Sword and the Script

FEBRUARY 14, 2017

Businesses that engage corporate blogging with professionalism and process can boost visibility, grow a community, and ultimately, have a meaningful influence on sales. To keep things simple, I tend to categorize metrics into broad buckets: visibility, community strength, quality and marketing or business impact.

B2B 67

B2B Measurement Blogging Community 67

Waxing UnLyrical

MAY 12, 2014

This week’s roundup features seven posts from around the web that focus on sustaining relationships. How to Test and Refine Your Google+ Strategy. Why: Is your business recognizing the full potential of Google+? Twitter Facebook Google+ LinkedIn Monday Roundup: Sustaining Relationships. What is #MindfulSocial?

Community 79

Community Google Small Business Facebook 79

Stephen Waddington

DECEMBER 30, 2019

Public service media is failing the public Thank you My thanks to the following communities and individuals. The project has brought me into contact with a new community of more than 50 thinkers and doers. The #FuturePRoof community goes from strength-to-strength. It’s pushed me to read more widely and think more critically.

Government 103

Government Education Print Ethics 103

Waxing UnLyrical

DECEMBER 15, 2014

today’s post highlight seven articles from around the web that teach, or share, lessons learned. Five Lessons From Building an Online and Offline Community. Why: Building a community is not an easy task. Twitter Facebook Google+ LinkedIn Monday Roundup: Lessons Learned. Image: Steve Garfield via Flickr, CC 2.0.

Web 72

Web Community LinkedIn Google 72

Cision

NOVEMBER 30, 2016

By the early 2000s, the traditional media industry slipped on terms like “disruption” and “innovator’s dilemma” before they became as trendy as skinny jeans and bug-netted trucker hats here in the Bay Area startup community. The majority of today’s digital marketing dollars are allocated to paid media — mainly Facebook and Google.

Software 0

Software Media Leadership Journalism 0

Sword and the Script

DECEMBER 21, 2021

As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. The metaverse, Web 3.0, government will finally get serious about the social media monopolies and start by breaking up Meta/Facebook, Google, etc. Backlash to the blockchain deluge.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Sword and the Script

OCTOBER 25, 2022

I have to use Teams, Wrike, Kapost, Dropbox, Google Drive, Google Data Studio, Sharepoint, Salesforce, Oktopost and Slack to communicate with clients and teams. Being asked to do more internal communications and business communications usually left to other departments like HR, finance.”. Visual communications.

Communications 123

Communications Crisis Internal International 123

Stephen Waddington

MARCH 31, 2019

So-called Articles 11 and 13 form part of the EU Directive for Copyright and limit sharing of original content and increase the chances of platforms such as Facebook and Google implementing filters for uploaded content. More than 500 people have joined the Comms School Facebook community. You’ll be very welcome. ??

Survey 68

Survey Enterprise SEO Web 68

Waxing UnLyrical

JUNE 24, 2013

Google Penguin 2.0 Why: Nothing is more irritating than performing a Google search and being directed to pages full of useless content and spam. In this post for SteamFeed , Brien Shanahan takes a look at how Google Penguin is working to rid the web of link spam. vs. Black Hat SEO. Now it’s your turn.

SEO 78

SEO Engineering Software Google 78

Waxing UnLyrical

NOVEMBER 17, 2014

This week’s roundup features seven posts from around the web that focus on business best practices. Tjan offers some tips for effective communication. How to Set Up Google Analytics Goals and Score More Conversions! Why: Goals in Google Analytics transform tons of data into easy to focus on metrics.

Analytics 80

Analytics Google Content Marketing Small Business 80

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

If PR is all about content, it stands to reason that PR and SEO must work together, and that PR professionals should have more than a passing familiarity with SEO and web analytics. It all goes back to Google’s now-famous Penguin algorithm update, which as Bruce Kennedy puts it, led to “the shotgun wedding between PR and SEO.”

Trends 124

Trends SEO Leadership Print 124

Waxing UnLyrical

FEBRUARY 8, 2016

“Go steady” with your audiences via these creative ideas that illustrate how you can show some love to your community. What You Can Learn from the Star Wars Community. How to Build a Social Community: 4 Tips. 5 Steps to Building an Engaged Brand Community (AKA Super Loyal Customers). ” 2. ” 5.

