Sword and the Script

JANUARY 19, 2021

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. About two years ago, I saw an opportunity to use that experience to fill an information void in PR technology. Retargeting ads based on earned media coverage.

Technology 170

Technology Publicity Software Pitching 170

Deirdre Breakenridge

NOVEMBER 5, 2018

Fortunately, social media and technology, when implemented strategically, can serve as effective channels to navigate change and leverage it to help one become more original and creative, which are desirable characteristics of PR professionals. How can online communities help people facilitate change in their lives and careers?

Community 150

Community Social Media Media Education 150

Deirdre Breakenridge

OCTOBER 8, 2018

Public relations professionals must understand and embrace artificial intelligence (AI), machine language, and big data, from the resources that keep them up to speed to how brands are using advanced technologies that may affect their roles in communications. On Thursday, October 25 th at 12:00 p.m.

Community 148

Community Big Data Media Resources 148

Deirdre Breakenridge

AUGUST 27, 2018

Michael Smart dispenses PR wisdom every Thursday to more than 9,000 active subscribers to his popular email newsletter , and on September 20th he’ll be here to help the #PRStudChat community! This was an important question and one that should be explored beyond one student or one blog post.

Community 157

Community Pitching Media Newspapers 157

Deirdre Breakenridge

NOVEMBER 11, 2015

ET, the #PRStudChat community will gather to discuss Creative PR and how smart PR today requires a combination of creative storytelling, powerful visual imagery and data-driven decision making. Here’s a little more information on our PR experts: Heather Whaling : Heather Whaling is founder/president of Geben Communication.

Creativity 0

Creativity Community Storytelling Agency 0

Sword and the Script

JULY 7, 2020

Managing customer relationships is a business process that’s virtually impossible to perform at scale without technology, even as the term CRM has become synonymous with the technology. Here’s the summary of news – the monthly PR Tech Sum – from the world of the PR technology vendors. >>> Give our services a try.

Technology 125

Technology Publicity Software Print 125

Marketwired

MARCH 31, 2016

In the process of preparing for the event we discovered a few ways that the IR community is using digital technology to more effectively reach and engage investors, shareholders, analysts and target media. Technology is transforming investor relations. Playing to a visual world. Cisco tweets an image of its revenue highlights.

Technology 100

Technology Infographics Financial YouTube 100

Deirdre Breakenridge

APRIL 11, 2016

ET, the #PRStudChat Community with gather and share insights on the communication changes faced by financial services companies and how they can engage and participate effectively in social communities. We hope you’ll join us for a dynamic Twitter chat session focused on financial services and social media insights.

Financial 150

Financial Community Social Media Guidelines 150

PR for Anyone

JANUARY 23, 2024

In this episode, Erica sits down with Christina to discuss the impact of technology both in the workplace and our education system, evolving dynamics between generational workforces, current issues such as remote work, and recent shifts occurring in the professional landscape that have been exacerbated by the COVID-19 pandemic. Find us on

Instagram 130

Instagram YouTube LinkedIn System 130

Deirdre Breakenridge

JANUARY 8, 2018

#PRStudChat kicks off the New Year with a Twitter discussion on January 17th at 12:00 p.m. Natasha will lead an informative session for students, educators and PR pros to better understand and embrace the importance of SEO and to enlighten the community on 2018 SEO best practices. How important is for PR professionals to learn SEO?

SEO 150

SEO Twitter Engineering Community 150

Melissa Agnes

JUNE 28, 2015

Claudia is a humanitarian who works on the ground in some very hostile and conflicted crisis-affected communities. Technology’s impact on crisis communications and humanitarian work. Strategic ways to create long-lived and short-lived crisis communication messages that achieve results. Subscribe via email.

Community 140

Community Crisis Communications Crisis Management 140

Bianchi Biz Blog

JANUARY 9, 2023

I’m the senior editor for automotive and electronic technology on the automotive editorial team at the SAE Media Group. Based in Troy, Michigan, I report on standards, technology and general topics and help edit the work of my fabulous colleagues. You can follow Chris on Twitter at: @clontsey.

Automotive 74

Automotive Groups Meeting Technology 74

ImPRessions - Crenshaw Communications

JUNE 22, 2021

Remember when the only social media platforms considered significant by PR pros were Facebook, Twitter, LinkedIn? Twitter Spaces. In a bid to get in on the social audio experience, Twitter released Twitter Spaces in December 2020. Twitter Spaces is seeking to offer a more inclusive environment. Instagram Reels .

