Waxing UnLyrical

JANUARY 23, 2012

As a bike geek and cycling lover, I love Rapha’s comfortable and beautifully designed cycling wear, and admire its use of content (particularly video ) to tell its story. You can see some of the great efforts and content shared by the community here. What do Rapha and the Festive 500 teach brands about storytelling and doing it better?

Storytelling 68

Storytelling Community Video Interviews 68

Beyond PR

MARCH 4, 2016

These days, most of us walk around with an HD video camera in our pocket. Thanks to audiences’ growing appetite for mobile and video, the technology in our phones, tablets, and other mobile devices gets better and better. The uptick in mobile video isn’t just affecting consumption habits. Orient Yourself.

Mobile 73

Mobile Video Interviews Film 73

Sword and the Script

JULY 7, 2015

Fill up an article, video or presentation with compelling statistics and a few stories to go along with it – and people won’t recall the statistics, but they will remember the stories. There’s a certain danger, or responsibility perhaps, that goes along with storytelling. In fact, we might be dumber for the consumption.

Storytelling 60

Storytelling Film Interviews Policies 60

PRSay

AUGUST 12, 2016

What is unique about my position is that I sit within the our Portland Newsroom – consisting of our PR, Social and Analytics team – so I work hand in hand with my PR leads, Social Strategists, Community Managers and Analytics lead. This could be a great way for storytellers to communicate their messages to the right audiences in real time.

Storytelling 60

Storytelling Social Media Sports Strategy 60

Deirdre Breakenridge

NOVEMBER 23, 2016

I’ll sit in on keynotes and sessions to get the updates on pressing topics including measurement, diversity in communications, data and creative storytelling, etc. I use my blog, PR Expanded , for video book reviews. However, your shout outs can also be in your own storytelling. The Shout-Out.

Skype 150

Skype Industry Storytelling Interviews 150

MaccaPR

AUGUST 26, 2015

Your brand can share storytelling moments from its company history with your key stakeholders, too. Corporate histories are important to customers, employees, business partners, and community members. But, it takes strategic insight and smart planning to communicate a brand’s history well. Legos' Corporate History Video.

Corporate 48

Corporate Examples Storytelling Brand 48

Beyond PR

AUGUST 11, 2016

Individual photos and video, each up to 10 seconds long, can be pieced together in sequential order to form a multi-part story. Build suspense by posing a question and spreading hints over a few pictures or video snaps before the answer’s big reveal. Conduct quickie interviews. . Offer exclusive access. Download our Buyer 2.0

Storytelling 40

Storytelling Brand Branding Journalism 40

wiredPRworks

APRIL 20, 2022

Storytelling success stories. About The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly. Barbara Rozgonyi leads CoryWest Media, a creative marketing communication consultancy that attracts attention, builds brands, and connects communities.

Marketing 118

Marketing Social Media Trends Instagram 118

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

The Boing Boing blog is an eclectic compilation of mostly weird and under-the-radar entertainment, political, sports and science stories usually illustrated with video. Authentic Storytelling Project. And it also features interviews with reporters to help readers gain a better understanding of how this kind of reporting impacts them.

Blogging 170

Blogging Writing Creativity Storytelling 170

wiredPRworks

APRIL 27, 2021

Podfest Master Class is an extension of Podfest Multimedia Expo, a global community of people who are interested in and passionate about sharing their voice and message with the world through the powerful mediums of audio and video. Podcast Marketing PR Master Class for Podcasters. 2021 Podfest Master Class Tracks.

Strategy 52

Strategy Case Study Marketing Energy 52

ReimaginePR

OCTOBER 3, 2016

Reason #5: eBooks allow you to create a community around your brand. The audience who reads and reacts positively to your content is much more likely to join your community of followers. Do you want to grow brand recognition and authority or would you prefer to build your community? A free chapter. Write up a post about it.

eBook 219

eBook How To Writing Community 219

Critical Mention

JUNE 24, 2018

The path to gaining a following and making an impact on the community is a little different for everybody. We had the opportunity to interview Deirdre Breakenridge , a renowned PR influencer. With everything in real-time, for example, look at how we’re using streaming video in our storytelling.

Storytelling 106

Storytelling Technology Course Privacy 106

MaccaPR

DECEMBER 17, 2014

The strength of the Always video stems from its ability to show those who first feebly ‘ran like a girl’ actually exhibit power the second time around—it’s a shift in consciousness, and action, we see right on the screen. Build a Community — Women are hard-wired to want to be part of a community; we’re more about the “we” than we are the “I."

