Onclusive

MARCH 23, 2021

In the fourth post of this 4-part series on Growth PR, we examine what should be included in your analysis for the most insightful and strategic information. Below are three best practices for your PR measurement analysis and reporting to MarComm leadership and executives. Packaging and Presentation.

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Stern + Associates

JULY 28, 2023

Thought leadership is a way for companies and leaders to share their expertise and insights on a particular topic, primarily to establish themselves as experts in their field and boost their credibility. What Is a Thought Leadership Strategy? How Can I Create a Thought Leadership Strategy for My Organization?

Leadership 62

Leadership Strategy How To Groups 62

PRSay

APRIL 21, 2021

Here, Weiner, author of the just-published “ PR Technology, Data and Insights ” (Kogan Page), discusses acting on issues at the speed of business, combating misinformation and taking the first steps to measurement. . What is more, the executives to whom PR reports now expect data to inform decisions and evaluation. Simply begin.”

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Measurement Communications Analysis Data 183

ImPRessions - Crenshaw Communications

OCTOBER 11, 2023

SOCi offered insights on Threads’ implications for social media marketing, showcasing their expertise and thought leadership. NCA’s commentary stressed that even robust cybersecurity measures can falter without well-trained employees. Digital Remedy provided astute commentary on the implications of Nielsen’s decision.

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Brand Branding eBook Advertising 323

NewsWhip

JUNE 14, 2023

G2 is the largest and most trusted software marketplace, assisting 80 million individuals annually in making informed software choices through authentic peer reviews. When I am in crisis monitoring mode, this is always my first and primary tool for gathering information and making recommendations.” – Aubrey Q.,

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Onclusive

FEBRUARY 15, 2024

Trend tracking with a social listening tool will ultimately inform your brand strategies and benefit you in numerous ways. Anticipate where to develop your thought leadership content, 2. This proactive approach allows for the timely development of thought leadership content on relevant and trending subjects.

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Onclusive

MARCH 11, 2021

There was a time when communication professionals only measured the effectiveness of their media efforts when they absolutely had to (e.g. Below are three reasons measuring your communications efforts should be one of the most important parts of any PR pro’s job. if management was asking them to). But rest assured, those days are over.

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Onclusive

NOVEMBER 8, 2023

Taking dry content like company policies and turning it into information that employees actually want to read requires a savvy communicator. Experts have often debated the interesting PR problem of measuring the effectiveness of internal communications. Media Measurement Reporting on established metrics isn’t enough today.

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Training Media Training Reputation Crisis Communications 195

Cision

NOVEMBER 14, 2017

As marketers begin to understand why it’s necessary to move away from outdated measurement systems when it comes to earned media, it’s important to develop a robust strategy going forward. To that end, answer the following questions to help shape your earned media measurement strategy. First, Who Should Be Involved in the Strategy?

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Measurement Strategy Media Analytics 166

Cision

MAY 12, 2017

Christi Eubanks, managing vice president at Gartner , recently shared her organization’s model for total marketing measurement at the Gartner Digital Marketing Conference held in San Diego between May 10 – 12. She believes that the winners of the future will be the marketing teams that measure everything.

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Onclusive

AUGUST 10, 2021

Welcome back to our blog series about earned media strategy and measurement! Great content lies at the heart of everything communications does, including employee and leadership communications and PR. If you don’t know, it is important to understand what information is missing and where you can find it. Elizabeth Barrett.

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Maxim Behar

JANUARY 11, 2024

Today we will focus on Leadership. But you just must convince the people that you are managing, leading, and guiding in your thoughts and that is inherent in leadership. Nowadays it's very important to make a distinction between management and leadership. However, there is leadership. and our speaker is Maxim Behar.

Leadership 59

Leadership Social Media Creativity Ethics 59

Onclusive

AUGUST 9, 2021

Taking dry content like company policies and turning it into information that employees actually want to read requires a savvy communicator. Measuring the effectiveness of internal communications is an interesting PR problem that has often been debated by experts. Executive Thought Leadership. Media Measurement.

