Cision

MAY 12, 2017

The 2016 Edelman Trust Barometer states that out of all the people they surveyed, over 60% trust Google rather than news outlets. A case in point is that of Google’s algorithms, which apart from the SEO industry, also have a profound impact on the PR industry. This includes tracking minor changes in keyword rankings and web traffic.

Google 259

Google Digital PR Mobile SEO 259

Axia PR

NOVEMBER 14, 2021

Monitor your website traffic and gain actionable insights with Google Analytics. Google Analytics is a popular analytics tool to gauge the nuances of your website’s audience. Google Analytics is a popular analytics tool to gauge the nuances of your website’s audience.

Analytics 62

Analytics Google Web Trends 62

PR 20/20

FEBRUARY 7, 2023

B efore we know it, Google Analytics 4 (GA4) will be replacing Universal Analytics. What is Google Analytics 4? Why is Google Analytics 4 important? Is Google Analytics 4 free? How can I set up my Google Analytics 4 account? Where can I find my Google Analytics 4 tracking code so I can tag my website?

Analytics 69

Analytics Google Mobile Measurement 69

Contently - Strategy

FEBRUARY 14, 2023

Every second, more than 40,000 queries hit Google’s search engine. The search engine uses all these signals to decide whether a web page answers a user query. The post Improve Your Google Ranking with Search Intent & Optimization appeared first on Contently.

Google 123

Google Engineering SEO Writing 123

Prowly

OCTOBER 29, 2019

Marketing experts have already figured out what makes web content great—it has to be beneficial, entertaining, and must be able to tell a story. The post The Pros and Cons of Using Google News as a PR Strategy appeared first on Prowly Magazine. This is one reason why SEO can be challenging and at times frustrating.

Google 128

Google Strategy SEO Web 128

PR 20/20

MARCH 28, 2023

Fortunately, Google Search Console is a powerful (free!) Below, we'll detail the steps you can take to use Google Search Console to fuel effective content ideas. Access Google Search Console First, you need to access Google Search Console by logging in to your Google account and selecting the website you want to analyze.

Google 77

Google How To Mobile Data 77

Stephen Waddington

AUGUST 19, 2019

A new #FuturePRoof guide highlights the ills of the web. It’s the start of an important conversation about how communicators tackle disinformation and fix the broken web. The great hope of the world wide web in 1989 was that it would democratise the publication and sharing of information.

Web 60

Web Sports Mobile Government 60

Landis PR

FEBRUARY 28, 2022

Here are three ways good web content can help your PR: . I’m not efficiently getting to the point that you should utilize your web content to repurpose and revamp materials and work you’ve already done. The post Three Ways Your Web Content Can Help Your PR appeared first on Landis PR. Become Your Own Newsource .

Web 59

Web SEO Case Study Writing 59

Cision

MAY 4, 2016

Every few years, Google throws out an announcement that turns marketers on their heads. Now that more people are conducting Google searches on mobile devices than computers, that means that websites need to be easily accessed and viewed on tablets and phones. Use Responsive Web Design. Areas for Improvement.

Google 120

Google Mobile Web Software 120

The Resolution Blog

JULY 20, 2017

You can get answers to this stuff with Google Analytics. In my experience many PR teams (both in-house and agency) just don’t get given access to Google Analytics accounts. If XX site has Google analytics set-up we would like to use a tool called AnswerTheClient.com. An email template to ask for Google Analytics access.

Analytics 136

Analytics Google SEO Data 136

PR in High Definition

MARCH 12, 2019

The following year I get a Gmail account – it’s invite-only, but a guy on my PR postgrad has access.That wasn’t my first experience of the internet , which involves murky IRC chatrooms, but it marks a point when I started to realise the potential of the web. In 2004, the web was barely relevant to my life.

Web 54

Web Energy Software Instagram 54

The Proactive Report

DECEMBER 16, 2014

The more content there is on the web, the more difficult it is to find what you’re looking for. That means you have to learn how Google operates and keep up with their constant tweaking of the algorithm. So Google counts links from other sites to your content and weights the value of those links. Practical Ecommerce.

