Ishmael's Corner

SEPTEMBER 7, 2014

I love talking about failure in the context of business storytelling. Yet, the ability to bring failure or even a problem to the narrative is what separates industrial-grade storytelling from “but enough about me; let’s talk about me” copy. Maybe it’s quasi-cute storytelling, but it doesn’t trigger an emotional reaction.

Video 144

Video Storytelling Interviews Creativity 144

ImPRessions - Crenshaw Communications

MARCH 7, 2017

Contemporary public relations has appropriated the classic cultural art form of rich storytelling, because no one can resist a good story. Or, at the very least, are funny like this video from career blog Snagajob. Most “marketing geniuses” are strong storytellers. Not everyone is a natural storyteller.

Storytelling 149

Storytelling Data Insurance Insurance 149

PRSay

OCTOBER 25, 2023

Norris talked with PRSA’s editorial team about the elements of an engaging story, the art of interviewing and the future of podcasting. If I’m interviewing someone and there’s something they mention just in passing, you realize, “Wait a minute — can we go back to that thing you said about your son who’s living in the basement?”

Interviews 138

Interviews Video Storytelling Measurement 138

ReimaginePR

OCTOBER 10, 2016

Are you using video as a part of your marketing strategy? Video, my friend, is no longer optional. If you want to build a business in the 21st century, you need to reach the 21st century consumer, and that person is on Facebook or YouTube liking cat videos as we speak. Video is no longer optional. Please say yes.

Video 120

Video Strategy YouTube Marketing 120

wiredPRworks

MAY 11, 2021

In this five-minute Podcast Marketing PR Case Studies video, Barbara Rozgonyi shows you how she used the power of WIRED PR in 4D to promote an event, a topic, and a speaker. To interview Barbara about marketing, social media, virtual events, PR, or podcasting, email hello@ barbararozgonyi.com. Podcast Marketing PR Case Studies video.

Case Study 59

Case Study Study Video How To 59

wiredPRworks

MAY 11, 2021

In this five-minute Podcast Marketing PR Case Studies video, Barbara Rozgonyi shows you how she used the power of WIRED PR in 4D to promote an event, a topic, and a speaker. To interview Barbara about marketing, social media, virtual events, PR, or podcasting, email hello@ barbararozgonyi.com. Podcast Marketing PR Case Studies video.

Case Study 59

Case Study Study Video How To 59

ImPRessions - Crenshaw Communications

MAY 15, 2020

Here are a few ways Instagram can help amplify storytelling for B2B organizations. A recent post featured a short animated video on new product updates for Slack’s mobile app. Even something as mundane as a product update can take on a new life with an animated video. . Brag about that media coverage. This is a no-brainer.

Instagram 333

Instagram B2B B2C Case Study 333

Ishmael's Corner

JULY 19, 2015

The Art Of Storytelling In Business Communications And Public Relations. I’m not suggesting you literally interview the deceased. Instead, the idea is to go back in time to interview a famous person by “borrowing” from existing video footage. MLB.com shows the way in creating a video in […].

Interviews 60

Interviews Storytelling How To Video 60

PRSay

APRIL 23, 2024

If you’re going to do owned media, it’s about storytelling and creating that brand narrative. The evolved PESO model shows how a video interview such as S&T Live can be transcribed to “create different types of content for your social, for your blog,” etc., “to The model became much more strategic.”

SEO 137

SEO Measurement Television Google 137

PRSay

JUNE 5, 2023

There are infinite ways to talk about our relationship with the outdoors,” Thurston said in an interview with PRsay. Thurston is an Emmy-nominated storyteller and producer, recognized for his work at the intersection of race, tech, democracy and climate. Or, I photograph and video document and share it.

Storytelling 60

Storytelling Tourism Travel Local 60

PRSay

MAY 4, 2022

PR professionals can help prepare journalists for interviews with deaf actors, writers and other storytellers to help be better allies and more inclusive communicators. The organization offers a guidance document to help prepare journalists for interviews with deaf talent. Durant was once handed a microphone during an interview.

Film 157

Film Communications Media Interviews 157

PRSay

FEBRUARY 16, 2024

We recently completed 21 focus groups and in-depth interviews with graduates of the Defense Information School’s Mass Communication Foundations (MCF) course. Most communicators for the Department of Defense also create imagery, audio and video. Essential communications skills endure.