Community 40

Community Viral Web Creativity 40

Waxing UnLyrical

NOVEMBER 24, 2014

So this week, we’re featuring seven posts from around the web that put the spotlight on the holiday, how it’s been impacted in modern times, and giving thanks. Thank you for being part of the WUL community, and a blessed Thanksgiving to our U.S. community from me and mine. Image: DVIDSHUB via Flickr, CC 2.0.

Community 70

Community Facebook Resources Web 70

Waxing UnLyrical

AUGUST 4, 2014

This week’s roundup features seven posts from around the web that focus on digital business. Google Analytics is Dead as We Know It: Meet Universal Analytics. Kami Huyse introduces us to the new standard for digital analytics from Google. Twitter Facebook Google+ LinkedIn Monday Roundup: Digital Business.

Analytics 75

Analytics SEO Google Facebook 75

Waxing UnLyrical

JULY 21, 2014

This week’s roundup features seven posts from around the web that focus on context. Context and Community: the 2 Cs That Can Make Social Scoring Work. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Image: Cher Amio via Flickr, CC 2.0.

Community 78

Community Customer Service Resources Web 78

Sword and the Script

JANUARY 10, 2017

I found clear lessons for corporate blogging , which I’ve weaved into the summary of the study below. This makes sense to me since WordPress is surrounded by a community of developers that created plugins that assist with design, organization, and content distribution – for search and social. WordPress the Dominate Platform.

Survey 60

Survey Blogging Corporate Analytics 60

Sword and the Script

AUGUST 28, 2018

Web publishing changed all that, and it gradually contributions grew into a bit of a free-for-all as publications built out networks of contributors to feed the insatiable content beast. It’s no secret publications are looking for a way to make up for the ad sales the industry has lost to the likes of Google and Facebook.

Technology 66

Technology Advertising Advertising Community 66

Waxing UnLyrical

DECEMBER 22, 2014

So, for the final roundup of the year, as we’re closing out 2014, we thought we’d feature seven posts from around the web that will help you start the new year right. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™.

Web 73

Web Creativity Blogging LinkedIn 73

Waxing UnLyrical

MARCH 3, 2014

This week’s roundup features seven posts from around the web that focus on being personable. Ken Mueller reminds us why the same rules that apply IRL community interactions should apply online. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™.

Crisis Communications 80

Crisis Communications Resources Social Media Web 80

Waxing UnLyrical

JULY 28, 2014

Blogging is a great way to start conversations, share ideas, and build your online community. So this week, the roundup features seven posts from around the web that focus on blogging. How has blogging helped build your brand’s online community… or has it, in fact, not made a difference? Based in the Washington, D.C.,

Blogging 76

Blogging SEO Community Resources 76

Waxing UnLyrical

MARCH 25, 2013

And the company has used a lot of the techniques I discussed recently, right here on WUL, on growing your Facebook community. Here is a short Q&A with Ashley Butler , Chobani’s Community Coordinator, who is based in NYC (the center of their marketing operations): WUL : I am curious: how many cups of yogurt do you guys sell in a day?

Customer Service 101

Customer Service Travel Web Facebook 101

Waxing UnLyrical

FEBRUARY 17, 2015

Before you engage in a debate over the apostrophe or lack thereof , one thing is for certain: reputation is key to presidential-type success whether at the national or corporate level. So this week’s roundup features seven posts from around the web that focus on building a great reputation online and beyond.

Reputation 40

Reputation Web Corporate Community 40

Waxing UnLyrical

APRIL 20, 2015

Google does too. How Will Google’s Mobile-Friendly Algorithm Update Affect Your Website? Why: Richard Barker walks you through “what you need to know about the update and the changes you need to make” in this Business 2 Community post. Are you ready for Google’s new search algorithm? Talk to me!

Mobile 40

Mobile Meeting Google SEO 40

Waxing UnLyrical

AUGUST 12, 2013

With the plethora of resources, sites, and social media profiles readily available on the web, standing out from the crowd has becoming increasingly important. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Image: pdbreen via Flickr, CC 2.0.