Digital PR 154

Digital PR Google SEO Content Marketing 154

The Proactive Report

JUNE 29, 2015

Google has acknowledged and confirmed that the “Phantom Update” many publishers suspected had occurred in May is real. The update is about how Google assesses content quality and there were changes to its core ranking algorithm in terms of how it processes quality signals. Quality Content Checklist.

Google 100

Google Training Engineering Web 100

PR in High Definition

JANUARY 30, 2019

The European Union is in the process of finalising new copyright rules which could see Google pull its News service in Europe. The details have yet to be finalised but currently Article 11 would require aggregators like Google to pay when an article ‘snippet’ is featured. The post Could Google News disappear in Europe?

Google 84

Google Newspapers Financial Web 84

Sword and the Script

AUGUST 29, 2014

Googler John Muller announced in a Google+ update that Google was ending its Authorship project. After over two years of Google encouraging webmasters to add authorship to their pages, Google drops the feature cold,” read the subhead a Marketing Land article about the announcement. Google is the web.

Google 115

Google Web Film Tools 115

PeakMetrics Insights

JANUARY 2, 2020

Getting notified when someone mentions your brand on the Web can be empowering. Receiving Google Alerts in Slack makes this even more efficient. In this post, we present an outline of the procedures involved in integrating Google Alerts with Slack.

Google 52

Google How To Web Brand 52

The Proactive Report

DECEMBER 17, 2014

What is it about the new face of the web? Take a look at the Google year in search video for 2014. Online PR digital PR google online PR' By Cokey Falkow. In the world of Digital Public Relations and Marketing we are apt to become cynical fast. Why is it so powerful? What has changed in the world?

Google 124

Google Digital PR Web Video 124

Konnect Agency

JUNE 8, 2022

These metrics are easily measured by having Google Analytics installed on your website and proper UTM terms attached to your digital content. Through Google Analytics, you can easily see which pages and posts are getting the most traction. Google Analytics provides many great tools that can help track user journeys.

Analytics 52

Analytics Google Measurement Advertising 52

Presspage

NOVEMBER 13, 2017

Around the same time, Web 2.0 was just taking off, with Facebook, Twitter, and most importantly Google, spreading their influence into the media industry. One of the tools that greatly enabled this is Google News, a product launched by Google in 2006. With Google News, brands could now become legitimate providers of news.

Google 94

Google Guidelines SEO Engineering 94

Cision

APRIL 27, 2015

I started writing this piece with the intention of sharing “best practices” for using Google Analytics to measure PR. Google Analytics without an understanding of its mechanisms is useless hammer. The first question you might have before we dive into Google Analytics is “how much of GA is free?”

Analytics 120

Analytics Google Measurement Data 120

Axia PR

JULY 9, 2022

Google Discover may be the answer to improving your company’s SEO. Google Discover was launched in September 2018 as a feature on Google’s app. Google Discover came from a revamping of the previous Google Feed, where the suggested content was primarily headlines and meta descriptions.

SEO 62

SEO Google Web Media 62

ImPRessions - Crenshaw Communications

MARCH 20, 2024

Some are bad – causing Google or other search engines to penalize content. Editorial links are arguably the best kind of backlinks – Google considers them an example of a favorable linking strategy. Some backlinks are good – increasing the likelihood a website will rank well in search.

SEO 203

SEO Engineering Google Examples 203

Shift Communications

DECEMBER 26, 2016

As one of the only public relations agencies that is a Google Analytics Certified Partner, we are always looking to see how we can use Google’s tools and programs to strengthen both our PR and marketing teams’ efforts. Google Trends, Google Correlate and Think with Google are three of the tools we use most often.

Google 98

Google Data Pitching Tools 98

The Resolution Blog

JUNE 17, 2015

Ensure that you stay on the right side of Google. Without being aware of Google's guidelines and setting up your advertorial correctly, you could be in danger of burying your entire client's content online and making it completely un-searchable. Read on, then go and download the complete free e-book. About Stella Bayles.

Google 120

Google Guidelines SEO System 120

ImPRessions - Crenshaw Communications

OCTOBER 31, 2023

As voice-enabled devices and virtual assistants like Siri, Alexa, and Google Assistant become common, voice search is also transforming how consumers interact with brands and information. PR pros should work closely with web developers to ensure content structured in a way that’s easily digestible by voice-activated devices.

