ImPRessions - Crenshaw Communications

JANUARY 5, 2017

That may be changing in the near future, particularly as content marketing has reached a saturation point.The Content Marketing Institute’s Joe Pulizzi predicts a resurgence of print content led by brands and points to Airbnb, which recently launched a print magazine with Hearst. Everything is measurable and measured.

Trends 124

Trends SEO Leadership Print 124

Cision

NOVEMBER 30, 2016

By the early 2000s, the traditional media industry slipped on terms like “disruption” and “innovator’s dilemma” before they became as trendy as skinny jeans and bug-netted trucker hats here in the Bay Area startup community. The majority of today’s digital marketing dollars are allocated to paid media — mainly Facebook and Google.

Software 0

Software Media Leadership Journalism 0

Sword and the Script

OCTOBER 25, 2022

I have to use Teams, Wrike, Kapost, Dropbox, Google Drive, Google Data Studio, Sharepoint, Salesforce, Oktopost and Slack to communicate with clients and teams. Being asked to do more internal communications and business communications usually left to other departments like HR, finance.”. From print to digital.

Communications 123

Communications Crisis Internal International 123

Cision

SEPTEMBER 10, 2015

Content optimization for the mobile and semantic web. Google recently updated its search algorithms to reward mobile-friendly content in a shakeup the search engine optimization sector called Mobilegeddon. Underneath that, however, is the quieter and even bigger shift towards the semantic web. Emerged Trends.

Trends 120

Trends Mobile Web System 120

Sword and the Script

NOVEMBER 26, 2019

They provided me with a presentation outlining the product, a web demonstration, and answered my questions about it. Many PR professionals rely on circulation numbers (impressions) or web traffic estimates to provide some sense of reach. Advertising is a valid channel of communication. click any image for higher resolution).

Publicity 90

Publicity Media Advertising Advertising 90

Sword and the Script

AUGUST 28, 2018

Years ago, contributed articles were a badge of honor since there was a limited number of opportunities in a printed world. Web publishing changed all that, and it gradually contributions grew into a bit of a free-for-all as publications built out networks of contributors to feed the insatiable content beast. That may be changing.

Technology 66

Technology Advertising Advertising Community 66

Stephen Waddington

JANUARY 17, 2019

It reflects the innovation in digital media over the last 20 years driven by Facebook and Google. Unlike print there’s no limit on word or page count and publishers are even keener to generate revenue. Google provides a planning tool to help understand search behaviour. Execution takes many forms.

Media 103

Media How To Advertising Advertising 103

Sword and the Script

SEPTEMBER 19, 2017

The question was always the same and has a lot in common with the greater B2B community. In my travels around the web in those days, one of the legal marketers I’d consistently run into was Larry Bodine. Many clients start their online search with the best-reviewed law firms in Google. – print advertising.

Marketing 62

Marketing SEO Pharmaceuticals Google 62

Sword and the Script

NOVEMBER 20, 2018

Some of this advice was good five years ago, and some of it is just terrible nonsense that spams up the web with repetitive muck. People are busy, they may not notice, their Google Alerts aren’t firing, and the pingback just doesn’t work like it used to. On and on the lists go…. 1) Email it again with a new subject line.

Content Marketing 111

Content Marketing Pitching Social Media Internal 111

Rock the Status Quo

MARCH 30, 2015

Since YouTube is a Google-owned business, at least I can count on that having as much reach as possible. Fabulous or terrible, Messenger Business will present some interesting challenges for real-time crisis management, brand reputation monitoring and community manager duties, won’t it?

Facebook 100

Facebook Customer Service YouTube Crisis Management 100

Sword and the Script

FEBRUARY 11, 2017

However, other traditionally print new organizations – notably the Wall Street Journal and USA Today – got into the podcast game far earlier. He points out a range of emerging devices, “like Amazon Echo and Google Home, along with other IoT offerings including smart cars,” are creating opportunities. What sort of opportunities?

Tools 60

Tools Pinterest Marketing Media 60

Waxing UnLyrical

APRIL 13, 2015

” AHEM Founders Laura Stanik and Chris Blockus take a look at how we can influence change “together in our global community through the people we engage, the information we share, and the work we do” in this still relevant post. Why: “Yes, there [are] still print and broadcast media.

