Sword and the Script

APRIL 12, 2022

The PR community needs the competition. In an interview on this blog in 2021 , Propel Co-Founder and CEO Zach Cutler said as a former PR agency owner, he couldn’t find software that met his agency’s growth needs. Michael Smart is offering a webinar examining media pitch subject lines that work. That sounds promising.

Software 89

Software Pitching Measurement Enterprise 89

Waxing UnLyrical

NOVEMBER 22, 2010

Because if there’s one thing I believe takes public relations from good to great, it’s when your audiences start becoming your community through the relationships you develop with them. But I was curious to see how Maddie and Lindy perceived not just Open Community , but its juxtaposition with public relations.

Community 82

Community Publicity Web Social Media 82

ImPRessions - Crenshaw Communications

MAY 22, 2018

While a feature in The Verge reaches a broad demographic of tech enthusiasts, a similar story in AI Magazine (published by the Association for the Advancement of Artificial Intelligence) will target the AI community: engineers, entrepreneurs, experts, and fans of artificial intelligence. Trade pubs are a community network.

Pitching 168

Pitching Real Estate B2B Journalism 168

PRSay

JANUARY 8, 2019

29, Matt Charles, APR, presents a webinar titled “ How to Tell Your Organization’s Story to Get Media Coverage.” The webinar is available for free to PRSA members. To make your storytelling effective, approach it as you would a strategic communications plan. How is your local government benefitting the community?

Storytelling 163

Storytelling Media Nonprofit Government 163

Cision

JANUARY 19, 2016

At his recent Cision webinar , Scott explored how he and his team responded to a series of shark-related events last summer. At the beginning of the webinar, Scott makes it very clear how he’d like listeners to refer to what happened last summer. During “ Prepare for Crises Lurking Beneath Your Brand ,” Scott Peacock and Cision’s K.C.

Crisis 120

Crisis Tourism Local Crisis Management 120

Sword and the Script

JUNE 15, 2021

less-than half (48%) participate in online communities with their audience. They don’t want to spend a chip furnishing customer interviews for marketing content because they’d rather save those chips to close a deal. Make the focus of the interview about their challenges or their expertise. Those requests are all about you.

Survey 117

Survey B2B Marketing Interviews 117

Stephen Waddington

AUGUST 14, 2018

Social sells: Prowly Magazine community From the outset we felt as if every conversation with a prospect was like a recruitment interview rather than a discussion about a tool. It’s how Prowly Magazine was born - our educational community. We took this as a signal that the PR business needed some solid education.

Tools 112

Tools Education Film Local 112

wiredPRworks

JANUARY 13, 2022

Scott Love, host of The Rainmaking Podcast, interviews Barbara Rozgonyi, host of Growing Social Now. Thanks so much to Scott for this interview about how to crush sales quotas in 2022. Barbara Rozgonyi leads CoryWest Media, a creative marketing communication consultancy that attracts attention, builds brands, and connects communities.

Strategy 52

Strategy Training Insurance Insurance 52

Ethical Voices

FEBRUARY 12, 2024

Everything we do is based on research and data and in concert with communities. Just an example, during COVID, within a week of school closures, we were providing information and policy updates and doing that by having webinars with students and parents so that educators could hear what they were experiencing and make changes.

Ethics 79

Ethics Nonprofit Community Examples 79

Deirdre Breakenridge

MARCH 25, 2015

So, as a blogger for the past seven years and a podcaster more recently, here are my five tips for pitching success and how PR stands for “Personal” Relations: Know about me, but know more about my community. You may not always have the opportunity to be an active participant in my communities before your breaking news announcement.

Pitching 150

Pitching Radio Newspapers Print 150

Sword and the Script

JUNE 13, 2023

If they ask for an interview, make it easy for them to arrange a time. Watch useful webinars. Research, read, be active in the respective community and write compelling pitches. When you receive a reporter’s inquiry, respond as soon as possible. Do your industry reading. Listen to industry podcasts. Attend conferences.

Journalism 127

Journalism Media Relations Report Media 127

Waxing UnLyrical

JUNE 14, 2018

It can be time consuming making updates to a resume, but human resources recruiters will be receptive to contacting you for a telephone screening or interview invitation. Think of the cost of gas traveling for interviews, new work clothes and printing costs. Remember to add work related webinars and education on the list.