Public Affairs 88

Public Affairs Communications Radio Television 88

Waxing UnLyrical

JANUARY 23, 2012

As a bike geek and cycling lover, I love Rapha’s comfortable and beautifully designed cycling wear, and admire its use of content (particularly video ) to tell its story. What do Rapha and the Festive 500 teach brands about storytelling and doing it better? Have you got any favorite examples of storytelling among online communities?

Storytelling 68

Storytelling Community Video Interviews 68

Stephen Waddington

OCTOBER 3, 2019

An interview with Maja Pawinska Sims is a rite of passage for anyone in the PR industry. They know that with their strength in storytelling, they have a huge opportunity as the only discipline that can achieve a consistent, engaging brand narrative, regardless of channel. PR seems to have got over its inferiority complex.

Interviews 115

Interviews Agency Industry Measurement 115

Beyond PR

MARCH 4, 2016

These days, most of us walk around with an HD video camera in our pocket. Thanks to audiences’ growing appetite for mobile and video, the technology in our phones, tablets, and other mobile devices gets better and better. The uptick in mobile video isn’t just affecting consumption habits. Orient Yourself.

Mobile 73

Mobile Video Interviews Film 73

Ishmael's Corner

MAY 19, 2015

The reason PR fails at storytelling often has nothing to do with understanding the makings of a good story or writing expertise. Instead, the root cause can lie in the interviewing process for sourcing the content. I think it’s fair to say that interviewing tends to be an undervalued expertise in the communications industry.

Storytelling 60

Storytelling Interviews Software Industry 60

Cision

OCTOBER 4, 2017

The Media Relies on Visual Storytelling. Furthermore, a 2016 interview with the Associated Press revealed most major news outlets will not run a text-only story. Our research shows that embedding a photo or a video in your press release can increase views by 2.8x. Given what we know: Multimedia sparks consumer engagement.

How To 282

How To Storytelling B2C Measurement 282

Sword and the Script

JULY 7, 2015

Fill up an article, video or presentation with compelling statistics and a few stories to go along with it – and people won’t recall the statistics, but they will remember the stories. There’s a certain danger, or responsibility perhaps, that goes along with storytelling. “And I said, ‘No, of course not.

Storytelling 60

Storytelling Film Interviews Policies 60

ImPRessions - Crenshaw Communications

JUNE 20, 2019

Before any team member sends out a pitch or drafts a byline, the PR team creates a plan for the brand’s messaging that is a foundation for its storytelling. Having a PR team is like renting a team of seasoned writers, podcasters and video producers at the ready. The messaging will guide the team through every type of outreach.

Agency 188

Agency Publicity Media Training Training 188

ImPRessions - Crenshaw Communications

MAY 24, 2018

In today’s atmosphere of continuous communications from a multitude of channels, PR people (and their marketing peers) must come up with original approaches to storytelling to break through the noise. To urge people to give their eyes periodic breaks from screens, it filmed a series of snappy, fun viral videos called 20 Second Daydreams.

Creativity 174

Creativity Small Business Storytelling Travel 174

PRSay

AUGUST 12, 2016

The fusion of these groups truly mirrors the current state of the news making and storytelling industry as a whole. Story timelines have shifted from traditional long-lead or daily print opportunities to instantaneous news with the introduction of social as the go-to storytelling platform.

Storytelling 60

Storytelling Social Media Sports Strategy 60

5W PR

FEBRUARY 19, 2024

Sometimes it’s best to let the customers be the storytellers. Feature testimonials, video interviews, or user-generated content to showcase real experiences. Explain what difference the product makes in people’s lives and how it contributes to consumer health.

Consumer 78

Consumer Industry Brand Branding 78

Solo PR Pro

MARCH 1, 2022

Before interviewing an executive or other subject matter expert, look for clues that will help you formulate your questions. Read their past interviews or presentations to understand the topics and themes that come up frequently to give you insight into their areas of passion. Prepare an interview agenda. Conduct the interview.

Interviews 99

Interviews Writing Pitching Internal 99

Buchanan PR

JUNE 16, 2022

How well is the committee building its case by using interviews and research? Second, these hearings represent contemporary storytelling at its best, making generous use of video, graphics, and audio to share information. This is multi-media storytelling on national display. Each hearing will have its own theme.

Communications 52

Communications Storytelling Journalism Video 52

Stephen Waddington

OCTOBER 3, 2019

An interview with Maja Pawinska Sims is a rite of passage for anyone in the PR industry. They know that with their strength in storytelling, they have a huge opportunity as the only discipline that can achieve a consistent, engaging brand narrative, regardless of channel. PR seems to have got over its inferiority complex.