Web 40

Web Retail Twitter Print 40

Sword and the Script

JANUARY 31, 2023

Here’s this month’s summary of the news from the vendor community this month. USD according to Google as of January 2023, so with ~313 million shares outstanding ( according to MarketWatch ), my back-of-napkin math puts the deal value in the ballpark of $563 million USD. which is a privately held “special acquisition vehicle.”

Software 78

Software Case Study Technology Tools 78

Waxing UnLyrical

JULY 3, 2013

Twitter Google+ LinkedIn Start-Up Marketing and Yourself: Don’t be a Swiss Army Knife. Thanks again for sending an email my way, Daniel. I got a reply email 12 hours later, at 4:31 AM that said: Thank you for your quick response. I am flexible on rates, depending on client/project/budget.

Marketing 100

Marketing SEO Writing Engineering 100

Solo PR Pro

AUGUST 19, 2014

We only recommend products we use and love, and those in the Solo PR community have heard us recommend these tools for years. Most communications consultants don’t love dealing with the backend financial stuff. Wufoo - An online form builder, Wufoo forms can be embedded in a web page or blog for a seamless user experience.

Tools 78

Tools eBook Print System 78

Burrelles Fresh Ideas

JUNE 13, 2023

Whether seeking heightened brand visibility or driving more web traffic, success requires focusing on measurable targets upfront throughout execution. Sometimes, it just takes a little community spirit. Tip 8: Measure your results Even with financial constraints at play, gauging success in PR is paramount.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

MaccaPR

DECEMBER 19, 2016

Landing Page - Maximize the web visibility of your content with a dedicated landing page. Resources Library - Amp up your web devotion to content marketing. If you've produced a handful of content already, create a dedicated web space for your thought leadership pieces. Media Relations - Is your e-book authored by an expert?

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Norton's Notes

JUNE 12, 2015

Each month, a community of more than 100k followers rely on Crosby and PR Couture to provide fresh insight into public relations, marketing and social media as well as expert interviews, strategy and job leads. As a communicator, I’m not sure what else there is. Editorial opportunities are shrinking. Content causes discovery.

Interviews 28

Interviews Fashion SEO Social Media 28

Waxing UnLyrical

JANUARY 26, 2011

First, because I rarely use Twitter’s web interface, and second, because the minute I see a “promoted tweet,&# even if it’s on HootSuite, I pretty much tune it out. Cheers, Sheldon, community manager for Sysomos ([link] Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)" Is this all Facebooks fault?

Facebook 107

Facebook Privacy Twitter Social Media 107

Sword and the Script

DECEMBER 12, 2017

12) The first anti-trust traced to Web 2.0? The DOJ will finally begin examining the monopoly status of Google, Facebook and Twitter. 13) Data says it’s fit to print. 13) Data says it’s fit to print. Business 2 Community: The Future of Social Media: 32 Experts Share Their 2018 Predictions. Kevin Hartman | Merit.

Marketing 104

Marketing Content Marketing Crisis Management Data 104

MaccaPR

FEBRUARY 10, 2015

And, back in 2012, Swift pre-released her ‘Red’ single, “We Are Never Ever Getting Back Together” via a Google+ hangout with fans and a live Web chat, which launched a full two months before the CD dropped at retail. Lesson #6 - Transform Your Customers into A Community. Her fans have embraced the collective moniker, “Swifties.”

Social Media 48

Social Media Marketing Media YouTube 48

Stephen Waddington

DECEMBER 5, 2018

Shortly after the publication of his book, the public relations profession spotted the opportunity to communicate with publics at scale via the media rather than direct public engagement. At the same time, the ability to print fast and cheaply bought about a concurrent revolution. As a result print circulation has fallen dramatically.

Media Relations 115

Media Relations Media Print Newspapers 115

Frederik Vincx

DECEMBER 11, 2015

Raise the geek-factor of your experiment team and include technical colleagues like web developers or systems administrators. When you start Googling software solutions, you’ll likely get overwhelmed with the large number of solutions and all their different possibilities. Print it to motivate your team. Start prepared.

How To 60

How To Software System Employee 60

Stephen Waddington

DECEMBER 15, 2021

We’ve used some of the noisiest conversations in our community of practice as our guide. Google and Meta must not be allowed to displace the internet The 1990s was a hugely optimistic time for the internet. Steve Earl and I captured many of these shifts in organisational communication in Brand Anarchy and Brand Vandals.

Publicity 128

Publicity Government Guidelines Facebook 128