B2B 405

B2B Social Media Media Instagram 405

Deirdre Breakenridge

FEBRUARY 1, 2016

Content marketing has become an important part of your communication program, and your storytelling requires a strategic and creative approach. ET, the #PRStudChat community will gather to discuss Creative Content to Excite your Community. Raising levels of engagement with interactive content in different communities.

Community 150

Community Creativity Content Marketing Infographics 150

Deirdre Breakenridge

MARCH 14, 2018

For example, I am a Twitter chat “addict.” I frequent other people’s Twitter chats as a guest. I also host a weekly Facebook live show, Classroom Without Walls – Using Technology to Reimagine Education , because that’s how I envision the future of education. Technology has made this possible. Community Building.

Education 224

Education Community Social Media Energy 224

Bianchi Biz Blog

MAY 16, 2024

It is a business hub of innovation and economic vitality, with several thriving sectors such as technology, consumers products, luxury goods, K-contents, travelling, and many more. X (formerly Twitter) : Twitter has 7.2 Male users account for about 45.18% and female users for about 54.8%. million users in South Korea.

YouTube 79

YouTube Marketing Local Chemicals 79

5W PR

APRIL 29, 2024

This online revelation hasn’t just changed the way B2B tech businesses communicate with their audience, but it’s also given PR a whole new definition. Platforms like Twitter have become their go-to for industry news, expert perspectives, and potential sources.

B2B 78

B2B Social Media Media Community 78

ImPRessions - Crenshaw Communications

JUNE 8, 2021

After all, any major company needs a strong corporate communications function to manage its reputation, especially in a chaotic and unpredictable news environment. Elon Musk’s example has the PR community wondering if his company is the exception to the rule, or possibly a sign of something to come.

Corporate 308

Corporate Communications Reputation Employee 308

Communications Conversations

JULY 16, 2019

And, it’s no surprise since our world is increasingly tied to technology. ” And yet, we still struggle with technology. I’ve been thinking a lot lately about how much time I devoted to either fixing or figuring out technology (or, managing passwords!). Wi-fi (router, modem). That’s just a start.

Technology 60

Technology Instagram Writing LinkedIn 60

Shift Communications

MAY 1, 2017

Twitter, the microblogging service that Wall Street loves to hate, has surprised analysts and marketers alike with its Q1 2017 results. Twitter’s audience growth reversed course, showing almost 3% quarter-over-quarter growth. Twitter is still the best choice for major events, conferences, and the news of the day.

Twitter 84

Twitter Mobile Conference Analytics 84

Sword and the Script

JANUARY 2, 2024

The content readers viewed the most were largely about the topics of generative AI in PR and marketing – with a touch of Twitter and a sprinkle of marketing budgets In 2008 I came home from a long deployment to find the PR and marketing world had changed. A Fairly Comprehensive List of PR and Comms Technology Vendors for 2023 [PR Tech Sum No.

Blogging 115

Blogging Software B2B Survey 115

Sword and the Script

OCTOBER 3, 2023

I’ve been writing this monthly column about PR technology companies for nearly five years – and I’m still continuously reminded that while these companies make software for communicators, they are not typically communication experts. I believe the generative AI is based on OpenAI technology, which makes ChatGPT.

Analysis 147

Analysis Tools Software SMB 147

ImPRessions - Crenshaw Communications

JUNE 22, 2020

The B2B landscape is changing, especially for technology brands. They’re under pressure to differentiate their brand communications to reach high-priority audiences in more thoughtful and effective ways. It’s essential to be community-minded. As most PR agencies know, social media is not just for B2C companies anymore.

B2B 276

B2B Social Media Brand Branding 276

Shift Communications

JULY 10, 2015

Being a community manager may sound like a cool, trendy job filled with fun and creativity. Whether you’re managing a community of thousands or one of 100, you are the eyes and the ears of the company on platforms like Twitter and Facebook. A good monitoring tool can be your community managing BFF. Monitoring Tools.

Community 60

Community Tools Measurement Crisis 60

ImPRessions - Crenshaw Communications

MAY 11, 2022

It can be up-to-the-minute, with discussions of Netflix’s introduction of ads in its content , Elon Musk’s purchase of Twitter , brand safety, the state of CTV, and more. Presented by Twitter, the Association of National Advertisers’ annual conference focuses on topics such as brand management, purpose, brand activation and more.