Interviews 61

Interviews Marketing Consumer Advertising 61

Critical Mention

FEBRUARY 27, 2020

I always remind clients it’s about storytelling. Building a brand community and/or family on social media is now just as important as obtaining an interview in national magazine. Articles will get shorter and video will remain king. What is the #1 thing you try to express to new clients when you bring them on board?

Journalism 78

Journalism Social Media Radio Fashion 78

ImPRessions - Crenshaw Communications

OCTOBER 6, 2017

Sometimes, that means simple tweaks to make a generalization more specific, like when our digital publisher client wanted to share expertise on storytelling in healthcare marketing. Leadership reputation can be increased substantially by sharing information with colleagues and community. Or it can be a complete overhaul.

Leadership 149

Leadership Trade Shows Healthcare Education 149

wiredPRworks

APRIL 27, 2021

Podfest Master Class is an extension of Podfest Multimedia Expo, a global community of people who are interested in and passionate about sharing their voice and message with the world through the powerful mediums of audio and video. Podcast Marketing PR Master Class for Podcasters. 2021 Podfest Master Class Tracks.

Strategy 40

Strategy Case Study Marketing Energy 40

PRSay

JANUARY 28, 2020

Marlon Brando took that concept even further in 1973 when, instead of accepting his award for “The Godfather,” he invited Apache actress and activist Sacheen Littlefeather to accept the award on his behalf, making a statement about the film industry’s treatment of Native American communities. Connect with Lisa on Twitter: @LisaArledge.

Case Study 176

Case Study Healthcare Film Brand 176

Waxing UnLyrical

JULY 18, 2019

With a YouTube video, Instagram post and tweet, the total engagement reached more than 216,000 people, and had nearly 2,000 engagements and more than 61,000 impressions. Influencers are a critical component of an effective communications campaign. Your community, your influencers and your customers define your brand.

Nonprofit 84

Nonprofit Fashion Retail Enterprise 84

ReimaginePR

MAY 30, 2015

Great broadcast quality high-definition video. Interviews – Q & A on video. Have an awesome video. Most media organizations are repurposing content for their web channels so if you have strong video, you’re covering two channels with one. But there are other reasons why video is important.

Media 120

Media Television Video Print 120

Karen Freberg

JANUARY 14, 2021

Individual content creation opportunities from blogs, videos, and other hands on industry related pieces are also added. We have to have constant media coverage for our innovation in and out of the classroom, research studies, AND interviews for shows and podcasts. storytelling, etc) to the dark side of social media (ex.

Social Media 88

Social Media Media Resources Creativity 88

Cision

FEBRUARY 17, 2016

Storytelling, while central to PR strategies, is a delicate process. In this interview, he shares the difficulties of military communication, the need for successful communication in all industries and how to use movies as a guide for PR. Yet, it can still be extremely powerful.

Policies 120

Policies Internal International Public Affairs 120

Sword and the Script

SEPTEMBER 6, 2016

Today, most of the PR community know her as the vice president of implementation for a venerable vendor in the PR vertical: BurrellesLuce. Tressa credits a brief stint in corporate communications for a health care company with stoking her interest in PR. she said recently in an interview conducted by email.

Measurement 60

Measurement Course Advertising Advertising 60

Ethical Voices

OCTOBER 24, 2022

We work with a lot of nonprofits and community-based organizations, and those are the stories that are the most interesting. But really, it’s every time and every day taking a look at those old reporter five Ws and an H and figuring out, yes, this could make a great PR story, but should I ask this person if they want to be interviewed?

Ethics 51

Ethics Interviews Advertising Advertising 51

PR 20/20

APRIL 12, 2016

This trip is great for catching up on the latest trends in tech, health, space and VR; enjoying the local Mexican and BBQ food scene; listening to live music at what seems like every corner; and finding inspiration from the Austin community and SXSW Interactive programming. Grow communities. Start with a creative content mix.

Pinterest 40

Pinterest Community Data Mobile 40

wiredPRworks

JULY 25, 2016

Our mentors come from a wide variety of backgrounds and are here to answer questions and share insight on specialized topics chosen by our community. Ayanna Shamese , Associate Creative Director, Burrell Communications. It’s about that time - to dust off the resume and steam your “Interview suit”. I'm curious.