Resources 89

Resources Social Media Corporate Web 89

Waxing UnLyrical

MAY 14, 2013

Here are five articles from around the web that offer something to dance and squawk about. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Twitter Facebook Google+ LinkedIn Tuesday Roundup: Dance Like A Chicken. Based in the Washington, D.C.,

Nonprofit 97

Nonprofit Social Media Resources Web 97

Waxing UnLyrical

JUNE 2, 2014

This week’s roundup features seven posts from around the web that focus on conversations. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Twitter Facebook Google+ LinkedIn Monday Roundup: Conversations. Image: AJ Cann via Flickr, CC 2.0.

Exercises 82

Exercises Small Business Resources Writing 82

Waxing UnLyrical

JANUARY 6, 2014

In the spirit of the season, this week’s roundup features seven posts from around the web focused on the new year and what lies ahead. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Twitter Facebook Google+ LinkedIn Monday Roundup: Happy New Year.

Resources 92

Resources Web LinkedIn Google 92

Waxing UnLyrical

JUNE 20, 2014

This week’s roundup features seven posts from around the web that focus on personal branding. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Twitter Facebook Google+ LinkedIn Weekly Roundup: Personal Branding. Why Personal Branding?

Brand 85

Brand Branding Small Business Resources 85

Waxing UnLyrical

AUGUST 11, 2014

This week’s roundup features seven posts from around the web that either focus on, or reveal hidden gems via, secrets. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool. Twitter Facebook Google+ LinkedIn Monday Roundup: Secrets.

Storytelling 87

Storytelling Privacy Resources Web 87

Waxing UnLyrical

APRIL 28, 2014

This week’s roundup features seven posts from around the web that dare you to challenge the status quo. What Small Businesses Can Learn from the Creative Community: Share the Journey. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™.

Small Business 75

Small Business Travel Resources Creativity 75

Waxing UnLyrical

AUGUST 18, 2014

This week’s roundup features seven posts from around the web that focus on attitude. Why: Once perceived as a peer-to peer movement, attitudes towards the “collaborative economy” are quickly evolving in the corporate world. Twitter Facebook Google+ LinkedIn Monday Roundup: Attitude.

Crisis Communications 75

Crisis Communications Software B2B Crisis 75

Sword and the Script

SEPTEMBER 19, 2017

The question was always the same and has a lot in common with the greater B2B community. In my travels around the web in those days, one of the legal marketers I’d consistently run into was Larry Bodine. This is because all clients – corporations and consumers – will check your site to see if you can show a depth of experience.

Marketing 62

Marketing SEO Pharmaceuticals Google 62

Waxing UnLyrical

MARCH 30, 2015

What do you do to get your community buzzing? area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Twitter Facebook Google+ LinkedIn Monday Roundup: Buzz Marketing a la Spring. And is there a way you can use (any of) these to your advantage?

Viral 40

Viral Marketing Web Big Data 40

Waxing UnLyrical

JUNE 23, 2014

This week’s roundup features seven posts from around the web that show why exactly content rules. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Twitter Facebook Google+ LinkedIn Monday Roundup: Content Rules. Based in the Washington, D.C.,

Resources 79

Resources Web LinkedIn Social Media 79

Waxing UnLyrical

MAY 7, 2014

Soon I’ll be heading to Boston for a bespoke (I love that word) full-day training program for the Office for Diversity Inclusion and Community Partnership’s LFDP Conference at Harvard Medical School. This week’s roundup features seven posts from around the web that focus on problem solving. Yes, Haaahvahd.

B2B 74

B2B Conference Content Marketing Resources 74

Waxing UnLyrical

JANUARY 12, 2015

To help you avoid that trap, this week’s roundup features seven posts from around the web that might help you craft new beginnings for old issues, as it were. Why: How does one start from scratch after building a successful blog and community? Twitter Facebook Google+ LinkedIn Monday Roundup: New Beginnings.

Customer Service 40

Customer Service Web Community LinkedIn 40

The Resolution Blog

OCTOBER 7, 2015

But as Google gradually consolidated its monopoly status in the world of Search (now 90 per cent of the UK search engine market) and its increasingly sophisticated algorithm-updates placed more and more emphasis on content, so the divisions and synergies between the two industries both broke down and increased. Web Results Direct.

SEO 120

SEO Engineering Content Marketing Agency 120