Print 71

Print Resources Technology Interviews 71

PRSay

DECEMBER 2, 2020

Gordon Johndroe , vice president of global media relations and public affairs for the Chicago-based aircraft manufacturer, spoke to members of PRSA’s Corporate Communications Section in the Nov. 5 webinar “Crisis Management on an International Stage: Takeaways from Boeing’s Biggest Crisis and Time Spent in the West Wing.”.

Crisis Management 107

Crisis Management Crisis Crisis Communications Airlines 107

Bianchi Biz Blog

AUGUST 21, 2023

As EIC on FPW, I guide the content and direction of websites, webinars/events, and magazine. After a few years hiatus doing community PR, I entered technical publishing when I was out of a job for a few months. I am Editor-in-Chief of Fluid Power World and Senior Editor on Design World.

Meeting 72

Meeting Automotive Engineering Journalism 72

Solo PR Pro

APRIL 5, 2022

There’s a whole community of like minded people you can lean on. It can mean just doing more professional development programs, whether they be in-person events, webinars or specialized coursework through organizations PRSA, ICBA or AMA. Just because you’re a solo PR pro doesn’t mean you’re in this alone. We want to hear from you!

How To 104

How To Fashion Banking Industry 104

PRSay

AUGUST 31, 2017

In August, PRSA is celebrating Diversity Month by focusing on the diverse communities, people and practices that comprise public relations. We will also be providing advice and insight on how to build a better PR profession through diversity and inclusion.

Nonprofit 102

Nonprofit Employee Leadership Crisis Communications 102

Bianchi Biz Blog

NOVEMBER 14, 2022

We also participate in conferences so I spend some of my time working on presentations and webinars. I’m also an active community volunteer, serving as an officer in my local Sons of the American Legion squadron, which lately involves helping to run a huge outdoor cornhole league.

Automotive 81

Automotive Engineering System Media 81

Sword and the Script

NOVEMBER 6, 2018

That sea of sameness is how the Cindy Klein Roche , the CMO for Cybereason, describe the competitive landscape in cybersecurity during an interview with the Marketing Smarts podcast. From white papers to the trade press, the entire community is fixated on the next exploit, hack or breach. 1) Dare to be different.

B2B 64

B2B Creativity Film Trade Shows 64

Critical Mention

MAY 15, 2019

What’s your advice for aspiring influencers in marketing to build their communities? Building a community isn’t about gathering a crowd of people to cheer you on. A community is what happens when a lot of people with a shared interest are all helping each other. Larry: Always seek to help others.

Facebook 69

Facebook Software Agency Community 69

Deirdre Breakenridge

JANUARY 7, 2016

In the spirit of transparency, Marketwired is a client of my company, Pure Performance Communications. In the interview, Lisa shares her insights on content marketing and discusses some of the interesting findings from the Marketwired survey results. Host a webinar series for customers? Will you blog more frequently?

Survey 90

Survey Marketing Content Marketing Measurement 90

The Resolution Blog

JANUARY 8, 2018

Tip of the month: “Take someone in finance to lunch and learn how you make money ” This is just one of the amazing tips from the Queen of metrics Katie Paine in this interview on PR News. Check out this interview to begin to improve your measurement today. I hosted a PRSA webinar back in July providing actionable steps to take.

Tools 136

Tools Publicity SEO Measurement 136

wiredPRworks

OCTOBER 19, 2015

Out of all of my company's creative projects, the healthcare marketing and PR clients we've served have been among the most rewarding. Here's a quick look at a few of my favorites. For more information, or to register, visit the ISHMPR annual conference site.

Healthcare 53

Healthcare Marketing Conference Training 53

Doctor Spin

APRIL 17, 2023

Offer pro bono services to a non-profit organisation in your community. Host free webinars or workshops on a topic related to your industry. Host a podcast or YouTube series featuring interviews with industry experts. Host a community cleanup event or volunteer day with employees and customers.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Buzzstream

JULY 7, 2021

Thanks to Truliant’s community involvement, there was a relatively strong digital footprint to start. This approach can include providing quotes, participating in interviews and podcasts, or becoming a regular contributor to relevant publications. You could create your resource as a webinar, blog post, or workshop series.

Case Study 113

Case Study Study Strategy Leadership 113

Waxing UnLyrical

OCTOBER 28, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali PR Is As PR Does October 28th, 2010 Tweet Just a little bit crazy This has been a bit of a crazy week for me (actually, it’s been a bit of a crazy last few weeks for me, but who’s counting?).