Training 370

Training Media Training Reputation Crisis Communications 370

PRSay

OCTOBER 11, 2019

The most effective PR pros agree measurement is more than impressions, and yet clients and leadership keep requesting those numbers anyway. How can we show stakeholders that taking PR measurement beyond impressions helps us better celebrate success — while also providing greater insight into what we can improve? Sell it in.

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Measurement Pharmaceuticals Nonprofit Leadership 144

Onclusive

JULY 13, 2021

With NEO, you can measure your message pull-through from an article all the way through to conversions on your website and get automatic insights for optimizing your messaging strategy and controlling your narrative.

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How To Biotechnology Case Study Leadership 370

Onclusive

JUNE 1, 2023

It’s a reactive measurement for campaign analysis and overall performance reporting. Social media listening is more proactive , capturing quantitative and qualitative data to anticipate trends, sentiment, and consumption styles. This can help inform your own competitive strategies and keep you one step ahead.   9.

Strategy 370

Strategy Communications Reputation Measurement 370

ImPRessions - Crenshaw Communications

JANUARY 5, 2024

The leadership team here at Crenshaw Communications, a Mod Op company, has taken the time to investigate the emerging trends to expect for 2024. She sees platforms like Media.com, which caters to media professionals’ needs, becoming more important sources of information for PR. What are the PR industry trends for the new year?

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ImPRessions - Crenshaw Communications

MAY 28, 2020

A successful media strategy should inform a range of tactics to attract attention from the right journalists and influencers. Then think about how its announcements, plans and executive leadership can offer proof points and articulate ways to tell the story. Build your strategy with measurement and reporting in mind.

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Strategy Media Measurement Product Launch 287

Onclusive

APRIL 21, 2020

Now that you’ve received the “green light” from your executive team on the new PR measurement system, it’s time to think about your implementation plan. By taking an inventory of the tools available to you today, you can kickstart your new measurement system rollout and provide consistent reporting with other teams.

Data-Driven PR 362

Data-Driven PR Measurement System Data 362

Onclusive

APRIL 21, 2020

Now that you’ve received the “green light” from your executive team on the new PR measurement system, it’s time to think about your implementation plan. By taking an inventory of the tools available to you today, you can kickstart your new measurement system rollout and provide consistent reporting with other teams.

Data-Driven PR 362

Data-Driven PR Measurement System Data 362

ImPRessions - Crenshaw Communications

SEPTEMBER 20, 2023

It seems promising not only for B2C campaigns, but for the content and thought leadership promotion more typical of B2B PR. Thought leadership and brand positioning For PR and communications specialists, Threads offers a unique platform to establish thought leadership and enhance brand positioning.

B2B 170

B2B How To Instagram Reddit 170

ImPRessions - Crenshaw Communications

DECEMBER 15, 2021

These goals should be both measurable and prioritized so that there is no misunderstanding. But how to measure outcomes? Most teams track key performance indicators (KPIs) to quantify, measure, and optimize their programs. Clear goals will help define the PR strategy your agency will adopt. Be Responsive.

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Onclusive

OCTOBER 9, 2023

As PR and Comms professionals, we must interrogate leadership behaviors, crisis responses, and brand perception to fully protect our organizations. These stories often bring leadership styles into question. The influence of a CEO extends far beyond boardrooms and financial reports. Consumers are calling for transparency more and more.

Media 195

Media Reputation Data Leadership 195

Landis PR

JANUARY 30, 2024

With calls for recession waxing and waning, PR strategies like thought leadership become more and more important. Instead, proactive marketers turn to thought leadership to drive revenue and acquire new business. That example is less quantifiable, but brand recognition also can be measured through polling and surveys.

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Leadership SEO Measurement Reputation 105

Katie Paine's Measurement Blog

MAY 25, 2023

Our Measurement Vendor Selection Guide begins below. It is designed to be used along with Paine Publishing’s: 8 Quick Tips for Finding the Perfect Communications Measurement Vendor Checklist for Picking the Perfect Communications Measurement Vendor , and No Bullsh*t PR Measurement Glossary for what’s what.

