Burrelles Fresh Ideas

APRIL 16, 2024

The effects of business-to-business influencer marketing are more challenging to measure as it predominantly enhances brand awareness and affinity. Consequently, audiences have become more discerning, expecting relevant information in a polished and easily accessible format.

B2B 93

B2B Marketing Measurement Social Media 93

ImPRessions - Crenshaw Communications

MARCH 12, 2020

What measures are in place to protect those at risk? Business communicators should point employees and customers to good third-party information about the pandemic, like cdc.gov , but they can also be vigilant and proactive about rumors and fears of exposure. Which operations can continue over the next six weeks?

Employee 374

Employee Viral Small Business Travel 374

Stephen Waddington

MAY 4, 2021

The crisis has accelerated many of the changes already underway in media, public engagement, and organisational communication, such as the role of communication as a strategic management function and a more human approach to communication by CEOs and management teams.

Publicity 197

Publicity Government Corporate Financial 197

Burrelles Fresh Ideas

DECEMBER 5, 2023

In the dynamic landscape of modern workplaces, effective internal communication is paramount. It serves as the lifeblood that fuels organizational synergy, promotes transparency, and provides a sense of community among employees. Finally, diligently monitor and measure the effectiveness and impact of your communication efforts.

Internal 95

Internal International Communications Employee 95

PRSay

NOVEMBER 10, 2022

How can communications professionals show leadership to help counter this epidemic of incivility? Since many of our communications campaigns (and how we measure their success) might cause people to feel more like numbers or objects, what do we have to lose? What would a successful campaign look like?

Employee 155

Employee Crisis Reputation Creativity 155

PR Conversations

OCTOBER 28, 2014

The chair of the Global Alliance introduces the Madrid Momentum ( Learning to Lead ) and details four Ps that constitute the cornerstones of PR leadership. The four Ps of public relations leadership. Incidentally, it completely defeats me why we are drawn into being measured against the remaining 20 per cent (i.e.,

Leadership 111

Leadership Publicity Government Journalism 111

Stephen Waddington

JULY 16, 2021

Lockdowns released and learning to live alongside COVID-19 As society emerges from the second lockdown, the role of professional communication in navigating complex stakeholder environments gives it an assertive position in helping organisations develop strategic plans.

Publicity 199

Publicity Government Crisis Employee 199

5W PR

JULY 15, 2023

Communicate openly and honestly about the brand, products, and business practices. Share information about ingredients, sourcing, manufacturing processes, and environmental sustainability initiatives. Transparent and authentic communication builds credibility and fosters a positive brand image.

Corporate 78

Corporate Industry Communications Ethics 78

PRSay

JANUARY 13, 2021

Proper planning requires a combination of quantitative and qualitative measures of communications effectiveness, including audience preferences and channel utilization, along with measures like reach, readership and engagement. With these in hand, you can construct a well-informed plan of action. The message sender.

Internal 188

Internal International Data Communications 188

Newsfile

FEBRUARY 28, 2024

A press release (also known as a news release) is an official statement issued by an organization to announce news, events, product launches, or other relevant information. It serves as a communication tool to reach journalists, media outlets, and the public. How Do You Measure Media Coverage? What is a Press Release?

Viral 52

Viral Crisis Communications SEO Reputation 52

ImPRessions - Crenshaw Communications

MARCH 11, 2020

What measures are in place to protect those at risk? Business communicators should point employees and customers to good third-party information about the pandemic, like cdc.gov , but they can also be vigilant and proactive about rumors and fears of exposure. Which operations can continue over the next six weeks?

Employee 156

Employee Leadership Viral Small Business 156

Deirdre Breakenridge

MAY 24, 2016

With the dramatic increase in podcast listening hours in the US, and the rise of mobile usage, marketing professionals are exploring the world of podcasting; how to launch a show and the strategies to attract and build a large community of engaged listeners. Are you trying to reach your base or perhaps increase your community size?

Energy 190

Energy Mobile Community Measurement 190

Stern + Associates

DECEMBER 8, 2022

Social media is a great tool for executives to advocate for big industry issues and communicate how they’re using their expertise for the greater social good. Well-defined goals will direct your measurement: are you looking for growth in visibility and awareness, lead generation, talent recruitment or engagement?