SEO 339

SEO Reputation Local Consumer 339

Melissa Agnes

JANUARY 29, 2015

And I’m not the only one who thinks so, Google thinks so as well. Google has actually started to penalize websites that don’t provide mobile users with a mobile-friendly experience. Go to the side of your web browser window right now and drag it in, reducing the width of your browser on your screen. Pretty important.

Crisis Communications 154

Crisis Communications Mobile Google Crisis 154

Business Wire

FEBRUARY 18, 2020

Public relations reliance on impressions and Advertising Value Equivalents is both about the complexity of and lack of access to the data; PR is not on the front lines of data collection tools like Google Analytics which is often managed by web or marketing teams.

Corporate 259

Corporate Analytics Communications Web 259

Sword and the Script

AUGUST 27, 2016

Few companies have ushered in the error of online influence like Google. It was the first to company to help people find things on the web – but it approaches to doing so proved better. Google influences online marketing. Google has done and continues to do interesting things. 1) Google’s War on Popup Ads.

Google 60

Google Mobile Transportation Content Marketing 60

PeakMetrics Insights

MAY 2, 2019

Getting notified when someone mentions your brand on the Web can be empowering. Receiving Google Alerts in Slack makes this even more efficient. In this post, we present an outline of the procedures involved in integrating Google Alerts with Slack. Configure Slack to receive Google Alerts about your organization.

Google 40

Google How To Web Radio 40

PeakMetrics Insights

MAY 2, 2019

Getting notified when someone mentions your brand on the Web can be empowering. Receiving Google Alerts in Slack makes this even more efficient. In this post, we present an outline of the procedures involved in integrating Google Alerts with Slack. Configure Slack to receive Google Alerts about your organization.

Google 40

Google How To Web Radio 40

PeakMetrics Insights

SEPTEMBER 9, 2019

Google Alerts is a powerful tool to stay on top of news. Google Alerts allows you to search for web, news and video results, but you’ll find that it frequently misses content. You want results in alternative channels – Google Alerts sends your results to an email address. Or as a mobile notification?

Google 40

Google Radio Mobile Analysis 40

PeakMetrics Insights

SEPTEMBER 9, 2019

Google Alerts is a powerful tool to stay on top of news. Google Alerts allows you to search for web, news and video results, but you’ll find that it frequently misses content. You want results in alternative channels – Google Alerts sends your results to an email address. Or as a mobile notification?

Google 40

Google Radio Mobile Analysis 40

PR in High Definition

JUNE 21, 2018

The last time you spoke to Alexa, Cortana, Siri or Google, it may have felt a little strange, but tech companies are pouring money into developing voice technology and placing their bets on the major impact it’ll have on our daily lives. Siri and Cortana will refer you to the top web results. The evidence is right there.

Google 67

Google SEO Technology Engineering 67

ReimaginePR

JULY 25, 2018

It’s the marketing discipline which helps visitors easily find your site in popular search engines like Google. Basically you want to design your site in a way that the Web at large can easily understand it and share it with your target audience. and the almighty Google. A great example is Google Analytics. Unfamiliar?

SEO 211

SEO Tools Engineering Google 211

Buzzstream

MARCH 7, 2024

Google Search Central blog just posted a new update titled “What web creators should know about our March 2024 core update and new spam policies” The post outlines several changes that could impact the future of link building, content creation, and upend strategies that many sites rely on. We can use this as our basis.

System 62

System Google Policies Guidelines 62

ImPRessions - Crenshaw Communications

JANUARY 31, 2022

Surrounded by subject-matter experts in the space known as ad tech , I tried to hide my computer screen as I subtly googled almost every other word spoken. Or Google Topics. To safeguard consumer privacy, Google Chrome proposed the use of algorithms to create “cohorts” – groups of consumers with similar interests.

Privacy 182

Privacy Advertising Advertising Google 182

Shift Communications

MARCH 16, 2015

Should you issue press releases to win at Google News? Last week, Reuters reported the following : A little-noticed change in the way Google selects search results has allowed company statements to top the list of news links shown when users search for information on businesses. Google’s commentary also does not mention SEO.

Google 60

Google SEO Web Comparison 60