Conference 66

Conference Measurement Tourism Twitter 66

wiredPRworks

JANUARY 16, 2018

Books, workbooks, CDs, webinars, and workshops are among the array of ways to generate profits by expanding your platform. Understand how to set up and maintain the business side to take speaking from a hobby or sideline into a profit center. Session 5 – Authorship and Product Development. Session 6 – Putting it All Together / Graduation.

Airlines 40

Airlines System Local Training 40

Waxing UnLyrical

NOVEMBER 19, 2010

The rumors about Tablo’s supposed forgery were spread by two online communities: “We Urge Tablo to Tell the Truth,&# or TaJinYo , and “A World Where Common Sense is the Truth,&# or SangJinSe. Garner support Tablo granted interviews to both the JoongAng Daily and the KBS network , who were sympathetic to his situation.

Publicity 77

Publicity Reputation Crisis Communications Film 77

Waxing UnLyrical

SEPTEMBER 3, 2010

Amplify’d from www.nevillehobson.com Connect your community with a Twitter daily newspaper About a month ago, I discovered Paper.li , a service that aggregates content linked to by people in a Twitter community into an online newspaper. For anyone who’s asking, “Why?&# here’s your answer. These fine folk did: Jan.

Newspapers 45

Newspapers Tourism Measurement Community 45

Waxing UnLyrical

SEPTEMBER 3, 2010

Amplify’d from www.nevillehobson.com Connect your community with a Twitter daily newspaper About a month ago, I discovered Paper.li , a service that aggregates content linked to by people in a Twitter community into an online newspaper. For anyone who’s asking, “Why?&# here’s your answer. These fine folk did: Jan.

Newspapers 45

Newspapers Tourism Measurement Community 45

Waxing UnLyrical

SEPTEMBER 28, 2010

Our crisis communications plan consist of pre-event, event, and post-event reporting guidelines and information. “The plan elements include press conferences and media phone interviews, call center recorded messages and call center reps, our Web site, and social media.&# Here’s the interview. Completely.

Social Media 61

Social Media Media Crisis Energy 61

Waxing UnLyrical

AUGUST 27, 2010

It simply means the primary objectives of most social business efforts are centered on concepts like community-building, engagement, listening, and participating in conversations. But that doesn’t mean the social business effort was not successful, or did not create significant value for the brand or organization. These fine folk did: Jan.

Measurement 67

Measurement Twitter Tourism Social Media 67

Sword and the Script

FEBRUARY 7, 2017

See these related posts: 12 Ways to Leverage Your Existing Investment in B2B Webinars. This includes preparing for, and conducting interviews, or researching a topic and closely vetting the research sources. There are also intangibles such as the seemingly unexplained behavior of a digital community.

B2B 60

B2B Blogging Data Survey 60

Waxing UnLyrical

OCTOBER 10, 2010

Why: Amplify is one of the most interesting, community-oriented social platforms around. Why: Mollie is actually thinking instead of simply linking. 4 reasons why Amplify is my Third Tribe , by Joe Hackman at Building Bridges. Joe’s post explains why. These fine folk did: Jan. 24 : Whats Next DC , Washington, DC Feb.

Measurement 59

Measurement Tourism Twitter Blogging 59

Waxing UnLyrical

OCTOBER 1, 2010

As usual, the community came up with gems to share with others (and you), including talking about how our measurement journey has changed over time And sharing resources, like Katie Paine’s social media measurement checklist , and IPR’s new website. The community’s generosity of spirit never ceases to amaze me.

Measurement 58

Measurement Tourism Community Social Media 58

Waxing UnLyrical

SEPTEMBER 21, 2010

Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)" These fine folk did: Jan. 24 : Whats Next DC , Washington, DC Feb.

Measurement 60

Measurement Social Media Tourism Twitter 60

Waxing UnLyrical

DECEMBER 28, 2010

They’re doing such a good job of it, that they’re getting their customers and community to tell their stories for them. It is really about using the channels so well, building such good relationships with one’s community, that they are energized to tell your story for you. I’ll never forget that.

Publicity 95

Publicity Facebook Twitter Measurement 95

Waxing UnLyrical

OCTOBER 9, 2010

Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)" These fine folk did: Jan. 24 : Whats Next DC , Washington, DC Feb.

Tourism 53

Tourism Measurement Twitter Facebook 53