Social Media 85

Social Media Strategy How To Media 85

Waxing UnLyrical

MAY 18, 2015

Building thought leadership is one of the primary reasons companies engage in PR, so that’s our editorial theme this month (in case you hadn’t noticed). So, how do you start building thought leadership in your organization? The Best Way to Measure Thought Leadership. Have a look-see. ” 4.

Leadership 40

Leadership Insurance Insurance Community 40

Sword and the Script

AUGUST 1, 2022

” In open-ended comments, respondents cite digital, internal comms and a greater focus on comms by leadership as among the underlying reasons. More and more crisis communication events that interrupt the general flow of work in our area. More digital communications; not in person anymore.”. It’s hard to predict.”

Survey 130

Survey Communications Measurement Internal 130

Katie Paine's Measurement Blog

JULY 20, 2023

For communicators tasked with preventing risk, the challenge is further complicated by the fact that you have to make your messages compelling enough to get attention, yet not harm your brand by causing panic or fear. People typically seek information to reduce uncertainty, or because of their social environment.

Chemicals 52

Chemicals Brand Branding Survey 52

David PR Group

JULY 13, 2016

Measurement in the world of public relations has always been an ethereal concept. How we measure reputation appears just as daunting to me, but it turns out that analysts at the Harris Poll have been studying this since 1999, gauging the reputations of the most visible companies in the U.S. Do you lead a community organization? •

Reputation 40

Reputation Measurement How To Financial 40

Reputation Us

JUNE 14, 2021

The actions a credit union takes – or doesn’t take – may affect its reputation with its staff, members and community. staff, members, community, media, social media influencers), being silent on such prominent social justice matters may suggest that your credit union is noncommittal, tone-deaf or even complicit.

Reputation 148

Reputation Financial Community Employee 148

Waxing UnLyrical

OCTOBER 5, 2015

But how many of us are effectively measuring it? Here are some tips on getting started measuring your storytelling efforts. 5 “W”s to Consider Before Starting PR Measurement. The other half involves measuring to prove ROI,” says Gina Joseph before she reveals the big “W”s. ” 4. Silverman.

Storytelling 40

Storytelling Measurement Content Marketing Tools 40

Prohibition

FEBRUARY 14, 2023

Strategies used in tech PR include thought leadership, social media management, strategic partnerships and community engagement, content marketing, media relations , and influencer marketing. By using data-driven insights, tech PR professionals can create effective campaigns that deliver measurable results. neon lights.

Strategy 62

Strategy Brand Branding Technology 62

PRSay

MARCH 19, 2020

Communications should speak first to the families and communities affected by the virus, and explain what the organization is doing to help them. Keep the internal lines of communications open 24/7 and encourage employees to openly voice their questions or fears. Keep people first. Mind your language. Is it helpful?

Crisis Management 214

Crisis Management Crisis Crisis Communications Employee 214

Stephen Waddington

MARCH 29, 2020

Mental health and wellbeing The long term cost of the crisis will be measured not just in terms of our physical health and the capability of the healthcare system, but as importantly in terms of mental health. Work has gone virtual and in our personal lives people have sought to connect by building virtual communities.

Crisis 167

Crisis Government Privacy Sports 167

Sword and the Script

OCTOBER 25, 2022

“Communications professionals are now responsible for producing videos and podcasts, hosting live stream events, playing photographer, designing graphics, learning the back end of websites and more to keep up with changes in the ways people consume information.”. Old and new tasks. Jack of all trades. All things to all people. “We

Communications 122

Communications Crisis Internal International 122

PR Conversations

NOVEMBER 22, 2023

They wanted access to reputable information, to build relationships, to hold organisations to account. But, but, but… a post by Philip Kitchen on PRC in 2010 shared research showing PR departments were ‘now staffed mainly by young, well-informed technologically sophisticated professionals’. I’m not convinced this has happened.

Education 52

Education Reputation Leadership Technology 52

Sword and the Script

SEPTEMBER 28, 2021

For example, a few years back, vendors that develop cybersecurity software and legal tech providers began to hire Chief Information Security Officers (CISOs). Traditionally, that’s a leadership position charged with protecting a company’s infrastructure. 47% said time spent managing and improving data quality.

