ImPRessions - Crenshaw Communications

JULY 22, 2019

Established publications that link to a brand will boost search listings due to their domain authority, and ever since Google determined that brand mentions are “implied links,” they work harder to drive SEO also. PR’s role goes beyond earned media coverage, but it’s still an essential piece of many PR campaigns.

Mobile 244

Mobile SEO Web Journalism 244

Wadds Inc.

NOVEMBER 11, 2023

The launch of ChatGPT by OpenAI put AI in the hands of anyone with a web browser. It was rapidly followed by Anthropic Claude 2 and Google Bard. AI tinkering and experimentation The approach to AI by public relations agencies and communication teams has been tinkering and experimentation.

Report 119

Report Publicity Training Policies 119

Waxing UnLyrical

MARCH 16, 2015

.” Talk about a religious celebration that’s gone mainstream… and one that engenders a feeling of community among those who celebrate the day. How to Build Creativity and Self-Expression with Your Community. Why: “Attention is an opportunity to give value and meet commitments to customers and community alike.

Community 40

Community Nonprofit Web Local 40

Beyond PR

MAY 12, 2017

The 2016 Edelman Trust Barometer states that out of all the people they surveyed, over 60% trust Google rather than news outlets. A case in point is that of Google’s algorithms, which apart from the SEO industry, also have a profound impact on the PR industry. This includes tracking minor changes in keyword rankings and web traffic.

Google 64

Google Digital PR Mobile SEO 64

Waxing UnLyrical

FEBRUARY 5, 2013

But like any other marketing strategy, growing your B2B Facebook community simply requires an investment of time and genuine engagement. Below I’ll highlight a couple of simple and effective methods that’ll help grow a B2B Facebook community through engaging content curation. Offer something of real value instead.

B2B 92

B2B Community Facebook How To 92

Waxing UnLyrical

OCTOBER 19, 2010

Image: Greig Christie via Flickr, Creative Commons Since Google Instant’s launch just over a month ago, digital marketers have been scrambling to figure out how search engine marketing strategies might need to change. So far, early research indicates little difference in the length of searches since Google Instant.)

Google 101

Google Nonprofit Engineering SEO 101

Buzzstream

JANUARY 22, 2024

Most link builders know that what Google says and what Google does can be two very different things. One practice sits squarely in Google’s gray area: guest posting sites. In the early days of Google, guest posting was seen as a legitimate SEO strategy, and Google didn’t publicly penalize it.

Analysis 91

Analysis SEO Guidelines Google 91

Communications Conversations

OCTOBER 12, 2021

And one trend I continue to see in many of those audits is brands attempting to drive organic traffic to their web sites or blogs from social media. Two words: Google Analytics. A simple visit to your Google Analytics “Acquisition” tab will show you exactly how much traffic those social sites are driving to your site/blog.

Social Media 87

Social Media LinkedIn Media Analytics 87

Cision

JUNE 1, 2017

Social media marketing ad conversions, using data from Facebook, Twitter, and LInkedIn, and Google AdWords. How much Web traffic comes from a story about your organization? Is it so good they can’t help but share it with their communities? Start Your Measurement Activities Today with Google Analytics. Paid Media.

Measurement 200

Measurement Analytics Google Data 200

Stephen Waddington

JULY 10, 2018

A 25 year old standard for distributing web content offers an alternative to algorithm driven newsfeeds. But it’s the past rather than the future of the web and that’s not necessarily a good thing. RSS is a throwback to the advent of the web. Rediscover an RSS Reader There’s not a day goes by when I don’t miss Google Reader.

Web 68

Web Google Mobile Print 68

Business Wire

JUNE 28, 2017

Tech innovation goes so fast that Facebook Live and Google News Lab have dedicated training centers for journalists, bloggers, and influencers. 2/ Forget the text only release – A NYT report says that 800 words articles don’t do great on the web. Choose the community you want to reach and craft messages adapted to its members.

Mobile 152

Mobile SEO Web Training 152

Sword and the Script

AUGUST 4, 2020

Over time, the digital community warmed to the term again. You can see visually this in the Google Trends chart above ( or see it for yourself online ). The phrase is intended to account for the additional ways a person or company could earn visibility on the web, including traditional news – but more importantly beyond it.

