ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

A new product launch. A solid marketing strategy can help drive quick awareness for a new product or service. As a complement, a strategic PR campaign is also very valuable, especially for a complicated or high-end product launch.

Marketing 310

Marketing Product Launch Corporate Viral 310

Bianchi Biz Blog

APRIL 25, 2024

You will enjoy unparalleled opportunities for fun and networking with the MOVE community at the MOVEGroove and MOVE AFTERPARY. The in-house editor for the MOVE events also writes a press release before the event which includes product launches, demos and announcements from exhibitors which is then sent out to our press list.

Mobile 88

Mobile Transportation Automotive Policies 88

5W PR

OCTOBER 19, 2023

Launching a high-profile campaign For major product launches or promotional events, a celebrity endorsement can add star power and excitement. They can authentically represent a brand and engage with its community. It’s an effective way to generate buzz and capture media attention.

Brand 78

Brand Branding Product Launch Sports 78

Remote PR Jobs

OCTOBER 11, 2022

Hashtags may be the most simple trackable metric used to measure success of product launches, campaigns, as well as overall online brand awareness. Whether you are trying to find the perfect focus group for a product launch or a news outlet to cover your next big break, social media can give you the names you need.

Social Media 130

Social Media Media Product Launch LinkedIn 130

Business Wire

FEBRUARY 2, 2018

By Serena Ehrlich, Director of Social and Evolving Media, Business Wire In early 2018, Facebook announced a news feed update that dramatically changes how brands can engage with their communities and audiences within the Facebook platform. Look at the Instant Pot Community. This is an advice community. Implementation Tip!

Facebook 178

Facebook Community Advertising Advertising 178

Victorious PR

JANUARY 27, 2023

This can include announcements about partnerships, product launches, and upcoming events. By being proactive in your communication, you can control the narrative around your company and ensure that the news that is shared is accurate and positive. Building a Community We can’t forget about the community aspect!

Company 52

Company Real Estate Strategy Publicity 52

5W PR

SEPTEMBER 27, 2023

This content showcases how their followers incorporate the brand’s products into their skincare routines. The goal is to foster a sense of community and authenticity. Targeted campaigns Strategically plan influencer campaigns around specific product launches, promotions, or seasonal changes.

Brand 78

Brand Branding How To Analytics 78

Sword and the Script

JUNE 3, 2020

That’s a mouthful of buzzwords, but Ryan Reeves, a product manager for the company, added some context on LinkedIn: “Signals uses AI to continually read trillions of articles to detect important company trigger-events (viral articles, product launches, financials, partnerships, headcount changes, etc.)

Product Launch 95

Product Launch Survey Banking Pharmaceuticals 95

PR Fuel

SEPTEMBER 16, 2020

You earn it with your company’s activities, product launches, events, and updates. You can share relevant company information with them like product launches, events in their communities, and important updates. Examples of earned media include newspapers, TV news, magazines, and digital publications.

Crisis Communications 105

Crisis Communications Product Launch Crisis Reputation 105

5W PR

SEPTEMBER 9, 2021

Additionally, most people know how effective word-of-mouth marketing is as a promotional tool, and with the help of public relations, companies can generate conversation about their business within local communities or even on social media platforms. All in all, public relations is a marathon, not a sprint.

Small Business 158

Small Business Publicity Social Media Web 158

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

Modern PR heavily involves using social media, collaborating with influencers, showcasing thought leadership, managing blogs, and organizing community events. Create buzz on multiple platforms The proper PR strategies can generate excitement and buzz around a brand’s initiatives, products, or events across various media platforms.

Video 109

Video Marketing SEO Social Media 109

Sword and the Script

JUNE 13, 2023

63% said alert of new or upcoming events; 58% said help find sources; 47% said provide new or interesting story ideas; 46% said provide exclusive information; 44% said access to events; 35% said help fact check; 33% said new or upcoming product launches; and 21% said provide products to test.

Journalism 127

Journalism Media Relations Report Media 127

ImPRessions - Crenshaw Communications

SEPTEMBER 11, 2018

But after the initial executive moves, product launch, or funding announcement, then what? But any company can create legitimate local news through a commitment to a community cause, for example. How does a PR team keep the momentum going if things get quiet? 6 ways to build publicity when it’s quiet. Be an expert.