Interviews 60

Interviews Agency Industry Measurement 60

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

This can include everything from timely and thorough information downloads on new products, marketing plans, and business goals, to the time commitment by senior executives for preparation and participation in briefings, quarterly meetings, and media interviews. Polish the company story, but don’t lose authenticity.

Publicity 256

Publicity Brand Branding Storytelling 256

Deirdre Breakenridge

NOVEMBER 23, 2016

I’ll sit in on keynotes and sessions to get the updates on pressing topics including measurement, diversity in communications, data and creative storytelling, etc. I use my blog, PR Expanded , for video book reviews. However, your shout outs can also be in your own storytelling.

Skype 150

Skype Industry Storytelling Interviews 150

ImPRessions - Crenshaw Communications

MAY 18, 2018

In 2016, Apple’s CEO Tim Cook took a controversial stand (on its news site and in TV interviews ) against the U.S. Storytelling brings brands to life. But the storytelling should go beyond the founders and employees. In the B2B sector, Salesforce excels at storytelling and has a team dedicated to it.

Brand 149

Brand Branding Storytelling B2B 149

Beyond PR

AUGUST 11, 2016

Individual photos and video, each up to 10 seconds long, can be pieced together in sequential order to form a multi-part story. Build suspense by posing a question and spreading hints over a few pictures or video snaps before the answer’s big reveal. Conduct quickie interviews. . Offer exclusive access. Download our Buyer 2.0

Storytelling 40

Storytelling Brand Branding Journalism 40

MaccaPR

AUGUST 26, 2015

Your brand can share storytelling moments from its company history with your key stakeholders, too. From legacy videos and anniversary books to corporate birthday events and digital archives, what follows are five ways smart brands have leveraged their company histories in brand storytelling. Legos' Corporate History Video.

Corporate 48

Corporate Examples Storytelling Brand 48

Presspage

JUNE 19, 2018

At other times, the essentials have a narrower audience, as when Mayo Clinic posts a b-roll interview with a medical expert. TV reporters now must handle social media, and newspaper reporters have to shoot video. What makes for compelling newsroom content, however, is the intersection of such science and conversational storytelling.

Automotive 117

Automotive Mobile Interviews Video 117

MaccaPR

MARCH 12, 2019

After 500 product launches, 250 online videos and 150+ digital campaigns for healthcare brands, StoneArch’s approach to brand strategy and content is likely to intrigue even marketers who aren’t involved in the world of pacemakers, stents, neurostimulators, hospitals, physicians and near-miraculous devices to treat chronic illnesses.

Agency 54

Agency Healthcare Interviews Insurance 54

OnePitch

OCTOBER 20, 2022

Read below for the entire interview with Jen: . Because we offered interviews with not only our client but also the professional sports team president and another partner, the journalist had a first-person perspective on the impact from all sides. Rather than pitching a tech-centric journalist, I approached a Fast Co.

Media 94

Media Sports Agriculture Pitching 94

PRSay

AUGUST 8, 2018

If the date for that TV interview you arranged weeks ago finally arrives just as a major earthquake strikes California, then your big moment might be rescheduled — or axed altogether. For example, if you’re pitching a year-round story about car safety, you can write a tip sheet or create a video on the importance of seat belts.

Pitching 137

Pitching Interviews Video Report 137

Contently - Strategy

JULY 22, 2021

But in that sea of platitudes, one message stood out: a video from then-Marriott International CEO Arne Sorenson getting choked up talking about how the pandemic would impact associates through no fault of their own. Behind The Design , which interviews top hotel designers on the latest trends and innovations.

Travel 96

Travel Hotels Storytelling Content Marketing 96

Prohibition

AUGUST 29, 2023

Food PR Strategies for Launching New Products and Menu Items Storytelling : Every new product or menu item has a story behind it. Utilise the power of storytelling to create a connection with your audience. This can include product reviews, interviews, or features in food publications, both online and in print.

Product Launch 62

Product Launch Crisis Management Agency Social Media 62

Cision

JANUARY 17, 2018

Instead of “pivoting” like a startup towards new forms of advertising, or new storytelling formats like video, they should be pivoting back to the one thing that really matters — their readers. If you want a really clear explanation of how journalism on blockchain would work I have a guy who’s a great five- minute interview.

Pitching 215

Pitching Journalism Construction Writing 215