Media Relations 149

Media Relations Media Print Software 149

Stephen Waddington

MAY 20, 2019

In 2010 Antony Mayfield wrote a book called Me and My Web Shadow: How to Manage Your Reputation Online. Google, LinkedIn and Twitter are routinely used by recruitment and HR teams to verify an individual’s career history and expertise. My blog and participation in social media communities help attract talent and work.

Web 68

Web Energy Reputation Community 68

PR 20/20

JANUARY 19, 2023

So how can you maximize your web content to reap positive business results? Pro tip : Create a living document (we recommend a Google doc) to record customer questions in real-time. Use these interviews to share not only product or service expertise, but company values and community outreach efforts, as well. ?

Analytics 81

Analytics Comparison Google Interviews 81

Waxing UnLyrical

APRIL 15, 2015

Regular WUL readers know that Shonali (a friend and former colleague at Socialmedia.biz ) showcases guest posts about how to build, engage and sustain an online community, among other things. so that others might gain insights for their own community efforts. Building a New Kind of Cruise Community.

Community 40

Community Travel Pinterest Mobile 40

ImPRessions - Crenshaw Communications

JANUARY 24, 2018

According to PageFair , use of ad blockers grew by 30 percent in 2016, accounting for 11 percent of web users and more than 600 million devices. ” To me this refers to the applications of PR skills once used exclusively in media relations to social community management, influencer relations, and content marketing.

Journalism 185

Journalism Advertising Advertising SEO 185

PR 20/20

MARCH 7, 2023

Google Analytics 4 Certification It’s impossible to succeed in the field of marketing without a deep understanding of data, and how to apply meaning to that data for actionable takeaways. But, most marketers are not data scientists, which is where Google Analytics 4 Certification comes in.

Course 52

Course Marketing Analytics Google 52

Waxing UnLyrical

JULY 25, 2011

[Ed: I know we've had a LOT of posts on Google+ here recently. The first reaction to all the talk around Google+ and it’s Facebook-killing armor was, “Oh God, not another one.&#. Keeping the early adopter community in context, t here isn’t a desire to connect more, or even connect better. One more time.

Google 77

Google Enterprise Facebook Viral 77

PR Job Coach

MAY 16, 2010

Increasingly search engines like Google and Bing are becoming the first destination of choice for companies and their search firms and human resource professionals when looking for people to recruit or vetting job candidates. Take control of third party web-based databases. Don’t forget about Google. Build a Google profile.

Engineering 158

Engineering How To Google Web 158

Stephen Waddington

JULY 22, 2018

Our typical reaction to spotting a trending topic is to check its authenticity via Google. The stories in national and regional media appeared in the top of Google searches and fuelled speculation. But fact and fiction spread at equal speed on the web. They’re often used as a means of news discovery and prediction.

Ethics 67

Ethics Trends Web Twitter 67

Solo PR Pro

APRIL 6, 2021

There’s a whole community of like minded people you can lean on. A media monitoring system (CustomScoop) and good ole fashioned Google alerts are also in my list of go-tos. It's much more than video conferencing, it's really a suite of communication and productivity tools all bundled together. Microsoft: Get on that).

Tools 89

Tools Google LinkedIn Leadership 89

Sword and the Script

APRIL 6, 2021

Things are definitely picking up though and from where I sit, there’s a renewed sense of optimism across the PR and marketing community. The grid that G2 produces, “G2 scores products and sellers based on reviews gathered from our user community, as well as data aggregated from online sources and social networks.”.

Media 106

Media SEO Analytics Analysis 106

Stephen Waddington

MAY 19, 2020

PR as a strategic management function is an issue that lies of the core of the #FuturePRoof community. Google has published a tool to help understand search trends during the crisis. Invest in building communities, customer databases and influencer networks. Sneeze guards top the list. This is a big lesson for the future.

Crisis 151

Crisis Government Energy Community 151

The Awards Blog

JANUARY 31, 2020

you were a Web developer, with a starting salary of $120K+. Spoiler alert: it was too good to be true and I never did get a job as a Web developer.). They call this a capstone project, and you have to create a web-based or mobile app that allows users to publish, search, or interact with others in some way. OMG, seriously? .

Technology 59

Technology Web System Course 59

The Proactive Report

FEBRUARY 24, 2017

There’s too much good, free, intel — remember the Real Time Web ? The real time web just isn’t the same on Google or Facebook or anywhere else. That means we’ll have to find other places where they’re congregating, such as niche industry community sites, and start over there. It’s still a thing! Chris Abraham.