Measurement 52

Measurement Communications Survey System 52

Onclusive

OCTOBER 9, 2023

As PR and Comms professionals, we must interrogate leadership behaviors, crisis responses, and brand perception to fully protect our organizations. These stories often bring leadership styles into question. The influence of a CEO extends far beyond boardrooms and financial reports.

Media 195

Media Reputation Data Leadership 195

Katie Paine's Measurement Blog

MARCH 9, 2023

Making up Metrics I was recently on a conference call with a respected nternational measurement organization and a new member of the group was explaining how she’d been pressured by her CEO to put a dollar value on her efforts. “So There should be a special place in measurement hell for people who make up bad metrics.

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Measurement How To System Comparison 52

Onclusive

AUGUST 22, 2017

Measuring the effectiveness of internal communications is an interesting PR problem that Mary Lou Panzano, vice president and head of U.S. Executive Thought Leadership. Small teams of writer/editors are often hired to help the PR pro scale thought leadership efforts. Iterative PR Measurement. Crisis Communications.

Media Training 397

Media Training Crisis Communications Conference Training 397

ImPRessions - Crenshaw Communications

FEBRUARY 6, 2024

Whether it’s true love or love-hate, our leadership encourages its use for first drafts of written content, research synthesis, rote reports, and more. Today, PR strategy is often informed by data insights. But ChatGPT isn’t the alpha in this relationship.

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Data-Driven PR Tools Training Data 212

Onclusive

MARCH 21, 2019

Increasingly in PR and communications, simply measuring the quantity of content that you publish or the number of earned media pieces you garner is not enough. Power of Voice is the only metric that combines content relevance, publication authority, social media amplification, and sentiment, in a single measurement. Power of Voice 2.0

Big Data 225

Big Data Data Meeting Measurement 225

ImPRessions - Crenshaw Communications

JUNE 1, 2021

Less experienced leaders may need media training or informal coaching to showcase their subject-matter expertise and serve as an organization’s face and voice. We recommend that leadership set aside some time with their PR team to go over the messaging, rehearse the responses, identify any red flags and revise responses if needed.

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Interviews Media Construction Report 268

Onclusive

APRIL 4, 2023

Let’s dive into the key ways CEO reputation directly impacts corporate brands, and what measurements you should have in your locker to take full advantage of and protect your CEO’s personal brand. Measuring a CEO’s personal brand requires a multifaceted approach that combines quantitative and qualitative data.

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Reputation Corporate Brand Branding 195

Onclusive

APRIL 15, 2020

We believe that the current economic uncertainty and turbulence has opened up an unprecedented leadership opportunity for PR professionals, and we’re pleased to offer our expertise and recommendations to support you during this critical time. First things first: how do you define attribution? .

Data-Driven PR 259

Data-Driven PR Measurement Data Travel 259

ImPRessions - Crenshaw Communications

MARCH 12, 2020

What measures are in place to protect those at risk? Business communicators should point employees and customers to good third-party information about the pandemic, like cdc.gov , but they can also be vigilant and proactive about rumors and fears of exposure. Which operations can continue over the next six weeks?

Employee 374

Employee Viral Small Business Travel 374

Burrelles Fresh Ideas

DECEMBER 5, 2023

Outdated communication tools hinder the flow of information and make it challenging for employees to stay connected. Sluggish or unreliable platforms can lead to delays in sharing crucial information, impacting decision-making processes and project timelines. Inadequate technology can impede internal comms through several avenues.

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Internal International Communications Employee 96

Onclusive

JANUARY 4, 2022

Together the three businesses merge to create a new global media monitoring, measurement, and workflow management partner for PR and communications. The merger brings us scale and ambition for global leadership. For more information visit future.onclusive.com and contact info@onclusive.com.

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Groups Technology Reputation Software 195

PRSay

FEBRUARY 23, 2024

There are more ways than ever to become a well-informed job candidate and employee. All senior members of a company’s staff bring experiences and insights that help inform business decisions and communications strategies. Take control of your unique career journey, including your job search, and set your own rules.

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How To Employee Nonprofit Technology 176