking and Developing Your Personal Academy. Why: “I think ‘community’ was just becoming a social media buzzword at the time. Content Marketing: Without Community, It’s Only Half the Equation. Why: “Do you consider yourself a lifelong learner? and It Shouldn’t Be.

Community 40

Community Content Marketing Travel Agency 40

wiredPRworks

JUNE 8, 2016

To be selected to speak to the financial services industry’s top performers and share social selling strategies is a highlight of my professional speaking and training career. Named one of the top 50 content marketing influencers on Twitter, Barbara's digital brand is @wiredPRworks. About MDRT via MDRT.org.

Insurance 40

Insurance Insurance Financial LinkedIn 40

Sword and the Script

DECEMBER 26, 2023

Marketing investment was redirected towards demand generation (content marketing, paid media) as startups looked for deal flow. As the market lifts, brands will need to raise awareness and will be ready to invest for the longer term as their horizons extend. It’s like trying to lay down pipe before you even dug a ditch.

Writing 194

Writing Communications Marketing B2B 194

Sword and the Script

FEBRUARY 29, 2020

Something similar has happened in content marketing and blogging in the marketing community. Too many marketers believe that short content outperforms long form. Long-form content, that is content with 3,000 or more words earns 3-times as much traffic, 4-times as many shares, and 3.5

Content Marketing 78

Content Marketing Study Analysis Marketing 78

ZudePR

JULY 20, 2016

At home, in hotels, in coffee shops, sports centres, museums, trains, soft plays. 4: Get Involved in Communities I’m a runner. Since flying solo, I’ve made friends from around the world, virtual and physical, by getting involved on communities/forums etc. Since setting up on my own, I’ve worked all over the place. 5: Freeagent.

Digital PR 60

Digital PR SEO Small Business Blogging 60

Norton's Notes

JULY 29, 2015

So many organisations have experienced negative consequences of trusting SEO agencies to manage content marketing for them, only for them to be penalised by Google. Content can initiate and continue conversations, although we shouldn’t fall into the trap of producing poor content because it draws in lots of clicks (clickbait).

Interviews 28

Interviews SEO Banking Radio 28

Sword and the Script

DECEMBER 10, 2019

Measuring genuine ROI and a marketing campaign’s long-term contribution to revenue takes time, and marketers need to slow down to do it.”. Sean Callahan , Senior Manager, Content Marketing | LinkedIn. 6) Relationships with people who have the ear of your target market. “It’s How can they do that?

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Remote PR Jobs

SEPTEMBER 25, 2023

Couple that with an endless to-do list of research, writing, media training and more, and it seems nearly impossible to keep up, let alone make sense of it all. Each episode shares the story of a particular brand and how they’ve been able to create their authentic following and community. New episodes are available four times a month.

Pitching 100

Pitching Interviews Trends Journalism 100

Prohibition

AUGUST 4, 2021

The Internet is full of information about just about anything and everyone, so it’s no surprise that people turn to the web when planning to purchase something. The Internet is a vast, complex system of virtual connections and communities. Businesses need to understand their online reputation and adjust accordingly.

Reputation 62

Reputation Company Engineering Banking 62

PR Fuel

MARCH 17, 2020

Most people focus on three main areas when trying to promote their business: advertising, content marketing , and public relations. A Long-Term Strategy: Content Marketing. Content marketing isn’t a new idea. Your goal with content marketing is not to sell directly to your audience.

Publicity 67

Publicity Small Business Advertising Advertising 67

ZudePR

MAY 31, 2015

You should read this article if: You’re interested in hearing the exclusive thoughts of 36 of the world’s leading communications experts. You work in public relations, SEO, content marketing or social media marketing. You’re thinking of completely overhauling how you market your company.

Communications 81

Communications How To Blogging Content Marketing 81

Waxing UnLyrical

NOVEMBER 2, 2015

And if you really want a reason to show the world your jazz hands, sign up for my mini-training coming up next weekend, “ The Social PR Launchpad: Unleash Your Inner Social PR Superhero.” 4 Ways to Build Content Marketing Authority with SlideShare. ” You can thank me later. ” 4.

Storytelling 40

Storytelling Instagram Creativity Content Marketing 40

Sword and the Script

MAY 26, 2015

Several years ago it became apparent that marketing was beginning to look more like PR. The web has fundamentally changed the overall approach driving many marketing programs — it’s forced marketing integration — and content marketing incorporates core PR principles that have long been the basis of effective media relations.

Corporate 60

Corporate Communications Web Creativity 60

Contently - Strategy

DECEMBER 28, 2022

Content marketing projects thrive or languish based on the creative brief. When we prime our creators with a compelling idea, a clear purpose, and a defined audience, they are far more likely to develop an outstanding piece of content than when we have a fuzzy concept poorly articulated. Fine-tune your fact-checking.

Creativity 132

Creativity Enterprise Tools Training 132

ZudePR

JUNE 6, 2016

He's also a world-leading web strategist, content marketer, author, and speaker. 10: Doug Kessler (London, UK) Doug is co-founder of B2B content marketing agency Velocity Partners. The Wall Street Journal calls him a top influencer on the web. An all round nice guy. Email is killing me. It's your choice. #10:

Writing 114

Writing Social Media SEO Blogging 114

Sword and the Script

DECEMBER 12, 2017

6) Finding a content marketing niche. Continued drive toward niche content and blogs, such as cybersecurity for the hospitality industry, or regulatory law for marijuana growers. These net more devoted readers, more qualified leads, higher conversion rates and the greater possibility of content-driven conversations.”.

Marketing 104

Marketing Content Marketing Crisis Management Data 104

Frederik Vincx

DECEMBER 11, 2015

For example, the team at PR Academy, a leading UK-based training organization for PR specialists, recently asked all their students to identify the skills they needed to improve upon. The highest skills gaps were reported as measurement (53%), budget management (44%), crisis management (37%), and digital communications/social media (35%).

How To 60

How To Software System Employee 60

Stuart Bruce

OCTOBER 30, 2014

People like Trushar Barot who sources and verifies user generated content. Or journalists like Sue Llewellyn who has trained many of the BBC presenters and journalists you see on screen. Just like how Aaron talked about how the BBC can see what stories work we can analyse how people consume and share our content.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Sword and the Script

DECEMBER 11, 2018

This year, more than 20 professionals – real people that do real marketing and PR work every day – responded and with high-quality ideas that I found to be invigorating and thought-provoking. 5) Alignment of marketing and customer success. 19) Movie franchise approach to content marketing outpaces the newsroom model.

Social Media 93

Social Media Marketing Media Creativity 93

Sword and the Script

DECEMBER 15, 2020

Marketing be nimble. Rather than having year-long editorial calendars for opportunities and content, marketing and communications professionals are will have to work in a much more agile, phased approach: creating evergreen content per quarter and making room for ‘rapid-response’ type communications based on what 2021 might throw at us.

Marketing 169

Marketing Employee Content Marketing Training 169