Twitter 235

Twitter Customer Service Web Facebook 235

Sword and the Script

AUGUST 30, 2022

These are both terrible terms, but I’ve adopted the latter as the moniker for these monthly roundups about the PR software vendor community – and I’m inclined to keep it. So, I consulted Google Trends. Muck Rack released an integration with Google Analytics (GA) that helps PR measure web traffic from media placements.

Publicity 85

Publicity Survey Enterprise Pitching 85

Stephen Waddington

JUNE 13, 2019

Facebook and Google account for almost 60% of the online advertising market. It’s an open model of journalism is which readers and the communities on which it reports are invited into the newsroom More publishers are getting involved in audio. Facebook, fake news and BBC under pressure Good news is hard to find.

Print 115

Print Media Newspapers Local 115

The Awards Blog

JANUARY 31, 2020

you were a Web developer, with a starting salary of $120K+. Spoiler alert: it was too good to be true and I never did get a job as a Web developer.). They call this a capstone project, and you have to create a web-based or mobile app that allows users to publish, search, or interact with others in some way. OMG, seriously? .

Technology 52

Technology Web System Course 52

Sword and the Script

OCTOBER 25, 2022

I have to use Teams, Wrike, Kapost, Dropbox, Google Drive, Google Data Studio, Sharepoint, Salesforce, Oktopost and Slack to communicate with clients and teams. Being asked to do more internal communications and business communications usually left to other departments like HR, finance.”. Visual communications.

Communications 122

Communications Crisis Internal International 122

PR Job Coach

NOVEMBER 1, 2011

The first destination of most hiring managers , human resource executives and search firm personnel is Google, followed closely behind by Bing and platforms such as LinkedIn and Facebook. Get engaged with your communities! Take control of third party web-based databases. Don’t forget about Google and Google plus.

Google 148

Google Web LinkedIn Facebook 148

Waxing UnLyrical

MAY 12, 2014

This week’s roundup features seven posts from around the web that focus on sustaining relationships. How to Test and Refine Your Google+ Strategy. Why: Is your business recognizing the full potential of Google+? Twitter Facebook Google+ LinkedIn Monday Roundup: Sustaining Relationships. What is #MindfulSocial?

Community 79

Community Google Small Business Facebook 79

Cision

SEPTEMBER 28, 2017

Despite Facebook’s measurement problems , Google’s ad controversy and $7B of fraud allegations, the dollars keep flowing. As the Wall Street Journal reported , many of these wasteful ads ended up on sites with fake web traffic and views from bots that pumped up conversion metrics. percent in 2017, hitting $83 billion.”

Media 230

Media Measurement Advertising Advertising 230

Waxing UnLyrical

DECEMBER 15, 2014

today’s post highlight seven articles from around the web that teach, or share, lessons learned. Five Lessons From Building an Online and Offline Community. Why: Building a community is not an easy task. Twitter Facebook Google+ LinkedIn Monday Roundup: Lessons Learned. Image: Steve Garfield via Flickr, CC 2.0.

Web 72

Web Community LinkedIn Google 72

Sword and the Script

DECEMBER 21, 2021

As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. The metaverse, Web 3.0, government will finally get serious about the social media monopolies and start by breaking up Meta/Facebook, Google, etc. Backlash to the blockchain deluge.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Buzzstream

MARCH 31, 2020

Whilst not explicitly targeting guest posting, it was clear that Google meant business and two years later, Ex-Head of Webspam Matt Cutts explicitly wrote about it. . There are still many good reasons to do some guest blogging (exposure, branding, increased reach, community, etc.). Matt was right. Make it good!

SEO 125

SEO Google Hotels Strategy 125

Stephen Waddington

DECEMBER 30, 2019

Public service media is failing the public Thank you My thanks to the following communities and individuals. The project has brought me into contact with a new community of more than 50 thinkers and doers. The #FuturePRoof community goes from strength-to-strength. It’s pushed me to read more widely and think more critically.

Government 103

Government Education Print Ethics 103

Sword and the Script

MAY 14, 2019

This is an effort to illustrate some of the interesting innovations occurring within the PR vendor community – and provide an agnostic source of information on tools and technologies I believe PR professionals should have on their radar. Could Google build an index like this? 7) User reviews and community comments.

Case Study 117

Case Study Software Data Web 117