Conference 40

Conference How To Creativity Energy 40

Sword and the Script

DECEMBER 26, 2023

To enhance empathy and connection with their teams and clients, organizations will foster employee brand ambassadors, highlight origin stories, show behind-the-scenes videos, and encourage user-generated content. ” ~ Morgan McLintic , CEO, Firebrand Communications 6. It’s like trying to lay down pipe before you even dug a ditch.

Writing 198

Writing Communications Marketing B2B 198

Flatiron Communications

JULY 5, 2022

I split my time in the vast Enercare Center between hosting duties, interviewing select attendees for this publication, and catching a few of the sessions. The post Collision’s Audacious Return to Toronto appeared first on Flatiron Communications. But, alas, I won’t go there for fear of turning this post into a TL;DR.

Conference 36

Conference Journalism Web Comparison 36

Waxing UnLyrical

DECEMBER 24, 2010

Jesus as the ultimate storyteller Regardless of the accuracy of the story of Jesus (when exactly he was born, who the Magi were, etc.) What we can learn: the more we are able to energize our communities, the better our chances of converting them to evangelizers. That little video took us all by storm. Here are three.

Publicity 86

Publicity Creativity Measurement Twitter 86

Waxing UnLyrical

APRIL 18, 2019

Over the past two years, I have significantly grown my online community through the power of livestreaming and video content. In this article, I will share three specific ways that livestreaming has helped me grow my community. How is your video content serving your community? And if I leveraged it, you can too.

Community 69

Community Brand Branding Education 69

Contently - Strategy

NOVEMBER 30, 2018

Posting a video on YouTube is one thing. Though many marketers just consider YouTube a free video hosting service, it actually has a dedicated audience comparable to Netflix, Hulu, or any cable network. If the idea of joining a large community puts you off, you can always keep hosting your videos quietly, and no one will be the wiser.

YouTube 111

YouTube Video Marketing Guidelines 111

5W PR

SEPTEMBER 11, 2023

Importance of communicating health and wellness research Health and wellness communication in terms of research studies offers insights into a wide range of topics, from new treatments and interventions to lifestyle recommendations and disease prevention strategies. Storytelling Every research study has a story behind it.

Publicity 78

Publicity Communications Study Storytelling 78

Prohibition

FEBRUARY 14, 2023

Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience. Strategies used in tech PR include thought leadership, social media management, strategic partnerships and community engagement, content marketing, media relations , and influencer marketing.

Strategy 62

Strategy Brand Branding Technology 62

Onclusive

OCTOBER 3, 2017

Create a webinar, YouTube video, Facebook video blog post, SlideShare, eBook and a podcast, building an on-demand library all from one initiative. Engagement ads can generate engagement by serving your brand message to people who have a history of engaging OR a video view ad to people who watch videos.

Brand 246

Brand Branding eBook Leadership 246

Sword and the Script

DECEMBER 10, 2019

Note: see my interview with Tom here – Marketing has Gotten Better as a Profession; Off Script No. Note: see my interview with Sophie here – The Interim CMO as Change Agent; Off Script #19: Sophie Shiatis. Note: see my interview with Ted here – Over-reliance on Marketing Automation Depreciates Leads; Off Script No.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

Marketwired

FEBRUARY 16, 2016

“Creative PR means thinking outside the box—so while I believe in using traditional tools like a press release or a media pitch, make sure you get a bit creative by constructing your written communications as follows: Start with visuals: Visuals are becoming increasingly important in PR. Sometimes, an image can even spark an idea for a story.

Creativity 100

Creativity Pitching Writing Conference 100

Sword and the Script

MARCH 3, 2020

This is your monthly summary of all the news out of the PR technology community. For example, rule number four states : “Podcasters may use HelpaReporter.com to source interviews for their podcast only if the podcast is hosted on their own website, with an Alexa ranking of one million or less.”.

Pitching 78

Pitching Instagram Survey Data 78

ImPRessions - Crenshaw Communications

DECEMBER 31, 2018

They knew the press would want fresh faces for interviews, so they organized a deep bench of media-savvy spokespersons and messages for journalists and news crews. The special guests unwittingly bought $20 shoes for $200 to $600 while raving about their quality and style — all captured on video for paid ads.

Fashion 255

Fashion Reputation Social Media Brand 255