B2B 147

B2B Pitching Case Study Local 147

Cision

FEBRUARY 19, 2016

Building a strong presence on social communities that your prospects frequent can open doors that tie back to the bottom line. Seeking recommendation requests within your product/industry category. Sharing a prospect or client’s latest blog post, product launch or company announcement on social.

Social Media 120

Social Media Product Launch Pitching Instagram 120

PR Fuel

AUGUST 27, 2020

Product Launch Press Release. You can effectively deploy a press release to unveil a cool new product. Be sure to emphasize the features of the product in the release to capture the attention and interest of reporters. You may also want to let the public know if they can get involved with your event.

Nonprofit 102

Nonprofit Local Writing Examples 102

ISEBOX

MARCH 2, 2017

However, we’ve never specifically delved into one of the most effective, dynamic platforms for brand awareness, connecting with the pharma community, and engaging in relevant conversations: Twitter. Respond to Tweets: When members of your community talk to you, they want a response. And yes, even respond to the negative Tweets.

Twitter 70

Twitter Pharmaceuticals Marketing Product Launch 70

Prohibition

JUNE 27, 2023

Leading luxury brands like Gucci, Louis Vuitton, Burberry, and Alice + Olivia have embraced this strategy and effectively communicate with their audience through their TikTok brand accounts. btypep #TBChallenge #fashion #myoutfit #foryoupage #foryou #burberry #fyp ♬ original sound – Cory Nation ?️‍?

Brand 71

Brand Branding Marketing Fashion 71

Critical Mention

OCTOBER 21, 2018

Influencers, advocates and even ambassadors are not only used in campaigns or product launches, but they could also be another way to engage and reach your audience in a crisis. Go where the community is having the conversation. Get second opinions and think about all of the different ways your content can be misinterpreted.

Crisis 80

Crisis Crisis Communications Case Study Social Media 80

Communications Conversations

JUNE 14, 2018

My big question: Do these wire services still have a place in the 2018 communicator’s toolbox? I set out to find out by asking a few trusted friends and colleagues across the industry: Cameron Potts, vice president of PR and community management, Deluxe.

Communications 83

Communications Public Affairs B2C B2B 83

Newsfile

FEBRUARY 28, 2024

A press release (also known as a news release) is an official statement issued by an organization to announce news, events, product launches, or other relevant information. It serves as a communication tool to reach journalists, media outlets, and the public. Understanding PR & IR Basics 1. What is a Press Release?

Viral 52

Viral Crisis Communications SEO Reputation 52

The Proactive Report

FEBRUARY 24, 2017

His tweet about a new Tesla product launch resulted in a $900 million increase in value. That means we’ll have to find other places where they’re congregating, such as niche industry community sites, and start over there. Used correctly, Twitter can have a huge impact on customer service, perception and reputation.

Twitter 235

Twitter Customer Service Web Facebook 235

Presspage

FEBRUARY 10, 2020

If you are sending a press release, make sure it includes all the relevant information and a couple of jargon-free quotes that talk about why this is important for consumers or a wider community – not for the company or organization. Personalize your PR pitches. Build relationships with journalists.

Pitching 78

Pitching Advertising Advertising Product Launch 78

Sword and the Script

NOVEMBER 22, 2016

However, if the community hides or unfollows a brand (you can see this in the analytics), as they are likely to do with a hard-sell, it’s virtually impossible to get them back again. In this effort, you are trying to reach part of an audience you wouldn’t otherwise reach, in an effort to get little of that community to join yours.

B2B 60

B2B Facebook Marketing Social Media 60

ImPRessions - Crenshaw Communications

MARCH 21, 2017

We look to prepare CEOs and others at the outset of an engagement, well before a new product launch or other announcement that could possibly result in less-than-positive press. (Uber CEO Travis Kalanick’s problems extend beyond his media demeanor, but it’s part of the overall problem.) The resulting coverage won the day.

Airlines 136

Airlines Reputation Product Launch Crisis 136

Prohibition

NOVEMBER 10, 2021

The video showcases the brand as one that gives back and cares for its employees and the local communities – prompting customers to return and engage with the brand. The style of video they created is organic content, essentially people who didn’t know they were being filmed, in order to create as much authentic as possible.