Survey 112

Survey Software Technology Tools 112

Landis PR

APRIL 8, 2024

Photo courtesy of Pixabay Many awards aiming to measure large companies’ ESG (environmental, social and governance) performance suffer from non-transparent jury selection processes. And for consumers and investors, ESG awards offer good pointers for making informed decisions. For the original blog, please visit here.

Company 59

Company Report Government Local 59

PRSay

JANUARY 8, 2019

How is your local government benefitting the community? Dust off that manual from your “Creating a Strategic Plan” training last year and incorporate SMART — Specific, Measurable, Achievable, Relevant and Time-Bound — goals into your storytelling process. If so, how? Look closely and you’ll find plenty of stories. Keep it ethical.

Storytelling 163

Storytelling Media Nonprofit Government 163

Cision

APRIL 28, 2017

However, one key difference that comes to mind is how the data is used to inform a campaign from national to local. The specifics of how to engage the community are going to change depending on how broad or narrow the definition is of the market. The community shapes how we make decisions to interact and engage.

Local 227

Local Energy Agency Policies 227

Waxing UnLyrical

OCTOBER 12, 2016

Want to hear something that will truly make you measurement mavens cringe? Before I started out on my own, I never focused hard enough on measuring PR outcomes. It seemed to satisfy the leadership, and frankly it was all I could handle at that point in my career. First, we had to understand what we were measuring.

Product Launch 40

Product Launch Measurement How To Course 40

Stephen Waddington

APRIL 23, 2020

Adapting This is an interesting area in which some organisations have shown strong leadership. Public information Local government, health services and blue light services have redirected all communication to providing public information that supports the government’s response to the COVID-19 crisis. Pull up a chair a.

Government 132

Government Crisis Exercises Retail 132

PRSay

FEBRUARY 20, 2018

This concept is also at the core of Diversity & Inclusion (D&I) principles, which took center stage at a recent panel discussion co-hosted by PRSA’s Georgia Chapter and ColorComm , a national business community for women of color in the communications industry. Measuring D&I. Building a diverse team.

Employee 129

Employee Groups Resources Energy 129

wiredPRworks

MAY 23, 2022

In the features area, post a report or a white paper based on your LinkedIn community’s experience. Answer relevant questions with specific information based on your expertise and work your way up to becoming an expert by giving most relevant answers on other people’s posts. I only changed a few words here and there.

LinkedIn 52

LinkedIn How To B2B Social Media 52

Cision

AUGUST 21, 2017

From then on, every decision she made was ultimately informed by this goal. Despite not being in an official leadership role, her work ethic, laser focus and aptitude for learning enable her to do anything she puts her mind to. Daenerys Targaryen: Demonstrate Thought Leadership. Think about what your brand wants to achieve.

Strategy 258

Strategy Trade Shows Case Study Course 258

Sword and the Script

SEPTEMBER 19, 2022

This week I paused to catch up on reading several other PR and corporate communications surveys that I haven’t had a chance to read yet and summarize them here for you. Companies should be investing in the story behind their quarterly or annual results to resonate with the investment community and positively influence valuation.”

Survey 81

Survey Corporate Communications Financial 81

Critical Mention

MAY 10, 2019

Although this data is critical in monitoring and measuring your team’s ROI, remembering to “be human” in your marketing strategy is essential to connecting with your audience and creating lasting relationships. Get senior leadership involved in their thoughts on your industry. Measure your success. Until next time!

Marketing 75

Marketing eBook Case Study Measurement 75

Sword and the Script

JUNE 15, 2021

less-than half (48%) participate in online communities with their audience. As a result, B2B marketing writers turn to analytics and social media to inform their writing. This conundrum is a leadership challenge for the head of marketing. This conundrum is a leadership challenge for the head of marketing.

Survey 117

Survey B2B Marketing Interviews 117

Waxing UnLyrical

AUGUST 7, 2015

If you’ve bought into that, then how do you find smarter ways to measure authoritative content? So when the nature of authoritative content is changing so dramatically, how you measure the success of your content has to change as well. So how do you now measure the validity of this content? Image: Thinkstock.

Measurement 40

Measurement System Blogging Facebook 40