Conference 156

Conference Privacy Advertising Advertising 156

Deirdre Breakenridge

JULY 3, 2018

It may be summer, but #PRStudChat, sponsored by Spin Sucks, is focused on strategic communications all year round. In the spirit of learning, even when school is out, our community will gather for a Twitter chat on July 19th at 12:00 p.m. ET to discuss social media and getting into the strategic communications mindset.

Social Media 150

Social Media Communications Media Community 150

Waxing UnLyrical

JULY 10, 2013

With changing technology and the advent of social media, the way we communicate with the media has also changed to some extent. While I believe most journalists these days are using Twitter, the PR industry, at least in India, is still catching up to that platform. Elevator Pitch or Twitter Pitch?

Pitching 88

Pitching Twitter Social Media Agency 88

Waxing UnLyrical

MARCH 19, 2013

Another great resource or ally can come from working with a trusted research firm that can help you “uncover the hidden patterns of understanding that undermine citizen action,” as the Topos Partnership has done for a variety of communities in at least seven different sectors. How do you qualify your audience for each campaign?

Community 95

Community Communications Case Study Customer Service 95

Solo PR Pro

JANUARY 24, 2017

We gather and form mini-communities around our work, interests, locations and more. Technology has amplified that trait. Long before social media, Harley-Davidson created a deep connection with their brand by enabling community. When you purchase a Harley Davidson you are joining a community with a strong bond and long history.

Community 40

Community Case Study Sports Groups 40

NewsWhip

JUNE 6, 2022

So in this blog, we will look at the communities that have the highest score (i.e. r/memes was a particularly successful community in terms of the highest score. r/AskReddit was the community that had the most discussion. The highest scoring Reddit communities of April 2022. Let’s look at the data.

Reddit 78

Reddit Community Analysis Comparison 78

Sword and the Script

JUNE 6, 2023

PR has a reputation for being notoriously slow to adopt technology – so if you want an easy way to get ahead of your peers – try experimenting with this stuff a little bit. Like other vendors that have already released features or products, the Meltwater gAI feature is based on OpenAI technology, which is the company behind ChatGPT.

Survey 149

Survey Software B2B Pitching 149

5W PR

MARCH 26, 2024

Frame the communication around the solid benefits the technology contributes, emphasizing features that address their challenges and boost their ROI. New-age media With platforms like LinkedIn and Twitter on the rise, companies have fresh, exciting avenues to communicate.

B2B 78

B2B Strategy Communications Case Study 78

Flack's Revenge

DECEMBER 20, 2018

Brands must also make sure their community manager or agency has the experience, curiosity, and imagination needed to conceive, implement and measure their social efforts. Hardly a day goes by on Twitter without my seeing some social guru declaring they’re done with Facebook. Thanks for participating, Deborah Weinstein! Be Helpful.

Marketing 244

Marketing Facebook Social Media Community 244

Landis PR

APRIL 29, 2024

The blog covers Finland’s history of innovation and current investment opportunities, particularly in sectors like bio & circular economy and sustainable technology. million users X/Twitter : 1.96 For the original blog, please visit here. The Most Popular Social Media Channels in Finland Youtube : 4.46

Radio 64

Radio Pinterest Television Government 64

Waxing UnLyrical

FEBRUARY 5, 2013

But like any other marketing strategy, growing your B2B Facebook community simply requires an investment of time and genuine engagement. Below I’ll highlight a couple of simple and effective methods that’ll help grow a B2B Facebook community through engaging content curation. Offer something of real value instead.

B2B 92

B2B Community Facebook How To 92

Stephen Waddington

NOVEMBER 27, 2020

This healthcare-focused edition follows #FuturePRoof Three: The NHS at 70 with lessons for the wider PR community, published in 2018. He outlines the challenge of launching the app amid heavy media scrutiny and how the team utilised two-way communications, expert advocacy and hyper local community engagement.

Healthcare 131

Healthcare Privacy Print Community 131

Deirdre Breakenridge

MARCH 8, 2017

ET, the #PRStudChat community will gather to discuss how storytelling and content help to build relationships with your community. Several of the topics and questions answered by our special guests and our community members on the 22nd will include: How much time/attention do you give to the content you share and why?

Radio 170

Radio How To Community Storytelling 170