Video 62

Video Sports Film Employee 62

Konnect Agency

JANUARY 21, 2021

Influencers are often associated with the awareness phase of the sales funnel, promoting product launches and largescale campaigns correlated to KPIS like reach and impressions. One of the biggest advantages to partnering with influencers is access to their followers.

Consumer 52

Consumer Marketing Social Media Instagram 52

Cision

AUGUST 3, 2015

“Snapchat is a generation-specific platform, ideal for popular or new product launches. The platform is best optimized by Millennials marketing products that engage a tech savvy, short attention span consumer such as Gen Z, or, fellow Millennials.” Who is using Snapchat? ” – Esta Singer, Principal, s.h.e.

Mobile 120

Mobile Advertising Advertising Facebook 120

ImPRessions - Crenshaw Communications

OCTOBER 2, 2018

Technology companies gearing up for a new product launches know full well they’re adding to a crowded marketplace. For the company, a new product launch is the biggest news in the world. To be successful, tech PR pros need to tap into a broader, buzzed-about trend to make the product launch meaningful and timely.

Technology 157

Technology Product Launch B2B Software 157

Newsfile

NOVEMBER 14, 2023

Product Launches or Special Editions Holiday Sales or Promotions Corporate Social Responsibility Initiatives (eg. 73% of consumers say [that] to win their support, companies must show how they are supporting communities and the environment. Adobe: Harnessing Data Power Adobe’s forecast of $221.8 billion in U.S.

Examples 116

Examples Energy Retail Product Launch 116

5W PR

JANUARY 31, 2024

Here are some common types of Tech PR and how they’re implemented: Product Launch PR: Focuses on creating buzz and generating media coverage for new product releases, highlighting their features and benefits. This is especially effective for consumer technology products.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Remote PR Jobs

MARCH 27, 2024

Whether it was a viral social media campaign , a groundbreaking product launch, or a crisis management triumph, set the stage for the journey ahead. Share it within your professional networks and online communities to amplify its reach. Detail the initial situation, the client's goals, and their aspirations.

Case Study 130

Case Study Study Writing How To 130

Communications Conversations

JULY 20, 2017

I have the opportunity to work with a talented group of copywriters and marketing strategists to put together content plans that support new product launches, product category campaigns, awareness campaigns, etc. The role of content strategist is brand new for the company, which is both challenging and exciting.

Corporate 0

Corporate Agency System Meeting 0

Sword and the Script

SEPTEMBER 3, 2019

Earlier this year I started tracking some of the PR tech vendors and summarizing news from the community here once a month. The PR Week story is the only information about the product launch that seemed to be available – there was no announcement that I saw. Where does the time go?

Analytics 68

Analytics Report Technology Pitching 68

Flatiron Communications

JUNE 10, 2015

Some have dismissed the naysayers by comparing the launch to the lukewarm reception the iPhone received as it ushered in a new category. Truth be told, the Apple Watch is Apple’s most successful product launch to date besting the likes of the iPod and the iPhone. Did it really?

Product Launch 28

Product Launch Fashion Advertising Advertising 28

Buzzstream

FEBRUARY 9, 2024

Additional Sections for Launches, News, Events, and Reports In addition to the essential elements mentioned above, here are some other specific sections to include based on the type of press release. Tip: Look at the product specs or any marketing and sales material. For more information, please visit [website/landing page].

Examples 62

Examples Product Launch Data Report 62

Waxing UnLyrical

DECEMBER 14, 2016

List possible publicity opportunities that may come up through the year (an expected product launch or an event that you can be a part of in an interesting way). Analyze the responses you received (positive, negative, neutral and all). Compare your results against competitors’, and adapt what worked for them. Document your plan.

Employee 40

Employee Measurement Social Media Product Launch 40

Karen Freberg

JUNE 24, 2019

Plus, Dunkin did win the award for best product launch (well, it was only available for a day!). This event sparked not only great friendships and community, but it really did spark a movement. It was indeed one of my favorite presentations. I of course had to try some, and it was not too bad!

Education 64

Education Creativity Pinterest Facebook 64